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Reaction to Yesterdays Burger King Hack

by Jeremy Schoemaker on February 19, 2013 · 22 comments

In case you haven’t heard by now, around 11:00 yesterday someone hacked Burger King’s twitter account. Changing their account name to McDonalds as well as their picture icon and bio information. You can read more about it here. chi-burger-king-twitter-hack-20130218Now I am assuming the people at Burger King a FREAKING OUT about this. Especially considering there was some vulgarity involved. However, I think you can defiantly look that this from a positive stand point:

  1. The first time I heard about it was because a friend of mine retweeted the account and I notice that the account name was McDonalds however it was the @BurgerKing account. 
  2. Because of instances like the one I just mentioned last I heard the gained 30,000 followers.
  3. McDonalds even game them some sympathy off their twitter account.
  4. It put Burger King in the back of my mind the rest of the day yesterday

So what’s your stance, do you believe any publicity is good publicity? 

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Sam

Unless you’re mistaken to be somone who is hated by others – and you get your house windows smashed or death threats.

I’d say most publicity is good publicity – but good publicity is the best publicity.

2 RD

Sounds like an inside job to me, genius move if it was.

3 Jeff

LOL. Were you drunk when you wrote this?

4 Darnell Jackson

If this was a gimmick they’ll have to watch it in the future.

People will start to catch on to their stunts if they keep it up.

I wonder how they are explaining this? A twitter hack or what?

5 Nick Throlson

BK will get more business from this I personally thrive from negative press about me. BK will have my business over the next couple weeks really like the upgrades they have done to the in store menus and items they carry!

6 faisal

The question is how many ppl went to BurgerKing to check out if it really had been bought by McDonalds?

7 Mike

All publicity is good publicity if you know how to manage it. There are examples where bad press really tanked a company, but being able to manage a PR disaster (real or fake/constructed) can be a powerful tool. BP spent over $3.5 million on Adwords after the oil spill and they’re still in business.

8 Neale

Looks like in this instance they got some good out of the deal.. lovin it

9 Archie

Im sorry but those fish mcbites cannot be good…… i guess i shouldnt knock it till i try it huh?

10 Brooks

Damn, thats funnny.

11 Minh

AHH I was wondering what everyone was talking about BK for hahaha. Now I know.

12 Elmer

At first I honestly thought this was a stunt by Burger King.. until I saw the rap video.. nuh uh, no way.

13 Corra

I had heard about a bunch of twitter passwords that were compromised a couple weeks back. I wonder if they were one of them.

14 Jadyn

Awww how nice of McDonalds to sympathize with them :)

15 Hershel

Haha that is too funny. I think that this could damage mc Donald’s honestly because they will look like cheaters and so forth

16 Makenzie

Do you think mc Donald’s stock will go down?

17 Alanna

Wow I cannot believe the caption on the picture that is horrible I bet this is bad news for mc Donald’s. seems rather racist and harsh to their competitor

18 Reynaldo

What a way to get new followers I mean I can say I just started to follow bk now just to see how they are reacting to this

19 Avril

Going to be fun to see how this plays out for mc Donald’s

20 Tommie

I like bk better anyway but this is really funny that someone was able to do this I mean what was their password Burger King or whopper jr

21 Wilburn

Wow this is interesting I agree that any publicity is good to have . I mean I bet lots of people were talking about this. Do you think bk did this on purpose

22 kings road cheats

Its like you read my thoughts! You appear to know so much about this, like you wrote the e-book
in it or something. I believe that you simply could do with a
few % to pressure the message home a little bit, but instead of that, that is fantastic blog. A great read. I will definitely be back.

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