Post image for Thank You Google,  Again

Thank You Google, Again

 

by Jeremy Schoemaker on July 15, 2010 · 80 comments

I rag on Google a bit… here and there. (and probably the next post coming)

But I am very happy they exist. On their earnings call with investors yesterday they revealed they spent over 100 million dollars defending the Viacom lawsuit against YouTube for copyright infringement.

They could have easily settled for that much or less but they made a judge rule on it.

I can tell you first hand from experience litigation is not only incredibly expensive but annoyingly distracting.

I just want to say thank you to Google for standing up and fighting the fight which set a massive precedent going forward for user contributed content websites and the DMCA. If Google would have folded or not had a good defense and lost the internet would have drastically changed as we know it.

Many people have no idea how close this case came to changing the way a lot of us have to do business (and how much more it would cost us to do business).

So thanks Google.

About the author...

– who has written 2473 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

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{ 80 comments… read them below or add one }

1 The American Dream July 15, 2010 at 10:41 pm

Really? Thanks Google? Did Tigh hijack the blog today? :)

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2 Almira Keefe July 15, 2010 at 10:45 pm

We are just so fortunate. I think it’s hard to understand how much freedom this represents. Can you imagine? The internet as we know it would be modified to the point of obsolescence. It would be like going backwards.

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3 Nick @ senuke x bonus July 15, 2010 at 10:45 pm

Yes, the internet sure would be different if google didn’t defend this. I’m not sure how youtube and other sites could totally enforce this. Given the amount of content distributed on these sites every day. User generated content lives on

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4 Austin July 15, 2010 at 10:53 pm

I wonder how much Viacom spent? And to think that Viacom is fighting back now – asking for an appeal or something. Pathetic.

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5 mambate July 15, 2010 at 11:05 pm

It is perfect if youtube could be copyright infringement. That is what Google should do

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6 ExclaimedIdeas July 15, 2010 at 11:06 pm

This is a shameless waste of resources. And beyond that, the trickery, mudslinging, and back stabbing has tarnished the reputation of both companies. Terrible behavior for such well-established brands. Shame on them.

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7 Nicole Burns July 15, 2010 at 11:14 pm

“For those of you who need a reminder… the judge ruled that “”online services like YouTube are protected when they work cooperatively with copyright holders to help them manage their rights online.”" So YT justs hosts the info. they are not obligated to see if the person posting has rights. :)

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8 Melanie Johnson July 15, 2010 at 11:31 pm

This was so huge I’m not even sure I understood it. But I do recall references to Internet access, e-mail, social, eBay, chat room and Web page hosting services. Just about everything was at stake! HUGE!

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9 ILoveMemes July 15, 2010 at 11:35 pm

I don’t care if Google CEO Patrick Pichette describes cashing out $100 million in litigation fees as an “investment.” No matter what angle you look at it, they still lost precious resources, which ultimately can somehow affect the web giant’s progression. Stupid.

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10 Chris July 15, 2010 at 11:52 pm

I bet Shawn Hogan @Digitalpoint isn’t to happy with Google right now they banned his adsence account because someone copied the source code of 1 of his advertisements and they won’t re-enable it.

Source: http://dp.ly/b5c

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11 TomYoon July 16, 2010 at 1:49 am

I guess Viacom overlooked a very simple yet essentially important axiom when they were trying to make their point to the judge: live by the DMCA, die by the DMCA. Imagine how many Lamborghini Gallardos I can buy with the amount they spent on litigation fees alone.

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12 moolahmachine July 16, 2010 at 1:49 am

Seeing those staggering figures remind me that I still have to brush up on my Shoemoney system…Got any more video posts to share, Shoe?

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13 enajyram00 July 16, 2010 at 1:50 am

$100 million is just small change for a big web conglomerate like Google. I mean how much do you think a company that influential in terms of Internet marketing earns daily? Just thinking about makes my head hurt.

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14 spameater July 16, 2010 at 1:51 am

One thing’s for sure, though. The lawyers always win. What do you think, Jeremy?

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15 AnnieLouJ12860 July 16, 2010 at 1:51 am

$100 million is still better than $1 billion.

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16 TheSandMan5050 July 16, 2010 at 1:52 am

I just can’t imagine how much the lawyers were paid. Per hour. Per day. Per week. Per month. The amount is just plainly insane.

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17 Marnie Sho July 16, 2010 at 1:52 am

Google and Viacom both lost, if you ask me. The real winners here are the lawyers. I am having a very bad feeling that I am in the wrong profession.

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18 PattyT12 July 16, 2010 at 1:54 am

All that fuss and Viacom could not even prove damages. Tsk. Tsk.

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19 NicMoon July 16, 2010 at 1:54 am

A year ago, Google CFO Patrick Pichette predicted that YouTube, which he calls the company’s famously unprofitable video site, could be “very profitable” in the “not long, too long distant future.” Well, knowing that they spent $100 million to defend YT’s butt means the video site is prolly earning big bucks after all.

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20 thoushallpass July 16, 2010 at 1:55 am

Pichette revealed that Google’s legal bills for the case amounted to $100 million — and that was before it went to trial. Isn’t it quite ironic that there is almost always talk about an impending economic recession but we allow these companies to spend profane amounts of money?

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21 twitteraddict05 July 16, 2010 at 1:55 am

The case that won’t go away. I have a feeling that this is not the last of it. Viacom has vowed to appeal. What’s another million to them?

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22 smstudent July 16, 2010 at 1:56 am

Who makes more money? Corporate attorneys or Affiliate Marketers?

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23 d3so July 16, 2010 at 1:56 am

Google fought the good fight.
Congrats! I agree, the Internet wod change drastically.
Here’s a toast to freedom!

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24 EllaineR July 16, 2010 at 1:56 am

After all the litigation dust has settled, there are still questions that remain to be answered: Did Pichette’s previously labeled “famously unprofitable video site” transformed into a money pit? Why are they too eager to spend a hundred million if YouTube is not generating money back?

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25 Jason S. July 16, 2010 at 1:57 am

This would have been a slap in the face for innovation. Who hasn’t jump started their web businesses by “borrowing” from others? Let’s face it. Everybody does it!

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26 Roshaun Philips July 16, 2010 at 1:57 am

That would have been the last thing we needed in this crap economy.

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27 Dmitrii Anastas July 16, 2010 at 1:58 am

Didn’t Veoh actually go bankrupt because of a similar case with United Media Group? Their case actually went to trial, and cost almost 10 million. Google had some luck, a sensible judge, and some fantastic lawyers on their side. Not to mention that the Viacom execs acted unethically.

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28 John Dillon July 16, 2010 at 1:58 am

I think it’s amazing that so many big companies sided with Google… FB, Yahoo, Ask, eBay… And they had to do that. They could have been next.

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29 Feeding Frenzy July 16, 2010 at 1:59 am

If this had passed, I have a few friends that would have had some major problems with their Facebook pages alone. LOL!

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30 Cornholio July 16, 2010 at 2:01 am

A hundred million bucks? What’s the hell is going on? Is spending money in a very obscene fashion the new fad?

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31 Norman Nevelle July 16, 2010 at 4:03 pm

That should be illegal. That’s a sick amount of money.

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32 thebloggingrobot July 16, 2010 at 4:55 am

No doubt we will see more cases like this. I just hope the decisions continue to be in our favor.

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33 Managementsaga July 16, 2010 at 5:36 am

Hey nice article on google but i got one more article on google have a look http://managementsaga.blogspot.com/2010/07/google-googlecom-king-of-internet.html

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34 Newbie affiliate marketing July 16, 2010 at 5:51 am

Great, Google is best company..I like their “google politic”

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35 Simon Croft July 16, 2010 at 6:07 am

Totally agree, the court cases will keep coming. I admit, there probably is masses of copyright infringements on the net today. But as it has been proved, sites like You Tube are almost 100% user controlled, It just doesn’t have the resources to control content. Unfortunately, giants like Viacom will continue to try and change the way the internet is used until there is a model that benefits them.

Thanks for the post again Jeremy

Simon

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36 roy July 16, 2010 at 6:48 am

i really want to be like you

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37 Ed from Htmlpress.net July 16, 2010 at 7:17 am

There is an alternative to having an expensive litigation and that’s having a professional mediator mediating for both parties.

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38 BigMoneyBrooklyn July 16, 2010 at 9:28 am

Ouch! That amount hurts.

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39 sasha_482 July 16, 2010 at 9:29 am

Finance-wise, Google had a strong second quarter. Solid growth in their core business and very strong growth in their emerging businesses drove 24% revenue growth year over year. It clearly doesn’t care much about the money they spent on YouTube because the figures they are reaching these days mean triple or even quadruple that amount.

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40 Fields of Clover July 16, 2010 at 3:57 pm

tho it’s clearly not about the $. they did what they had to do. Long live Google!

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41 Shanker Bakshi July 16, 2010 at 9:44 am

sometime i wonder how easily you shift gears, sometime back you were screwing Google as they are the most bad guy you ever met. and now you are praising.

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42 Fridtjof Salomon July 16, 2010 at 9:48 am

Stumbled upon this post the other day. It basically features what you can buy with a million dollars. How much more with a hundred million? http://www.whatonemillionbuys.com/

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43 OWillWritesWell July 16, 2010 at 9:56 am

A small price to pay for freedom.

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44 Kyle July 16, 2010 at 10:09 am

As long as Google announces that the $100 million litigation price tag is well-spent, then there’s nothing spectacular to talk about in the first place. However, if the web titan admits that it spent the same amount to create a new internet meme that will dethrone the LOLCAT — that, my friend, is definitely going to be another story :D

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45 Rylan Howie July 16, 2010 at 10:16 am

Man, with that amount, you can easily buy yourself a small island somewhere in the Bahamas. Still, the excessive litigation amounts spell epic win for Google.

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46 imarkinteractive July 16, 2010 at 10:43 am

I think this is a good fight for Google. They want to set the precedent that sites like Youtube are protected from copyright as they are only hosting. Yes the $100 million could have been used for something else, and I am sure Google would agree, but in the end it was used to keep user generated content safe.

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47 Sue July 16, 2010 at 11:04 am

Just thinking aloud. If the $100 million Google declared spending on the case was used to aid the efforts to cap the BP leak fiasco, don’t you think it would have been over sooner?

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48 AurorMine July 16, 2010 at 11:08 am

I knew there was a catch when Pichette announced last year that YouTube was not performing impressively in terms of profit. Does that mean that the financial bigwigs at Google finally discovered the video site’s income-generating power by spending a whopping $100 million dollars?

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49 Keiffy July 16, 2010 at 11:11 am

I hadn’t heard of this case until now, although I had suspected there would be one. These lawsuits have so much power with each ruling, Sharing resources during these times will be a major contributor to improving our environmental situation. When will new systems be developed and implemented to create a sustainable Earth!.

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50 Not The Real Shoe July 16, 2010 at 11:12 am

Some very lucky lawyer is out counting his moolah. Almost makes me wish that I followed Dad’s advice of dropping computer engineering for pre-law. Nah! Just kidding!

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51 Blue Mountain Chalet Rental July 16, 2010 at 11:29 am

Google made the right decision. 100 mill is really a big amount of money.

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52 David R July 16, 2010 at 11:41 am

Let Freedom Ring.

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53 James Is (Not Working) July 16, 2010 at 11:54 am

I would have had to change my handle to James Is Working (At BK flipping Burgers)… or (As a Roadie)… panhandling…. juggling….

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54 Runs With Scissors July 16, 2010 at 11:59 am

Is it just me or are there any more out there who think that some greedy lawyer is out enjoying his new Malibu mansion or super expensive car this minute?

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55 Manisha Sithembile July 16, 2010 at 12:28 pm

Great info on the status of Google’s finances for the second quarter. definitely a must-read: http://apple-investor.com/blog/2010/07/is-youtube-still-a-money-pit-or-is-google-just-really-really-modest-mediamemo.html

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56 Nikki Stewart July 16, 2010 at 12:29 pm

Viacom will still be appealing the case. That means we’re still in for more mindless spending from these two.

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57 Big Al July 16, 2010 at 12:30 pm

If you have the money, the lawyers have the time.

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58 Chris Green July 16, 2010 at 12:44 pm

Why didn’t Google employ in-house lawyers to save up on cash? Is this a war on frugality as well?

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59 AL0101 July 16, 2010 at 12:47 pm

I think the point here is yes, it’s expensive. But it would be even more expensive if we lost the internet the way we know it today. This is a driving force in our economy right now. Google footed the bill for all of us. Now is a time to be grateful. I’m with Jeremy…. THANKS GOOGLE.

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60 cables July 16, 2010 at 12:53 pm

Awww, it’s a big hug fest on the blog today! :)

I’m glad they fought that fight.

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61 California Dreamin July 16, 2010 at 4:34 pm

I feel so close to all of you.

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62 Heinrich Sture July 16, 2010 at 3:47 pm

Just reading about this filthy spending makes me want to shower again.

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63 Bowie July 16, 2010 at 3:49 pm

A drop in the bucket for our friends at Google. THey come out looking like saints, and Viacom looks like a bunch of greedy, shady, corporate execs.

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64 Guy Cleveland July 16, 2010 at 3:59 pm

Hmmmm…. Wonder if we’ll see Viacom begging for a bail out at some point? Never say never. Look what happened to the auto industry…. and the banks, now that we’re on the topic.

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65 Creative Marketer July 16, 2010 at 4:30 pm

Thinking back, I know why the Google CFO is mum on YT’s profitability. It’s possible, theoretically, that YouTube is indeed profitable, but Google doesn’t want to break out the numbers for the unit because doing so might shed too much light on the rest of the company’s business. If so, then we may never know if the world’s biggest video site moves from money pit to money maker.

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66 Melvin July 17, 2010 at 5:46 am

so you mean shoe when you sue someone you dont really benefit that much financially?or even lose money?

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67 Barbie July 17, 2010 at 10:01 am

Can you imagine what would have happened if that had passed? I can imagine sites being brought down to their knees across the globe. Fiasco!

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68 tee are July 17, 2010 at 9:00 pm

It is perfect if youtube could be copyright infringement. That is what Google should do

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69 Tanner Waid July 18, 2010 at 7:22 pm

I agree 100% Google is a powerhouse and any change they endure will affect all of us in some way shape or form, weather anyone thinks so or not.

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70 Steve @ 2008 Taxes July 18, 2010 at 8:10 pm

I have seen YouTube remove a lot of audio from videos because it is breaking copywrite laws. Not sure what took so long but within the past 3 months it has become very common by them.

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71 VizFact July 19, 2010 at 2:38 pm

No need to thank Google, they did it out of their own self interest. Just so happens we benefit.

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72 Luis July 19, 2010 at 4:14 pm

Jeremy, are you still making money with adsense? Just looking to diversify income with adsense.

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73 Keiffy July 20, 2010 at 11:06 am

I hadn’t heard of this case until now, although I had suspected there would be one. These lawsuits have so much power with each ruling, Sharing resources during these times will be a major contributor to improving our environmental situation. When will new systems be developed and implemented to create a sustainable Earth!. Btw love your blog, it has helped me so much.

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74 MichaelG July 20, 2010 at 8:53 pm

It is NOT a victory for “Freedom” as so many think above.

How is copyright violations good for freedom? Are you dense, or do you not believe that artists, musicians, writers, etc. should be paid in the future?

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75 Kimberly July 22, 2010 at 7:08 pm

Ya, I’m still a little sour at Google for taking away my page rank for some unknown reason.

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76 turk çet July 26, 2010 at 11:49 am

Thanks For Posted

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77 Christina July 26, 2010 at 2:37 pm

I am sure glad Google won. A lot of people complain of how unfair the Google SERPs are put in the end they do the right thing.

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78 Mary September 4, 2010 at 11:07 am

Yes, Thanks Google!

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79 Amanda September 14, 2010 at 10:12 pm

again. thx u google. everybody wants to talk shit. fuck everybody. rock on.

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80 gina September 4, 2011 at 12:36 pm

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