Note From ShoeMoney: This is an entry post for our “What internet Marketers Can Learn From contest“.For making it to the blog this author will receive a Verizon mifi device and even perhaps some extra bonus items as well as a chance to win the grand prize! Submit your entry here
What Internet Marketers Can Learn from The Dark Knight Returns (TDKR), the hotly anticipated 2012 Batman movie sequel:
1. You can’t go it alone. Shoemoney has a talented staff that have his back (like this dude – and he aligns himself with the best peeps in the industry. Batman can’t crush his foes if he doesn’t have people like Alfred building him new toys to fight crime.
2. Sneak peeks and openness generate hype and free publicity. Chris Nolan (TDKR director) approached this latest Batman sequel with a blue-collar, ‘we’re with the people’ approach. He filmed scenes in Pittsburgh, PA and let the public watch. The public took photos and video of never-before-seen actors in their costumers, i.e. Bane and Catwoman The production crew made local casting calls to the general public. If Nolan’s direction were to keep everything hush-hush and if Warner Brothers started being pricks (i.e. doing everything in a closed set, away from the public), the movie would seem fake and fans would take offense to the snobbery. Even though I can’t stand the phrase ‘social media’, Nolan’s openness here is deep, rich, social marketing at its finest, and he didn’t even intend it to be ‘marketing’. To him and us (the fans), it’s just ‘being real’. Marketers should adopt the same attitude.
3. Drama generates eyeballs and ultimately, cash. Again an unintended affect, Nolan is taking generous but calculated creative liberties with the characters and (rumored) plot. Bane is more ‘human’ than he is in the comic books, Catwoman doesn’t have pointy ears or a stripper outfit like Halle Barrie’s version. Fans are picking up on this and either loving it or hating it, but either way they’re discussing it like mad in various fandom online forums, Twitter, Facebook, etc. All this hype and uber-geeky criticism/praise just makes more people want to see the film. Just like every time Shoe speaks his mind, dorks like this guy want to knock him out – and all that does is generate more traffic to Shoe’s site.
4. There is always gonna be a bad guy. For TDKR, it’s Bane. For Shoe, it’s flakes like this guy. If you get big and popular (like Batman or Shoe), expect a bad guy to come out of the woodwork and try to screw everything up for you.
About the author...
jbmalik – who has written 1 posts on ShoeMoney.com.
Jordan Malik is is the founder of FBAFinds.com, a subscription site that tells Amazon sellers exactly what products sell and where to find them; and HonestOnlineSelling.com, a free blog/newsletter containing online product selling and marketing strategies. He is also a content editor for MySilentTeam.com. He got fired from the world's largest Ad agency in 2010, and since then he has ramped up his online businesses and no longer works for 'the man'. His prize possession is a Turkish terrycloth bathrobe that has embroidered on the back, 'I work in this, Bitches.'
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{ 14 comments… read them below or add one }
Hey,
Not to sound like a douche but the movie is called The Dark Knight Rises. Ok thanks.
Also just simply look at the latest trailer for the movie.
What a tease, am I right?
You have to spark that curious george in people.
i thought it’s the dark knight RISES, not returns?
Very interesting info on TDKR, but it could have had a few more tie-ins to Internet Marketing.
I am so excited for this new movie, does anyone know when it comes out?
Totally agree with bad press may not always be the best but it sure does get people talking about your brand! Way to embrase the negativity SHOE!
Can’t wait for the movie! I like the main points but wish it had more points that integrated into Internet marketing.
Basically you need to be eye candy ?
So if shoe is batman does that make Tigh Robin?
So what are some good sneak peeks for internet marketers to do for their product or service… like webinars, written reviews, advertising etc? What do you recommend?
Great analogy. Although I think the word is Rises and not Returns.
I got dizzy when I heard that I’d get a free Verizon MIFI from Shoe for doing this, so I messed up the Batman movie title.
Nice bio. . . .NOT. Really, does that impress your female readers?
Isn’t it Morgan Freeman’s character that makes the toys… Alfred is just the butler.