This year at ASW 2014, I moderated a panel on Facebook Advertising and it went really well. The panel consisted of Rohail Rizvi, Ian Fernando and JJ. It was a Q&A format. I did a short introduction for the other guys on the panel and then we dove right into it by taking questions from the audience.
I really like Q&A panels but it can only be done with guys who obviously have REAL experience. I made the point during the session to point that out saying, “Look. The guys up here are not going to tell you what to do when you ask them a question. But what they will do is explain what they did or do when facing the issues you’re asking about.”
Another big reason I like the Q&A format is that, unlike a person giving a presentation, there is no chance you are wasting people’s time and leaving people with unanswered concerns or questions. You are ONLY covering what people want to know. Last on the Q&A thing is that these guys are really the super affiliates who totally know their shit, but they are not professional speakers and I am guessing they don’t have much of any powerpoint experience nor do they even care to.
As you can expect the panel went well. It was interesting that pretty much 70% of the questions were semi gray hat questions. Everything from cloaking to suggestions on getting around Facebook guidelines type questions, a lot of questions that lead into “should I make multiple accounts and if so how do I not get banned?” I, as the moderator, was a little concerned that the focus of this session was headed towards that so I asked questions to the panel to break away a bit from the black/gray area and move into more of value added long term focused strategies. For instance, I asked the panel what their favorite 3rd party tools were for placing ads. What optimization tracking methods they use. Keys to getting cheap clicks and what forums they frequent to get great info that makes a difference and has a lot of value. All the guys on the panel gave great answers to these and IMO were the best take aways of the session.
The guy that jumped in on about every question and the panelist that I felt gave the most value was JJ. He has a great story. He came in as somewhat of a newbie to affiliate summit last year and now is doing awesome revenues with a great six figure bank account from FaceBook advertising. He even went so far as to give out his email address and promised to send out some of his in-house built tools he uses to help people. Guys like this are great ’cause they are new and really want to share and give value. The session over all was a big hit and as I have bumped into attendees they have said it was the best session they attended so far and got some great items to take action on right away.
Props to Rohail, Ian, and JJ for giving honest answers based on their experience and being open in sharing what they are doing and how they do it. I have been speaking at conferences since 2006 and it’s rare to have panels where you can get the top guys actually doing shit, let a lone willing to be open about what they are doing and how they are doing it.