Why Do You Give A Crap About What People Think About You?

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This is a guest post by Jim Kukral, author of the new best selling book, “Attention! This Book Will Make You Money.

Let me ask you a question. When someone talks shit about Shoemoney, either to his face, or online, or wherever. Do you think he really gives a crap?

I’m betting no. In fact, I know I’m right.

So why is that?? Because people like Jeremy understand that with fame comes hate. With success, comes jealousy. When you are on the top, there’s always a certain amount of people who want to see you crash to the bottom. Human beings are sick in the head that way, right?

So I’m asking you again. Why do you give a crap about what people think about you?

Success is what matters, nothing else. We live in a results based economy. The winners, online or offline, are the ones who can consistently rise above the rest and get noticed in a unique and clever way, who then take that attention and craft it into revenue of some type. The losers… well, the losers are the ones who choose to sit back and not try to stand out. Not try to be different. Not try to think creatively.

I once worked with a company that was 6-months from going bankrupt. They called me as marketing help in as a last hope to help them make one big final push to stop their downward spiral. Their competition had been eating their lunch for years and years with creative and clever, and sometimes outrageous, marketing ideas and campaigns. They fully understood why they were losing, yet, when I responded with a litany of unique and outrageous ideas as a direct counter-punch, they flatly refused.

Good think I took my fee up front, because 8-months later they shut the doors and let everyone go and declared bankruptcy.

Why? Because they were more worried about what people thought of them than about making money and being successful. The executive team’s ego was standing directly in the way of success. The CEO was like the captain of the Titanic, refusing to believe that the ship was sinking and what he thought would work didn’t.

What a huge mistake.

It’s gut check time for your brand or your business. I don’t care if you’re a one-person team sitting in your underwear in your basement, or a small business with 50 employees, or a Fortune 100 company. It just doesn’t matter. It’s time to decide if you are in business to worry about what people think about you, or, if you’re in business to make sales, leads and publicity. Money!

Here’s a little exercise to get you started thinking in the right direction. I learned this from one of my favorite marketing books of all time called Marketing Outrageously by Jon Spolestra. Take out a piece of paper and write down the craziest, most messed-up, outrageous ideas you can think of. Remember, you don’t actually have to put them in action, or even tell anyone else about them. You just have to write them down.

Now, pick a few of them and float them to some of your friends or family and see what they say. As Jon says in his book, and I’m paraphrasing here, “You know how I know when an idea is good? When I tell it to a room full of people, half the room laughs their asses off, and the other half cringes in horror. When I get no reaction, I throw it in the trash.”

Once you’ve found the idea to try, either give it a shot, or stick it back in your pocket for another day. But remember, it’s not what people think about you or your business. It’s really all about whether they buy or not. Or are you telling me you work all those hours just for the fun of it?

About Jim

Jim F. Kukral writes books that inspire and educate readers on how to improve their lives, careers and businesses. He is the CEO of a groundbreaking book marketing agency called Digital Book Launch. Contact Jim for a free consultation about your new book idea or existing book. Jim is also the founder of the Author Marketing Club, a free book marketing resource for Authors.

85 thoughts on “Why Do You Give A Crap About What People Think About You?

    1. Nathan Lee

      I really like the last three line. It’s really original.

      “But remember, it’s not what people think about you or your business. It’s really all about whether they buy or not. Or are you telling me you work all those hours just for the fun of it?”

      The last line shocked me. I did not work all these hours just for the fun of it and I will prove it before 2012. Because that’s when the world is going to end, right?

    2. Nathan Lee

      You’re right, they do care about their brand. In most cases a company would rather die with dignity than be a sell out.

      I wondered what the author recommend that company to do?

  1. St. Louis Computer Repair Services - John Waddy

    Good article, but I wouldn’t encourage sitting on good ideas, instead wouldn’t it be wise to go full steam ahead on it. That sounds like the ShoeMoney way.

    Speaking of not caring what others think. The things people dislike ShoeMoney for is petty (jealousy related).

    Try speaking to 1000 people and telling them they are going to HELL if they don’t follow God’s commandments, and you will see what I call RAW hatred that in some cases even the strongest couldn’t stomach.

  2. TrafficColeman

    Howdy Jim

    Jim you have ran the cat up the tree now, meaning this is the truth about the world we live in. I have experience this myself from being an marketer, don’t know whether some people hate that I’m successfully or whether that they are hateful.

    But whatever it is, it not right and it really needs to stop. The problem about the internet is that its freedom of speech. I can say whatever I want to say about Jim, Shoemoney and who ever else.

    But I don’t because I like these individuals.

    This is the sad part about the net..so the question is “Why Do You Give A Crap About What People Think About You?…our answer is that “We Don’t”

    My mom always said..when someone starts to talk about you, than that means your an important figure in their lives whether its’ good or bad.

    “TrafficColeman “Signing Off”

  3. ways to make money online

    Let me get a rebuttal towards Shoemeister on here…I will prove hes an emotional guy that does see these comments and does have emotions towards them…

  4. Marshall

    This is so true and an issue that I continue to struggle with all the time. The fact is that at the end of the day, truly, the only person that matters about what they think about me, my behavior, appearance, success, failure, etc…is ME! I’ve seen this in practice have a huge difference. I was “on the short list” for getting a pink slip recently and decided to stop caring…and I did. I stopped caring about what others thought and determined I’d continue to do my best, because I would know that and if others didn’t like it, then it was their loss.

    So now, I’ve got the same job, in fact a slightly better one. More respect from other people (that was the weird part) and am feeling better each day. Just goes to show, that this post is truly authentic.

    I challenge you to “stop caring” as well. Trust me, it will be for the better! Now, I just need to stop caring a little more and get my own stuff going so I no longer need to worry about a job.

  5. LC

    Fantastic points. I can’t wait to read your book Jim!

    I agree. Why care about the people that just want the worst for you anyway. You’ll never really achieve all you were meant too when you let others keep you down. Thanks for the reminder.

  6. FTB Bloggers

    Sometime you have to act like you care on the outside, but the key is to not really care on the inside. It’s always wise to listen to your critics, because sometimes unwillingly they make you better by their critiques…..but in the end, success is the key. In a parking lot full of BMW’s and Audi’s I still drive my little paid for Grand Prix. Anyone can have BMW payments, “Can’t you afford a better car now ” people ask me. “One day” I tell them on the outside, but “F-Off” is what my inside says, “I know what the f@#k I’m doin”.

  7. Afzal Khan

    Yeah….very true when you are on the top, there’s always a certain amount of people who want to see you crash to the bottom & continously put efforts to pull you down.

    What I beleive is you shouldn’t care or give a damn, but you can’t really ignore them…so the best policy is listen them…analyze their reactions…if it’s good….Great…if bad…it’s SuperB…It’s like for negative reaction…you should come up with double positive Action!

  8. J.B. Malik

    “You stick your head above the crowd and attract attention and sometimes somebody will throw a rock at you. That’s the territory. You buy the land, you get the Indians. ” – David Lee Roth

  9. Ed Entrepreneur

    I know this all too well…. I have been on both sides of the fence. The truth is the people that dislike you will dislike you no matter rich or poor. They just don’t like you and it is far easier being disliked with money then without!

    1. SnowBall

      So true! Haha, it’s way easier to be hated on when you can buy that person’s house, and car, and job… Well maybe not all that, but you get the idea.

    1. Snowball

      Don’t listen to the kids at school. Trust me you’re way better and way ahead of them. Just wait till you get to high school that’s when the fun starts!

  10. christian

    There’s a difference between taking calculated risks and just plain doing stupid shit that’s going to ruin your name or reputation. If you’re a small business in a city and getting beat by XYZ company, the last thing you want to do is run an ad campaign making fun of XYZ’s CEO or taking petty shots at XYZ, as you’ll only come off looking like the idiot, and people’s perception of your company or brand will reflect that as well. Nothing wrong with having some balls, but knowing when to not care about what people think and when TO care is very important. If all else fails, just remember…Haters gonna hate.

  11. Slave Rat

    Did you ever hear about the triple bottom-line, or corporate social responsibility? Come into the 21st century of business, where managing a personal and corporate brand are keys and where caring can be measured in dollars.

    Boomers are dying. Your customers are going to be increasingly generation Y and millenials, they care. Show them how much you don’t and you’ll join the shitlist where BP is #1.


  12. Blog Tyrant

    Interesting post.

    I find the definition of success a little narrow though. I would hope that people have slightly wide a focus than that for their futures.

    I sure don’t work all those hours just for the money.


    1. SnowBall

      Of course respect is a huge part of success, not just money. But with great respect comes great jealousy. That’s just how it is. But money makes you comfortable while the haters are busy hating. :)

  13. Andrea from Anti Cellulite Massager

    I think caring what others “think” about you is ingrained in many of us in our childhood thru our parents as well as our peers. Even the most successful people are hurt by unwarranted criticism. Yet, as long as they don’t show their hurt or react to it, it brings no satisfaction to the people who are giving the criticism.

    With success, everyone is going to feel the bite of nasty people who are jealous. It comes with territory. The best defense is to ignore it — as you suggest …

  14. Mary

    This reminds me of the saying, “What other people think about me is none of my business.” And most of the time, it’s a projection of their own inner lives, which makes me feel sorry for them, rather than take offense.

    It is hard, though, not to care. I spent many years during school being bullied and teased. I cared very much what others thought of me. Now, nearly 20 years later, I still have to work past that need for approval. And it’s not easy!

    But I do agree, what other people think doesn’t matter. I can’t control it, so I’m not going to let it get to me (usually).

  15. mtrobregado

    People see your potential and how hardworking you are, and they try to pull you down to the ground. When I was younger I tried to fight them off, but I figured out that, fighting them off was a waste of time. So, I did the same and just didn’t care what they do.

    This is in a way called crab mentality. In goodwill, you should just befriend these people.

  16. max

    Actually, this happened to me a bunch of times, I have great ideas to get companies to have a ton of online exposure, most of the time they fired me. But it’s okay, that’s why i “run” my own business now, I don’t need any more clients other than the big world itself.

    “Screw the world first, then nothing they can do to stop you.”

    The fact of life is, we live in a capitalist society, brands matter but sometimes, the best brands are the ones that beat everyone else.

    Hey, if you don’t like it, keep working at Mickey Ds, don’t complain.

  17. d3so

    It depends. If you’re nobody, people talking crap and spreading rumors about you can destroy you.
    If you’re already on top of the world, it’s really hard to do such a thing. There will always be haters.

  18. Mixx Buzzers

    Nice post! I strongly agree that what other people think about you and your work doesn’t really matter at all. As long as you’re doing the right job and you’re on the right path, there is nothing to worry for.

  19. Austin Plumber

    There’s a fine line somewhere here. I think what I read you saying was when you’re out there doing what you do, you’re gonna get noticed and that getting noticed brings several things with it – some good, some bad.

    If you get side-tracked by the negative that your good work brings out in someone else – and start using the avoidance of the negative as your motivation in why you do what you do – THAT’s when the train leaves the tracks.

    Yup, moving TOWARDS something is a whole lot more rewarding than spending the energy to AVOID something.

    Thanks for the reminder.

  20. Stacy

    I am glad that you are the way you are. It gives the rest of us something to reach for. Someone has to be on top and some have to be on the bottom. I want to be on the top, too. It may take me a little longer to get there but, I will make it. I wish you to be the best you can and I do the same for me. People who do not want to work for it are going to get just what they want, too. Keep the great stories coming and make all the money you can.

  21. Jack

    I showed this post to a humble guy I know who had been helping to save starving children without anyone knowing except a few close friends and when he saw it he realized what a moron he was.

  22. Earl Grey

    Yes but it took shoemoney many years to accept the fact that people would say bad things about him.
    In the early days before he realized not to sweat the small stuff he would chase round forums frantically trying to explain his actions and defending himself`.

    Your post is well and good but it has a lot of words and dosent really seem to say anything.
    I dont get it.

  23. Pavol

    “Success is what matters, nothing else”

    “The losers… well, the losers are the ones who choose to sit back and not try to stand out. Not try to be different. Not try to think creatively.”

    Whilst I agree with a lot of what you say, some of your comments reflect a very poor attitude and a lack of understanding of human behaviour and motivation. For many, life is about more than chasing the dollar, and these people should be respected regardless.

    There are some excellent life and business coaches around and I’ve gained a lot from them. I’ve never heard of you.

  24. Allan *OzzyAce* Riley

    I actually think that it’s more about people hating themselves – not liking where they are in life, not liking what they have done in life – so they try to put all the winners down to make themselves feel better
    if only they would get their act together and try and keep up with or catch the winners – but that would just be too darn hard!
    and so they keep on doing the same old thing – leading their lives vicariously through other people – what a waste!
    be a winner

  25. Rich

    Doesn’t this really apply to everything in life, if you are worried
    about whether people like what you have to offer, you will get nothing accomplished, I use to worry about people accepting me and the things I did, but then one day I woke up and said
    ” its later than you think” since then nothing bothers me anymore.

    This was a good reality check.

  26. Lesley "Wes" Klatt


    This is the second time today that I’ve been asked to think about this concept.

    No, it’s been along time since I really cared what people think of me, that got me no where. As long as I’m comfortable in my own skin I’m good.

  27. Cheryl Jones

    Wow…is all I can say. That is a fantastic idea to get the creative juices flowing.

    I thought your article was so great I passed it onto two people before even thanking you here for writing it.

    Great post! Great idea! Thanks!

  28. Karen Dahlin

    Hi Jim,

    Excellent article, Many people in general are miserable and if they see you go to the top it is like evil sets in. They become another person. You have to do what is right for you and not worry about what others say. I know i do, I have learned to careless what others say. Thanks for the info Great Post


  29. Mary

    Excellent article! I’ll be buying Marketing Outrageously by Jon Spolestra.

    I run an online business and I have to say that I’ve had those limiting thoughts, even though in my personal life people say that I’m outrageous.

    I’ve started my list and will be flying the ideas past friends and family. This should be good fun!


  30. Fabrizio Van Marciano

    Well written and well understood. Never understand why one needs to be jealous of others if anything one should be inspired because without the successful icons on top, who do we look up to for inspiration, that hand of god, that light in the clouds urging us on to succeed. The haters are simply the ones that are too damn dumb or short to even reach the ladder let alone climb it.

  31. Bob

    “You know how I know when an idea is good? When I tell it to a room full of people, half the room laughs their asses off, and the other half cringes in horror!”

    Lmao! I live for moments like those. I guess this experiment is perfect for me.

    Great post! Pride is the #1 issue when people care about what others may think, so yes, that is part of the human condition. It’s the figuring out your pride issue and killing it so one can move forward that’s the main concern. Take a chance a get a win in your pocket, eh?

  32. Carl J

    Agreed; don’t give a cr*p what people think about you, only what God thinks of you. Or in other words: Shut up, Move on. People get stuck in the past when they should care more about their future.

  33. Asian Tv

    We are into real estate industry for last many years and “party pitch” had really worked well. I like your way of expressing your ideas. Thank you for the valuable information, I learned something new today! Hurray!

  34. Rodney

    When you worry about what others think about you it stops you from living your life.. You have to just be yourself. everyone is different, not just you!

  35. elmo

    Great stuff from you, man. Ive read your stuff before and youre just too fantastic. I love what youve got here, love what youre saying and the way you say it. You make it entertaining and you still manage to keep it smart. I cant wait to read more from you. This is really a great website.

  36. may

    Hi, I am really happy I’ve found this information. Nowadays bloggers publish just about gossip and internet stuff and this is actually irritating. A good site with exciting content, that’s what I need. Thanks for making this website, and I will be visiting again.

  37. AG

    This is a great post. Make some valid points! I think caring about other people’s opinions it what holds me back on a lot of strategies. I assume I know better, I guess my arrogance and ignorance will get the better of me sooner or later!

    Well, at least I just got a warning by reading this – maybe I’ll try being more outrageous and ‘attention seeking’.

  38. life coach denver


    This is a great guest post!

    I often wonder to myself why I should care what others think, and like you Jim, have found that excessive worry over the thoughts of others is often a surefire way for a client to fail. Though, ignoring the thoughts of others entirely can do this as well (e.g. neglecting to do proper market research before deploying a campaign). So, while overall, I agree with you, it seems like a middle path kind of thing :)

  39. dan wall

    People who care about what other people think (I am one at times) don’t realize that this stems from something that happened to them usually between the ages of 5 and 15. It is difficult to break from the mind set but I find what works best is just say #%!& it and worry about it later otherwise you never get past it. Do you ever struggle with this and what is your method to beat it.

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