5 Perfect Headlines and Why They Work

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blog2The headline is the first and sometimes only impression that you make upon a reader. If your headline isn’t catchy enough to hold a reader’s interest then they will move on and read something else. You have one shot to get it right and keep people reading.

1. 5 Things You MUST Know About (Insert Topic)
If you have ever browsed through the internet, then chances are that you have seen lots of headlines just like this. This type of headline works for several reasons. It appeals to the reader’s sense of urgency; it informs them right away of the number of things they will read about, so they know they are not going to get sucked into an overly long article; and it is very clear about what the article will be about. A reader has all of the information that they need right in the title and they know that they must read on.

2. 10 Unexpected Ways to Rock at (Insert Topic)
This title instantly engages the reader’s curiosity and entices them to read more. Not only that, it informs them that they will learn ten ways to become better at something. Often these types of articles feature tidbits of wisdom that many people are interested in learning. The curiosity factor is what makes this title work so well.

3. What the Experts Won’t Tell You About (Insert Topic)
Everyone has a little suspicion that “the experts” are holding out on us. A title like this grabs hold of that suspicion to reel in readers. This is especially true because the title states that the experts know about the topic, but will not share. Someone who reads this article will instantly be on par with the experts. For this reason, a title like this one is great for enticing readers to continue reading.

4. The Truth About (Insert Topic)
People automatically turn to articles and media to tell them the truth. They want to learn more. This title tells readers that they will learn something that many other people may not know or that has been misrepresented in the past. The curiosity factor is at play here, as is the desire for knowledge.

5. How to Be the Best At (Insert Topic)
Everyone wants to excel, and an article telling the reader exactly how to be the best at something is going to generate a lot of interest. This title helps to entice readers to continue reading because it guarantees a series of steps or conditions that can be used to make the reader the best at something.

And with that, hope this headline brought you in and you learned a little. You can visit the Ronn Torossian/5WPR Youtube page and watch some of the videos on this and related and interesting topics.

About Ronn Torossian

Ronn Torossian is the CEO of 5WPR, http://ronntorossian.com a leading independently owned New York PR Agency. His PR firm works with market-leading clients in the B2C, B2B, Public Affairs, Crisis Communications and digital strategy arenas. Torossian is regularly featured in the media for his Public Relations expertise was just honored with the 2013 Silver Stevie for the Public Relations Executive of the Year award from the American Business Awards. He is a previous semi-finalist for Ernst & Young's Entrepreneur of the Year. His book, "For Immediate Release" is available at bookstores nationwide. Ronn Torossian has been named to PR Week's "40 Under 40" and Advertising Age's "40 Under 40" lists. He may be reached via email at ronn@5wpr.com

10 thoughts on “5 Perfect Headlines and Why They Work

  1. Adam C.

    These are some good points. I’ll have to use some of these. But what about when I run out. Hahah guess I’ll have to come up with some more original stuff.

  2. Crystal

    These seem like good enough ideas but they almost seem over done. I mean lists and bullet points are good and well and all but really, this is dumb.

  3. Richard Theras

    I wish this Ronn Torossian would contribute more here – really enjoy his writing

  4. Tom

    This is spot on. So many people write a fantastic, detailed blog and then stick the headline on as a quick afterthought. In reality, without a gripping headline, no one is going to read it in the first place! Interesting, how cynical we are – we don’t trust the experts and we want to know “the truth” – hadn’t thought about that aspect but it does ring true. Great stuff, will share it via blogbods and reddit when I get a moment.

  5. Connie

    I’m noticing a trend with you Ronn that you ONLY use these kind of headlines. Getting a little dull and repetitive. Try spicing it up.

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