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Money your missing out on

by Jeremy Schoemaker on October 24, 2012 · 28 comments

When working with our PAR Clients one of the things that always surprise me is why they don’t have form offer directly available on their confirmation page.

For those that don’t know what a confirmation page is – It is the page you direct your customers to that get on your email list after they have confirmed.

These people are interested in the products you sell…

You have now acquired them so you will probably get them to convert eventually…

So why not go for an instant sale?

While you should be thankful because you now have captured their email to make the sale you don’t need to tell them thank you. You have accomplished your goal.

Here is what we have seen be very successful for e-commerce clients:

Welcome to our newsletter! I would like to personally thank you by giving you free shipping when you use code xxxxxxx on check out! This is only good for you (please do not share it with friends).

Again use code xxxxxx and we will give you free shipping on anything you buy. But act quick this offer is only good for 24 hours!

For a subscription service:

Welcome to our newsletter. As a gesture of good well I would like to give you a full version of our service for only $1 for the free month!

Just use discount code xxxxx

For a leadgen/affiliate list:

Welcome to our newsletter. I look forward to talking to you about X.

(then below place 2 square boxes of Adsense code. Most of our leadgen/affiliate clients are in very high paying niches like astrology, insurance, education, make money online. These niches have VERY high paying Adsense).

I have over X amount of years in X field and am looking forward to taking those years of experience and letting you know the real secrets when it comes to X.

(Then place 1 more Adsense unit. Its important to setup separate tracking ids per unit because if you find one is more effective then the other. If you find 1 unit gets a large portion of the clicks then eliminate the others. You will see a higher payout.)

Just a quick note on AdSense. Usually I would not advise it on a leadgen/affiliate site. Mainly because in order for you to make money the person has to leave your website. But since they have double opted in you have nothing to lose. You have acquired them and will convert them through your email sequence.

Free money is great ;).

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Kaan

Thank you. This was really useful. A person really needs capital when having affiliate business, so a good source to earn some.

2 Steve Smith


3 Dave

Nice headline. YOU’RE in need of an editor.

4 Dave

Wow – the whole article is mess. Don’t you read them before you post?

5 Cheap Website Banners

Thank you for a valuable tip. Free money is great!

6 Dane

Usually when I search for something on the internet I am looking to buy. I am just not browsing around and stumbling onto something. I think PAR would help out a lot of businesses

7 Lyle

This is something you see a lot of big companies do but not small

8 faisal

Small companies test more, that is why.

9 Peter

Just a word of warning – I was running Adsense on my confirmation page and it caused my account to get shut down.

To be fair, I had almost no navigation anywhere else on the page, so the only place they could click was the adsense ads, so I get why they didn’t like it. However, the idea they busted me for was putting an ad on a page that had no value for the user. A confirmation/thank you page has little value to the user.

I’ve run other stuff on the confirmation page and they aren’t nearly as strict on it.

10 Ismael

Love free money with AdSense.

11 Genaro

PREACH! Great content

12 Joesph

What all does a client get with PAR Program? I see that you have some big clients like blu e-cigs and vistaprint

13 Anton

When are you speaking again at another conference Shoe? This would make a great speech

14 Lane

Great insite. Jeremy you use this on all of your sites dont you? How much does it cost to get started?

15 Asa

I like your examples, thanks for the tips.

16 Courtney

A lot of sites do not do what you do Jeremy. You are a smart business man and thank you so much for all of your value

17 Omer

Great service. I wish more sites did this because I love receiving emails with coupons and specials on sites i use all the time

18 Jimmy

Do you think a pop-up looks cheesy or trashy at all?

19 Santiago

That is one thing that I hate when going to sites and there is not contact form or place to receive more information on their products. Most of the time I am just on the site for like 5 minutes

20 Jefferey

I always offer discounts like this, makes the customer feel wanted and needed.

21 Tyron

…you really like this new PAR Program thing you got going now huh? haha

22 Jeff

This is something I have thought about doing in the past, just never really decided to implement it.

23 Beau

Free money is the best money.. I just go out and blow it!!! :D

24 MicroSourcing

It’s a great alternative to affiliate business. While affiliate marketing is touted as a great income-generator, it still has some pitfalls.

25 Sohaib Thiab

Excellent content and idea, thanks for sharing this.

26 sudoquai

Work constant – work hard ;)

27 Sam - Memulai Bisnis Internet

Putting Adsense on your confirmation page is like telling people to click on your adsense ads, because confirmation page is a place where people want to click on something, at least they’re expecting to get something, beware because that could cost you your Adsense account

28 Jillian Michaels

Really useful article. This Par Program seems really interesting. It is worthwhile trying to implement it.

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