Post image for eBay’s New Look

eBay’s New Look

by Jeremy Schoemaker on March 28, 2013 · 24 comments

As you know I have had quite the relationship with eBay during my Auction Ads days.

Recently they have made some changes to their site most notably their ‘Feed’ on the homepage showing auctions that are personalized to you favorite searches and displaying them in a similar fashion as Pintrest.


This was a genius move by eBay. There is a substantial amount of people who use eBay as a form of entertainment so taking a page out of Pintrest book was a no brainier.

People can simple keep scrolling down and down and down and new ads keep coming. Then once someone sees what they like they can mouse over it and get the important details such as the price.

Very simple to use.

The new logo however was probably the boldest move of all, not that its all that different but changing a logo after 17 years is a pretty big deal.


I am curious to see what numbers eBay has seen since these changes. I am willing to bet that the amount of time customers spend on the site and increased a substantial amount which as we all know leads to the ultimate goal: MORE MONEY!

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

Michelle recommends you check out these amazing posts:

  1. digg My Secret To Dominating (years ago)
  2. Shoemoney Featured Post How to figure out why your emails are getting delivered to spam
  3. obama3-1 Obama’s Squeeze Pages


1 Jon Rhodes

Very clever move. It is interesting that they have changed the logo. Although subtle like you say, it would have been a decision not taken lightly. I can only think that they were aiming for a less cluttered feel to it, as they have simply stopped overlapping the letters. It gives it a more clean feel like Google’s logo.

2 Dean Saliba

I remember when I first loaded up their site and noticed the new logo design, I thought it was a clone site and closed it down and typed the URL in at least half a dozen times just to make sure I got to the right place!

I think that time spent on the site will increase, I’ve certainly been spending more time on the site when I visit.

3 Jon Rhodes

That’s a good point Dean, this probably happened with others too. I can see why you were suspicious, I think I would be too. I wonder if they anticipated this, it could cost them some business for a while. E bay probably should put some message up explaining that they have updated their logo in order to counter this. It’s a good lesson to remember, should anyone decide to change their logo.

4 Ronald

Smart move by eBay. Gotta keep up with everyone else. Inovation is the name of the game.

5 Jeremy Schoemaker


6 Theodore

Until now I never even noticed that they don’t capitalize the B in either logo….. kinda weird i think.

7 Jeremy Schoemaker

I know crazy right?!?

8 Trinidad

Oh I love the new feed. I think your prediction of people staying on the site long is defiantly true. I know I spend a ton more time in the site then I did before.

9 Doyle

I can’t believe eBay had been around that long already…..damn, I feel old.

10 Esther

I didn’t even notice a change to the site until you pointed it out haha.Then again I don’t go to eBay that often anymore.

11 Willis

WOW! haha I have been going to eBay a lot with in the past week and I didn’t even notice the change of the logo.

12 faisal

eBay has been struggling, I really don’t know why though.

13 Tony Bayliss

How interesting, I was looking on eBay yesterday and didn’t notice. That is probably the most clever bit, making the site more modern without changing the feel.

14 lisa melia

It’s great to see that even the major players need to step up their game once in a while! I didn’t notice the changes either, wonder how much it all cost and when will we be hit with even higher charges to cover it lol

15 Jeremy Schoemaker

Right? Yeah I am just waiting for them to start selling features that put you at the top of the “feed”

16 Randell

That is freaking awesome. I love pintrest and most of the time when I am on a page and I do not see what I like i exit right away but this will certainly keep my interest

17 Saul

idno how i feel about the change but we will see. I bet it would be sweet to see what your friends are bidding on or something

18 Barney

seriously love the new ebay. what a great change they made and it is so much easier to bid on things and watch them now.

19 Daniela

LOVE LOVE LOVE the new ebay page… i cannot wait to go home tonight from work and check more of this out. great change respect!

20 Jordan Malik

Interesting that was doing this a long time before pinterest or ebay, it was my preferred way of browsing the ebay product results after a search.

21 Mediclaimindia

Gud Move, Now moto is very clear. Now Home is not so complex was earlier. Now design is OK, time to serve more better.

22 zoran

Actually their page views per user dropped for 15% after the redesign. Maybe those things like next page in search results now are not counted but in general eBay is good platform and they are changing their interface but more important they are changing their partner relations and pricing that’s much more important.

Previous post:

Next post: