How I Made $2k in 1 Week with One Blog Post

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You know what’s crazy?

The internet.

I’ve always had a fascination with power of words.

Getting people to take out their wallet and give you cash over the internet just because you have good copywriting.

Wow.

But I admit, I was never a good copywriter… let alone a writer.

In fact, I don’t think i ever really “blog” . I just write what I think.

No filter. Stuff just comes out, like verbal diarrhea and somehow i managed to be a pretty good writer.

(I mean, I am writing here, ain’t I?)

Post Gone Viral

A while back, I wrote about how a dentist friend of mine thought about buying an existing local dentist office.

He didn’t know what he was doing (as a business man trying to acquire another business), and I knew NOTHING about the dental busines.

To make ths story short, I used some lean startup / marketing tactics and saved him around $250k. (Well, at least I saved him from making $250k mistake.)

I thought it would resonate with online marketers & entrepreneurs.

But oddly enough, it resonated more with dentists.

 

In fact, the CEO/Founder of DentalTown.com (it’s like a site for dental people) liked it so much, and ended up tweeting it.

With that tweet, a whole bunch of other dentists started following me.

Next day, a whole SLEW of dentists contacted me… for marketing help.

One dentist offered me $2k to help me do the same work for his 3rd branch in Pennsylvania.

I never saw the guy. I never had to convince him. He just gave me a check.

Why?

  • I was THE expert on this topic and he read it thoroughly (he was very interested in every little detail)
  • I didn’t have to “explain” or convince, i just showed him what i did
  • Social proof – Apparently some dentists emailed him a link to my blog. Instant social proof that I didn’t have to build myself.

Greatest satisfaction?

Knowing that someone actually read my article and thought “hey, i can actually use this in my life.”

(Ok getting a check was pretty cool too. I’m still getting inquiries but man, client work kinda bites … I wonder if there’s an easier way to scale this.)

Marketing Takeaway

1) Get on your keyboard and just write good content.


(or a type writer)

Yes, “SEO” (in the sense of gaming search engines) is dead. Screw SEO.

You might be a better marketer, but 1000+ computer engineers with pH.d’s that work at Google are smarter than you. That i’m certain.

Trying to beat Google at their game is like bringing a knife to a gun machine gun fight.

Can you win? Yeah, probably. Should you try? Maybe not.

2) Don’t try to sell so much. Have a conversation instead.


Yesterday I was walking my dog and two white mormon kids came up to me and started speaking to me in Korean.

I was thinking “Holy shit! White mormons speaking Korean!”.

… then a couple of seconds later, I thought “Holy shit, mormons. RUN!”

They wanted me to share the word of gospel while my dog was laying a fat doo-doo on the sidewalk.

I felt so bad, so I talked to them. (I mean, i did have to wait for my dog to finish).

They were trying to convince me so hard on why I should go to their church.

I told them gently that while I believe in God, I don’t necessarily think going to church is the only way to salvation. And though I grew up Catholic, that I prefer the Buddhist way of enlightenment.

Oh, they looked like they shat in their pants.

Stop selling so hard.

Teach, listen, and have a freakin’ conversation. Like normal humans.

3) Solve someone’s problems

The biggest disservice Silicon Valley (and most of American business “leaders” in general) do to newbie entrepreneurs is telling them to go after your passion.

No offense to anyone but f*ck passion.

If passion equals profits, why are so many damn “passionate” musicians & artists broke?

People get paid to solve PROBLEMS. That’s why brain surgeons get paid millions while janitors get paid nothing.

If you’re an entrepreneur, solve a REAL pain in the ass problem. Then the money will come.

If you’re an affiliate or a lead gen guy, and the only thing you care about is your ROI.. you’re gonna burn sooner or later.

Try to look at it from the perspective of your customer.

They gotta make money in order for you to make money.

Just sayin’.

20 thoughts on “How I Made $2k in 1 Week with One Blog Post

  1. Troy Shelton

    Copy writing is so important. I’m crazy good in front of people but force me to sit down and write down my take on something and I’m screwed.

  2. Carlene

    Crazy how talking to people like, oh you know, people actually works instead of always selling them on some idea. I think that’s why I prefer to shop online rather than big box stores, I can think rather than just be sold to and pushed upon.

  3. Gans P.

    I read about you and Shoe making thousands just from a blog post. I have to say I’m envious of your success. Not everyone can be so blessed. I know you both worked hard to get your followings, but for those of us starting out these kind of things are just pipe dreams.

  4. Jake Spinner

    Great take-aways Taewoo! Even those of us who have been in the game for awhile can periodically use a refresher.

    1. Taewoo Kim Post author

      Thanks Jake..
      never stop learning.

      If you think about it.. your brain is only about the only competitive advantage you have. Uniquely different.. so might as well use it & polish it

  5. Cotton Isley

    Oh Mormons. Not to diss on anyone’s religions but they sure have made a bad name for themselves with their door to door recruiting methods.

    1. Taewoo Kim Post author

      True.. at the same time. I gotta give it to them. Door to door sales is probably the hardest thing you can do. Not to mention, one of the best character shaping things you can ever experience.

      If I ever have kids, i’ll probably make them do door to door sales for a month.. just to teach them about life & money.

  6. Manny

    Right on with the solving a problem over just plain passion. It is good to love what you do but it has to serve a need in order to be worth anything to anyone.

  7. Rav

    Hi Taewoo,

    Im just starting out with a blog so i’m consuming as much knowledge as i can.

    I like the honesty route and agree totally with not overloading your followers with products and feel Internet Marketers now days have lost the personal touch so its refreshing to see someone who’s becoming more successful also become more humble.

    This post is inspiring so i wanted to ask you, and anybody else what they think would be the main focal points for a newbie IM blogger and maybe post suggestions to get the ball rolling?

    To everybody’s online success!
    http://www.laviemarketing.com

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