Post image for Fear the Fighter clothing screws former MMA fighter @Fearthefighter

Fear the Fighter clothing screws former MMA fighter @Fearthefighter

by Jeremy Schoemaker on February 9, 2014 · 15 comments

i 2Visiting my favorite mixed martial arts forum over the weekend I came across this thread where Erik Apple – recently retired MMA fighter turned race car driver,  calls out one of the fastest growing MMA apparel for not paying him.

In the thread titled “Attn: Fear the Fighter- David- time to pay up” – Erik says that Fear Fighter contractually agreed to sponsor him for $7,500. He says the amount is 8 months past due and they are not responding to him other than threatening to sue him for what seems like just taking this public.

Now you might be thinking “big deal it’s another forum where there is another person complaining”. I assure you this is not the case. The UG forum, for the most part, does a very good job weeding out crap.

This forum is frequented by a large portion of professional fighters and MMA executives like UFC president Dana White and UFC commentator Joe Rogan, who frequently post and chime in on discussions.

So mix in the quality of forum members and the quantity of people (1 MILLION unique visitors a month according to certified quantcast results ) and this brand is f’d.

Just watch as the mob will start to call on current sponsored fighters to get their take…

There is already a strong call for a Boycott and some even going as far as saying they will make sure to inform people they see wearing the brand about how they 20140209-115338.jpgscrew over fighters.

Even rival clothing brands have jumped into the thread alluding to the fact that this is not the first time that Fear the Fighter has screwed over athletes.

Specifically rival clothing brand Triumph United’s Tommy Soistman, Marketing Coordinator, had this to say:

Sucks that I know some people sponsored by them as well. Treat your athletes right!

Here is the thing. When Fear the Fighter failed to respond, right or wrong, the story is told.

In the MMA community they will forever now be known as the company that screws over fighters.

It’s sad cause the MMA clothing industry is as competitive of a business as they come. Since UFC 151 Fear the Fighter has been gaining huge traction in the MMA community and mainstream.

But now every time I see a FTF shirt I will remember them as deadbeats.

I haven’t added them to the deadbeat report yet as there is still a chance President David Makdessi will honor his companies agreement.

full disclosure

About the author...

– who has written 2896 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Hung

It is truly amazing how companies think they become untouchable when they reach a certain point. Bad move (if true).

Shoemoney 2 Anonymous

The problem is that it is not true and Erik Apple is a con Artist.

Shoemoney 3 Anonymous

How do we know Erik was sponsored by FTF? He never was tweeted as an athlete sponsor by them. He isn’t even am athlete. Don’t sponsored athletes wear there sponsored clothing?

4 Online Income For Everyone!

It all sounds very ambiguous! I suppose the truth will come out eventually.

5 Vance

I met David at a fan expo and he was a total dickhead. Its a shame cause I liked Fear the Fighter but now – Fuck IM

Shoemoney 6 Anonymous

Maybe your a dick.

Shoemoney 7 Jenny

Maybe YOU’RE bad at grammar.

Shoemoney 8 Anonymous

And maybe, YOU’RE just a BITCH.

9 faisal

Maybe you need to chill.

Shoemoney 10 Jenny

I would not want to be on Erik’s bad side, that’s for sure.

Shoemoney 11 Robbie

Oh boo hoo another rich person not getting paid.

Shoemoney 12 Tank

it’s such total bullshit when companies pull this crap. “oh hey, yea we want to use your status to push our brand, we swear we’ll pay you…oh wait we lied!”

Shoemoney 13 Anonymous

What status does ERIK APPLE have WHO THE FUK IS HE
Do you guys see who they SPONSOR they sponsor UFC Fighters.
They pay Big dollars to the UFC and you think they actually sponsored ERIK APPLE HE is a LIAR!!! Show me that signed contract and then I would believe it!!!

14 alexran

Thank you for a consistent article. To my mind is really a good opportunity for the young and promising starts up to enter the business world if they lack funding themselves

15 Recruiters

Article which you have posted is really helpful for the people who are looking for the funds to start the business.Thanks for this article to such an idea.

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