What Marketers Can Learn From The Green Lantern

by Jeremy Schoemaker on June 20, 2011 · 13 comments

Yesterday my wife and I went to go see The Green Lantern.  Green Lantern was always my favorite super hero. I never read the comic books but I watched the Justice League of America religiously… So I didn’t really know the backstory. All I knew is he could make his ring form anything he wanted in front of him.

Why would you want to be any other superhero limited in powers…. Green Lantern can make a gun or maybe even a superman or money or a hot chick whatever limitless. Green Lantern rules.

What I didn’t know about Green Lantern is that his ring gets its juice from other peoples will. In this movie he goes up against a monster that gets his power from other peoples fear and kills them.

I don’t want to ruin the movie so I will stop there.

I could not help but think about how everyone I know that is successful has an iron will and while they like to always challenge themselves with new things, they are fearless.

Willpower is an amazingly powerful thing.  Some people could determine my willpower as cockyness.  I just know I will always figure out a way to win.

I am not afraid to stick my pecker out.

Maybe because I have hit rock bottom before in my life that I know that even in lives worst moments I have and can find a way to survive.

Wills can be broken though.

This industry is filled with broken wills.

I think there are several reasons for this:

  • People follow exactly what others are doing – Exhibit A:  John Chow’s I make money by telling people how to make money online. Have you seen any make money online blogs from people who actually don’t make money?  Yea… When was the last time they were updated?  5 posts in a year?  No posts in years? Broken will.
  • People try to get started but give up very easily – Someone just bought the latest “Overnight Riches” info product and when it didn’t plant a money tree in their back yard.  Now don’t get me wrong I have met a LOT of people at events who purchased a $97 ebook (I have spent probably 50k on info products myself) but the one who really dedicate themselves to it are few and far between.  Broken wills.
  • People find something hot… then it dies – In 2004 a passion project working in my spare time out of my house turned into a multimillion dollar company.  I literally tripped over a rock and fell into a hole filled with money.  All thanks to a phone call from a Google AdSense rep telling me I should place AdSense on my site.   But I never believed it was going to last and quickly leveraged it to the next thing.  Now 6 years later I have several companies.  But a lot of people will blow all there cash on hookers, blow, cars, etc…  Then they don’t know what to do.   Will is broken.

There is probably a ton more reasons peoples will to make money on the internet gets broken.

The sad thing is what become of these people.  Most of them become HATEFUL at people who are successful.  Show me the biggest haters on the internet and I will show you a guy who either tried and failed or was successful and eventually failed.

Lots of times broken wills = hate for those who do have the will power.

Just like with Green Lantern who had the will to win many other Green Lanterns had failed because they lacked the will and succumed to fear.

Hows your will?

 

full disclosure

About the author...

– who has written 2858 posts on ShoeMoney.com.

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.


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{ 11 comments }

1 Patrick Allmond

Getting into the motivational thing now huh? :)

Thanks for the reminder Jeremy. Good to see you fighting to good fight and putting down the haters. It takes people like you waking up every day and kicking ass. The rest of are kicking it right behind you.

2 Andrew

Very informative post, and truly a great read…but, not ALL people will hate on those who are successful (but I do agree a majority of people will).
I myself have 3 blogs I have worked on for a long time, dedicated a number of hours per day and tried to absorb as much information as I can to put together successful blogs, to no avail. But I don’t hate on the fact that guys like you, John chow, Neil Patel, etc are successful. I admire how far along you guys have come, and where you are. Your success serves as inspiration in an ever growing attempt to become 1/10th as successful as you guys have. (1/10 may seem low, but it’s a goal nevertheless).

3 Dr. Pete

Wait, so what percentage of my income should I spend on hookers and blow?

4 Craig Desmarais

Having the will to press through the times of stress and uncertainty is what forges you into a successful and diligent person no matter your cause or drive. A venture can begin, and unfortunately end, due to your will to continue on.

Always working to improve your willpower will lead to benefits in many areas of your life. So get to it!

5 D. Lukow

I agree that we must have the ability to motivate from within and move forward. On the other hand the movie is a big O.

6 suede shoes

Never heared of that, but good explanation, haha

7 fas

I would say the problem in every industry is the herd mentality. Like when you say people follow exactly what others are doing just reiterates that fact.

8 Ralph

Sorry.. My will just got broken by a sexy girl on the right… anyway Making money online is a long haul thing.

I always tell myself if I start a new site that is has to be a long haul thing. Motivation counts and you have to make your own success.

ps. Shoe, we talked about your Facebook study yesterday at the Sydney Affiliate day :)

9 Jeremy Schoemaker

sweet

10 fiona

Fantastic article.Much thanks again. Keep writing.

11 buy dissertations

Really great blog. I like this information really its very nice collection of the great information.thanks for sharing the information.

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