A few months back I wrote some in-depth posts on making money on Facebook for Shoe, and they were a big hit.
Since then, I’ve continued to experiment and dial in more of my Facebook campaigns, but I’ve also branched out and experimented with another popular social networking site… Plenty Of Fish.
Plenty Of Fish is a free dating site that recently ramped up their ad platform to rival Facebook. And right now, there are not many affiliates and advertisers on there, so you can get some quality click for pretty cheap.
I’ve actually found a few of my campaigns for our fat loss product convert much better on POF than they do on Facebook!
So here’s the low down on what you need to know to make money with Plenty Of Fish…
1. Smart Affiliates Are Crushing It By Going Very Narrow And Super Targeting Their Offers…
While Plenty Of Fish doesn’t have the volume that Facebook has, they do offer some insanely specific parameters that you can target. Want to target people who have only been on the site less than 10 times? You can do that. Want to target a 52 year old woman in Iowa who’s overweight and looking for a casual encounter? You can do that too 
Plenty Of Fish basically offers all of the same targeting as Facebook, and then a little more. If you have some niche dating offers or zipcode submit offers, you can probably mop up on there.
You can also pick up super targeted clicks in countries like Canada, UK, Australia and Ireland for less than .10!
2. Plenty Of Fish Is Less Strict Than Facebook When It Comes To Ad Text And Pictures
One of the biggest problems with Facebook is the fact that it can be really frustrating trying to get your ads approved. Even when you have legit ads, they’ll sometimes get denied for no reason.
With POF, you really don’t have to worry about this.
Remember when affiliates were running the “Age 26 in Columbus?” ads on Facebook. Well, Facebook got a bunch of complaints and put the nuke on those. Plenty Of Fish, however, still allows you to target ages in your ad text. From my experience, you can be a little more aggressive with your ad text, pictures and headlines.
Why is this crucial?
Well, if you’ve ever done any direct targeting where you call out the user’s age and gender in the ads, then you’ll know that the CTR for those ads are through the roof!
I mainly promote my fat loss product, so this works well for me, as I have a lot of high converting ads that work well on POF, but I can’t run them on Facebook anymore.
If you want to get started with Plenty Of Fish, think of the mindset these people are in…
Most of them are looking for dates, or looking to get married again… So what offers and products would fit this market?
- dating offers
- relationship ebooks (“get your ex back” type books could work)
- health & beauty (lose weight, look better-type products)
Obviously there are more offers that will work, but these are just a few off the top of my head that I think will do well.
Right now Plenty Of Fish is ripe for affiliates… Get on it before it’s too late!
- Justin
About the author...
Justin Goff – who has written 20 posts on ShoeMoney.com.
Justin sells the highest paying fat loss product on Clickbank called the 31 Day Fat Loss Cure. Get more info on being an affiliate here or check out the best damn podcast about the crazy world of Internet Marketing
Images provided by ShutterStock
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{ 186 comments… read them below or add one }
Come on Justin that is weak. Don’t try and disguise these posts as you helping readers. You’re just blatantly promote your offer without offering one piece of good information. Weak.
I somewhat agree.
How much this paid post cost you?
What do you suggest we promote…. Ohhh!
The guys above do have a point! But what the heck!
let me tell u something i hate. i suffer from psychosis from time to time. when this happens i get superamped up on the computer ..like cracked out on it.
so…
i like it. its fun. but…
i noticed all the advertising would pertain to me. It caused me to trip out. Like i was on acid or something. and i dont do drugs of any kind pharmaceutical or street so dont think that could be the problem.
What u are doin here is not right. I hate this. Im so used to it now that I pretty much ignore most ads or spam but sometimes if its something that your systems have caught that i want i still fall for it. then i get so mad at myself and my email and phones start blowin up an then i have to be shitty to ppl when otherwise im a sweetheart. anyway, so far i think from what im gathering is that ur a business man. well the way u r doing this sucks dick. i dont like it at all. u have inspired me to blog about this like right now. so stupid fuckin with ppl through their problems or interest.
Most newbie affiliates who read this site dont even know about the POF ad platform – I was introducing them to it…
Come on Justin that is weak. Don’t try and disguise these posts as you helping readers. You’re just blatantly promoting your product without offering one piece of good information. Weak.
I think this one’s not as informative as his first contribution. I guess this is strongly targeted to product endorsement rather than getting the ball rolling for newbie web marketers. “Dialing In Your Facebook Campaigns” is much more helpful than this, Justin. Hope to catch a better one next time.
Actually There were a few points of information I could use.But justin isnt doing anything that Shoe doesn’t do
Right. Posts like this one here needs to be written in the off chance that those who would benefit most from the information find what they need. I’ve known people who started making money online learning from others who took the time to share what they know. Whatever works.
Just what is Goff driving at with this post? Selling his fat-loss product? I don’t see how this works for my online magazine and paperback shop. Is he actually an affiliate for PoF?
More like the latter. I don’t see how this would be helpful for most of us here. Still, it could be to others. Looking forward to his better posts moving forward.
I gave out specific niches that are working…
He did mention what type of products/offerings would do well. Those who join dating sites, the legit ones, have varied interests outside of dating. The diversity may just be the ticket to finding a more targeted market.
Good to hear your ads doing great on that site. I may want to make a go at it but on a much later date. I’d like to focus first on the site’s I’m currently using for my ads since I’m getting high CPA results from there.
So you don’t think it’ll work for you therefore it’s not valuable???
If that’s the case why take the time to even respond?
Are you kidding me? I just signed up and created my first test ad.
There are only 3 concerns I have.
1. Will my Ad/Site get approved, and approved in a timely manner.
2. I wish you could bid on Keywords (such as likes/dislikes)
3. Will there be enough volume.
If you have offers that apply to single people, this probably won’t be for you. However, if you know your product only applies to single, skinny guys in the North East, this can be great.
I hope you guys don’t use this and keep costs down for me.
I’m one of those who learned a few tricks from his previous post. This one may not be as detailed but it gained my attention enough to want to know more about it.
good clicks at less the cost? i’m all ears!
Yes. And he makes a strong point when he said the time’s ripe to have a go at it. We could be looking at substantial returns.
I have used POF this year for almost two months. Lost lots of money (around $500) and I think I still have around $90 sitting in their account.
I used Dating (Russian, Single Women, Mature Dating). I had created at least thousands ads but I could never make any substantial money.
I have also used Justin’s product from Clickbank. The same story. I don’t think I even made one sale after spending around 200 dollars by creating at least 50 ads and testing on different demographics
Of course eventually I lost around $500.
Every CPA marketer will tell you keep on trying. Test and Test.
In some dating offers, as soon as I made a few sign ups I was encouraged but I lost all sales after one day.
“Every CPA marketer will tell you keep on trying. Test and Test.” – good point. the trick really is to keep trying until you find whatever it is that best works for you.
There’s no cut-and-dried formula to guarantee conversion. But it certainly helps to try every available platform that could bring attention to your ads. Like you said, the trick is to keep trying.
You can always email me, and Ill help you with your campaigns for our product.
I lost $3000 before I was profitable with our product. $200 is a drop in the bucket for paid ads…
Lol. Weak post. I’m spending $800-1000 daily on PoF and I can tell you that there’s definitely competition. So to all the people that read this and hop on the PoF bandwagon, be prepared! =) If you’re the type that quits after a few hundreds spent, it’s not for you.
Bring it on!
I’ll be sure to keep that in mind when I sign up.
Of course there is competition – but there’s much less than on Facebook. Im not saying POF is the best site, but its a great compliment to other campaigns…
POF is definitely less strict but i have trouble making conversions from it.
You shouldve posted a case study on one of the offers you ran on pof.
Would’ve been more valuable.
Good info but it would’ve been better if you provided more useful details. Could’ve been more helpful especially for newbies or those still unfamiliar with the site.
Contrary to most comments, I think PoF has a great chance of making it huge. Case and point: aren’t you wondering why it doesn’t react to all the bad publicity it’s taking? Easy. They are actually counting on it to establish their fanbase. Just like when Paris Hilton flashed her hoo-haa to the world and did it a couple of times more just for good measure. Did she get less famous? Well, you might argue that she got more renowned for the wrong reasons but it’s still quite significant. See the similarities?
I have been playing with POF for the past year since I met Markus the founder. They were all pretty small, but some of the returns I got were remarkable, like 300% ROI.
Another great post Justin!
I think Justin proved his mettle as an up and coming web marketer when he posted his first Shoemoney contribution a few months ago. Just give him the benefit of the doubt, will you? How can he be allowed to be a contributor for Jeremy’s blog in the first place of his articles are weak? No further explanation required.
Not as great as the Facebook campaign post but certainly a good one. Looking forward to more of your posts.
When did the ad platform enhancements roll out? Any noticeable increase in returns?
Everybody knows nobody makes money on POF.
yeah ,but are the chicks any good?
You don’t expect catching 10′s in a place like this. The signup page isn’t even classy. The site architecture looks like it was designed by a toddler. The landing page doesn’t even give me the least interest. Reminds me of a seedy motel down at the I-66, if I may describe it as such. However, if you’re into instant self-gratification without the commitment (and boatloads of impending problems), this one is for you.
I’m more concerned with the type of ads they have. I’ll visit the site later.
Excepting me, I guess. It’s the first time I heard of POF and I’m reading a lot of feedback about it already. Noting all for future ref.
Dating sites have been passe for a long time and PoF fits the bill completely. Many users (or former users) say it’s horrible and it’s all over the web. Nonetheless, bad publicity is still publicity! Raleigh Shoemoney fans, unite.
Probably why they’re making improvements, at least on their ad platform. Those neg. feedbacks may have prompted them to offer better services.
The site’s still up so something must be working out right.
Great info, can wait to try it on my new how to talk dirty guide coming out.
I actually lost 8k on plenty of fish over the span of 3 months. Sure they are less strict but users just click ads and never sign up. Try facebook the quality of traffic is much higher and they have tons of volumne. Pof is a horrible waste of money.
Jasmine
I can’t say it’s a waste of money seeing that I haven’t tried it myself. But seems to me Facebook is by far still the better option in terms of traffic since it has the numbers.
I’m not ready yet to take that kind of risk. I’ve been skimming some of the comments here. There are a few who’ve invested but incurred some losses.
I love that I can show up on this site throughout the week and learn something that I never thought of at least half the time.
I’m gonna have to jump over to PlentyofFish and give this a shot.
Thanks for the tip Shoe!
Read this before you venture the unknown terrains of Plenty of Fish. Stay away from the forums. They have a never ending list of rules and some truly nasty individuals in a clique that dominates the forums and gets anyone who disagrees with them suspended. This site definitely wins the award for the worst dating site on the internet, bar none.
Thanks, but I’m withholding my judgment until after I’ve checked it myself. I’ll keep what you said in mind though.
Yeah, this was pretty weak but it’s better than the other stuff that get’s posted on here. It’s a nice change from Shoemoney in a t-shirt, a marketplace update or the hard hitting marketing news like how Shoe gets treated badly at Subway or how he just discovered what business class was (seriously, you knew what economy plus was but never heard of business class? Wow)
Whoa. That’s some serious stuff you got there. Are you a Shoemoney fan, Angelo?
He was just putting out what he knows on what he’s tested already. There may be affiliates there who’d want to give POF advertising a try.
It lacks some info that could be useful to me. But I think it’s a nice piece.
If the product fits the market, why not? But there’s a limited range of products you can target people in POF with unlike on Facebook.
I believe the best marketers can effectively integrate a product in a completely different niche without difficulty. I’d gladly doff my hat to anyone who can pull this off easy as pie.
I agree. Nonetheless, there are lots of sites these days that don’t seem to make sense at all. I know FB can bolster PoF’s exposure but I just can’t understand what Justin is talking here…
Sounds promising. Will check that one out.
I’m not one to give Plenty of Fish a spontaneous review since I haven’t taken it for a spin yet. Here’s a link I came across which can enlighten me. Looks promising, too. http://www.viewpoints.com/Plenty-of-Fish-reviews
Fat loss ads doing well on a dating site. Why am I not surprised?
Many have heard the old saying that there are “plenty of fish in the sea”. Well, Plenty of Fish is one internet dating site that takes this saying seriously. It is offered free of charge to any adult who wishes to join. Meaning: members can easily join under false pretenses.
It seems all the guys are looking for bumping uglies and the VAST majority of women are looking for long-term, even when they say they aren’t. Sounds like a plot for a B-movie? It’s just my short review for PoF.
While it is free, it will take up quite a bit of your time in hitting on women, getting flaked out on, etc. There are a LOT of flakes on the site. And very few women initiate contact even though it’s free.
Who would in his or her sane mind would jump in a lion’s den? Similarly, why bother with PoF when you can always have a date with a nice man using the traditional methods? Forgive me, us Southern belles are just too dang traditional…
How much did you initially spend to put up all your ads on POF? And how was the ROI? Numbers would have made a stronger point.
Although web-based dating is the new trend, I still won’t recommend it as the best way to meet a nice person to establish a relationship with. As I see it, people only come to these web hotspots just for the kicks and not for commitment. While I congratulate Justin for another successful post, I, too, just can’t find anything that is innovative here. Why not try again tomorrow and get the applause you deserve, alright?
You made a fairly convincing pitch but I suppose not everyone can take the chance you did. I’m not optimistic about getting the results I want from there.
Plenty of Fish has to be one of the most over used and abused dating websites. Wanna know why? It’s absolutely free. (Shoe, what the heck is this post even doing in your blog?)
As I have strongly emphasized for the past few years that I have been following Shoe, you can’t ever please everybody with your marketing strategy. While some may find it loopy, there are also a few out there who will find it a stroke of genius. What do you think, Shoe?
I agree. If it worked for some it may well for others too.
Although I can’t entirely scratch off Justin’s mind-blowing contribution a couple of months back, I just want to ask why return with this apparently tasteless post, man? I looked up Plenty of Fish reviews and got the following most of the time: “Quite a few women were specifically looking for men younger than themselves.” “An absolute freak fest!” What’s this telling me?
It’s their business how they choose to use their their time on the site IMHO. But if they’re signing up or buying stuff while doing it then I’m most interested in making it my business.
Well said. In marketing it all boils down to finding and grabbing opportunities. Nothing ventured, nothing gained.
The statement “the world is going to hell and I’m driving the bus” is just like saying “I am a healthy single and I’m signing up for plentyoffish.” Most web reviews give it a 1/5 rating. Fail?
CTR going through the roof is good but how do the numbers compare with actual conversion rates? Perhaps a little more research on POF advertising is in order is the best course of action for me before I decide to try it out. I’m reading a lot of mixed reviews from the comments here.
Signing up now for a PoF account. Wish me luck. I think I need a bit of infiltrating before I start dishing out the ads. Keep your fingers crossed for me on this one, Shoe!
Really, how serious is a dating site that can take you a minute to put a profile up. Can’t be that serious, can it? What surprises me most about sites like these is the fact that the man (or woman) who created it is probably laughing his or her head off for fooling a lot of folks.
Why not just give Plenty of Fish a try and give your comments after?
Alright. Let me ask you a quick one, though. You’re eating a pie and a passerby tells you it’s horrible. you still haven’t made up your mind about eating it and another passerby comes along and says it’s horrible. Well, you’re close to eating it but another passerby — although somewhat freaky-looking — tells you it’s the best. What would you do? Eat the pie or throw it away?
No way of knowing for sure. Better take a small bite and taste for myself then I’ll just throw it away if it sucks as the others said it would be.
Just like Mr. Legasse says: BAM!
For me, that’s the best way to do it. Hard to know for sure if it delivers results without trying it first.
Not much to go on yet to take the leap.
That’s what you always get every single time: Haters gonna hate when they see me rolling. Or in this case, when they see plentyoffish rolling. I’ll sign up right now to see what the hullabaloo is all about.
I’d like to make judgments after I know more about how things work. I’m signing up too.
I’m signing up too if only to find out for myself how it works. Who knows, I might get a lot of conversions using that ad platform.
My Facebook ads are generating a satisfactory traffic for me. But I’m very much open to trying my luck on other sites. Thanks for sharing this! It may just be what I need to start branching out.
Visuals make the ad, even if it’s put on a huge social networking site like Facebook. Heads-up reminder for those who don’t know yet, though. Leading your target audience to sites that they think are crappy can result to disaster, too. Just thinking aloud.
The real formula for Facebook ads: aesthetics. As long as you keep users engaged, no problem!
I couldn’t agree more. Bottom line, it’s what you really have to offer that attract all the leads.
Initially, aesthetics is enough. But you also have to make sure you have excellent content. Those two are equally important if you want to sustain user engagement.
Thanks for the heads-up, Justin. This one may have garnered different reactions but I think it’s still cool. Best wishes from Virginia.
I didn’t know about this money making opportunity before. Thanks for the post, Justin!
Thanks James – I thought most affiliates werent aware of POF yet, so this would be a wake up call to give it a try…
That’s correct. I am fairly new to affiliate marketing that’s why I try to take pointers from experts. This is a good post, and certainly helpful.
Appreciate the info. It could work for me since I also have ads that fit that market.
What makes dating sites exciting is the illusion of belonging that they exude. What’s your two cent’s worth on this, Jeremy?
yeah, i’m eager to know what’s Jeremy’s take on this. i’m seeing a lot of mixed reactions here. it would help to get more useful infos on this.
I found this comment while Googling PoF: “Beware of cougars that post only blurry or obscured pictures or distant shots. Also, if they never stare directly at the camera and have long bangs covering their forehead, it is a ploy to hide their true age.” Is this a real-life version of Cougartown or what? Courteney Cox is hot though.
Cougartown magically turned into real life! LMAO
Is it just me or do I expect a Justin Bieber song busting through the speakers any second now?
Happy now? You’re welcome.
Ohh wooaah Ohh wooaah Ohh wooaah
You know you love me, I know you care
Just shout whenever, And I’ll be there
You are my love, You are my heart
And we will never ever-ever be apart
Are we an item. Girl quit playing
“We’re just friends”
What are you sayin?
said theres another and looked right in my eyes
My first love broke my heart for the first time,
And I was like
Baby, baby, baby ooh
Like baby, baby, baby noo
Like baby, baby, baby ooh
Thought you’d always be mine, mine
Baby, baby, baby oohh
Like baby, baby, baby noo
Like baby, baby, baby ohh
Thought you’d always be mine, mine
For you,i would have done what ever
And I just cant believe we ain’t together
And I wanna play it cool, Girl I’m losing you
I’ll buy you anything, ill buy you any ring
And I’m in pieces, Baby fix me
and you’ll shake me til’ you wake me from this bad dream
I’m going down, down, down, down
And I just can’t believe, my first love won’t be around
And I’m like,
Baby, baby, baby oooh
Like baby, baby, baby noo
Like baby, baby, baby ooh
Thought you’d always be mine, mine
Baby, baby, baby oooh
Like baby, baby, baby noo
Like baby, baby, baby ooh
Thought you’d always be mine, mine
There is a possibility that the person you’re getting down with in a dating site just might be a wolf in a sheep’s clothing. With the current trend in social networking, popular sites like Facebook and Twitter might be next in line sooner or later.
Not to mention the fake advertisers who could be using the site to get traffic to bad sites.
A friend once told me that she tried Match.com, Eharmony & BBW just for fun. While the aforementioned sites were exciting, Plenty of Fish (POF) provided a better selection of men than the three combined. She related that she dated several nice people that lead to friendship. I mean, if people are *actually* enjoying the site, why can’t we utilize it to get our ventures forward?
POF is mostly a play site for women and the men willing to chase them. Of course, only men looking for sex would actually be willing to chase them in that environment. The good guys do not line up AND most women simply check their email and nothing else. Good luck with that.
I agree. I have friends who join dating sites for fun. I haven’t heard rave reviews from them just yet.
Basically, it’s trashy. The forums, the admins, the clients are all low rent.
Have you tried the site before? Why so negative?
I actually like the way Facebook strictly regulate the ads they allow to be posted. Makes it more interesting to create the best ones that would easily get approved and capture the attention of target markets.
That is basically the point in Facebook advertising. Considering the amount of competition you’re dealing with, you have to top all of them just to be the king of the hill. How do you do this, you ask? Well, it involves keeping your target audience engaged by peppering them with as much visuals as you can as well as a solid copy that gets instant attention. From racy lingerie to weight-loss pills, who can resist great aesthetics and a splash or two of original text? Got you there, didn’t I?
Most women on POF have teir expectations set a little too high. This keeps decent guys, who bring something to the table, from bothering with the site. Simply because they can do better elsewhere.
Hmmm…this sounds like MySpace and Friendster merged and made a super dating site! LMAO
Just to remind you, MySpace and Friendster came after the Internet dating scene so that muddles up your assumption. I believe PoF is a hybrid between a dating site and social networking. In other words: a treasure trove of web marketing opportunity. Well, like any other venture online or offline, making it big in this setting involves a bit of risk. If you’re not a risk-taker then this whole playing field isn’t for you.
Everyone talks about women putting up fake pictures or pictures that deceive their actual age. Well so do the men! Just accept it. Dating sites don’t work. Why not go out and meet real people? (By the way, me and my friends will be at Club Orange tomorrow at 8. Wanna join us for drinks?)
LOL nice segue!
The resident player has done it again. Man, you never quit, don’t you? Nonetheless, hope to catch you and the rest of the gang this Thursday at Duffy’s for our usual Tequila Night. Bring a bag of my favorite chips since Mike can’t make it. Thanks in advance.
I knew it! Mike can’t be with us next Thursday since he’s on a roadtrip to Raleigh. Jack, who’s a bit big in the SEO game, was interviewed by the Humongo Nation team a few weeks back and Mike’s going there for a chance to be in the limelight next year. Bring some Cheetos, too, Harry. Kudos and see you there.
That reminds me. I bought a WSO on POF that I haven’t read.
You, too? I’ve been thinking about returning the whole thing lately and getting a refund along the way. What do you think? Is it a good decision or the other way around?
PoF in a nutshell:
Almost no customer support. They have one paid customer support specialist who has to handle all member support issues.
Site design is lacking when compared to other dating sites.
No group chatting or any uploading of videos.
Message forums are now hidden and can only be accessed directly by someone who knows the URL.
A large amount of advertising displayed on the site which can be confusing. Ads can be incorporated into the website menus, your personal messages, etc…
No cost barrier for creating a membership, so watch for married people and scam artists.
(I guess securing a safe PPC trade here is not that cool…)
Nice tip for affiliates like me. I’ll look more into it and see if it’s as you said.
As per review from an independent dating e-journal: “PlentyOfFish has all the features that you would expect from an online dating service. This includes private messages, instant messaging, searching and a chemistry automated matching system. This dating site also has a unique feature which allows you to prevent certain users from communicating with you that don’t meet with your specific message or profile requirements.” Now, doesn’t that sound a whole lot of web marketing possibilities?
Looks good to me. I say Plenty of Fish advertising is as promising as Goff says it to be.
I’ve spent some time advertising on facebook with a disapointing conversion rate, I’m looking into POF now. Funny thing is, I met my partner on POF 4 years ago, have a 2 year old girl and could not be happier, hopefully my marketing will be as successful!!
什麼是廣告中的所有這些遊行的評論？你能不能至少屏幕上的東西多一點好？
无意中来到，顶一下！！
OLD news……
STAY AWAY FROM POF!
Essentially, it’s the worse version of FB. Less traffic, less stuff works, 100x more difficult. I spent about 10k testing 5 different offers. I split-test everything, tried stuff in all sorts of niches, etc. And I’m someone who runs serious(decent by some standards) volume on FB, spending about 4-6k a day.
Let’s just say POF is kinda shitty. Especially if your a noob, it’s essentially a money drain. If you really wanna get started, try FB, or if you know how to work it right, Google.
I’m sure Goff is just emphasizing the need to complement ads with the site you are integrating them with. No need to stress the fact that PoF is horrible or it’s just a poor excuse for deprived people to get their kicks. Remember, one man’s trash is another man’s treasure.
That’s true. Besides, who’s to say the site’s horrible when it has a number of users already. It’s a good market.
A lot of sites have less traffic than Facebook. Hard to find a niche that attracts the kind of numbers that FB enjoys. The thing is, even with less traffic, Plenty of Fish users still make for a good market especially if you have something great to offer.
It’s okay to take risks once in a while. Maintaining ads on Facebook then putting up some on Plenty of Fish is not a bad idea. If it doesn’t work at the latter there’s still the other to cushion the losses.
You’re implying the idea of a fallback platform — which is very much impressive in my book. I just don’t know how my ads will hold if I start a PPC plan in PoF. Does anyone else need a few more details just to get the ball rolling? Raise your hands!
I still do more volume on FB, but POF has provided a nice boost…
By the way, this post is ridiculous. He’s talking about FB being hard. Well, in terms of submitting ads, it’s kinda annoying, but in terms of conversions and finding markets and demos for offers, HE JUST HAS NO IDEA WHAT HE’S TALKING ABOUT. This dude is talking out of his you know what.
Let’s put it this way. If you can’t make it on FB, you sure as hell won’t make it on POF.
Just my warning though (take this from a guy who expects at least one campaign to work and has a lot of experience, and when it doesn’t he’s pissed.). Proceed as you will.
I have been testing the waters of affiliate marketing for sometime now and I think Justin is just emphasizing that dating sites like plentyoffish are ideal to integrate your product(s) with — especially when it’s for physical enhancement. We have to understand that many dating site users are inclined to use these merchandise to be more attractive, albeit in a digital setting. PPC program for fat loss products in an Internet-based meeting place for lonely people? Sounds good enough for me.
Where’s a Like button when you need one? Nice one, man.
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Most topics, i.e. dating, covered by professional affiliate marketers, whether on their blogs or conventions are actually passe and are on the wane.
So it’s not the niche that’s something to look out for but the methods to their madness that we can carry over to the next promising niche.
The most successful trends usually come from the most unlikely niches. Remember when microblogging (i.e. Twitter) was just held as a fancy thought? Still recall when social networking sites were generally considered as gossip havens? Ever remember when there were no “Like” buttons? Try everything once and you’re definitely good to go. Isn’t that right, Shoe?
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Shoe, I am noticing more and more spam comments popping up day after day. Please do take care of these. I am sure there are a lot of useful comments waiting to be approved other than these undecipherable submissions. Thanks a million. Michigan shout outs.
Wise man say only idiot try to promote dating offers on worlds biggest FREE dating website.
POF, Facebook, it’s all just people, you’ve got to experiment and put the right offer in front of them and you’ll get the conversion rate you need to turn a profit.
plenty of affiliates are crushing it with dating offers on POF
Crushing what?
What he meant to say is that the companies that are advertising with him are seeing conversions. Put the right ad in front of the right audience and what better than advertising premium dating sites on POF.
Paul, how do you think Markus makes money? He advertises paid dating sites on his website. Also, according to rumors he sells his database to the paid dating sites in order for them to try to convert his customers. Markus made a lot of money with adsense but I heard that dried up and then he decided..why send all the money to the paid sites..why not start a premium service himself. Not sure how that is working out.
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Shoe, I’ve been a loyal follower of your blog ever since 2008 began. I’ve been also learning a lot in the process and I think I’ve grown wiser in terms of web-marketing since I started joining the Shoemoney bandwagon. Dating sites don’t really get me going but do you think there are other niches available to market my startup biking shop apart from sports and bicycle-related sites? I think posting it on PoF seems a bit out of line. What’s your take on this?
I have been advertising on POF for some time, it looks like the release of various guru ebooks are bringing up the cpm cost.
There is no CPC for pof, which I would definitely like to see happen in the future … I can’t complain about the quality however, am getting around 300% return on some of the better campaigns.
Looks like a good venture. It might be worth a shot.
Good for you. But I don’t think I’m going to do some POF advertising anytime soon. Not the kind of niche I’m looking for at the moment.
Thanks, Justin. Giving us Shoemoney fans a call to action post is just what we need to get the ball rolling on our web marketing initiatives. With a bit of practice (and a whole lot of learning, too), I believe we can get our ventures off the ground and set our course to stand out in our chosen niche. Kudos for the heads up. Regards from Los Angeles.
Your “Dialing In Your FaceBook Campaigns” was a lot more helpful than this one.
I’ll definitely have to agree with this one. This post is only a sugarcoated version of Goff having a self-given pat on the back. I’d love to read a new affiliate marketing/FB advertising campaign play-by-play formula from you again, Justin. (Or are you just implying that Shoemoney fans are deprived lovers?) LOL
Thanks for the tip man! I’ll give it a try soon.
Is it just me or is there something terribly fishy with this post?
I’m no fan of dating sites since the real deal is still meeting up with foxes down at Third Avenue and then some. However, I think that plentyoffish may hold a chance of getting your gig off the ground. It’s got a lot of users and many more are still signing up. Fish while the pier is still clear, matey!
Striking while the iron is hot is the best course of action when it comes to Internet marketing. PoF and my online magazine shop? A great combination if I perfect the strategy how to integrate both factors.
I have always adhered to the axiom that you should look before you leap. PoF might be quite unnerving to some because of the flak it’s getting but who knows? You might earn your first million here. *wink*
Great way to diversify. I’ll work on putting up my ads there soon.
Diversifying doesn’t mean the same as putting out the facts. What we have here is Justin explicitly describing how his fat-away merchandise fares well in the Plenty of Fish world. Why not give us a second installment of your Shoemoney-approved FB ad campaign strategies?
An in-depth post, similar to what you did a few months back, would have been more convincing. But if you say it’s good then I’m willing to look into it.
We are currently working on a Herbal Elixer that will make you look 10 years younger.
So PoF might be a good site to advertise.
How about hawking your horrible novelty items there? i know you, dorm-room man.
I wish i had some novelty items to sell.
Ha ha ha! Plenty of Fish? Cool name for a dating site. It’s like saying, don’t worry if you don’t have someone yet because there are plenty of fish out there.
Now I have to get my FaceBook stuff up and going so I can also run on Pleny of Fish with success.
what a worthless fucking post. as if pof doesn’t have enough noobs jacking cpm’s up.
I think this was a great post. Brought up a few valuable points for us people that do spend $200+/day on the site and have lost a ton and gained a ton.
For all you douches out there that say this is a worthless post and have given up at everything they have ever done… keep on doing what you are doing, looks like it’s working for you! For the rest of us, Never give up!
thanks John! Glad you got something from it!
Hi Justin,
good post glad to hear you ad in doing well on that site I am going to check it out
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I thought this was a great post.
I guess some peeps could be a little more open minded. Money makes the world go round and if you don’t promote your business, then you won’t have one for long…. Guess that’s happened to a few peeps on here.
It reminds me the early days of google adsense.
As Justin said we better get on it before its too late.
~~Juan~~
While the whole lot of you may already know what Justin has said, he’s still giving out information that is infinitely helping to a large # of affiliates that’re looking to get started on POF.
Damn u all spending too much, why don’t u all first start learning how to make a dollar out of a dime? That’s what I do, fuck CPA.
Thanks a lot of the extra competition I see coming my way
One Cool Site is Plenty Of Fish in My Opinion Adsense Earnings!
I’ve stopped advertising on POF … too much fraud traffic coming in. Check your stats and you’ll see tones of bots eating up your CPM.
I have been in the dating business for 13 years. Not sure how you can actually call POF a dating “service” as his website provides a service to advertisers not to the singles that flock there. The difference between a dating service and his site is that people will pay to meet sincere, educated, professional singles on a dating “service” Free sites attract scammers, spammers, married people, and people looking for one nighters. Doesn’t anyone worry about their safety anymore? The profiles are not screened, the forum is controlled by other members – do something wrong and you are banned. What kind of service is this? I have friends using it and they are horrified with the kinds of responses they get, but I tell them what can you expect for free. POF advertises dating services that DO provide a good service and that is how he is paid, so why wouldn’t people just avoid paying this middle man and go straight to the premium sites who do approve ads, and provide personal customer service.
Just my 2 cents. As far as Facebook advertising, their approval system is so irregular and the time spent putting ads together does not make it worthwhile. I know a lot of people will even say..Facebook has ads?
Justin you really do good job on the advertisement.
well, i have heard many paid dating site would like to advertise there. some makes good profit since its niche. i know pof accept paid site to be displayed. like herpes niche dating site datewithherpes.com They claim it would help people with herpes, std to find friends, love and even support. but you need to get your account approved at the beginning of everything!
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You are right in that there is more tolerance with ads on POF and targeting more specific than Facebook. But you are avoiding the fundamental issue that the market is minute compared to Facebook. POF is all about people getting their leg over and perhaps losing a bit of weight to make it easier whilst the Facebook market is much more general.
I don’t think POF readers will be interested in my ceiling tiles unless I can get glass ones, now there is a thought!!!!
The thing is most of you waste large amount money for nothing. who cares if you have 50,000 ads up. There pointless and something annoying to people.
I think it is only good converting for certain products like s you mentioned loosing weight sites and cosmetic products for example.
Justin, thanks for mentioning the POF ad platform. I found this post because I was looking for some info on it. I’m really new to affiliate marketing and appreciate the tip on age and gender specifics!