Post image for Using Delicious to Understand Your Users

Using Delicious to Understand Your Users

by Jeremy Schoemaker on February 19, 2010 · 36 comments

DeliciousLast night at the office I was showing a friend one of the ShoeMoney System videos about How to Use, Dominate, and Profit From Social Media. In that video one of the things I cover is Delicious.

I have never really seen anyone write about how marketers can use Delicious to better understand their users/customers.

If you are not familiar with Delicious it’s a simple hosted bookmark solution. Users can bookmark pages and then “tag” them so they can remember them later. Since it’s hosted users can always have access to their bookmarks no matter what computer they are on.

Over 600 shoemoney.com pages are bookmarked on delicious.

If you want to see what pages are bookmarked on your website just use the site:www.yoursite.com command on delicious. For example site:www.shoemoney.com gives me this:

Delicious screenshot

As you can see 988 people bookmarked the root of the site at http://www.shoemoney.com. Clicking on the number takes you to a page with a lot more insight on how these people are tagging your page. (see the red arrow above).

delicious screenshot

You can also see on the left hand side of the page what each and every user tagged www.shoemoney.com as, and on the left hand side we can see an aggregate:

Now this is just an example for the root domain of the site… but since it’s the root domain of the site it is kind of an overall analysis of what people feel shoemoney.com is about. Lets check out what they think.

Of the 988 people who bookmarked the site:

  • 361 have tagged it as Blog
  • 294 tagged it as SEO
  • 278 tagged it as Marketing
  • 186 tagged it as Advertising

Then there is a pretty big long tail of items like affiliate, tips, google, sem, finance, entrepreneur advice, ppc, internet marketing.

There also is a lot of crossover… nobody labeled it just as Blog. Blog was accompanied by SEO, Marketing, or Advertising.

So what does this tell us? Well it’s like we just polled a decent segment of our user base completely unsolicited and they told us that they feel shoemoney.com is a Blog about SEO, Marketing, & Advertising.

Not quite how I would describe the site to someone but that is really interesting to see eh?

Not exactly earth shattering news… except to maybe some SEO’s who better recognize!

Here is something interesting. As I dig through some of the bookmarks there is an ton of people who bookmarked my advertising page. Why?

Well looking at delicious many people did not really bookmark it because they wanted to advertise with us but rather as a example of an advertising page done correctly…. and mostly because they probably are going to duplicate it. You can check it out here. Some of the comments are awesome and enlightening :

An excellent sample advertising blog page (“Why advertise here?”)

Note to self… this guy makes 30k a month plus off his blog… copy his ass.

I could dig through this stuff forever… cool information about what my readers find interesting and what they find interesting about it.

There are a ton of other uses with Delicious. I also use it to generate keywords for our niche sites in PPC campaigns.

Seth Godin recently spoke at my New York City Elite Retreat event and during his talk he said, “If someone spotted you wearing your brands t-shirt and came up to you and said I recognize that. Its about X – What is it you would want them to say?”

“What story is your brand telling?”

I feel that delicious is one of the few tools that can truly tell you the story visitors are telling themselves about your website.

So go look yours up now and make sure you are telling the right story!

full disclosure

About the author...

– who has written 2856 posts on ShoeMoney.com.

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.


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{ 36 comments }

1 Harry

Thanx for sharing. Never looked at Delicious from this angle.

2 jtGraphic

You say it isn’t about those three things (kindof?)

So can you describe your blog in 3 words without using marketing, advertising, or SEO?

I’d use INTERNET, BUSINESS, and MARKETING to describe this blog.

3 Drunk Asshole

i’d use:

parties, pimp, and bejamins

4 Jeremy Schoemaker

Well… I always say my blog is about me and my adventures in trying to make money online.

Course that was the description 7 years ago when I started this site.

5 jtGraphic

Would you say:

MONEY adVENTURES ONLINE

then?

haha – see what I did there?

6 williamdog

Shoe – Outstanding post. I get better, more useful, SEO information from your site then any other. Even though I know you dont like to be classified as an SEO

7 Dan Tanyon

Jeremy someday I need to get a life and quit posting like the anonymous loser I am.

8 premiumscripts

Good article. You should not only use these off site indicators, a lot can also be learned by comments left on the site itself (obviously).

The shoemoney system however doesn’t have any kind of social integration. I’m quite interested in knowing the reason why. Or has it simply not yet been implemented?

9 Jeremy Schoemaker

Actually the Shoemoney System has a ton of social integration.

What week are you currently on? Around week 3 it starts to get hot and heavy into social

10 premiumscripts

I’m actually talking about being able to comment on videos and having a forum. This would allow you to learn a lot more about your users than simply looking at outside factors.

I’m on the ebay arbitrage section now. Btw, just noticed the “getting started” section which houses all “create account” videos. Glad to see that suggestion of mine was implemented :) (Though I’m sure I wasn’t the only one that suggested it :))

11 HP Toner Blogger

I tried what you suggested, searching delicious if someone bookmarked any of my blogs or websites just for fun of it. LOL! :)

I am not surprised though that there were zero result.

However, I have one bookmarked url that has been bookmarked by 4 other users that did not show up.

I find it weird though.

Anyway, I’ll keep using delicious from now on.

12 John

Shoe,

Yeah, I’d have to agree with some of the other comments, your blog is a very useful site in terms of really getting down to what you can do to build traffic to a site. You sort of cut to the chase, and actually give useful and insightful tips. If anything, I think building a site takes time, and digging into a niche and figuring out what your visitors want. Helps to really love what your site is about too.

Going to dig more into delicious.

Best,
John

13 Chris Pontoon

Never really ventured onto this site at all. I get so wrapped up in Twitter, Facebook, Digg, and Google. Gosh I have to take my blinders off and take a look at this social masterpiece.

14 Agent Deepak

SO delicious can be used this way. I will first have to get lots of bookmarks.

15 Rajasekaran

I didn’t used Delicious for making popularity of blog.I am using it for storing bookmarks online and access them anywhere.Now I am going to it try after reading your post.

16 S Ahsan

now thats a good share. I have not used delicious much and didnt know it tells so much about your site. I have yet to discover it myself. I like this post, cheers

17 fas

People really dont use this anymore, its good to exploit it.

18 BizBuzz Online

“Note to self… this guy makes 30k a month plus off his blog… copy his ass.”

Love it! lol

19 Justin @ Monetize Zone!

I bet not too many people get that comment! I wish I did!

20 christopher

I guess it does show what articles your visitors really like and want to share/keep track of.

21 Mediafire

This is my first visit to your website and I must say the whole info you had given about Delicious is new as well as helpful to me

thanks mate and keep it up

I will be checking out your website regulary

22 Wynne

I’ve mostly been using paid traffic in the past, but the social networking angle is making a lot more sense to me these days.

Using delicious is an interesting method for understanding your users that I had never considered.

23 ppc tips

That’s a bunch of great data. Thanks for the tip.

24 Tim @ Classic Car Auto Insurance

This is very helpful. Thanks! You hear all kinds of strategies about bookmarking but which bookmarking sites are the best ones to use and will give you the most love from Google? I’ll start using Delicious, thanks again.

25 Justice | Get Rich

Jeremy, you really went to a great length to shared this deep ideas with us all. In fact, this tips has worth something unexplainable to me.

It actually shows me how to know the kind of story my readers are discussing and sharing about my site. I appreciate your thought here, it was really helpful…

26 Vehicle Guide & Info

It seems that you’ve put a solid amount of effort into your article and I need to see a lot more of these on the Internet these days. I truly got a quetch out of your post. I do not have a bunch to to say in reply, I only wanted to register to say marvelous work.

27 SnowBall

This sounds like a handy tool. It’s cool and flattering when you can look up how many people bookmark your site and what they label you as.

28 Arthur

For those who have delicious account

Please play our new facebook app, Bookstore Tycoon. Bookstore Tycoon is now open! Bookstore Tycoon is opening its Beta version so please help us in making Bookstore Tycoon better! The link for the Application is seen in the following: http://apps.facebook.com/bookstore-tycoon Any bugs or errors encountered we would like to request be posted at our page. Thank you!

29 Sanford Hall

great article, i’m becoming addicted. Would love to increase my traffic count and te rest would follow.

30 Doors Melbourne

This great site is actually truly intriguing. You deliver way up some good points concerning the write-up. It is definitely my own first time listed here within this kind of web page so excellent job.

31 Rodney

I really this site. I see now that your tips are really useful… How long have you had your business?

32 Soccer Review

Shoe,

Let me just say. AMAZING post.

I started reading your blog a few days ago and being a newbie i have to say the information here is priceless.

Thanks Mate

33 iMoviesClub Review

I don’t really use delicious in my campaigns. But i’ll give it a try now and report back here if i have any questions.

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