I always have a hard time understanding why companies don’t understand how to sell their goods or services on the internet.
Well not that they don’t understand but more that they just don’t get it.
This weekend was the annual Berkshire Hathaway weekend with Warren Buffett taking stage and answering questions for 8 hours. In the 12 years I have lived in Nebraska I have attended 6 events.
The one message I always get from Warren is just how simple everything is and not to get drawn into the latest greatest thing.
Every year 10 different people ask 10 different ways about how if he had to start over tomorrow what would he do, or what secret tools he uses to be successful or whatever the “real secrets are”.
He always says the same thing. “Its very simple – I buy and sell things that I understand. The part I invest in is people”.
The takeaway from that is huge and applies to about anything. As I talked about many times on people who are looking to get started in making money online the worse thing you can do is chase a fad that you heard makes a lot of money… but you know nothing about. I have personally never seen that work and even when people have said it “can” work nobody has ever been able to provide me with an example where it has.
Another thing is companies that invest in email marketing. They sign up for aweber or constant contact or whatever. They are sold on the end result that this is going to allow them to keep in touch with their customer.
They sign up… and then they have no clue what to do. And when they do email out to their customer they blast out only when they have sales… and then they wonder why people complain and they state email marketing “does not work”.
This is one of the reason’s why our PAR Program is growing so fast. We do everything for our clients and have 8 years+ experience doing it. A-Z copywriting, graphics, programing whatever is needed to make it work for our clients. And we have unparalleled customer services with our client managers.
You have spent years building and selling your products… Most of these newsletter services have NEVER done email marketing themselves.
Then they come to us and email marketing goes from “it doesn’t work” to “omg 10-50% of ALL of our sales are coming through this.”
If your company is ready to go from a newsletter service to a enterprise level, secure, and PCI data compliant company that does everything for you then give us a shout.