Monthly Archives: November 2011

LinkControl Future

Posted by Jeremy Schoemaker.

A while back we closed down linkcontrol.com to new users.

Its been running great and I think its one of the greatest things we have ever built…

But it totally sucks running it as a service… I think our resources are better spent working on and supporting other projects at this time.

We have had a few companies inquire about buying it but nothing that lights my fire.

Another option is to make it open source. There are a few commercial libraries we need to find open source replacements for before we can release it.

If anyone developer would like to take over and maintain the archive give us a shout out. I have never maintained a open source project so I don’t know much about how it works.

We also are entertaining offers if someone wants to buy it out… give us a shout out too.

The Profitability Of FREE

Posted by Jeremy Schoemaker.

Its amazing how fast commerce has evolved on the Internet. I remember when I made my first e-commerce website in 1996 that allowed people to print out there order form and send in a check. That was online ordering back then =P.

Now there is hardly Internet service on the net that is not free or at least free to trial.

People are used to it.

But what is the cost of having free service. After all you have employees to pay for and other costs.

Google has amazing FREE internet services, provides NO live phone number or direct contact for help, and they absolutely kill it.

One of the main reasons is because Google has VERY FEW services that it actually takes payments for. Those services account for less than 5% of the companies total revenue.

The rest of its revenue is (obviously) from ads. And most of that all on their “Free” properties.

Facebook is another great example. One time at an advisor meeting a unknown Facebook executive asked me if I knew what their product was. I said, “ads?”. He said no, that it was people. “We sell people and their information to companies who want to target advertising to them”.

I just acquired a property that has millions of unique hits per day on its javascript widget. Its a wordpress plugin… per say… And yes of course… its FREE.

I contacted a data buying company last week and from initial reports I am giong to make in the first month over 50x what I paid for the plugin. Yes 50 TIMES my ROI in the first 30 days.

Its amazing this whole “Free” model… Super profitable.

I did pretty good with a Free Seo Report service that I sold a couple months ago for 6 figures…

People become the commodity in a FREE model.

Build something cool, give it away…. when you get a lot of users then hit me up to buy it.

Leadnomics – Free Shirt Friday

Posted by Jeremy Schoemaker.

leadnomics

Leadnomics is a Philadelphia, PA-based Internet marketing and online lead generation company founded by Stephen Gill and Zachary Robbins. Ranked 48th on Inc. Magazine’s 2011 list of the 500 fastest-growing companies in the U.S. and 1st in Philadelphia (2nd in the Philadelphia Metro Area). Leadnomics generates new customers for financial services and insurance companies. Check them out at www.leadnomics.com

leadnomics

If you would like to see your website or company featured on Free Shirt Friday click here

Sponsoring Squadtd – Some out of the box StarCraft marketing

Posted by Jeremy Schoemaker.

squadtd-2

Yesterday I negotiated a 3 month deal to sponsor a Starcraft 2 map called Squad Tower Defense.

Its one of the most popular custom maps getting over 6,000 unique players a day.

Here is what he did on the loading screen:

I just asked that my logo and website appear on the loading screen and if he could find some way to work me into the game.

He made a special icon in the middle of the map… which looks really cool, forums.

I really have no idea what the ROI will be on it.

All I know is anytime someone wants to sell me 100k uniq page views a month for a couple hundred bucks that seems worth it to test. Especially since I am the exclusive sponsor.

Also I just REALLY enjoy playing the map and already have well over 1,000 games logged in the last couple months.

But think about this for a second. There is a bazillion products based around Starcraft on clickbank and other places. They all have affiliate programs.

Why isn’t some marketer trying to buy realestate on these loading screens? I don’t want to name exactly what I am paying but lets say its a VERY small test of what I would normally attempt on PPC.

Today was the first day that the logo and site appeared on squadtd and I have already gotten over 12 things from the “Contact us” button asking questions. Now most of them are stupid but 1 was from a large marketing firm… They wanted to know more about us and if we can fullfil the services they are looking for that is a 6 figure deal.

Odds are that wont happen… but if it does…

You just never know whats going to evolve into something.

Anyway think outside the box. There are so many opportunities out there to try… Hopefully this stirs some ideas in your head ;)

How and why you need your own Affiliate Network

Posted by Jeremy Schoemaker.

Last week I sent out a survey to all ShoeMoney Newsletter readers asking what kind of content topics I can make to help them.

Affiliate Marketing was the overwhelming winner.  In a few of the comment boxes people also wanted to know how to make your own affiliate network.

I have been running my own affiliate network (so to say) since 2007.  With AuctionAds technically we had over 25,000 active affiliates.  But with ShoeMoney tools we coded out our own but with the ShoeMoney System we used HasOffers.

Today I made a video walking you through how to setup your own affiliate network for free.  This is the first part in a series I plan to do.  Today for the most part I talk about why you need one and then walk you through setting up a offer… specifically how bloggers could track (and payout if they wanted to) for newsletter signups.  Its a simple example.  I plan to get a lot more technical depending on what people are looking for me to expand on.

You can watch the video here.

Please comment on the page and let me know what you think.  Also please let me know where you think this walk through guide should go…  I will continue with it for as long as people want to dive into new territory.

 

 

What I Do Now In Affiliate Marketing

Posted by Jeremy Schoemaker.

Yesterday on twitter I had someone ask me if I am still doing really well with affiliate marketing like back in the day.

I gave a quick answer that my affiliate revenue now is more stable but not nearly as spiky as it used to be.

This person has followed by blog for a long time so he knew my back history.

But for new people or people wondering what has changed a lot for me I thought it needed a much longer explanation.

My best year in affiliate marketing by itself would be back in 2006. My wife was in residency and on call 2 times a week where she had to spend 24 hours at the hospital working. She would get the next day off but slept for most of it.

There were no responsibilities in life and could crank on my Affiliate Marketing stuff as much as needed.

I found angles left and right that others were not taking advantage of. And when I found something I exploited the shit out of it.

One such instance was when Microsoft Adcenter first launched their advertising network. They had no real clue what they were doing… Their whole quality score was based on how many clicks you got. They never took things like user experience and landing page into consideration like what all the major ppc engines do now.

Basically you could upload as many keywords as you wanted (there was no cap), bid the minimum (5 cents) and they were instantly active and stayed active until they were disabled because they did not get enough clicks.

When you pay 5 cents to convert to an offer that pays $20 you can bid on anything… and you come out ahead. TRUST ME.

I purchased CNET’s search.com entire database of EVERY keyword searched from 2003-2005 for like $1,000.00 or so. Then I uploaded the entire keyword list to Microsoft Adcenter using dynamic keyword insertion for the ads so whatever you searched for it would give you a ringtone ad. Like if you searched for Google it would have an add like this:

Title: Google Ringtones
Description: Get Google Ringtones Instantly Sent To Your Phone!

So imagine uploading 22 MILLION keywords… basically every possible keyword combination that had been searched for in the previous years.

But the keywords would stop producing, for the majority, after about 4 days. Also it took about that long to upload all the keywords. I had it all automated using basic macro programs I found around the net…. I think the one I used was called UO Robot or something like that…

So I made 20 accounts on Adcenter and did a round robin upload between them using a dedicated computer doing nothing but uploading keywords 24/7. It still needed a lot of manual coaxing but worked very well for the most part.

That system profited me 6 figures a month for about 4 months or so. But then one day… *poof*. Microsoft fixed the hole and then I had to find the next thing.

Wow I went on a lot on that little example… Fortunately in the time we are living in there are TONS of opportunities like these. But its a lot of “we’re rich, we’re poor”. Good thing I had a wife that would not let me spend money like water ;) .

Anyway fast forward to now. Since then I have had 2 children and learned how to be a husband (still learning that one). I take my kids to school at 8am in the morning. I get them up, brush hair, teeth, make breakfast and out the door.

I can’t pull all nighters anymore. It is rare I am up past 11pm anymore.

My entire life has evolved. Personally and professionally.

Since 2006 I have had over 20 incorporated companies. Most of which never amounted to much, some totally crashed and burned, but I have sold 4 total businesses since and been able to turn some $20 employees into millionaires along the way.

I now have a nice office downtown with 8 local Lincoln employees. I have had to learn how to delegate programing, graphic design, and other stuff. It helps that I know how to do it so I can communicate and manage well but its also frustrating cause I want to jump in and do stuff all the time… which drives my employees nuts.

Fact is though I can’t gamble like I used to. I have a lot of overhead and am responsible for many employees.

Now 90% of my affiliate marketing revenue comes from using the affiliate cash tree methodology (webinar demonstrating it here). This is much more stable way to do affiliate marketing and generates a lot more return on my investment.

I now have a lot of VERY stable income producing internet properties. I mostly now look for undervalued web properties, acquire them, monetize them with affiliate marketing or whatever then hold them or sell them off if the right offer comes a long.

I also recently, after a fortune 500 company asked us to take over their internet marketing, setup a separate entity that does…. hold your breath… client work… eeeek. YES I know I never said I would do client work. And I STILL hate clients. Sorry if you guys are reading this.

But I hired someone to run it, hold companies hands, and deal with all the bullshit so I can do what I do best and make them (and me) lots of money.

SRSLY doing internet marketing for local companies is like shooting fish in a barrel.

Honestly if you are just getting started and want to make money on the internet local businesses are the new frontier. Nobody knows who we are in the local area but just by word of mouth we have a waiting list of people who want to pay us to take over their stuff. Again I HATE the client stuff and am trying to hire more “account managers” so we can take them on.

Anyway… So do I still make money with affiliate marketing? Yes. Do I make as much as I have before? Yes but its a much more slower and stable pace.

My Secret Awesome Link Management Plugin

Posted by Jeremy Schoemaker.

About 5 years ago I switched to WordPress for all of my content management. On some of our blogs we have literally hundreds of thousands of pages of content.

So one day I came up with this idea of a plugin that would allow you to mass manage all of your links.

But it has evolved over the years. It now has the features to:

  • Mass replace links in all posts/pages.
  • Mass add or remove nofollow.
  • Complete history to revert change
  • Shittons more!

Words don’t really do it justice so I made a video to show you the massive power of this plugin and how you can download it now:

Check it out

 

Finally, FTC Takes a Stern ‘Tone’ With National Advertisers, Too

Posted by WilliamRothbard.

Forever, it seems, the Federal Trade Commission (FTC) has been socking it to the direct response marketing industry, seizing a company’s (and its owners’) assets before they’ve even had their day in court, installing receivers to shut down the business, and then extracting punitive redress awards in coercive settlements that leave the defendant in financial ruin. Conversely, it has laid nary a hand on members of the more traditional (and in its view, it would seem, more “respectable”) advertising establishment – Fortune 500-type national advertisers – when they were accused of false marketing.
Usually, the FTC would challenge them in the more “gentlemanly” forum of an administrative proceeding, rather than resorting to the ex parte temporary restraining order (TRO)/asset freeze ambush route in federal court they’ve perfected against smaller, weaker DR firms. It then would let them off with a slap on the wrist consent agreement and no monetary penalty whatsoever.

In short, for years the FTC has been applying a double standard in advertising enforcement, severely punishing the little guys in the DR industry, who lacked the financial firepower to defend themselves, and treating the big boys with kid gloves.

To its credit, the current FTC administration has begun to level the enforcement playing field a bit between powerful national advertisers and DR marketers. Cracks in the long-entrenched double standard have begun to appear during the past two years, with actions targeted against large drug makers and retailers like Bayer, Rite Aid, and CVS (as well as Nivea skin care maker Beiersdorf) that actually made them pay six-figure or low seven-figure civil penalties or consumer redress for advertising infractions. Now, finally, it may have been split wide open with the action taken in September against Reebok for allegedly falsely advertising “toning shoes,” which were claimed to provide extra tone and strength to leg and buttock muscles.

In a settlement of the charges brought against Reebok (in federal rather than administrative court, notably, but without a TRO/asset freeze), the FTC not only imposed the normal injunctive prohibitions against future false or unsubstantiated advertising claims, but forced Reebok to pay $25 million, which will be refunded to consumers directly from the FTC or through a court-approved class action lawsuit. Now, $25 million isn’t going to break the back of a company the size of Reebok, in the way that a hefty redress judgment can destroy a smaller DR marketer – especially in an industry that saw toning shoes sales reach $1 billion in 2010. But it is still real money to consumers, who shelled out $60-100 for a pair of the shoes, and represents one of the largest, if not the largest, consumer redress settlements the FTC has ever garnered from a national advertiser.

Whatever the impact of the settlement on Reebok’s bottom line, it is encouraging, and long past due, to see the FTC finally start to take a stern tone with big advertisers, too, and make them – as well as their counterparts in the direct response arena – pay when they cross the line. Hopefully the FTC double standard is dead once and for all.

Success Has Many Fathers

Posted by Jeremy Schoemaker.

Its a odd day when I get a question like “Hey I have this idea but how can I be sure it won’t fail?”

Actually if you were at the BlueGlass Conference in Tampa last month you might remember how someone from the audience asked how they could implement a advertising strategy that had no chance of failure.

There is a famous saying – “Success has many fathers but failure is always an orphan.”

Everyone wants to claim successes but nobody wants to be the guy that is like “Hey I failed so bad on this thing.”

I have written about my biggest failures…. or what others would have considered major failures…

IMO I don’t have any failures. Only experiences. Only education.

I did not attend college… well I did a little bit but its not like I have an MBA.

I find it interesting when people always ask where I went to school to learn all of this marketing that we do or where they can learn how to do it (over night).

I went to the school of failing.

ShoeMoney House Party!

Posted by Jeremy Schoemaker.

We are celebrating opening our newest location in downtown Lincoln Nebraska.

The event is going to get started about 6PM CST but you can come before and watch people trickle in.

You can watch the event live below. Give us a shoutout on twitter using hashtag #shoemoney !!

Sorry you have to wait a couple seconds before it will start streaming

I love you Captain Morgan! @Captn_Morgan

Posted by Jeremy Schoemaker.

My good friend,  and official Captain Morgan Girl,  Danielle sent me a awesome Captain Morgan gift pack.

I have gotten some really awesome stuff from companies in the past but this was pretty sweet.

Especially since I already love Captain Morgan.

In total they sent me a Captain Morgan branded beanie, chapstick, keychain, leather wrist wrap, coozie, flask, notebook, flip flops, belt buckle flask my girl Danielle even sent a signed version of their calendar.

Thanks Captain Morgan!!!