How Starcraft2 is Like Internet Marketing

by Jeremy Schoemaker on September 7, 2010 · 187 comments

Unless you are totally new to my blog, you know how I love to compare off the wall things to Internet marketing. This time it’s Starcraft2.

BTW, if you want a piece I am ShoeMoney player code 935. Just be warned, I am currently ranked 7th in the world (in my silver division).

GLHF

Maintaining vs Growing

In Starcraft2, you have to grow (expand) your base in order to survive. But you also have to maintain what you have with some defenses.

Much like with internet marketing – once you get a stream of revenue set up, you put in place some defenses to keep it going but then look to expand and grow your income.

Exploit Angles

Ohh no orbital command early in game? Here comes my cloaked banshees to wreck your econ. The best Starcraft2 players scout intel on their opponent, finding out what they are weak on and building to exploit that weakness.

In Internet Marketing, my biggest days were because we found loopholes in advertising platforms and exploited the shit out of them.

Trust No One

I can’t tell you how many times in Starcraft2 people have said, “No Rushing ok?” and of course I say yes, but then I reaver rush their ass asap.

In Internet Marketing, the one thing I have learned in the last 7 years is that you can’t trust anyone. With the kind of money we make, you have to be very careful with who you share information with.

The Know-It-All

Ever notice how in Starcraft2 when you’re playing like a 4vs4 and one guy is screaming at everyone telling them what to do… and making those annoying !!!!! on the map where he wants you to build shit. Then the funny part is at the end of the match he is last on the scoreboard. But he has read every guide on Starcraft2…..

Just like with Internet Marketing – a ton of the “gurus” and “experts” have no real-world experience doing what they are telling others to do… or a bunch of punk-ass wickedfire kids talking smack… at the end of the day I say SCOREBOARD, bitches.

StarCraft II shoemoney

Act As If

If someone starts off the match saying hi or gl hf (Good Luck Have Fun), I reply with a FU. I am not here to be your friend, I am here to kill you as fast as possible.

If acting like a cocky asshole does not work, then act like you’re Korean. In Korea, Starcraft2 is their national past time. NO JOKE. They pack 100,000 seat stadiums to watch 2 guys go at it for a championship.

Say some Korean and your opponent will shit themselves:

Manner = same
Sugo = good effort/good job
12 si = 12′o clock direction (as in position)
Chi sa = [Edit] – Cheap, dirty
Sa rang hae = I love you
Nimi = your mum
18181818181818181818 = fuckfuckfuckfuck more the angrier
Dak cho = shut up

Zerg Rush

About the author...

– who has written 2412 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


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{ 187 comments… read them below or add one }

1 Dudibob September 7, 2010 at 5:42 am

Love it, and congratz on 7th place! You got some skillz there Shoe

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2 Alex Dumitru September 7, 2010 at 6:55 am

Practice makes it perfect

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3 Yes2Freebies September 7, 2010 at 7:59 pm

How in the world did you manage to do that? I’ve been playing it for some time now and I’m still nowhere near that level.

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4 dotCOMreport.com September 7, 2010 at 11:53 pm

Pretty clever parallel. And yet you still gave us some useful tips. Thanks!

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5 Richard Pascal September 8, 2010 at 6:53 pm

Impressive. Both the rank and the post. Kudos!

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6 Mr Green September 7, 2010 at 5:44 am

Good quality post! Haha even though I have never played starcraft before it was very entertaining.

More of these please, less of this weeks earlier guest post type.

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7 The American Dream September 7, 2010 at 6:05 pm

It’s very interesting. I agree, he should be writing more posts like this one.

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8 AffiliateObsession September 7, 2010 at 6:11 am

Always an interesting read to say the least!

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9 Nate September 7, 2010 at 6:51 am

7th in the world? That must take a lot of time!

Indeed, game strategies can easily be converted to work in the real world (and more specifically, business). You just have to make the connection. That’s why games are good for your brain’s development, unless you overdose on them :-)

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10 TheSandMan5050 September 7, 2010 at 6:13 pm

Games are definitely a good form of brain exercise. It also develops creativity, which I think is what is needed to find connections between game strategies and real life/business moves.

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11 Alex Dumitru September 7, 2010 at 6:55 am

This is an interesting comparison and congrats for your place. I’ve never liked Starcraft and I don’t think I’ll ever play Starcraft 2. BTW aren’t you busy with your businesses, you still have time for playing ? :)

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12 medomoc September 7, 2010 at 6:25 pm

Yeah, I wonder how he finds the time to play it. 7th in the world is quite a feat. Any tricks you can share to us, Jeremy?

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13 Feeding Frenzy September 7, 2010 at 6:55 pm

Finding connections is not a skill most people exploit. The simplest things can teach a lesson or two if you just take the time to observe and make the connections.

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14 moolahmachine September 7, 2010 at 7:20 pm

I think the best similarity between Internet marketing and Blizzard’s most-awaited sequel to the first Starcraft installment is the need to survive in your own meager means while resources are scarce and the competition is ready to get ballistic on your ass any second. The more you make your base, units and upgrades as powerful as possible (hmm…reminds me of my CPA ventures and landing pages), you can easily become the king of the hill in no time.

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15 Paul Avery September 7, 2010 at 6:55 am

This is so funny. I was thinking about lessons scii teaches in life. E.g. You need resources that bring in revenue. Ha ha.

Here is a thought. If I swapped my scii play time for work, I’d probably double my earnings.

Rush games tick me off. Too quick.

Paul

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16 Paul Avery September 7, 2010 at 7:13 am

Discounting for experience and knowing hot keys, etc… It is remarkable how 2 players with the exact same opportunity consistently get different results.

Kind of like the game of life (I mean real life). We all have the same opportunities. If we could even out the field (handicap for: family wealth, iq, the lottery of birth, etc) some of us will, by our own yard stick, say we are successful and some will think of themselves as losers.

I think if you took 100 winners and 100 losers and grouped all of their wealth and split it amongst the 200 and then came back in 5 years you’d probably have the same winners and losers. Of course some people are hit by hardship, for example a death of a spouse, victim of a crime, serious illness, etc… But I think a large percentage of the ‘have nots’ are in that position by their own doing.

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17 Brad September 7, 2010 at 7:49 am

I’am in the gold div. –

lol i can’t make more money then him,
but i’ll probably kick his ass in sc2. I’ll be looking for you!

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18 Dave September 7, 2010 at 8:04 am

Ha. I know nothing about starcraft, but this was a funny post. Makes up for all the slacking you’ve been doing the last few months :P

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19 F2Xsites September 7, 2010 at 6:48 pm

refreshing and certainly one of his more interesting posts for the past few weeks. nice one!

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20 Bryan Jake T September 7, 2010 at 7:38 pm

Finally! Something that I enjoyed reading. A nice change from the usual posts. Looking forward to the next installment “off the wall comparisons”.

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21 Anthony September 7, 2010 at 8:47 am

Great post! hilarious

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22 RedBlack88 September 7, 2010 at 8:19 pm

You got that right, brother. I never laughed this hard when Shoe said he was ranked 7th in the world. Elite seeds happen to change daily, if not hourly. Who cares? This is still the coolest web marketing blog ever.

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23 ExclaimedIdeas September 7, 2010 at 8:53 pm

FTW! I’m so loving this post.

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24 Chris Green September 8, 2010 at 8:50 pm

Yeah. Hilarious. No better word to describe this post. Shoe? 7th in the world? Hilarious. Bet you can’t beat me in a quick match.

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25 d3so September 7, 2010 at 9:21 am

Wow you actually got into the hype. I’ve never touched Starcraft . Maybe I should pick it up.

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26 hot men of asia September 7, 2010 at 9:35 am

great artcile!

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27 111 September 7, 2010 at 9:41 am

1234www.sh-mjg.com

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28 Pagemkr September 7, 2010 at 10:27 am

I’m so glad to see that I’m not the only IM Gaming Nerd :)
Halo is my addiction…. Same stuff applies.

Great post Shoe :)

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29 john September 7, 2010 at 10:50 am

I’m so going to practice up and try and kick your ass! It will be a small accomplishment considering you kick my ass at making money online!

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30 AL0101 September 7, 2010 at 7:00 pm

A lot of my friends are so into Starcraft. I never did understand what the fuss was all about. Now I know better. I might play with them next time they ask me again.

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31 Husher50 September 7, 2010 at 7:27 pm

I’ve been a fan of the game ever since I played my first Protoss campaign from Brood Wars way back in ’98. With so much happening on the sequel, I’ll have to catch up by playing a campaign or two just to get the feel of the new version. Shoe, I’d just like to ask why you came to the conclusion you’re ranked 7th in the world. I don’t believe you a bit (the Trust No One rule is applied here, mind you). LMAO

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32 Bob Jones September 7, 2010 at 11:25 am

You’re 7th in your division, thats like saying my local police station is number 7 in the world because its ranked 7th in the city. Also, silver division is crap.

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33 Jonathan Taufer September 28, 2010 at 1:31 pm

Ha, finally someone who knows how the ranking system works.

Yeah, think of leagues (bronze, silver, gold, plat, diamond) like school systems (grade school, high school, state college, Ivy college, PhD program)

Think of divisions like the independent schools, silver has thousands of divisions just like there are thousands of high schools.

There’s a rank 7 at ever level of every school system in the world. So there’s thousands of rank sevens in each league.

get your own starcraft 2 signature at sc2sig.com

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34 Jesse September 7, 2010 at 11:31 am

haha, awesome post… Also reminds me I have about a half dozen Starcraft 2 domains I need to develop… want to JV on a couple? lol

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35 MarcoBarbosa September 7, 2010 at 1:47 pm

Nice!

You inspired me to play more :D

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36 floresparati September 7, 2010 at 10:16 pm

I’m certifiably curious now. I’ll check it out when I get the chance.

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37 Dmitrii Anastas September 8, 2010 at 8:42 pm

I started playing only a few weeks back but I’m hooked. I’ll try to play more to improve my game.

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38 funny pranks September 7, 2010 at 2:10 pm

I’m dissapointed by Starcraft so much time waited for such crap game :( ….

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39 WhateverWorks September 7, 2010 at 6:35 pm

As John Lennon said, “Time you enjoy wasting, was not wasted”. I don’t think playing whatever game you wish to play is a waste of time. You can always pick up something and apply whatever you learned in your personal or business dealings.

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40 Nicole Burns September 7, 2010 at 8:16 pm

Nice. So you’re saying playing video games and listening some dead guy who said he was much more popular than Jesus Christ makes you a much more successful web-based entrepreneur? Stracraft 2 isn’t even that exciting. Brood Wars is still the best RTS game in history.

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41 Jeremy Schoemaker September 7, 2010 at 8:30 pm

but brood wars came out many years after the original starcraft… just wait until we have the expansions.

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42 Jim Petersen September 7, 2010 at 10:27 pm

Not exciting for you but clearly a lot of people think otherwise.

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43 Andrew Says So September 8, 2010 at 9:16 pm

It’s all about managing your time to allow for a few minutes or an hour playing the game. And no, it’s not crappy. At least for me and thousands of others who play it.

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44 Rampagejackson321 September 7, 2010 at 3:27 pm

“Just like with Internet Marketing a ton of the “gurus” and “experts” have no real world experience doing what they are telling others to do… ”

Like Frank Kern? Oh, wait, lets take the nice big affil payments to promote his scams instead…

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45 Jeremy Schoemaker September 7, 2010 at 4:00 pm

ummm frank kern has made more in other industries then about anyone I know… mr rampagejackson321…

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46 Rampagejackson321 September 7, 2010 at 4:04 pm

The guy is a straight up scammer. By his own admission his first get rich quick ploy was telling people how to get rich online… while he was broke himself.

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47 Kevin September 7, 2010 at 9:38 pm

I can almost SEE the jealousy/envy oozing out of this comment… LOL

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48 Rampagejackson321 September 8, 2010 at 11:54 am

Yes, I’d love it if the only way I could make money was to rip people off who can least deserve it for $2000…

He’s taking the easy, sleazy way no doubt about it.

The disgraceful thing is Shoe is helping him promote it out of pure greed – he (shoe) is a successful guy, adding to the scam victims for no reason other than to add a few more bucks to his bank account that he’s never going to spend anyway.

Honestly I’d have expected it from Chow or someone, but not you. Oh well, it is what it is.

49 Get That Ball September 8, 2010 at 7:59 pm

He must have followed his own advice if he’s now making a lot of money online.

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50 Shaun Carter September 12, 2010 at 6:47 pm

Gotta love the bashers who will never amount to anything, judging those who have been successful.

51 WhoisDoyle September 7, 2010 at 7:15 pm

Quite a lot of those in any business. Experiential expertise is way much better than those shown in credentials that don’t translate to any real success.

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52 Kyle September 8, 2010 at 8:19 pm

But some of those self-proclaimed gurus who get their message across actually help others succeed. In my POV, that’s not a lousy deal.

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53 Phil Maher September 7, 2010 at 4:00 pm

awesome post Shoe, I agree SC2 teaches lessons of life, nice to hear your take on gameplay…still learning everything atm.

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54 FirenzeZ September 7, 2010 at 8:00 pm

This is Jimmy Raynor’s time to shine! Looking forward to engage Infested Kerrigan, Thors, collosi and dodging void rays. A triumphant return to the StarCraft universe, Wings of Liberty offers up old-school RTS goodness in one of the most solid titles in years.

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55 David R September 8, 2010 at 8:03 pm

Even doing the laundry can teach us something. I agree, it’s an awesome post.

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56 ways to make money online September 7, 2010 at 4:02 pm

Shoemeister, WTF kinda buds are you blazing over there??

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57 WanderingMommy September 7, 2010 at 7:56 pm

My husband is an avid gamer and I know Blizzard has proved itself to keep one of the most exciting game creation gigs across the globe. From the Diablo series, Warcraft and most specially, Starcraft 2, they have undoubtedly done it again. Just wondering, Shoe, if you’re really 7th in the world rankings, how come you’re not on the elite list my husband’s always reviewing after crucial match-ups. :(

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58 GQmeansGeek September 7, 2010 at 8:04 pm

Web marketing is just like Starcraft 2 because you have to put one over the competition the least he or she expects it. Did I get that one right, Shoe? Here’s a cheat code for all of you: Enter “moredotsmoredots” and resource requirements will be ignored when you go to create more soldiers (cost checking disabled).

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59 TEGS September 7, 2010 at 4:50 pm

WTF

I thought you learned your lesson already playing Everquest.

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60 Robin Sterling September 7, 2010 at 7:47 pm

Firstly, as a die hard fan of Brood Wars, I went into this game with very high expectations and I can tell you that it lived up to every bit of it. Secondly, as for a Terran banshee attack, one quick engagement with a squad of Zerg corruptors can easily turn them into pulp. Are you up to a death match anytime soon, Jeremy? :D Zerg forever!

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61 shaihulud September 7, 2010 at 5:06 pm

Only in silver? Shoe you need to practice more.

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62 Tammyexperiments September 7, 2010 at 8:13 pm

세상에. 난 너무 주류가되고있어이 블로그를 몰랐 당신이 눈보라에 대한 제휴도 있습니까?

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63 Jona712 September 7, 2010 at 6:02 pm

What a nice read! I absolutely have no idea what Starcraft2 is and yet I totally enjoyed reading your post.

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64 enajyram00 September 7, 2010 at 6:09 pm

It’s not very clear to me what you meant with “Act as if”. How do you relate acting cocky in marketing?

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65 thoushallpass September 7, 2010 at 8:43 pm

We have exactly the same sentiments. It is best to put your best foot forward when engaging the competition but not to the point of being presumptuous. To tell you the truth, I have no patience with the RTS games. Why not play beerpong instead? Go, Bruins! Best wishes from California.

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66 joonlee97 September 7, 2010 at 9:07 pm

Maybe he means acting extremely confident that you can successfully pull off what you’re doing. No room for doubts if you want to play big.

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67 Norman Nevelle September 7, 2010 at 9:57 pm

A healthy dose of confidence doesn’t have to make you cocky. In fact, you can only pull off cocky when you’re extremely good. Otherwise, you’d get creamed by excellent players who choose to play it cool.

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68 Jason S. September 8, 2010 at 9:06 pm

Acting cocky shows you know your business. An irritating intimidation tactic if you ask me.

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69 AnnieP78 September 7, 2010 at 6:27 pm

Trusting no one when doing business is kind of sad. But I agree that sometimes it is necessary.

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70 Cristina Dy September 7, 2010 at 7:08 pm

I think Shoe did a great job comparing Starcraft II and web marketing in this post. In the game, trusting opponents to play by the rules is just plain suicide. You must somehow get one over them without hesitation to be the victor in the end. Does this sound like your most recent PPC venture? By the way, how do you achieve a Diamond rank in less than a week, Jeremy?

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71 ways to make money online September 7, 2010 at 7:12 pm

you will always have your comrades that you trust with “some of the information”.

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72 newmediaist12 September 7, 2010 at 7:49 pm

7th in the world? As you said in your post, you should trust no one. How would I know if you’re just saying that to scare others from challenging you to a quick game? There are just some things you can’t pull off, Shoe. Nonetheless, I am still a loyal fan. Miami shout outs!

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73 AurorMine September 7, 2010 at 7:49 pm

True. Total absence of trust in doing business can be counterproductive in the long run.

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74 WhoSaysWhat01 September 7, 2010 at 7:20 pm

you need a certain level of trust to survive in the business IMHO. the point really is to protect intel or whatever ideas you have without totally removing trust in the picture.

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75 AnnieLouJ12860 September 7, 2010 at 8:27 pm

Trust a few makes more sense. Don’t you think?

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76 Willow September 8, 2010 at 8:35 pm

Nice analogy but there’s a lot of arrogance there.

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77 Austin September 7, 2010 at 6:42 pm

This is very entertaining and informative too. You should write more posts like this. How about doing something like Internet Marketing lessons learned from Star Trek or whatever.

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78 New Bee September 7, 2010 at 8:06 pm

Cool! I didn’t know you’re into game playing.

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79 NicMoon September 7, 2010 at 8:36 pm

My family is originally from Seoul and gaming has become a national pastime there. From mobile games to PC RTS titles, the best of the best have these Olympic-like tournaments annually. I’m proud to say that my distant cousin, Lee Young-Ho, is the current top player in South Korea.

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80 BigMoneyBrooklyn September 7, 2010 at 9:19 pm

This is what Shoe is talking about. Samsung sponsors most of the tournaments while giving their company a full-blown advertising shindig. Two birds with one stone. It won’t be long before we will see Starcraft 2 WCG matches in the next few months.

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81 socialanim00 September 7, 2010 at 10:01 pm

Any Starcraft cheats you can share? I could use some to up my game.

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82 shaihulud September 11, 2010 at 3:34 pm

Learn build orders and what units counter each other.

83 Curious September 7, 2010 at 6:42 pm

Why is Shoe’s famous “cheque” spelled wrong? Google sends us “checks” to US publishers, not “cheques.”

Will this comment get deleted?

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84 Paul Avery September 8, 2010 at 9:30 am

because who ever wrote ‘cheque’ is speaking the Queen’s English…

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85 Paul Avery September 8, 2010 at 9:33 am

BTW, rank, I think is shared. More like a grade and not an actual position… why do I think this? There seems to be 100 position in each of the leagues. So that is 400 positions… I don’t think there are 400 players. My rank is 2 in the bronze division. I think I share that number 2 spot with thousands of others.

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86 California Dreamin September 8, 2010 at 5:54 pm

I see. So that 7th ranking makes more sense now. Good work with the 2nd in Bronze, btw.

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87 MVZP_01 September 7, 2010 at 6:51 pm

I can’t imagine thousands of people watching a Starcraft championship game. Have you ever been to one, Jeremy?

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88 H delacruz September 7, 2010 at 8:10 pm

My girlfriend and I happened to be visiting Chengdu, China November last year when a huge Starcraft tournament was held. Apart from this Blizzard stroke of genius, other popular titles such as Redstones and Counter-Strike were also highlighted. I think there were 30,000 in attendance besides the 700 gamers from around 60 countries. If my memory serves me right, the next tourney will be in Germany.

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89 BearPile September 7, 2010 at 9:21 pm

Stracraft 2 is exceedingly well presented, with a totally reworked narrative delivery system, a few instances of choice driving the story, and options for inter-mission upgrades that make it feel like more of an role-playing experience than a series of mission that exist solely to get you ready for the multiplayer. It’s the game of the year!

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90 internetFTW September 7, 2010 at 8:48 pm

You must be really good to rank 7 in the world. Any chance of you playing at least once in pro circuit?

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91 TomYoon September 7, 2010 at 7:05 pm

It’s good to know you’re also a fan of one the best game franchises ever created, Shoe. While some of my favorite characters were revamped in the new version — like dragoons and ultralisks — the new campaign games are just rocking. I think I can complete the Legacy of the Void next weekend and I am looking to do the Zerg campaign next. Regards from Wichita.

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92 PattyT12 September 7, 2010 at 8:28 pm

You from Wichita, too? Nice to know there’s a Shoemoney fan from my hometown. I am currently finishing Wings of Liberty. Wanna know my strategy for a quick skirmish win? Pump up construction of Thors, Vikings and siege tanks. Don’t waste resources on banshees, they may have cloaking abilities but can only target ground units. Have at least 3 squads of marauders, marines and Medivac dropships. Before you know it, you’ve already won the game.

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93 wisdom teeth removal September 7, 2010 at 7:18 pm

wasn’t expecting a starcraft 2 related post here. I play myself didnt know you did as well.

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94 Ethan September 7, 2010 at 9:53 pm

RTS games are just not for me, buddy. My idea of a great time is having a few sips of my favorite Manhattan at the Ninth and chatting up with some ladies. Best wishes from the smoothest cat in Miami.

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95 melg September 8, 2010 at 6:09 pm

I’ll be sure to look for him next time I play. Great read, Jeremy!

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96 Tech September 7, 2010 at 7:23 pm

The Zerg Rush pic is hilarious.

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97 veronica_sm September 7, 2010 at 8:33 pm

Yes. It is hilarious. Nonetheless, I bet all of you guys can’t even beat one of those guys in a simple Starcraft 2 death match. (insert cute giggle here)

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98 Screechy Rich September 8, 2010 at 9:26 pm

photo says it all.

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99 KrisM77 September 7, 2010 at 7:30 pm

Quick thinking and quick reactions are essential in business and game playing. The quicker you find and exploit opportunities, the greater the chances of success you have.

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100 nealcal September 7, 2010 at 8:31 pm

Nice points there. However, I think you missed a very essential concept: Luck. While you may be quick and sharp and focused, a bit of luck can definitely give you a much-needed boost. What’s your two cents’ worth on this, Shoe?

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101 Nikki Stewart September 7, 2010 at 10:33 pm

I’m familiar with the concept. Trusting in luck though is like leaving your fate to chance. I’d rather lean on things I can control, like say, hard work?

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102 Fridtjof Salomon September 8, 2010 at 6:22 pm

Yes, it can give an added push. Luck’s just a nice bonus when doing business. Come to think of it, in most things actually. Still, luck’s unreliable hence I still go for quick thinking and bold actions.

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103 spameater September 7, 2010 at 7:36 pm

How about you and I play a no-holds barred skirmish on the next Affiliate Summit? What do you say, Shoe? The loser buys the drinks during the after-party. I’ll ask John Chow if he plays Starcraft 2 as well. Get ready to get back to the bronze division or in other words, the stone age. ROFL. Best wishes from Raleigh.

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104 twitteraddict05 September 7, 2010 at 8:49 pm

Dibs on Protoss. I know Shoe will stick with Terran and you, spameater will adbosultely go for Zerg. Can’t fool me with your baneling/hydralisk combo. Let the games begin!

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105 Heinrich Sture September 8, 2010 at 9:30 pm

Great idea! That would add more fun to the summit. What do you think, Jeremy?

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106 WilmaP September 7, 2010 at 7:41 pm

Trust no one… especially the know it alls. LOL

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107 Tool September 7, 2010 at 9:44 pm

i see a lot of those around.

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108 EllaineR September 8, 2010 at 6:13 pm

Some know it alls you can trust. They’re actually good at what they do. It’s the all talk know it all types you should be wary about. You’ll just waste precious time listening to them without accomplishing anything.

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109 ILoveMemes September 7, 2010 at 7:56 pm

Are you saying then that collaboration in Internet Marketing gets you nowhere? A lot of businesses depend on collaborative frameworks to facilitate growth. Trusting no one is like saying growing your business depends solely on one person, yourself.

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110 Creative Marketer September 7, 2010 at 9:03 pm

I have been immersed in various web marketing fields in the last three years and I know that the value of having allies can be very beneficial to all parties. When applied to Starcraft 2, it’s great to know that there are collosi to get your back when your batch of hydralisks are slowly slaughtered by stalkers. Catch my drift?

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111 Ara600_m1 September 7, 2010 at 9:39 pm

I don’t play Starcraft but I’m seeing your point. I personally think it’s impossible to get ahead without getting some help along the way. And that takes trust.

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112 John Dillon September 8, 2010 at 6:16 pm

There are those who play at their best alone. Not sure if that’s a trust thing.

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113 Putitoutthere September 8, 2010 at 8:18 pm

That’s the reason why the game of life is superbly exciting. All of us are unique and can contribute in our special way — whether it’s a quick Starcraft 2 skirmish or keeping web businesses in motion. Now I just have to learn how to build Marauders and Crucios faster and finally finish the Terran campaign.

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114 Big Al September 8, 2010 at 9:36 pm

Working with others has its challenges but it does make things easier.

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115 Marnie Sho September 7, 2010 at 8:22 pm

I’ve come across these cheats while I was monitoring my fave gaming blogs. Banshees, eh? LOL

Cinematics Menu

Enter “eyeofsauron” to view the Cinematics menu.

Upgrade Weapons, Armor and Shield by One

Enter “iamironman” to upgrade all your weapons, armor and shield by 1.

Disable Ability Cooldown

Enter “hanshotfirst” and ability cooldowns will be disabled.

Lose Game

Enter “cadeeasygoin” to lose the current game instantly.

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116 Sanjay September 7, 2010 at 9:54 pm

If you use a cheat in Starcraft 2, then you will not be able to earn achievements while that cheat is active. You will need to either start a new game OR load a previously saved game in order to be able to earn achievements again. OR never ever reach diamond level.

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117 Guy Cleveland September 8, 2010 at 8:53 pm

You sure about these? I tried looking them up but my browser says they’re from an attack site. Need help with this list. Thanks.

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118 Rod S. Lee September 8, 2010 at 10:33 pm

Wait a minute. 7th in the world? For the silver level? I think that statement’s a bunch of baloney, Shoe. Maybe you’ve had too much to drink at the Playboy Mansion party? 7th in the world? Yeah, right.

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119 glbuo September 7, 2010 at 8:23 pm

顶你!!!!

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120 twitteraddict05 September 7, 2010 at 8:47 pm

Starcraft 2? I thought you were a Plants Versus Zombies kind of guy, Jeremy. Just kidding. Looking forward to our next Shoemoney System session this Thursday. Say hi to the gang for me.

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121 smstudent September 8, 2010 at 6:26 pm

i wonder how he’d compare plants vs. zombies with internet marketing. i bet that’d be another awesome read.

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122 Lola Dee September 7, 2010 at 8:59 pm

I say Protoss has the best array of units in this version. Getting invaded by a pack of carriers, Immortals, Motherships, zealots and Stalkers will certainly decimate any opposing force. Void rays are also one of the coolest enhancements in the game. Kudos for the fun post, Jeremy.

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123 Alan Alan September 7, 2010 at 9:46 pm

This game is hands down the greatest game ever made. Everything about the original was improved to a great degree, from match making to game balance. Just looking at those Stalkers gives me a chill!

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124 Dennis September 7, 2010 at 9:14 pm

LOL at ALL the people that think silver is so high up… You should check out my rank and vs. me Shoe!

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125 Dandundun September 8, 2010 at 8:20 pm

I just got my Diamond level and I’m so pumped up right now that I am ready to take you and Shoe to a king of the hill match. Ready to bite the dust with my Zerg minions? LMAO

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126 Dennis September 8, 2010 at 11:59 pm

lets go, visit my site and you can catch us live streaming!

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127 Laney Pitt September 7, 2010 at 9:22 pm

What I like most in strategy games is that there’s a lot of room for creativity. You need to be creative to get ahead. And the same thing holds true in marketing.

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128 Paul Avery September 7, 2010 at 9:25 pm

75+74=149 games played (see the screen shot), average 20 mins per game…149*20=2980 minutes. 49.66 hours….

yeah, it is an addictive game.

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129 Mark Mead September 8, 2010 at 6:30 pm

Exactly the reason why I don’t play. I wish I have the time though. Should be fun.

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130 Runs With Scissors September 7, 2010 at 9:43 pm

It’s true silver is not that elite but you can’t get to a higher rank without passing the silver level first. (By the way, is it true that if you finish all three campaigns in a week, you’ll instantly have a diamond rank?) Need help with this.

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131 SmallBiz Sue September 8, 2010 at 8:57 pm

Well said. I rarely see someone who did well in business without going through stages that entailed considerable effort and savvy.

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132 Bee Bok Young September 7, 2010 at 10:15 pm

哈哈哈哈!你肥胖的白人不會打我們在星際爭霸 2! 我們將接管貴國在未來 10年,鮑爾迪!

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133 Roshaun Philips September 7, 2010 at 10:26 pm

It’s been a long time since this Blizzard franchise deserved a new and improved sequel. Can’t wait for the add-ons! Wings of Liberty may be the best RTS title of the year. What do you think, Jeremy?

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134 Raul Lago September 8, 2010 at 9:51 pm

How about game of the decade? Fans of the series — like myself — have been waiting for this gem for over 10 years. They promised, they delivered, they did it with flying colors.

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135 dina September 8, 2010 at 12:36 am

wow this is great that you can find similarity from gaming and marketing, smart one

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136 Xeerk September 8, 2010 at 10:21 am

Hello Jeremy, looks really huge for me, how can people make money with star craft, can you please suggest or anyone would reply my post… i want to know what is it all about, everyone is talking some techies but, i am not abled to understand it.

hope someone will mail me the details

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137 Not The Real Shoe September 8, 2010 at 8:31 pm

I’ve heard that multinational companies dealing with electronics and technology systems are sponsoring up an coming gamers who do wonders with Starcraft 2? Up to the challenge? I just heard Samsung is looking for RTS virtuosos who can beat their opponents in the fastest time.

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138 Gioom September 8, 2010 at 4:59 pm

Shoe, I tried adding you to my list, but it says it can’t find you.

Is there a chance that US and European servers are not linked?

I want to beat your ass! :)

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139 Not The Real Shoe September 8, 2010 at 8:44 pm

What network are you using? I think you have to hook up to certain channels like Blizzard used for the original Starcraft and Brood Wars. Visit their website for additional details.

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140 Vince September 8, 2010 at 9:11 pm

How do you connect to Battlenet? I just can’t seem to complete the connection process. I’ve been itching to play online ever since the info was released on the Blizzard blog.

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141 sasha_482 September 8, 2010 at 6:01 pm

Brilliant! I had so much fun reading this. I like what you said about exploiting angles. That’s why marketers need to be agile. That’s the best way to quickly act on opportunities that others fail to see.

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142 James Is (Not Working) September 8, 2010 at 8:50 pm

Alternatively, why not apply creative play in business. Create opportunities instead of just grabbing what’s there.

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143 Almira Keefe September 8, 2010 at 9:26 pm

I guess that the whole gist of this post. Whether you’re playing a game or getting your web venture off the ground, creativity, strategy and alertness are key factors to your success. By the way, where can you get a copy of Wings of Liberty?

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144 georgeblanco September 8, 2010 at 6:33 pm

What can you say about cheats, Jeremy? I know some gamers who’re good at exploiting those but I’m not exactly sure how they work. Any strategies you can share so I can improve my rankings?

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145 PokeYerFace September 8, 2010 at 9:04 pm

A cheat list has been posted. Why not start with that?

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146 Brian Siu September 8, 2010 at 10:12 pm

Rankings only provide an overall idea how the person is doing in the game (e.g. achievements, scores, items unlocked, records set) and not a specific gauge to see if he plays well or not. Believe it or not, it is constantly changing. The top player today might end up 10th tomorrow due to the endless action.

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147 Fiona Wong September 8, 2010 at 7:06 pm

“If someone starts off the match saying hi or gl hf (Good Luck Have Fun) I reply with a FU. I am not here to be your friend I am here to kill you as fast as possible.” — I don’t see how this would help me become an effective web marketer. It’s kind of rude to respond like that to people who’re just trying to be nice.

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148 Go Harry Go September 8, 2010 at 8:49 pm

Maybe it’s Shoe’s reaction when he discovered his base is overrun with Infested Terran and he only has SCV’s left…

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149 Mark Dee September 8, 2010 at 10:31 pm

Losers usually say that sh*t. Act cool. Stay cool. Play cool. Chances are, you will win.

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150 PokeYerFace September 8, 2010 at 9:02 pm

I say GG or good game for newbies out there. Even the most dangerous real-life fighting games (e.g. mixed martial arts and boxing) involve honor and courtesy…

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151 Hollaback Will September 8, 2010 at 7:24 pm

True not only for Internet Marketing but even in different business ventures as well as in life. However, trust should have a room in business. More so when you’re dealing with partners.

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152 Gabby Dell from SC September 8, 2010 at 8:58 pm

I hear you, man. getting all-out cynical on web marketing is just like sending spam to your most loyal customers. Apart from crumbling business ties, you’ll definitely be in the drink in a snap.

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153 Leon Aldrich September 8, 2010 at 7:57 pm

Dear Mr. ShoeMoney:
This is the down to earth, self revealing articles that blow me away. The more I follow you…one day I may just legally change my name to LittleShoeMoney.

Truly. I love your articles (disclaimer: notice NO self promotions. In my world you are the E.F. Hutton).

I think you need a contest to award the next World of Warcraft release? Reward the best “smoozer.”

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154 Fields of Clover September 8, 2010 at 8:08 pm

Sugo!

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155 Kevin A September 8, 2010 at 10:29 pm

Starcraft 2 is the GOTY!

우리는 여전히 Starcraft 프랜차이즈의 주인입니다! 날개는 자유의 여신상 아직도 우리 아무도 우리를 막을 수에 의해 정복이 될 것이다!

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156 Susan Armand September 8, 2010 at 8:28 pm

I think the whole point of Blizzard delaying the sequel to Brood Wars for over 7 years is making fans of the franchise so excited, they’ll buy the game in a heartbeat. My son is an avid fan of Starcraft 2 and he said it’s definitely going to be the game of the year. Well, those marketing geniuses at Blizzard sure did it once again. Congratulations on the great job!

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157 Farzad H. September 8, 2010 at 8:56 pm

I do agree with your statement. With a whopping success with World of Warcraft, Blizzard execs are absolutely having the time of their lives. It won’t be long before the add-ons arrive and make them some more bucks. Any points to share, Shoe?

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158 Hans Anders September 8, 2010 at 9:42 pm

Is Blizzard releasing additional titles for Zerg and Protoss? I think Wings of Liberty is just centered on Terran. Please do share your thoughts.

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159 Nicholas Oli September 8, 2010 at 10:25 pm

I think Blizzard still has to release 2 more titles for the remaining races. I guess you should buy a copy of Wings of Liberty now since it will be a collector’s item in the near future.

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160 E. Langdon September 8, 2010 at 8:29 pm

Know-it-alls can be annoying. But sometimes I pick their brains for some info. Most time, I do get a lot I could use. Bottom line, it’s not always wise to totally ignore them.

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161 B.Logan September 8, 2010 at 8:45 pm

I hope I could catch a big Starcraft event next time I travel to South Korea. That would make my trip all the more interesting.

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162 Benito Salvatore September 8, 2010 at 9:39 pm

I think the WCG event will be held in Germany this year. A friend of my son’s is joining the Bloodstones tourney. Good luck!

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163 Nicholas Oli September 8, 2010 at 10:24 pm

Bloodstones is the real deal. I’ve tried playing it a couple of months ago and I sure became an overnight enthusiast. How do you join these tournaments?

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164 Guy Cleveland September 8, 2010 at 8:54 pm

$60.00 for this? Blizzard is treading on the loyalty of its longtime fans just for a grab for more money. Are the dumptrucks full of WoW money not getting to the office quick enough Blizzard? It seems like now more than ever ‘game’ companies are trying to squeeze every last cent out of its sheep-like fan base.

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165 Baseer Hannan September 8, 2010 at 9:23 pm

I’ve been a fan of this Blizzard franchise ever since the original was released way back in 1998. It sold over 10 million copies across the globe, making it the 3rd highest selling PC game of all time behind The Sims and World of Warcraft. Need a team mate, Jeremy?

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166 Manisha Sithembile September 8, 2010 at 9:35 pm

What makes Wings of Liberty super special is the way Jimmy Raynor redeems himself as a hero and not the know-it-all who screwed up big time in Brood Wars. Makes a great game plot, if you ask me. I’d give the new release 5 stars!

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167 Bowie September 8, 2010 at 10:03 pm

Just got my own copy last weekend and still adding up points for rankings. Got a question though. Do you think the Internet made Starcraft 2′s release even more phenomenal?

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168 Rylan Howie September 8, 2010 at 9:38 pm

Good job with the rankings! How about posting tips in your next post? I could use the help.

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169 Melanie Johnson September 8, 2010 at 9:57 pm

I don’t know if you’ll agree with me but do you think RTS games started the whole social networking theme? Get this: online chatting with a worldwide community with a single interest.

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170 Patrick R September 8, 2010 at 10:18 pm

This is what I really like about Blizzard. They make titles that gamers around the world would actually want to wait for even for how many years. Diablo and Warcraft are nice examples. Now, we have Starcraft 2. Definitely a bestseller!

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171 Patrick R September 8, 2010 at 10:22 pm

Absolute. Game. Of. The. Year. Material. Memphis Shout Outs!

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172 世界通商城,新开展,送不停 September 9, 2010 at 2:04 am

世界通商城专营:GPS,GPS定位器,个人GPS定位器,车载GPS定位器。。诚征代理加盟。。登录有奖~

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173 max September 9, 2010 at 2:06 am

I am korean, this is what I say before I play starcraft, “씨발 이거 뭐야 씨발, 너 죽을 죽어 씨발쎄끼” just copy and paste, ur competitors will be pissed off already as fuck.

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174 Multibizlink September 9, 2010 at 6:11 am

Great blog and congrats on your level achievement.

Love your Disclaimer as well, it actually makes a great CV as well.

Keep on blogging !!

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175 Bouch at MoneyStance September 9, 2010 at 10:14 am

I use to be a big fan of C&C Generals and Age of Empires, both of which are very similar to StarCraft 2. If I had read that SC2 was innovative and broke new ground, I may have purchased it. The problem is that SC2 is the old style type of RTS where the most efficient build order is going to win you the game. Build resource station, pump out gatherers, tech to level IV uber tanks, and rush to the enemy’s resource stations, destroy and win. I guess that could also relate to internet marketing and give credibility to many of the similar “systems” out there that use a standard step by step formula to profit from affiliate marketing. PPC = tank rush, classified advertising = stealth attack, Facebook = resource funneling to an ally, etc… That was an interesting post Jeremy and got my analogous mind working. If I end up getting the game, I’ll be sure to look you up.

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176 bitarov September 11, 2010 at 10:07 am

This is ewesome game!

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177 Vahid Lancaster September 12, 2010 at 11:02 am

That ZERG RUSH image was hilarious – those crazy Koreans – LOL

However, I do have a question about one of your points – “trust no one”

quote:

“With the kind of money we make you have to be very careful with who you share information with”.

But you give out information all the time – I’m a bit confused by this one.

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178 Authority Tips September 13, 2010 at 2:25 am

Dude, you really crack me up! That last picture totally made me spray my kimchi and rice!

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179 Samuel Marketing Montreal September 13, 2010 at 3:31 pm

will definitly use de Dak sho thingy… ^_^

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180 gl hf noob September 14, 2010 at 5:25 pm

Good parallels to internet marketing I guess…but you sound like a total jerk when it comes to gaming. Some people play games for fun, since they are games after all. It’s cocky foul-mouthed pricks that ruin that fun.

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181 Eamon Diamond September 21, 2010 at 10:25 pm

Hi! Thanks to this post.I love playing Star Craft but I don’t know that it can be applied in Internet Marketing(laughs)…Thanks and have a good day to everyone!

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182 Digital Imagination September 22, 2010 at 10:53 am

wow…nice article….

thanks….

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183 Nathaneal Mohr October 30, 2010 at 4:41 pm

lol…ya..your right

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184 chris lefer December 9, 2010 at 12:43 pm

LOL
“Just be warned, I am currently ranked 7th in the world (in my silver division).”

Ranked 7th in the world… in your silver division… actually that means you’re ranked silver – nothing to do with the top 10 player in the world. Reading the rest of the article shows that you don’t know how to play starcraft xD

gl hf

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185 Feverfive March 25, 2011 at 6:01 am

This article is very interesting indeed

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186 melly September 1, 2011 at 12:43 pm

Hi, I am really happy I’ve found this information. Nowadays bloggers publish just about gossip and internet stuff and this is actually irritating. A good site with exciting content, that’s what I need. Thanks for making this website, and I will be visiting again.

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187 Jeremy Schoemaker September 9, 2010 at 12:05 am

haha whatever “Rampagejackson321″.

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