Twitter will be as worthless as MySpace shortly

My history with Twitter has been this:

I started thinking about Twitter this morning and I could not help but see the parallels between it and MySpace:

  • Both grew very very fast.
  • Both became a pissing contest about getting the most friends (or followers).
  • Both allowed people to be anonymous.
  • Both allowed people to customize their page.

Now I am seeing a new commonality.  The demographic of its users.

As MySpace became riddled with annoying profiles of people with blaring music and animations that would induce seizers,  it lost its biggest asset – users with money.

If you have watched MySpace’s Quantcast numbers over the years you will see primary growing demographic of MySpace demographic is age 13 to 17 and incomes of less than 30k/yr.

MySpace’s financial situation is much worse.  A couple years ago the company was valued at over 20 billion dollars.  Now its valuation is around 30 million dollars.
While the traffic as a whole has declined on MySpace dramatically the valuation has dropped at more then 20x the rate.

I believe MySpaces biggest reason for such a huge drop in revenue is because of the demographic switch of their users.  As people who can afford to purchase items that companies are advertising are leaving,  the people coming in are giving advertisers next to zero return on their investments.

Lets not forget about the anonymous annoyance problem.  I am guessing for every real profile there is 100 fake ones on Twitter.  Probably more.  Most of these accounts are created purely for to annoy other users or to spam people.  For me the spam problem makes Twitter almost unusable.
For a while we used legal resources to take down imposter ShoeMoney accounts but there are more created then we can keep up with.

Don’t get me wrong I don’t fault affiliates for spamming Twitter… much like they exploited MySpace.  Some of the techniques they use a ingenious.  With MySpace, some affiliates were sued and lost Millions of dollars for spamming.  But those affiliates told me they still made out
like a bandit even after the judgements and settlement penalties set them back a bit.

But I digress.

I believe Twitter will suffer a similar fate as MySpace.

It has ALL of the items are in place to drive away quality users just like with MySpace and much more.

The real value of Twitter always came from people with great opinions instantly chiming in.  The quality of “Real Users” is nil compared to what it was a year ago.

Seen trending topics lately?  Seen the spam to real user ratio?

Here are the exact trending topics right now (9am 7/13/2011):

  • #stuffblackpeoplehate
  • #youngkidsshouldbebannedfrom
  •  #sorry4thewait
  • #been
  • #youmommasofat

I used to use Twitter religiously.  When a topic hit trending I wanted to see why.  It was addicting for me.

I rarely anymore see a trending topic that I want to find out why its trending.  But even if there is something… again its 99% people spamming taking advantage of the trending topic traffic.

I think quality users are starting to leave in droves and Twitter is appealing now to the same demographic that led to MySpaces demise.

Like MySpace it will take time for advertisers and people licensing Twitter’s data to see this. Probably years.

I have made over a hundred thousand dollars from advertisers paying me to do tweets in the last couple years… but that has definitely hit its peak and those have decreased to maybe $400 a week now or so.

I have very openly admitted that the majority of my Twitter followers are of little value.  I don’t think I am alone.  I am on the board  of advisors (and part owner) of the biggest Twitter advertising network and… while I can’t give any specific numbers lets just say I am not nearly excited about it as I was 2 years ago.

Besides the facts this is my opinion on Twitter’s future based on my personal experience.   What say you?

About The Author

Comments 113

  1. Jason Stuart
    • Trent Dyrsmid
    • Matt Crawford
  2. Guest Blogging Tips
    • Guest Blogging Tips
      • Liam
      • Liam
        • spezio
          • msvargas
  3. Jose
  4. Tom Schmitz
  5. zara
    • Mark
  6. Pete
    • Daman
  7. Andre
  8. Brian P
  9. Harvey Gardner
  10. TX CHL Instructor
  11. Nock4Six
  12. Mike Fook
  13. Casey
  14. Amanda
  15. Jacey
  16. Darryl
  17. Ricardo Solon
    • Hillary Hartley
  18. Garret
  19. Melinda
  20. Michael Chibuzor
  21. Christian
    • Tyler Hurst
  22. Lamar
  23. Kristian
  24. Dave B. Ledoux
  25. Reece
  26. Dave
  27. Tina
  28. Richard
  29. Jarod
  30. Bret @ Hope to Prosper
  31. Edgardo
  32. Dave
  33. Buttonboyus
  34. Emmet Gibney
  35. Ralph
  36. Denny
    • Shabbir
  37. K. Patel
  38. fas
  39. yo
  40. Ayesha
  41. Antonio
  42. James Dreesen
  43. First Impression 17
  44. jezza101
  45. Local Bend
  46. Dr. David Weiman
  47. Tracey
  48. Todd Ariss
  49. Hugh Kimura
  50. TomL
  51. Shabbir
    • Tyler Hurst
  52. TYCP Magazine
  53. Scot - RevMan
  54. Jon Thomas
  55. Blair
    • Jeremy Schoemaker
      • Guest Blogging Tips
      • Tracey
  56. Matt Smith
  57. Tyler Hurst
  58. Tyler Hurst
  59. Colin
  60. manofsteel
  61. Tim Davids
    • Anonymous
  62. @JohnMWeaver
  63. Courtney
  64. Victoria
  65. MaxR
  66. sabrina
  67. Erik
  68. DJ Para festa
  69. Exabytes
  70. Chris Bird
  71. jelian
  72. Mass Friends
  73. Amanda
  74. dentist glendora
  75. kasi
  76. moni
  77. Doug Firebaugh
  78. Alan
    • Daman
  79. Smarter Apps
  80. Anne
  81. Vern
  82. Seppo's reviews
  83. Corporate Turtle
  84. Mike
  85. Strve
  86. Oscar Gonzalez
  87. Rachel
  88. Mlcs
  89. Anonymous
  90. Editor
    • Ryan J
  91. Anonymous
  92. Jason Shouldice
Weapons Of Marketing
My Legal Issues & Downloadable Resources
ACT Affiliate Marketing Method & Download
FaceBook Ninja Marketing Presentation
Interviewing Darren Rowse Of Problogger
Sarah East From PopCrunch – *NSFW* – Most Awkward Interview Ever
I Spill it All To Andrew Warner
Interviewing Penn Jillette @ TC 50
How To Be Successful Making Money Online (keynote)
NamesCon Keynote Talk (Domain Name Focused)
Affiliate Summit 2012 Closing Keynote With Slides
FaceBook Ninja Marketing Presentation