Are Your Products F’n Nasty (NSFW)

Last night I went to subway to get my newest addiction – a 12 inch toasted Seafood on white bread. The kid I ordered from looked at the girl working next to him and in a quiet voice said, “wow I never seen anyone toast seafood before” to which she replied in a whisper back to him, “THAT’S FUCKING NASTY!”.

Course they thought they were being quiet enough that I would not hear… but I did. And I stared at them like WTF?

Here I am a reoccurring customer, in love completely addicted to with this Subway Sandwich, and this girl who not only does not need to sell me… she just needs to STFU and take my money and make my sandwich is touting off that its fucking nasty.

How did that make me feel. Well it kind of made me feel like a sucker… like I just got punched in the face… and paid for it.

So I walked out. Literally just turned around and walked out. On the way out I grabbed a comment card and filled it out and snail mailed it to the manager. I filled out the card completely with a recount of what happened and finished it by saying look up my account Ive been in here every day for the last 2 weeks sometimes even 2x a day but I wont be back to eat your “Fucking Nasty” sandwich ever again.

Maybe that was a bit harsh. But I was pissed.

So I fully expect for the Subway manager to respond with 10 coupons for free sandwiches and apologize as is company procedure in a situation like this. But here is the thing. They have a employee that actually thinks their products are “fucking nasty”. And I really doubt she will be fired cause she probably has worked there for years and is the fastest mayo slinger for the greater Lincoln Nebraska region Subway shops.

But like all things I find a way to relate it to marketing. All marketers are telling stories to sell there products. The most successful companies have customers that tell stories about their products. For instance I was told recently the Subway seafood sandwich had only 5 grams of fat and had crab meat. I love crab meat. Now I am sure it has more fat.. especially on white bread and it also has fake crab meat no doubt… but I really loved this sandwich and told myself the right story which leads my to go in and purchase 1-2 a day.

Of course this Subway employee… Rachel, who works at the 3900 Old Cheney Road location in Lincoln Nebraska had quite a different story to tell… one that describes the sandwich as “fucking nasty”.

Also there was at least 4 other people around me in the store who heard her remarks. What story are they now telling themselves about a subway sandwich… especially when it just came out of an employees mouth.

But back to the point. You can market all you want and convince the world you have the greatest products ever. But one idiot in your company can completely counter act all the hard work you have done… and tell the worst story ever.

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