Yesterday I talked about reward programs in general. Today I want to break down what I think is one of the most ingenious reward programs I have ever seen. Gymboree Gymbucks.
For those who don’t know Gymboree is a place where you buy kids clothes and misc stuff. For every $50 you spend you earn $25 in gymbucks. Amazing huh you earn $25 in FREE MONEY for ever $50 you spend. I can’t tell you how many times my wife has bough 5 or 10 more dollars worth of stuff to get another $25 in gymbucks. For instance she has $42.50 worth of kids clothes. If lady at the counter reminds her that if she spends only another $7.50 on socks or sunglasses or anyone of the extremely overpriced things you don’t need you can get $25.00 in FREE MONEY TO SPEND YEHAW NO BRAINER!!!!!!! I can’t tell you how many times I have watched my wife look around Gymboree to find things to buy to cross the $50 threshold.
The fine print
You can only redeem the gymbucks a couple days out of the year and the days are printed on your reciept. Usually they are about 30-60 days out. My wife has all these days marked on her calendar. But only some of the gymbucks can be used on certain days.
Redeeming the gymbucks works the same way as getting them. You have to spend $50 to use a $25 coupon. Same logic applies every tries to buy more junk to round up to the next $50 increment so they can use their “free” money.
The best part is like everyone has the same days to use it. So the likely hood you can get the style and size of the item you want is like nil.
I could be off my rocker or maybe its just that being a marketer for a living has made me a bit cynical but I think they pull all the popular and low markup merchandise off the shelves during the days you can claim your gymbucks. Honestly it never seems like they have anything in stock and we have gone pretty early in the morning.
So your left with buying $50 of stuff that they could not sell (probably phased out last years line) to get your hard earned $25
in free spending.
The most amazing part… the stores are standing room only during the gymbuck days. What an amazing marketing system to move merchandise.