Monthly Archives: February 2010

2 Incredible Internet Marketing Stories and Lessons

Posted by Jeremy Schoemaker.

I always say I learn 100x more from my failures then from my successes….

What do you find more scary? Getting dinged by the IRS for 1.5 Million dollars in fines and penalties or having the FTC break down your door and virtually bankrupt you?

This happened to 2 of my good friends and in this months ShoeMoney Newsletter I am going to tell you these guys amazing stories. How did they get into the mess to start with? How did it go down? Did they recover? Its all in February’s ShoeMoney Newsletter coming out this week. Don’t miss it.

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This Week in the ShoeMoney Marketplace

Posted by Jeremy Schoemaker.

New listings placed this week in the ShoeMoney Marketplace:

Want to get your job, product, or announcement out to hundreds of thousands of very targeted ShoeMoney readers? Create a marketplace listing today!

Goodbye Kitty – Free Shirt Friday

Posted by Jeremy Schoemaker.

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Goodbye Kitty is a hysterical site for all Hello Kitty haters. It has a multitude of products from t-shirts and sweatshirts, to totebags, aprons and cutting boards all depicting various forms of Hello Kitty’s demise. My favorites are Kitty Hit By a Car, Kitty Eaten, and Kitty Electrocuted. Great for a funny gift or a good laugh check it out www.goodbyekitty.net

If you would like to see your website or company featured on Free Shirt Friday click here

What We Can Take Away From Tiger Woods Press Conference

Posted by Jeremy Schoemaker.

I thought Tiger Woods’ press conference last week, while well done, was way too late. The story was just starting to die.

But I did have a really good take-a-way quote out of the press conference. He said:

It’s not what you achieve in life that matters, it’s what you overcome

Great quote. In the affiliate world I can’t tell you how many times I have met “Super Affiliates” only later to find out they come from a very rich family and at best have been breaking even or maybe making a little bit of cash.

I mean really? This is your big achievement?

This week I heard from 5 different ShoeMoney System students who are on pace to make several hundred dollars in only their first month. All of them were just about on the verge of bankruptcy.

I know maybe 500 to a thousand dollars a month is not going to impress very many people but getting to know them and hearing their personal stories and seeing them kick ass and overcoming is a lot more impressive to me then someone who was born with a silver spoon in their mouth coasting through life on mommy and daddies fortunes.

Don’t Let Your Business Come Crashing Down

Posted by Jeremy Schoemaker.

On the way to Las Vegas yesterday afternoon, I was listening to Malcolm Gladwell’s book “Outliers: The Story of Success”. Like most Malcolm Gladwell books he takes various real life studies and breaks down why things happen the way they do.

This particular chapter, Chapter 7 – The “Ethnic Theory Of Plane Crashes” I found really interesting.

Malcolm talks about how almost all plane crashes do not occur because of a mechanical failure or 1 error but rather usually 6 or 7 human errors. He goes on to describe how its almost always a breakdown in communication. The errors which end up crashing the plane were usually noted by others but never communicated properly.

He particularly highlighted the Korean Air and how it had 4X more crashes per year then any other airline.

It turned out that the Korean culture in general was to blame.

Koreans are taught to respect those who are their authorities and never to question their decisions. Likewise those in authority disrespect and disregard anything their underlings think or bring up.

So naturally this did not work well in the airlines business. Pilots need to listen to their team members… like co-pilots, mechanics, and flight attendants need to be listened to if they see something not right (like seeing a mountain ahead). But in the Korean culture did not cater to this…

Long story short they started speaking English in Korean Air, drastically improved their communication and now they are one of the worlds safest airlines.

So what can we take away from this?

Well one thing I have learned is that in a team communication is key. And its something my company still works on all the time.

I went from being 1 shop person to growing into a team that is approaching 20 people.

If someone notices something is not right you have to let people know… And you have to learn to listen to people under you.

Just like in plane crashes a couple small things can turn into big things that will crash your whole business.

Suck It Whiners

Posted by Jeremy Schoemaker.

As you may or may not know we recently won about $5,000.00 worth of Apple stuff from Sponsored Tweets for refering the most users to the sponsored tweets system.

When IZEA made the announcement that we had one I was really surprised the post was mostly from the whiners:

Trisha Lyn Fawver said on 2.2.10 at 5:25 pm
It hardly seems like these referral challenges are fair considering that the people with a couple thousand followers are S-O-L when up against people with tens of thousands of followers.

jtGraphic said on 2.2.10 at 5:28 pm
@Trisha I think that’s totally true. They should reward the best conversion or something. Of course ShoeMoney would win… :P

Colin Dean said on 2.2.10 at 5:31 pm
Agreed with Trisha. The people who would benefit most from this contest had no chance, because they simply don’t have the audience. Shoemoney and John Chow and the like already have such a massive following that trying to beat them at their own game is futile.

chromedaffodils said on 2.3.10 at 1:16 am
Agreed with everyone, I knew he would win anyway. Why not have a lets give a bunch of stuff to shoe while all you worker bees dream you could win something. Pathetic, I could really use this stuff too. I seriously feel like crying, maybe this should be a random draw or something. I know it helps them with his audience, but bigger is not always better. Smaller more intimate groups are more loyal. I also am guilty of being very jealous, did I mention I could really use these? :0) Take care everyone, peace

Paul said on 2.3.10 at 2:11 pm
Something not right with this contest…Its not a hating thing…6 apple product going to one person, the picture doest look right.

I wouldn’t even attempt such contest if ShoeMoney in it… Shoemoney education equivalence on online marketing and advertising is equal to 10 PHD…

Most of the things these guys do, they can’t talk about it…Its a unspoken language between them.

A random contest of some sort will be best next time…

Julie Bryant said on 2.5.10 at 4:48 pm

I didn’t do this contest; I just came in the site to start the advertising program, which is just up my alley and good to hear from Wil it pays over time — I just earned my first $2 — oh yeah!). The thing is, people like contests, people like to think they have the chance to win — and if you know right off the bat that you are up against internet superstars, there just isn’t much reason to do it.

Soooo Sponsoredtweets, you might think about splitting in too so Shoe can always win his part of it (nudge nudge wink wink) and others can fight it out over what’s left. Just a suggestion.

joe said on 2.5.10 at 4:10 pm

Shoe, really it is not bad enough you win the prizes but then you and cronies have to rub it in about how much better you are than the unmotivated small unwashed masses. Humility and staying above the fold are better virtues to have than being a blow hard who toots their own horn while the masses jeer.

All to which I responded (somewhat pissed off):

whiners

Thats right.  I never did 1 post or tweet (other then the required participation one) promoting the contest.

When  I made that comment asking people to please show me what they had done in implementing the API or promoting sponsored tweets I had every intention of giving away ALL the stuff we won from Sponsoredtweets.  Much like we have done with every other contest we have won in the past.

I was stunned when not one of them responded to my question.

Surely all these people super upset about how they did all this work but could not possibly compete with the massive ShoeMoney were eager to demonstrate what they did and why they should have one?

Guess how many responses we got….  ZERO.

After checking back and not hearing anything I proactively went to these peoples sites… and looked for posts or other things they were doing… nada…

Are you serious you guys did nothing and just expected to have stuff fall in your lap?

One of the guys in my office made a good point like why in the hell am I trying to give these people stuff that we worked hard to win?

So guess what whiners, suck it.  I took back all the stuff IZEA sent yesterday (yes, you are right we don’t need it) and I got a Apple gift Card for almost $5,000.00 which I will blow on 5 decked out iPads for our staff when they come out.

On Masters, Martyrs, Hard Work, And All-Around Bad-Assedness

Posted by Josh Hanagarne.

Here’s what the front of my business card says:

Josh Hanagarne: Bad Ass

It’s memorable and it makes me laugh. It’s only about 90% ironic.

And here’s what the back says:

World’s Strongest Librarian dot com…I’ve got some ideas. And there’s a phone number.

When I hand someone a card, they either:

  • Squint at it and say, “What?”
  • Laugh
  • Hand it back and stumble away to other adventures
  • Call me shortly thereafter

I’m nobody special, but I do understand bad-assery and how it happens. Some of what follows is a recreation of conversations I’ve had with my good friend Frankie Faires. Frankie is a freaking incredible BJJ teacher and one of the world’s foremost experts on getting people out of pain.

But I’m a better writer than he is, so here goes.

A hike up a long hill

We all know the scene…the acolyte climbs a billion stone steps carved into the side of a mountain. They are granted an audience with the master, who either kicks their trash without delay or accepts them into a martial internship of sadistic tutelage.

For Van Damme, this meant getting pulled into the splits while tied to trees, having heavy objects dropped onto his greased abdomen from a great height, and having Wilford Brimley for an uncle in Hard Target.

For Daniel-San, it was chores.

For Beatrix Kiddo from Kill Bill, it was…jeez, it was a lot of things, none of them pleasant.

What were they all seeking? The state and ability of the Master. By apprenticing themselves to cruel bastards (well, Miyagi wasn’t cruel, just tidy) in the hopes that one day they would have “worked hard enough” to earn the master’s effortless state.

I’ll pass on that.

The Path of The Martyr

I got hooked on the UFC a couple of years ago. During the pre-fight hype, I believe the most common refrain is “I’ve never worked this hard before.” Usually, both fighters say it.

But someone loses.

Who is the martyr?

The first one in the gym. The last one to leave. He sweats more. He groans more. He recuperates less. He is shaped like the chair he sits in all day. He writes more emails, sends more texts, blogs 100 times a day, goes to the most meetings, and has the worst diet.

The mindset of the martyr

One day I will have worked so hard and suffered so badly that I will have earned the status of master. Damn the potential wear and tear and loss of quality of life. I’ll do whatever it takes. I’ll pay any price.

What if it didn’t have to be like that? What if there was another path to mastery? Let’s call mastery “success.”

The mindset of the master

I use as much energy as necessary for my goals and no more. I do the things that provide the greatest results. I am efficient. I subjugate the ego. I am confident, and I accept that this confidence will repulse many and be labeled arrogance by others. The state that I work in is as important as the work that I do. This will bring me ridicule and scorn. This will invite criticism and attacks.

I. Couldn’t. Care. Less. Bad Ass is my name.

We all know the 80/20 rule. Do you really think Mr. Miyagi got to be Mr. Miyagi by just outworking everyone? Nope. The mystique behind the master has more to do with wisdom than with crescent kicks to the throat.

A question

If you could have the same results, would you rather work hard or less hard? Would you rather be a martyr or a master?

My psyche can’t take go-go-go from dawn to dusk, but maybe I’m just a delicate weenie. I work with dedication and commitment, but I don’t work hard. I work on tasks that provide the most benefit. I work on things that I love to work on.

Most people who tell me they enjoy hard work are confusing business with productivity. Pathological production ain’t good, my friend.

The only four questions a master needs to ask

1. What should I stop doing?
2. What should I start doing?
3. What should I keep doing?
4. What could I do with less effort?

Honor yourself

We don’t do enough to honor ourselves. Working ourselves into the ground for negligible gains make a mockery out of the limitless potential inside each human being.

There’s nothing more tragic than seeing a person reduced to an appetite, whether it’s for money, status, another knockout…

If you’re not enjoying yourself most of the time, you are not honoring yourself. You are not making the most of your precious time on the planet. And you’ll never get as far as you could have if you’d worked like a master.

As hard as necessary, but no more. As often as necessary, but no more often. And every action is demonstrably connected to a cherished, concrete goal, unless you’re just hanging out and having fun.

Who am I?

Just a guy with a funny business card. A mild-mannered librarian. With Tourette’s Syndrome. And a lot of clients. And a literary agent who is working very hard to finalize a book deal right now.  And I just had lunch with Seth Godin. I do things that work and I quit doing them when they stop working. I don’t feel like I’m playing for stakes; I play for fun. But the two are beginning to overlap and when we’re really lucky, all we have to do is be ourselves.

I don’t work hard and so far, nobody has convinced me that I have to start. Don’t wait your turn until someone proves that you have to. Remember: there’s a difference between dedication and gut-wrenching effort. Output can be huge without hysterical, straining effort.

So let’s talk! Are you a master or a martyr? (And if you want a copy of my volcanic business card, just contact me through my blog)

Josh Hanagarne

Get Stronger, Get Smarter, Live Better…Every Day

This Week in the ShoeMoney Marketplace

Posted by Jeremy Schoemaker.

New listings placed this week in the ShoeMoney Marketplace:

Want to get your job, product, or announcement out to hundreds of thousands of very targeted ShoeMoney readers? Create a marketplace listing today!

Mailbox Forwarding – Free Shirt Friday

Posted by Jeremy Schoemaker.

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Mailbox Forwarding is an innovative new service that allows you to have your paper mail available to you at any time any where in the world. First when your mail arrives they scan the envelope and email you the image, from there you can decide if you want to open and scan the contents, shred and recycle the item, or forward it to any address in the world unopened. Every thing is done in a secure place and once an item is scanned and emailed to you the original is sealed and placed in storage until you decide what to do with it next. This could be the next best thing for traveling business people. Take a look at www.mailboxforwarding.com

If you would like to see your website or company featured on Free Shirt Friday click here

The Most Overlooked (But Vital) Part Of Starting A New Website

Posted by Justin Goff.

We’ve all done it…

You get really excited about starting a new project, whether that’s a blog, a PPC campaign or developing a new product – only to realize after a few weeks that you’re hemorrhaging money and there doesn’t seem to be a light at the end of the tunnel.

One of the biggest mistakes most marketers make (I’ve done this as well) is they ignore the most important part of a campaign… And that’s the research

John Caples, a famous direct response copywriter once said “If I had 12 months to put together a campaign, I wouldn’t be upset if we spent 11 of those months doing research to find the right appeal”

He’s right.

If you don’t thoroughly understand…

  • exactly what your customers want
  • who your customers are
  • the words your customer’s use

Then you’ll be doomed before you even start. After 3 years of wasting time and money, here’s a few hard lessons Ive learned from starting new projects….

Small Tests Can Save You Time And Money…

One of the great things about affiliate marketing is it can allow you to test offers quickly and see if they’re profitable.

If you’re thinking of making an ebook on Bodybuilding, you could test a few hundred dollars of traffic with a product through Clickbank and see if your niche is profitable.

If you plan on making a blog, do your best to network with other bloggers in the space before you even launch.

These small steps sound like common sense, but you’d be surprised how many people miss this…

Now the next big thing research will help you with is something that I feel is the most important part of selling…

It Can Tell You The Exact Appeal Your Customers Are Looking For

This one took me a while to nail down with our fitness product. For men and women there were completely different appeals – and also depending on the age of the customer their were different appeals.

A 50 year old guy cares about losing his gut, feeling young and living longer. While a 20 year old guy usually wants to look good so he can impress his friends and get laid. The same product could have an entirely different appeal depending on the age group you target…

You can figure this out by simply using a survey (I use SurveyMonkey) and also reading between the lines when you interact with your customers. One of the things I learned early on was that most people have a reason they’ll tell everyone for why they want to get in shape, and then they’ll have an irrational reason that truly motivates them and pushes them to get in shape.

For example a 55 year old guy might tell people he wants to lose weight so he can keep up with his grandkids, but in his head he wants his wife to look at him like she did when they were in their twenties.

Finding the irrational reason isnt easy, but it can really help you connect with your customers and selling to them will be much easier.

And along with the right appeal, research can show you one of the biggest, yet most overlooked parts of selling…

It Can Show You The Words And Language Your Customer’s Use

One of the keys to selling is speaking the same way your customer’s speak.

If you’re selling a fitness product to women, trying to sell them six pack abs is not going to work. Just look at the covers of popular magazines and you’ll see this right before your eyes.

The women’s magazines use words like “lose belly fat” and get a “flat tummy”, while the guys magazines use hot buttons like “six pack abs” and “burn fat, build muscle”

These are things that just a few hours of research can tell you. And its the difference between a profitable project and one that’s a dud.

And not only does this work for selling, it also works for creating content on blogs. I did this with my MMA site. I asked what were the main things they wanted to know, and we saw a huge response for people wanting MMA betting information.

And Shoe did the same thing when he created the Shoemoney System…

So whether you use a survey, or you get information from things like magazines and websites – using the words your customer uses are crucial to wetting their appetite and making a sale.

Conclusion

So whether you’re promoting a CPA offer, an ebook or selling your own product and services, you need to make sure you study and understand everything you can about your potential customers.

Even if you don’t want to put in the time for full fledged research, do yourself a favor and spend a few hours on blogs, forums or send a simple survey to your readers to get a feel for what they’re looking for.