About the author...
Jeremy Schoemaker – who has written 2424 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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How To Make $100 A Day With An Info Product (Part 4) 
Perception is Everything (or “Fake It ‘Til You Make It”) 
How To Profit From Invading Your Users Privacy 
{ 152 comments… read them below or add one }
I heard there were boobs here…
Nice EQ ding btw lol
Why is that men are often labeled as sexist when they openly show an appreciation to boobs? What’s up with that?
I hope people realize that there is a brain underneath the hair and a heart underneath the boobs. Nonetheless, sex is a prime factor in advertising and works like a charm every single time.
I suppose it depends on how ‘openly’ you show your appreciation.
‘Don’t hate God.’
Really interesting… Great answer too. I guess the human psyche is what it is. Is there really a way to STOP being attracted to boobs? Don’t think so, but that’s just my opinion.
Stereotyping is something that us men have to live with. It’s up to us which product or service we’ll spend our money on. If advertisers or marketers think they’ll get us to spend our money by using sexy ads then I’ll be more than willing to oblige.
I agree. Men are attracted to breasts. I think it’s just natural to appreciate God’s work of art, right?
When my son, Tim, was two, we were laying down cuddling in the living room mat and he reached over and squeezed my boob and made a noise like honking a horn. When I told him to stop, Tim replied that he liked them because they were squishy like Nerf balls! I could not stop laughing! (I wonder how my husband thinks of these puppies LOL)
You heard right.
He should’ve shared the Facebook ad video in is post. I think I’m not the only who hasn’t seen it yet.
“FB advertising video was not meant to be like a subjective or an opinionated thing about what i like and what i don’t like” — True. Advertising’s mostly about what the target market likes or don’t like.
LOL..love this video! but yes being serious now…sex sells! here is more techy explanation of how it works.
Boobs+Ad=10000000%( CTR)
I’ll remember that next time I run a campaign.
I completely agree. Knowing how to effectively integrate sex in your web marketing campaign can surely lead to progressive outputs. By the way, got any idea how to combine sex and an online bookshop?
How about selling adult books and some dirty magazines on the side? (I do think the comment thread is getting a bit overboard on NSFW level.)
Whatever sells.
I’ve read somewhere that many Fortune 500 companies use sexy advertising. Their target markets probably respond well to such type of campaigns.
I guess to stay on top, you should also have the strategy to boot. Sexy ads to promote sales? Definitely a winning formula.
Does the ad clicks generate more conversions? It could be that the come-on may not deliver the target results after all.
It seems that I still have a lot to learn in running ads. I won’t go as far as using boobs. Something subtly sexy would probably do the trick.
Hey Shoemoney, how do you track Facebook ads on P202 (or perhaps there is a better method?) and do you have a method for keeping track of multiple FB campaigns? I have multiple campaigns running simultaneously and it becomes rather overwhelming. Thanks.
Got any updates on Jeff’s Health Converter follow-up post? Signed up for an affiliate account just yesterday and I am looking for some leads. Thanks in advance, Shoe.
I’ve been waiting for that article too. I plan to sign up with the HC affiliate program but I need to learn more about it first.
Boobs only remind me of my old college band, “Bolt Out Of the Blue Stage.” See what I did there? If that’s not creativity, I don’t know what is.
I have been anticipating for Justin Goff’s third installment of his FB ad strategy series. And while we’re on the subject, is there a chance you can post a Humongo Nation enrollment checklist, Shoe?
I watched the video then saw a girl with boobs wearing a Shoemoney t-shirt. I clicked on it then came back here to leave this comment.
I think that pretty much proves boobs can persuade a man to do anything. Also, Shoe isn’t the only one who loves them.
Fellow boob lover,
Kevin
Human nature. If that type of ad sells then any good marketer would at least make an attempt to capitalize on it.
Is it just me or is the new Calvin Klein ad stepping beyond the limit of raciness to pure debauchery? http://www.heraldsun.com.au/news/national/violent-ads-spark-sex-fury/story-e6frf7l6-1225940899235
It seems that they’re close to crossing the line (if they haven’t yet) with that ad.
“Know what comes between me and my Calvins? Nothing!” -Calvin Klein ad
Definitely re-tweeting this! Thanks a million, Shoe.
I’d like to watch the Facebook ad video. Can someone share the link?
I see nothing wrong in suggestive advertising as long as it doesn’t cross the line to outright lewdness.
We run cooking and crafting web sites. Our most popular craft project last week: Cleavage Be Gone: http://www.favecrafts.com/Sewing/Cleavage-Be-Gone, which is a pattern to make an insert to cover up unwanted cleavage. So, like your video says at the end, men and women alike have curiosity:)
How about showing these people how it’s done? They sure could use your merchandise sooner or later. http://adweek.blogs.com/adfreak/2010/10/calvin-klein-ads-banned-for-promoting-rape.html
I wouldn’t have guessed that it was an ad for jeans. It’s nowhere near their better ads.
Who picks the questions? I hope next episode would be something that could be useful for a lot of us who follow your blog.
Entertaining video. Looking forward to the next one.
I’ve tried Verve a few months back. It was okay. I find it interesting that mangosteen juice is one of its main ingredients. I had no idea what mangosteen was before that.
It’s all part of sex advertising. A lot of ads (cars, chocolates, etc.) leverage on sex, though not explicitly. Still, the subliminal message is there.
Here’s a nice read on why sex sells http://www.time.com/time/health/article/0,8599,1900032,00.html
Does the sexualized image of women sell equally well to both men and women?
Nice point. I guess men compose most of the targeted audience in the playing field but women, too, like a bit of raciness in their intimate apparel and wine commercials…
Comment a bit unrelated but I’d really love to know whoever thought up of the word “mammogram.” Every time I hear it, I think I’m supposed to put my man-breasts in an envelope and send it to someone.
I read somewhere that women account for about 85 percent of all consumer purchases. I don’t see how using boobs could reach that particular market.
As long as those types of ads generate sales then we can be sure to expect more companies to make use of sex advertising.
The first time I saw an ad featuring the back view of naked women was when I was vacationing somewhere in Europe. I wasn’t expecting to see that kind of ad on daytime and primetime TV. A few weeks after I realized that the types of ads they run there are a little bit more explicit but still very artistic and tasteful.
You should see how the shampoo ads in Argentina. They’re so sexy I could watch commercials all day long! ROFL
I really should move to Europe.
Was that a clip from “spin city” or what? Way to put a super spin on a question and put the question back on the asker!
I haven’t seen that video yet. This post certainly got me curious.
Me, too. I also had this kind of curiosity when 2 Girls 1 Cup went viral. Care to view that as well? LMAO
Hey Shoe,
How about you reply with the stats and say if you had more users read this article than normal because you put the word boobs in there.
I have not been here in a minute so I bet a bunch of other people the same!
A couple of years ago, a friend of my husband’s told our then 6-year old son that if he gave a girl a bead necklace she would show him a magic trick. That afternoon when I came home, my son handed me some Mardi Gras beads and asked me for the magic trick. WTF?
Don’t get me wrong but most women are always complaining about men’s fascination with breasts. But what if men were absolutely indifferent to breasts? What would women do then with these things that serve one function once or twice in a lifetime, and the rest of the time are just in the way?
Curve: The loveliest distance between two points. Perhaps the most epic physics statement I learned way back in college. Ever had the thought that it was about boobs? Thought so. LOL
Any updates on the ASW free pass, Jeremy?
That ticket has my name written all over it. ASW, here I come!
You can have all the tickets you want but let me just get this straight: I only want to score a Playboy Mansion shindig pass and I won’t ever ask for anything else next year. Hear that, Shoe?
Is that an annual event? I saw some photos in the gallery. I only have one word for them – awesome.
More details, please. I’d really love to attend the affiliate summit next year. It would be nice if I win that free ticket.
I really don’t have a problem with racy ads. They’re alright as long as they stay within the limits of acceptability. Here’s a nice tip, though: Want an effective way to remember the wife’s birthday? Forget it once.
I just find it sad that it is usually women who are sexually objectified. Although, admittedly, I’ve seen some ads objectifying men.
Ever seen a Tom Ford ad? If there’s such a thing, he could be in the Racy Ad Hall of Fame in no time.
Ummmm….unfortunately I think most everyone knows that it is a pretty effective marketing idea depending on the type of consumer you are marketing to. They definitely draw attention to the ad, image, video, whatever.
Everybody loves a racy ad or two. Having a problem selling your product? Throw in a bunch of sexy models in the mix and you’re definitely good to go.
Or how about men in skimpy outfits with bronzed skin and auras that just scream pure lust? Meow!
Women’s breasts are like martinis. One isn’t enough and three is too many. (I do still shrug when I remember *that* scene from Total Recall.) Boobs in web marketing? Yes, please! ROFL
“The world’s most expensive domain names
SEX.COM is set to fetch a record $13m for a domain name on Wednesday October 27th when a Californian bankruptcy court meets to decide on the deal.” (source: The Economist)
Incidentally, Porn.com is at #3.
That says a lot.
Goat’s milk? Seriously? Is it really good for babies?
Did you know that the chemical structure of goat milk mimics that of a nursing mother? This is the reason why this milk is close to being a perfect food of nature.
Does this mean we’re looking at a dairy revolution in the near future?
It’s really cool how the comments section become a cornucopia of ideas and perspectives. I am just wondering how the heck did we end up on the benefits of goat’s milk on this one.
Like what’s always been said, breast milk is still best for babies. Next to that, I’d pick the best formula milk I can find for my kid.
Sexy ads not only attract attention but they can also be used to promote a brand’s sex-related benefit.
Sex may be a great way to generate sales but we should always remember that there is a fine line between sexy and smutty. Overdo it and you could end up like Courtney Love on a Paris catwalk — simply tasteless.
That’s why I admire companies that don’t use any sexy tricks on their ads to run a successful campaign.
Alright, alright. Give me at least three companies you know that don’t use sexy models, suggestive themes or racy images just to score an honest buck?
Apple’s Think Different campaign is the first ad that comes to my mind. Powerful messaging.
Sexuality is just part of popular culture. I don’t see anything wrong in running sexy ad campaigns.
Point taken but I am just wondering why if a man is pictured chopping off a woman’s breast in slasher films, it only gets a R rating, but if, God forbid, a man is pictured kissing a woman’s breast, it gets an X rating. Why is violence more acceptable than tenderness? Is there something wrong with the system these days?
Something movies and ads have in common – a lot of cleavage.
Ever since graphic sexual overtones entered the media scene, it just progressed into something racier and raunchier as the years passed. Ever wondered how sexy ads would look like in the following generations?
Man invented language to satisfy his deep need to complain and inserted boobies in ads just for the heck of it. LMAO!
God had something to do with it, but, the advertising industry told you that big boobs were something special. Over time you were brainwashed into believing it. The advertising industry told you which girls were pretty too. They told you what features on a woman were pretty. They told you what lips, eyes, butt, and smile was sexy.
In fact, all of your likes and dislikes about appearances of people, cars, homes, computers, and maybe every damn thing – was brought to you courtesy of billions of dollars spent over the course of your life by The Advertising Industry – and well before you were born.
Our natural desire – innate desire to look at breasts has nothing to do with sex – what good are breasts for that? As babies we look to the breast for milk. That’s all it would ever have been, until the advertising industry decided to capitalize on the difference between men and women – and the difference between women with big breasts and little breasts. One of them had to be the “ideal” to strive toward – right?
And yes, ultimately, god is to blame for women having breasts and guys not. Breasts are neither here nor there – unless you’ve been brainwashed by “The Industry”.
It begs the question why many people are drawn to subliminal advertising especially of women and their breasts. Does that kind of ad really sell? I agree with what I’ve read in one of the comments. It just serves to objectify women.
Subliminal advertising may involve more women but there are also men getting in the action as well. Why not check out the Tom Ford and Calvin Klein ads these days? They are just one step beyond the tolerable concept of art.
My own concept of art? This morning I looked down at my unmade bed and decided that it was art in another medium and I should not destroy it.
Cars, liquors, perfumes, etc. (even toilet papers) – the list is endless.
My niece pointed at my shirt one day while we were shopping at the local farmers’ market and said “Auntie, I love your boobies. They’re very sparkly!” *facepalm*
Is there a booby trap in this post? (Not bad, eh, Shoe?) LOL
You really should have a prize for the funniest comments, Shoe. I think this one takes the cake!
I don’t think marketers are obsessed with boobs but there certainly a number of them that utilize suggestive ads to sell their products or services.
Whatever may seem useful for a particular campaign has to be explored. If marketers find the need to showcase boobs to capture the attention of their target market then so be it.
Boobs are not the only things in demand in the world of advertising. Have a shot of Beckham’s nether regions and women are sure to buy whatever product he’s endorsing…
With all the suggestive ads popping out of the tri-media market these days, scientists now believe that the primary biological function of breasts is to make males spend a lot of cash.
I won’t be surprised if your gallery’s generating a lot of traffic. All those photos of bunnies and playmates are quite eye-catching.
To all ladies who are avid players of tennis, here’s a hint; if you’re playing against a friend who has big boobs, bring her to the net and make her hit backhand volleys. That’s the hardest shot for the well-endowed. Trust me. Been there, done that, I conquered.
Definitely one of the most useful comments I’ve some across today.
Is it just me or does anybody else think that this post is just pure epic? (Besides having the word, “boobies,” it’s a great vid as well)
The facial expressions are priceless. Throw in the goat’s milk story and you have an epic vid.
The best way boobies are integrated into a promotional without appearing so tasteless? The one for American Cancer Society way back in 2008. They printed shirts with “I Love Boobs. That’s Why I Support Cancer Research.” Simple genius!
LOL on the goat’s milk. I always wondered how it taste like?
yeah, i think they are…boobs and hot legs to sell cars and everything else..
Is Cookie Monster addicted to cookies? Same thing applies for us men who appreciate sexy ads…
Word up, brother!
Sexy sales..period..they are just the facts of life..
“TrafficColeman “Signing Off”
Not all the time. It will in its target market but outside of that, I’m not so sure.
Bad decisions do make good stories. Nonetheless, breasts in web marketing ads? Sell a lot of stuff!
Not bad. I should probably post something sexy on my site. It might drive more traffic.
True! This comment deserves a prize, Shoe.
It’s probably one of the oldest tricks in the advertising book. Whatever works.
Thank God it’s in that book. LOL
My 2 year old son loves ‘boobies.’ I suspect that will never go away…
Where’s Jeff and his Health Converter post?
You are so funny. I like the way you answered the question. I think God never makes mistakes. It is just the way we take what he gives us. Some people take it the wrong way. You seem to have a good out look on the subject.
Nice answer!
The facts are the facts….and both myself as well as my 3 month old daughter seem to have the same love for boobs…and we are both pretty darn amazing people.
Boobs and web web marketing. Nothing is as awesome with this surefire mix. Now where are the NSFW pics attached to this post?
NSFW alert!
I don’t have any pictures for you but I hope this does the trick:
A man with a bad stomach complaint goes to his local doctor and asks him what he can do.
The doctor replies that the illness is quite serious but can be cured with a small course of two suppositories inserted up his ass. The man agrees, and so the doctor warns him of the pain, tells him to bend over, and shoves the thing way up his ass.
The doctor then hands him the second dose and tells him to do the same thing in six hours, using rubber gloves and KY jelly.
So the man goes home and later that evening tries to get the second suppository inserted, but he finds he cannot reach himself properly to obtain the required depth. Thus, he calls his wife over and tells her what to do. The wife nods, puts one hand on his shoulder to steady him and with the other shoves the medicine home. Suddenly the man screams in disgust.
“Whats the matter?” asked the wife. “Did I hurt you?”
“NO, NO” replies the man, “but I just realized that when the doctor did that, he had BOTH hands on my shoulders!”
What’s the latest on ER7?
It’s all hush-hush right now but I think Jeremy has a lot of surprises for us in the next few days.
Owing to the advance in medical technology, surgical technique and the fact that silicone breast implants have been determined to be perfectly safe, a California cosmetic surgery practice is opening a new office where breast augmentation surgery is done on an outpatient basis in about 30 minutes. They are going to call the practice “Jiffy Boob.”
All ads are created for their respective target niches. No product or service will appeal to everyone. Breasts might work for a target market and it may or may not outside the niche.
When in Rome, do what the Romans do. And when Romans combine suggestive themes in their ads? Go ahead and do the same.
Boobs are no substitute for what you can say about the product or service. Some marketers focus on style than substance. They seem to forget that customers are more interested with how the product/service can address their specific needs.
There’s always the possibility that breasts would be so distracting that the intended message are lost to its audience.
Chances are they’d still buy whatever you’re selling anyway. You can’t do that by boring them with a dull ad.
Well, you can’t exactly deliver the message without first getting their attention.
I totally agree. However, it’s in how you keep your customers engaged that really counts.
Here’s something to get your attention:
A beautiful young girl is about to undergo a minor operation. She`s laid on a rolling bed by the nurse and brought to the corridor. Before they enter the room, the nurse leaves her behind the surgery room door and goes in to check whether everything is ready.
A young man, wearing a white coat, approaches, takes the sheet away and starts examining her naked body. He walks away and talks to another man in a white coat. The second man comes over and performs the same examination. When a third man starts examining her body so closely, she grows impatient and says,
“All these examinations are fine and appreciated, but when are you going to start the operation?”
The man in the white coat shrugs his shoulders, “I have no idea. We`re just painting the corridor.”
Martinis make you mean. Manhattans make you a mellow fellow. Boobs in ads ruin your budget.
Boobs, boobies and boobage? Who’s complaining?
As a woman, I don’t have a problem with breasts as focal points in advertising. What irks me though is sleaze. What’s your two cents’ worth on this, Shoe?
Lewd ads give sexy advertising a bad name.
Boobs make the world go round. You can also insert “love” here just in case…
I have not problem with sexy ads as long as they’re still viewer-friendly. I guess that’s what advertising watchdogs are for.
I enjoyed watching the video and reading some of the comments. I can’t wait for the next episode.
Now you know why I am a loyal Shoemoney fan for three straight years!
Hope to catch another installment soon. Who’s up for a round of Manhattans to wrap up this wonderful evening?
Imagine a world with not sexy advertising. I wonder how Playboy would play it.
I believe there is nothing wrong with sexy advertising. The only guideline we should all be looking at is the way it is executed. Creativity should be the primary focus and not cheap shots of jiggling mammaries.
This post is just rocking! Now where are the bunny pics?
I’d have to say yes, breasteses provide mammary titillation to boobs all a-round the globe(s).
Kudos on getting more traffic than problogger.net last month too, hoorah!
haha this is a funny one! We all love boobs especially with a pretty face to compliment it lol
You added to the fever with your Facebook boob talk at ASE.
Makes perfect sense that this tactic works equally well for men and women. It’s a matter of Inspiration vs. Aspiration.
Every guy likes Boobs its a guy obsession Internet marketer or not funny post very true.
Well I submitted quite a few ads showing cleavage, but also relevant for the product I’m promoting. All but a few were rejected by FB for obvious reasons. The ones that got approved weren’t showing much and as a result CTR wasn’t that great either.
Any solution? Maybe my pictures showed too much skin and instead I should have submitted some pictures with covered-up boobs, like the one you’re using in this video (can’t remember the name of the girl but the one that is famous in this scene).
Nevertheless great vid!
I did a case study on This ,and he is absolutely correct, our
brains are wired for BOOBS
I’m a boob-obsessed atheist. So, who are atheists that have a problem with boobs supposed to hate, since hating god won’t work?
I never met anyone that had a problem with boobs that weren’t either a homo or a jealous girl sporting A-cups.
Speaking of boobs, this video would have been better if it was sponsored by Hooters instead of an energy drink and you had a Hooters girl standing behind you with her jugs wrapped around your head.
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