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Facebook Advertising Gives The FTC The Finger

by Jeremy Schoemaker on July 3, 2012 · 10 comments

Recently I have noticed a lot of  “make money online” offers advertising on Facebook are using some wording that is pretty aggressive.

I remember a couple years when I couldn’t even advertise my program with the words “Get a free 12 week training course on Internet Marketing”.

When I reached out to our reps and they told me, “Sorry man it doesn’t matter who you are we have a zero tolerance policy on ANYTHING that even smells of a make money online offer”.

That was lame, and frustrating… Especially since I worked with them back in the day when they were building out their platform. Not to mention the 5 panels I have been on at conferences helping get the word out about the platform.

Back to present day.

Now you see all these ads completely going against FTC guidelines. Specifically the income claims:

Just for shits I reached out to some of the same people who said my ads were overly aggressive. They said none of there ads no longer being approved in house so you can pretty much get away with anything for a bit until someone notices it and reports it.

Looks like Facebook is taking another page out of Google’s playbook….

But at what point can the FTC choose to ignore this?

Will it come to the point where the FTC (and the white house) cracked down on Facebook/Google/Yahoo about ads regarding grants and stuff?

Now that they are public obviously all bets are off getting a good return for their stockholders.

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Stephanie

Wow, that’s entertainingly annoying. I loathe the big income claims because they make the entire industry look bad. Time to sit back and see how long it takes until the trouble starts.

2 Jon Rhodes

You mean I can’t make $100,000 per month spending just 1 hour a day working?! I think deep down most people know these claims are untrue, but they don’t want to risk missing out, and so will have a look. There is however a small percentage of people that do throw their money away on these types of things. Its always the weak and vulknerable that lose out, and they do need protecting.

3 Rich

It’s not a question of if, but when… and I bet it’s soon

4 Affiliate Obsession

If the company has already off loaded the approval process to a third party that is a sad thing. We ALL know how that goes in just about any industry. As a fan of Facebook I hope it doesn’t but the company in the tank, at least the advertising part of it.

5 Just Dave

There are so many sites that still have ads about “Soandso makes $5,000 a week from home! Learn their secret!”

I actually knew someone who was involved in one of these schemes (is that the right word)? She claimed to be making thousands a month, “explained” how, and requested her readers to let her refer them.

Of course it turned out to be a pyramid structure and I’m sure she’s gotten a lot of high hopes folks scammed now.

6 Scott Hendison

Great to know, thanks Shoe! I’ll have to go recreate some old declined stuff and see what happens. ;)

7 faisal

Its better if such kind of ads are taken to task, because its total crap

8 Chris @ NPI

Since three days I’m testing Facebook ads – and it really works and is fewtimes cheaper than Google AdSense. IMHO they want to get their own “part of ads cake” and accept everything for small bucks.
Thanks for sharing!
BR, Chris

9 wahyu

is annoying

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