iAcquire Thinks They Are Way More Important Than They Really Are

Posted by

So whether you were at MozCon or not, you probably heard that Michael King timed the big news perfectly that iAcquire has been blessed by Google and is now back in the index.  Ho hum.  Sure, they got banned by Google for buying links for clients, but so did a lot of other people.  And sure, it was noteworthy they were back in and it probably warrants an addition to some of those original news stories and blog posts that they got back in, and there were some people tweeting about it.

But apparently Michael King didn’t feel enough SEOs were paying enough attention to him and blogging about their reinclusion (talk about poor reputation management much?).  Well news flash, the main reason is because it’s not really news.  But Michael and iAcquire obviously thought it was.  So what’s a now-Google-blessed company to do when no one cares that they paid their dues for getting caught with their hand in the cookie jar?

Well, if you are going by the handle @ipullrank and with the very immature name MyCool King (seriously, that is the name he uses on Twitter, representing a company and speaking for them, when it really belongs on MySpace with glitter pony graphics), the obvious answer is start bitching that no one is covering the amazing news story that they cleaned their shit up and are back in the index.  Seriously.

Cry me a river much?  Well I hate to break it to you, but getting into the index isn’t news, especially when you aren’t detailing HOW you got back in (like all those “How I got back into Google after Panda/Penguin”).  And when whining without tagging people didn’t work, he started complaining to @DannySullivan instead.

I don’t know about you, but my opinion of iAcquire and Michael King has dropped significantly with this latest temper tantrum.

Skitzzo also jumped in with the primary reason a lot of people were looking at this as “Hey, Iacquire wants you to write this great story about how we are awesome at SEO again!”

Which is true, when you look at their blog post titled “Thanks Google – Glad to Be Home“.  Talk about spin doctors!  Be sure to read the circular comments made by Joe Griffin as well.

Then Michael King decides to jump on Aaron Wall of SEOBook.com who called out that the fact Iacquire cleaned up and got back in the index as being a non-story.  I get that people have Michael’s back, judging from the mob mentality of SEO I wrote about earlier with certain members of the SEO community defending him vigorously (most of which were pretty silent about promoing his reinclusion into the index), but seriously, how does he think that attacking a well known industy celebrity will make things BETTER?

Can anyone else just picture him stomping his feet and saying “But Moooommmmm, it’s not fair, how come I don’t get a story written up about my site getting back into Google the way J.C. Penney did?” Well for starters, Iacquire is no where near the same brand power as J.C. Penney, even in their dreams.  Then he has the nerve to call out industry people for not writing about it the instant he made his big announcement as SeoMoz – not to mention the fact he was hanging out with Moz’ers and going to the movies, yet he expected others to drop what they were doing on a Friday night to blog about it.  And the funny thing is that iAcquire had been back in the index for 2 days, but he chose to make a big deal out of it getting back in at MozCon instead, for the biggest bang – on a Friday afternoon (and evening for East coasters).

Danny did do his article about it, and you can’t help but wonder if he amped up the degree of snarkiness a bit because of Michael’s self deserving attitude (although I probably would have written it with a little more SEOBitch to it, or the ever eloquent says-it-like-it-is @Skitzzo.  In other words, don’t piss off the people you want to say nice things about you, because you catch more flies with honey.  Although Danny does say he will do another post about Joe Griffin’s comments that they are still cleaning up some items (but please, someone find out what they are really trying to hide, no I mean clean up).

After this latest spectacle, I am kind of hoping that iAcquire gets busted for something else.  But I assume that because Aaron Wall was one of his rant targets, that people are going to start going over things with a finetooth comb to call out Iacquire on more dirty SEO practices.  And I can’t imagine they will get away with a mere 2 month penalty next time around.


About seobitch

Seobitch is a pen name for a well known female expert in the SEO industry that most of you likely already follow. She has more than a dozen years experience and is a very respected expert in the field. Seobitch can be controversial but writes about issues that most people are afraid to talk about due to their employers, clients or friends. She also loves to tackle industry issues from a different point of view than what you normally see the "complainers" of the industry complaining about. She is also open to suggestions for future topics you would like to see the SEObitch tackle.

34 thoughts on “iAcquire Thinks They Are Way More Important Than They Really Are

  1. SEO Roadie

    Itz hard to accept how so many celebrity SEOz like the Rand Fishkinz can stand for the arrogance of Michael I Pull Rank King.

    iAcquire back link profile lookz like a trucker stop toilet. Arrogance and douchery.

  2. Zak

    Never used their services and always being against buying links to rank faster, it’s unfair and there is no loyal competition. Google should ban every company or business that’s sell links to manipulate search results!

  3. Davon

    Who the hell fights over twitter beside 13 year old girls or washed out celebrities trying to catch a break

  4. Felicity

    MyCool King….. wow! This name sounds like an 8th graders screen name from AIM like 13 years ago.

  5. Camila

    @iPullRank let other people start press for you … when you start the buzz yourself about your own company looks bad

  6. JC

    I was at mozcon. he came out and rapped, which was pretty excellent, then delivered a really hot turd.

    i’m all for iaquire to turn their business around. i think they picked the wrong guy to do it though.

  7. alex

    I’d like to point out that when they were deindexed, Mike King decided to act like it wasn’t a big deal at all. Tweeting about how the biggest decision of the week was which Nikes to get, that a game of Mario for Wii not saving was the worst news of the week, and how it was a good week because brand awareness was up, business was up, etc.

    If getting deindexed didn’t matter and a video game was more important, then getting BACK in the index doesn’t matter either.

    He was either full of shit then, or he’s full of shit now. He needs to pick one. Did this matter, or didnt it? If it didnt matter, dont make a big deal about it being taken back.

    Also, on the inflated self importance side he seems to think that the only reason anyone cared was because of him ( https://es.twitter.com/iPullRank/status/205822691062714368 )

    Here are some of the tweets I mentioned…



    1. Matthew Egan

      What matters is why they were de-indexed in the first place. That is a leadership level flaw.

      Their being re-included in the index is not news.

      I’m grateful to see that Mike has gone and behaved in public how I knew he acted in private. I will not be attending events in 2012 where he will be speaking.

  8. Joel

    This post is just pathetic. Sorry “SEOBitch”, but someone hiding out behind a pseudonym and taking potshots at others in the industry doesn’t exactly scream “integrity” either.

  9. Jack

    Three suggestions to you iAcquire. Ask Michael King to leave the company. He fails to understand business politics, people and most importantly how money is made. Two, apologize to the agencies that used your services and lost clients since your recent situation. Finally…shine! If the service set you offer is valuable, transparent and companies can safely do business with you and not fear Google’s bitch slap prove it. Personally I’m always looking to grow our business, I need to see this before even considering you.

    My marketing budget is 8M annually, and not a single cent would be spent with a company who employs such incompetents as Mr King, good luck Joe.

  10. Valeriy


    This is obviously a case of any news is good news. twitter has been doing more harm than good lately it seems. another one bites the dust

  11. Randy

    There’s even more to silly mess (Iaquire) that hasn’t been mentioned yet. I don’t have a dog in the fight I guess. after reading that Iaquire posts, I had to laugh because the writer was trying to hard to sound smart. Funny, Sad, and just lol

  12. @teedubya

    Wow. This is like watching a fight in elementary school… SEOBitch and Mycool King need to meet out by the bike rack at 3:15 sharp!

  13. Ryan

    Had anyone here ever delt with iAquire. Talk about a scam. That company is a joke. Only a fool would fall for such a scam.

  14. FactPile

    iAcquire is posturing for attention so that the business that knows little about seo other than the fact that they need it, will do some research, maybe see that they got banned and are back in again, and then move on.

    MyCoolKing – at least we all know who he is, the same can’t be said for the “seobitch”. And with every post, seems to be losing her edge…

  15. Drew


    “You catch more flies with honey.”

    Maybe take your own advice?

    If this is the kinda crap SEOs are writing about each other, then… well that’s a sad state of affairs.

    It’s like there’s one group of SEO/Marketing people who are, crazily I guess, supportive of each other, encouraging to each other, sharing with each other.

    Then there’s a second group who absolutely revels in picking fights with and tearing down any of them the moment there’s even half a chance to do either.

    Sure, maybe negative news always gets more press than good news. And it’s true, no one rushes to report good news. But when someone experiences that truth themselves, it of course hurts more, and yeah they might tweet about it.

    The worst thing you can do in that moment, is attack the guy for caring.

    It only makes you look bad.

  16. amyb

    Seriously what a load of rubbish. iAcquire was a linking company who bought and sold links for their clients. Many of their clients were big agencies working with fortune clients. They had the big bucks to buy the links and iAquire provided them. What is this all about trying to move into a different business and trying to change their brand and they send this guy out to do it. Completely unprofessional. I know one thing if they promised Google they would not sell links anymore then their revenue must be taking a hit because that was all they did.

  17. ANON

    Uh…MyCool King. Michael King.

    Michael – my cool
    King – King.

    I mean… come on. His name IS Mycool King.

  18. Pingback: All You Can Eat Link Buffet: Week of July 28 – Aug 3

  19. Kyle

    Seeing as how this story was just promoted on Twitter, it looks like an agenda is in the works. Sometimes we seem to forget all the exceptional blogs Michael King has posted for SEO. And I’m sure there are great posts from this author as well, I just don’t see the point of writing an article about a Twitter convo.

  20. Blogpostproject

    So anyone who gets caught buying links and demoted by Google can still get their brand back up and be able to brag about it?

    So who’s gonna buy their services now?

  21. Bruce

    Mike King may be a knowledgeable SEO, but he is NOT a professional. When you see/meet him in person at MozCon, SMX, etc. he’s strutting around surrounded by young iAquire minions bad-mouthing other people and companies. and just generally acting like a jerk.

    I know iAquire’s goal in hiring him was to become more visible and thereby get more business; but frankly I would say this is a case of “any publicity is NOT good publicity.”

    Do you really want your company to be the Lindsey Lohan of SEO?

    If they want an SEO evangelist out speaking, engaging, and branding iAquire as an expert agency, they should probably hire a professional to do it.

  22. Jason Diller

    Mike King is a professional. Just cause he got swag and some style…doesn’t mean he’s a bad dude or untrustworthy.

    I would hire him to provide a service…so…he’s a professional.


Comments are closed.