Every time your customers come to your site they make a decision. They buy from you or they don’t.
With the PAR Program one of the most successful methods we use is called “Results in Advance”, coined first by legendary internet marketer Frank Kern.
Let me give you a quick, real life example of how it works:
Lets say your selling a product to help guys pickup girls. What single heterosexual guy is not interested in this?
On your website it says, “Buy our Set of 12 DVD’s about how to pickup the girl of your dreams”.
That doesn’t really help… Your customers are already intimidated by picking up girls and you just made it worse by telling them they have to sit through 12 dvd’s of unknown content. So a huge portion of them bail.
But through the PAR Program we can easily communicate to them:
In the ShoeMoney Dating System you are going to watch over the shoulders of a dating expert as he teaches you how to:
- Approaching a girl.
- Asking a girl out on a date.
- How to dress on this first date.
- How to act on the first date.
- How to tell if you should go in for a kiss on the first date.
- etc etc
With each step we take you by the hand and walk you through everything as if we were going on the date with you.
Think that would convert these prospects into buyers? Hell ya it does!
And the best part is they come back to buy from you…. not your competitors (talk about salt in the wound).
This is so effective because you are giving your customers results in advance of them purchasing. You are giving them value in the sense that they now are starting to gain confidence. They no longer are overwhelmed with the thought of picking up a hot girl but instead are visualizing themselves as you explain the steps. They are sitting back going, “Yeah, that makes sense. I can do that”.
Now I hear some of you business owners… “But Jeremy, I have to have all of that information on my website”.
Yes I understand that and I am not advocating you change that. But a one time website visitor interested in your product or service will no doubt be overwhelmed with the amount of information you throw at them right away. Its more likely they will come back at a later date, Google about a product or service like what you offered and then bought from a competitor of yours.
This is why our clients see 10-20% of their OVER ALL sales come through the PAR Program. Our founder, Jeremy Schoemaker has been doing this for 8 years selling millions of dollars of his own products and other people’s products using this exact same method. This is why he founded the PAR Program.
- We take a one time website visitor
- Capture that users information
- Build a relationship with them to turn them into buyers
- Keep that buyer coming back to make more purchases in the future.
And we handle this from A-Z for our clients. Taking everything off their plate and doing it light years ahead of anything else out there.
If you would like a demo of the PAR Program and see what it can do for your company visit us here.
Don’t chase the money – Chase the passion.
If I could – starting over
Don’t Worry – People Know 







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{ 16 comments… read them below or add one }
My site offers cures or solutions to health issues. Is it worth having a capture page? People don’t usually come back to something if they have been cured.
Probably you can have a follow up on how to prevent health issues
Great example. It is really hard I believe to go to a site and figure out what they are doing especially if I just found them from google and have never been to their site before
Does it ever scare you that you share too much of your strategy with everyone?
Thnks for the advice.
Very useful post, sometimes the (not so) little things like this make a lot of difference, thanks for sharing!
You’re a visionary Shoe!
How much is the pricing on this type of service? I would like to get a few of my clients on board with this
I hate when I go to a site and I have no freaking clue what they are doing. I probably go to like five different sites before I get what I am really looking for
What a great solution it is so hard to find a. Good copy writer and someone who can sell things through email and convey a message that you can usually only do in person. Cheers to your success jeremy
So rapid fire door-to-door salesman talk doesn’t work online eh? And hey, the PAR System seems to have a really sound strategy behind it. I’ll surely try that some time soon.
not good at alllll
This would be great for local businesses I think or old school people who do not know how drastically taking your business online can help. people can buy 24/7
I like to see results and be walked through a site as almost as if I am talking to that person one on one. It sucks to go to a site that probably has a great product but cannot communicate
So, from A-Z do you handle all of the copywriting and graphics? I do not have a team for this and this is where it sucks to be with Aweber and mailchimp because they do give you examples but they suck
Its true that if visitors are not converting into customers then it is a bad business practice.
Moreover on the internet everyone is always in a hurry to move on to the next page if one cannot catch his or her attention with the right lines.