I am not much of a reader… and not much of PR person. I have written a guide on how I get press but its a little and most people are not as nuts as me…
Recently a friend let me borrow his book titled Immediate Release, written by Ronn Torossian.
I couldn’t put it down. It shows you how PR relates to everything and vice versa. Your always telling a story about your company but what story are you telling?. Really good stuff. Really made me think.
I have NEVER had a good experience working with a PR firm. And also I have never had anyone give a PR firm a good recommendation.
This book will open your eyes to the roll PR currently plays in your life and your business as well as provide insight on how to use public relations to your benefit even if you are not ready to hire an expensive PR firm.
I highly recommend it. Grab it at Amazon for $15