Internet Marketers know the value of a squeeze page… after all many studies find that a email is worth between $50-$150 over the lifetime of that user.
It appears that Obama has one hell of a smart marketing team. They have been rotating squeeze pages on whitehouse.gov for the last month or so to get into the Obama newsletter.
If you don’t know, politicians are exempt to the CAN-SPAM Act of 2003.
Here are the 3 variations of the squeeze pages being implemented on whitehouse.gov that I have seen:
Hopefully the whitehouse will share the conversion percentages… but I am not holding my breath =P..