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Profiting From Your Competition

by Jeremy Schoemaker on January 22, 2013 · 33 comments

I just got off the phone with a PAR Program client who asked a really good question.  I won’t get specific into his business but I think it something everyone can relate to.

He said that his niche is starting to become very competitive and wanted to know how he could separate himself from his competition.

Now those of you who have been reading my stuff know that I never tell people what to do.  But what I will do is be open and share my experiences with them.

What I did to separate myself from the competition is put out tons of press releases.  Every Time you fart or do anything.  Also I did interviews with EVERYONE I could.  No matter how big their readership.

Can’t get people to give you interviews?  Reach out to people to get interviews.  Bring them on your court.  Approach them telling them you want to interview them for your blog because they have a interesting story and your readers will love to hear how they grew their company.  This is a GREAT way to start.  Don’t forget to play on people’s ego’s!

Have you ever seen all the interviews I have done on webmaster radio?  Google execs,  facebook advertising team, Microsoft peeps,  Zappos founder,  Wordpress founder and like 150 other people.

Can’t even get that ? One of my favorite things was paying $50 for a 10 minute interview about AuctionAds on little podunk radio stations around the country.  Radio is HURTING.

But even better is television! I have paid $150 OR LESS to get on local TV stations to get them to interview me.

Why?  Well I am leveraging THEIR credibility any way you slice it.  No matter if they are interviewing you or you them they will share it with people they know and most likely even give you a link on their site talking about what you do.

When other people talk about you it has 10x the effect when you are talking about yourself.

Put together a guide.  I dunno something like email conversion (#1 best seller in in web marketing at the time of writing this btw) that is super packed with value but mostly its a funnel to your business.

Not only do you make a few bucks off the book (I toggle it from free to paid a lot) but you also promote yourself and your company.  Win Win Win checkmate.

The end result is that you have established yourself as THE GUY TO GOTO or THE SERVICE TO USE.

Now that you have established yourself and your company let the competitors come.  Let them advertise the niche.  When people search google for that niche you win.

In essence you are profiting off of your competition.  Be prepared.

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Adolph

How much did your press release cost and who did you use if you do not mind me asking ?

2 Jeremy Schoemaker

We used Big Brand Agency for PR

3 Geiger

More importantly. How did you find these radio stations? Did you find them online or did you call them individually?

4 Gino

You definitely separate yourself from anyone. I mean who can say they have a pic with the founder of fb?

5 Raleigh

I always love all of the interviews you do with people and companies. Thanks for sharing

6 Creative it

How did you find these radio stations?

7 Anthony Myers

Hey Jeremy,

Awesome post.

I found that if youyou interview clickbank vendors, and ask them questions related to their product, with a link to the product at the end of the interview they’re more inclined to share the interview on their facebook, twitter, and possibly even their email list.

So your competitor will send targeted traffic to your website properties :)

I found it works best during “down times” meaning they aren’t in the middle of some huge launch, because during launches they seem to be doing an interview/webinar every other day, and obviously they cant send a link to their list for every single blog interview/webinar they do.

8 Eric

Wow, this post gives me hope that I am heading in right direction because I am actually taking action on several of the tips you suggested!

But, like always I have still have lots to learn and took a way some creative ideas…really enjoyed the radio idea.

Thanks for thel help and bit of brain storming for me walking away from this post!

9 Jared

Wheels are turning for how I can use
This advice to my advantage

10 Herb

I like to say any press is good press

11 Josue

Using their credibility to establish your brand is great thinking. Slot of the average
Consumer looks at this

12 Lionel

Great ideas and tips . I guess I never thought about this really. I always wait for people to come to me

13 Steve

Shoe- what is the link to your good morning America segments again?

14 Joshua

great idea. any press is good press right? ;)

15 Gavin

Thanks for the free guide.

16 Edwin

All you need is people to know your name. winning.

17 Howard

I’ve found that it can be hard for people to even respond to your requests. Check your emails people! This isnt the stone age!

18 Kennith

how about popular blog sites (like yours) that get alot of readers?

19 Ezequiel

email conversion book has lots of good stuff in it! (i got it while it was free)

20 Arthur

Top of mind awareness is truly the key.

21 Sol

Great advice, thats Shoe!

22 Carmelo

I will say Jeremy you are VERY open about what you do, and I think I can vouch for everyone by saying thank you for being that way, it has helped me grow a ton i know that for sure.

23 Richie

Great ideas paying radio shows and tv shows to go on and talk about yourself, one of the best ways to raise awareness… still not something I would do though.

24 Samual

Gotta spend money to make money right?!

25 Evan

What you’ve met the Zappos founder? When? Why haven’t you talked about this before? I think that dudes story is real cool and id like to meet him some day.

26 Oliver

I just read your email conversions book, good since it was free! :D

27 Stephan

I bet they pay YOU now to be on their shows! haha

28 Austin


I am one of your biggest fan. What does it take to get you to endorse an internet marketing product :)

Not that I can afford to pay a legend like you LOL

29 Márcio

lol super man

30 faisal

Interesting way of doing business Shoe, a lesson learned today.

31 Meg Geddes

Unlike you, I do tell people what to do (usually at the top of my lungs) Mostly I deal with ecommerce and not affiliate so much, but the first thing I tell them to do is go look and see what their competition is NOT doing. There’s always something. Let me repeat – there’s always *something*. And when you find those holes, you drive an eighteen wheeler truck through them.

32 Chris

Interesting tips about the paid interviews

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