I thought it was brilliant.
Well done Google. You told an amazing story without saying a word. Very powerful.
What did you think?
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{ 63 comments… read them below or add one }
Not bad-liked the Audi commercial featuring the “Green Police” better.
As big of a fan as I am of the Budweiser commercials every year, Google got most votes for best commercial from everyone at my SB party. Especially from all the women. It almost had some of them in tears.
I think it made a lot of people really associate the brand with something other than just searching – it told a story with emotions that will make people remember them.
Loved the ad, especially how it tells a story, while asking us viewers to connect the dots, and tell the story alongside. Brilliant brand storytelling.
> What did you think?
Let me just say that I think it may work best for the US Super Bowl audience
The story telling is very well done and the story is cute – but the “Google is your life” kind of attitude I don’t think would work here in Northern Europe.
I don’t remember seeing it during the game but I agree it was pretty darn clever. Of course my memory is clouded by beer, brats, and chili.
Being from the UK and not an american football fan I missed it, but that is indeed a fantastic advert.
I really liked it, it definetly made me want to jump on Google and start exploring.
But did you notice how sexy an ad free google search is? Too bad that’s nothing what it’s like IRL. That poor bastard would have been stuck in a chocolate candy rebill offer if he was using the real google search.
LOL
LOL!
I think it was very creative and a great to way to showcase their many features.
Furthermore, I’m curious to know how much they saved on production costs via polished screen capture…
One of the few that I saw since I was on the road for half of the game.
I thought it was pretty cool. I was watching and watching and was waiting for something but it made total sense at the end. Whoever thought of it found a winner.
Wow, almost made me cry
Wow, that is an amazing video. Google sure knows how to do adverts.
I was wondering if any affiliates mobilized after that ad to try and optimize for “how to assemble a crib”.
That is a really good point! I think the ad was ingenious, because it let the product do the talking!
lmao! the product does talk! I am impressed by this stuff! Sweeet!
lol
I like the ad, and it gets the message out there. Although it goes pretty fast, so I had to really focus to follow it.
I honestly didn’t get it a first. I thought it was just a bunch of random searches. But after watching it again I realized there’s a full progression of events. Very genius!
Being in the UK I didn’t stay up through the night to watch the game, and I’m not quite sure what the BBC did during the adverts?
Anyway I’m surprised that google targeted this market given the large number of american’s who never leave the states.
Perhaps it’s a subtle hint for all the students who want to impress a french chick online to look up google for some lines before hitting the chat rooms?
So overall it was good, but I wouldn’t call it value for money, just more brand recognition than anything else.
It wasn’t about France – it was about Google playing a role in important moments in life.
Cute ad, interesting story at the end of it all. I was really hoping to catch some winners in the suggest but didn’t see anything horrible. Looks like they managed to keep them out by pre populating the search field when needed.
As browie said, I was also unable to see it live. I did get a chance to see it this morning though as it was replayed by numerous television stations as being one of the best commercials. I also really like it. It told an amazing story and got across Google’s power of quality search results. Like you said, all without saying a single word.
A thinking person’s ad. Or at least created by one. I thought it was brilliant and I got all teary at the end.
I was intrigued by it, but I’m not sure that it was up to Superbowl standards. Of course I prefer comedic ads.
It was definitely the best they’ve made so far though.
I thought it was good for Google to a Superbowl commercial. I thought that the ad did a good job at showcasing Google’s search. They want to stop losing market share to Bing.
I didn’t watch it on the superbowl transmition (since i don’t live in the us) but i found it on the net and that’s and example of viral marketing.
You can read my opinion here
This is why Google are so successful. They think outside the box even with their marketing campaigns.
Great commercial. Pulls emotions really well. I don’t think most Americans will pay attention to or care about the “Google knows you went to Paris and got that girl pregnant” message.
Jason Argall
didn’t you see the church part? they got married, b4 they needed the crib!
lol yeah you’re right… the point I was making was regarding the Big Brother aspect of the commercial not necessarily about the morality/immorality of the Google user.
The truth is Google gives us the best tools for “free” and all they ask for in return is that they know everything about us.
Don’t get me wrong, I’ve decided to let Google be a huge part of my life too. From Gmail to Website Optimizer and my G1 to Google Reader…
But do you think if we all used Orkut instead of Facebook, they might know a little too much?
I thought it was brilliant! Telling a story without saying a word while showing what your product can do = awesome.
I think this ad is going to finally put Google over the top in the race for search engine dominance.
Yeah, good ad, interesting life story too… Google finally starts advertising, bing must be taking over some market share…
as usual Google always cool
The Google ad was fantastic.
I also was amazed at well the person in the commercial could type.
I think that Google did an amazing job with the ad. I am certain that most young boys were totally clueless, and most young girls were mezmerized but its short but effective story. And I think that they were really aiming their commercial towards the women that were forced to watch the game, to increase that demographic’s usership (is that a word yet?), and to portray the fact that google will be here FOREVER!
Brilliant Ad!! Google always ROCKS!!!
I guess so Google know about Ads more than us…
from Paris Jonclaude
Did anyone notice there weren’t any SEM results in this ad?
That was nice.
This is the first I visited your blog and i love it. Bookmarked it already. Keep up the good work.
It was the music that got me.
that was not a ‘super bowl’ ad, I saw that about a month ago! Aren’t super bowl ads meant to be new?
and where were the adsWords in the results?
Sublte way of showing that they are more than a search engine for finding websites. Liked it a lot.
It *was* brilliant, and the best part was that they actually showed how to use the product.
However, I feel sorry in advance for all the French girls hit on by geeks who look up “how to impress a French girl” in Google. Let’s face it. The SERPs aren’t *that* good.
I thought it was great. I’m no advertising guru, but I can’t stand those ads where you don’t know what product is being talked about until the end of the commercial, if ever. G was in your face the entire time of this commercial, and I thought it was very effective.
Great…started off slow, wondering what was happening, but ended very nicely. Love how they carried the diff tools and the story line.
Cheers,
Mukul
I thought it was really simple and effective…not trying to hard but still evoking an emotion. Best of the day…
I thought it was not very good. The Super Bowl ads sucked in general.
What a fantastic ad ! Congratulations for the simplicity, the efficiency and the emotion !
Whether it’s new or not it not the question, as millions of people just discovered it.
As a Frenchman, I particularly appreciate the great love for France expressed by Google.
Paris est magnifique !
The Ad is awesome.
BING pressure on Google.
Not sure if anyone touched on this, but did anyone catch this one…
http://consumerist.com/2010/02/google-doesnt-want-to-know-how-to-make-fiends-with-black-people.html
Looks like Google tweaked the ad a lil bit
I wasn’t that impressed with it. It kinda reminds me of the seminal Apple ad from many, many Super Bowls ago that was the “1984″ ad with the guy throwing a sledge hammer through a large screen of “Big Brother”.
There were lots of parodies of that ad, too. Not the least of which was one about Hillary Clinton during the primaries.
I guess I just don’t get it. Yeah, Google does search. Who didn’t know that?
I might be a sap but I thought that was AWESOME! I don’t know how many times, google has been my grandfather and father for advice and my mom for recipes and house tips since I’ve moved away from home.
You can say what you want about the “Big Brother” of google but IT IS there whenever I have a question.
Loved the ad, especially how it tells a story, while asking us viewers to connect the dots, and tell the story alongside. Brilliant brand storytelling.
LinkedIn Marketing Strategy
Not living in the US meant that I didn’t see it live. But it looks kinda cool
Simple and sweet, I guess. Does Google really need to advertise during the SuperBowl.
The Google ad is brilliant. Slick and captivating. It keeps the viewer begging for more and holds the attention until the ad is played to the end. This is true genius which is recognised by many experts including Andy Jenkins of Video Boss.
Overall, very impressive.
Mike
Loved this ad. While we were watching my friend thought it was weird the guy moved after finding out the woman was pregnant. She said “He’s just going to move cause she’s pregnant?” I had to rewind it to show her the part about the search. She was pretty bugged prior to that.
I love this ad. It is so creative and integrates personal lives into technology. Google could have taken this ad in a lot of different directions but they went with clever and humorous which I thought was a really good choice.