Using Delicious to Understand Your Users

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DeliciousLast night at the office I was showing a friend one of the ShoeMoney System videos about How to Use, Dominate, and Profit From Social Media. In that video one of the things I cover is Delicious.

I have never really seen anyone write about how marketers can use Delicious to better understand their users/customers.

If you are not familiar with Delicious it’s a simple hosted bookmark solution. Users can bookmark pages and then “tag” them so they can remember them later. Since it’s hosted users can always have access to their bookmarks no matter what computer they are on.

Over 600 shoemoney.com pages are bookmarked on delicious.

If you want to see what pages are bookmarked on your website just use the site:www.yoursite.com command on delicious. For example site:www.shoemoney.com gives me this:

Delicious screenshot

As you can see 988 people bookmarked the root of the site at http://www.shoemoney.com. Clicking on the number takes you to a page with a lot more insight on how these people are tagging your page. (see the red arrow above).

delicious screenshot

You can also see on the left hand side of the page what each and every user tagged www.shoemoney.com as, and on the left hand side we can see an aggregate:

Now this is just an example for the root domain of the site… but since it’s the root domain of the site it is kind of an overall analysis of what people feel shoemoney.com is about. Lets check out what they think.

Of the 988 people who bookmarked the site:

  • 361 have tagged it as Blog
  • 294 tagged it as SEO
  • 278 tagged it as Marketing
  • 186 tagged it as Advertising

Then there is a pretty big long tail of items like affiliate, tips, google, sem, finance, entrepreneur advice, ppc, internet marketing.

There also is a lot of crossover… nobody labeled it just as Blog. Blog was accompanied by SEO, Marketing, or Advertising.

So what does this tell us? Well it’s like we just polled a decent segment of our user base completely unsolicited and they told us that they feel shoemoney.com is a Blog about SEO, Marketing, & Advertising.

Not quite how I would describe the site to someone but that is really interesting to see eh?

Not exactly earth shattering news… except to maybe some SEO’s who better recognize!

Here is something interesting. As I dig through some of the bookmarks there is an ton of people who bookmarked my advertising page. Why?

Well looking at delicious many people did not really bookmark it because they wanted to advertise with us but rather as a example of an advertising page done correctly…. and mostly because they probably are going to duplicate it. You can check it out here. Some of the comments are awesome and enlightening :

An excellent sample advertising blog page (“Why advertise here?”)

Note to self… this guy makes 30k a month plus off his blog… copy his ass.

I could dig through this stuff forever… cool information about what my readers find interesting and what they find interesting about it.

There are a ton of other uses with Delicious. I also use it to generate keywords for our niche sites in PPC campaigns.

Seth Godin recently spoke at my New York City Elite Retreat event and during his talk he said, “If someone spotted you wearing your brands t-shirt and came up to you and said I recognize that. Its about X – What is it you would want them to say?”

“What story is your brand telling?”

I feel that delicious is one of the few tools that can truly tell you the story visitors are telling themselves about your website.

So go look yours up now and make sure you are telling the right story!

36 thoughts on “Using Delicious to Understand Your Users

  1. jtGraphic

    You say it isn’t about those three things (kindof?)

    So can you describe your blog in 3 words without using marketing, advertising, or SEO?

    I’d use INTERNET, BUSINESS, and MARKETING to describe this blog.

  2. williamdog

    Shoe – Outstanding post. I get better, more useful, SEO information from your site then any other. Even though I know you dont like to be classified as an SEO

  3. premiumscripts

    Good article. You should not only use these off site indicators, a lot can also be learned by comments left on the site itself (obviously).

    The shoemoney system however doesn’t have any kind of social integration. I’m quite interested in knowing the reason why. Or has it simply not yet been implemented?

      1. premiumscripts

        I’m actually talking about being able to comment on videos and having a forum. This would allow you to learn a lot more about your users than simply looking at outside factors.

        I’m on the ebay arbitrage section now. Btw, just noticed the “getting started” section which houses all “create account” videos. Glad to see that suggestion of mine was implemented :) (Though I’m sure I wasn’t the only one that suggested it :))

  4. HP Toner Blogger

    I tried what you suggested, searching delicious if someone bookmarked any of my blogs or websites just for fun of it. LOL! :)

    I am not surprised though that there were zero result.

    However, I have one bookmarked url that has been bookmarked by 4 other users that did not show up.

    I find it weird though.

    Anyway, I’ll keep using delicious from now on.

  5. John

    Shoe,

    Yeah, I’d have to agree with some of the other comments, your blog is a very useful site in terms of really getting down to what you can do to build traffic to a site. You sort of cut to the chase, and actually give useful and insightful tips. If anything, I think building a site takes time, and digging into a niche and figuring out what your visitors want. Helps to really love what your site is about too.

    Going to dig more into delicious.

    Best,
    John

  6. Chris Pontoon

    Never really ventured onto this site at all. I get so wrapped up in Twitter, Facebook, Digg, and Google. Gosh I have to take my blinders off and take a look at this social masterpiece.

  7. Rajasekaran

    I didn’t used Delicious for making popularity of blog.I am using it for storing bookmarks online and access them anywhere.Now I am going to it try after reading your post.

  8. S Ahsan

    now thats a good share. I have not used delicious much and didnt know it tells so much about your site. I have yet to discover it myself. I like this post, cheers

  9. Mediafire

    This is my first visit to your website and I must say the whole info you had given about Delicious is new as well as helpful to me

    thanks mate and keep it up

    I will be checking out your website regulary

  10. Wynne

    I’ve mostly been using paid traffic in the past, but the social networking angle is making a lot more sense to me these days.

    Using delicious is an interesting method for understanding your users that I had never considered.

  11. Justice | Get Rich

    Jeremy, you really went to a great length to shared this deep ideas with us all. In fact, this tips has worth something unexplainable to me.

    It actually shows me how to know the kind of story my readers are discussing and sharing about my site. I appreciate your thought here, it was really helpful…

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  13. SnowBall

    This sounds like a handy tool. It’s cool and flattering when you can look up how many people bookmark your site and what they label you as.

  14. Arthur

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  16. Soccer Review

    Shoe,

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