At this point, for online marketers Twitter and Facebook are no longer just ways to chat with our friends and colleagues. Both platforms provide a rich environment for user and customer acquisition. The biggest problem though, is that there are virtually no analytics or metrics other than follower/friend counts.
From what I’ve seen, Ad.ly is well on their way to changing that.
Would you like to see more data like that on your followers? I thought so. How about this:
All you have to do is head over to Ad.ly analytics and the authorize your
Twitter account. It takes less than 15 seconds and you’re up and
running.
Right now you can see follower statistics like: gender
breakdown, percent engaged, location (domestic and global), most
influential and my personal favorite,
the time of day you tweet and time of day you get retweeted. Twitter
marketers and rabid users are going to love this tool. They also have
an paid version of the product that will allow you to dig much deeper into your follower data. I am a bit skeptical that average users will pay for this but you never know? It’s worth a shot I suppose.
A few things I’d like to see right off the bat:
- Suggestions on optimal time to tweet based on when I will get the most retweets
- An analysis of my social graph and a suggestion of who I should convince to follow me to extend my reach the most in the sectors that matter to me.
- Pull in all my click data from bit.ly etc and show me which links I’ve posted that are the most popular.
This is hot stuff, and if they keep improving it I doubt that Twitter will be able to avoid acquiring these guys. You heard it here first.
About the author...
ddn – who has written 9 posts on ShoeMoney.com.
David is the CTO of ShoeMoney Media Group. He makes the gears turn in opposite directions.
Images provided by ShutterStock
Linkcontrol Unveil at Affiliate Summit West 2011 (SEMI NSFW) 
Behind The Scenes at Getads 
6 Things I Learned From Sifting Through 724 Blogger Emails 
{ 42 comments… read them below or add one }
I’ve been playing around with this. It;s actually pretty cool, but I can see lots of ways to improve it. Nice start though.
I’m surprised that twitter doesn’t offer analytics for a premium.
It’s possible for spanish blogs?
This is cool, but honestly this is what Twitter should be doing with their “Pro” services. People will pay for analytics, especially if it’s a corporate twitter account. I’d imagine that when twitter focuses on making money, services like this will just be an also ran.
Yes I am also surprise about the steps of twitter on making money online through them.
They are on high and I think this is the right and peak time to take advantage of this.
Wow, this is awesome! However, seems like the exact copy of google’s analytics, could’ve at least changed the colors, but good step forward.
Yeah, kind of hard to see why twitter waits on monetizing their traffic. They could have done something 100 times already.
Beautyfull post, very good!
Thanks for sharing, interesting data that one shows. But you’re probably right about that average user won’t pay for the more in-depth report.
It’s good to see that these kind of tools are being developed and out there already, tracking social networks will become more and more important as we step on to the next decade
I get all my news from Shoemoney… but where do they get all the news from?! Cool stuff. Just checked it out and makes you realize that numbers are not everything on your twitter account and who you really end up talking to
Or better, who actually ends up hearing you.
Ahoy,
I have not tried any Twitter analytics, yet. This looks promising.
I want analytics on Twitter and Facebook… I’d like to know how often the government is monitoring our conversations… and more info on traffic sources, etc.
So people are using ad/ly for analytics more then ST?
First time I know that I can track my followers of my twitter account and I listen first time this type of addon like this http://analytics.ad.ly.
Yes now with this application every thing on twitter and behind the screen will be clear.
From where they are coming and what kind of people they are. Certainly this is going to help to know more details.
This could definitely help me long-term i finding what my Twitter demographics are and how I can get them involved within my website.
Just what i was looking for.. Sweeet stuff ddn
If they had listing of those disengaged users along with unfollow button next to it – that would be handy,
Hmm… I read blogs on a similar topic, but i never visited your blog. I added it to favorites and i’ll be your constant reader.
I am going to try it now to check out how many girls there showing interest in me.
This is crucial for every marketer to use and utilize in my experience.
Thanks for sharing – I’ve been looking for something like this. I check analytics data every day for my blog and sites and learn a lot from this data.
It will be very interesting to start tracking my Twitter analytics…definitely can help me make sure I stay on-track and keep my followers engaged.
It’s really useful
I love this site and the personality. You do a great job of adding the personal touch to this impersonal tool called a blog. I love your work!
Thanks for introducing me to Gravatar. I was about to ask my webmaster. You saved me time and money….
Dr. Elon Bomani
http://www.elonbomani.com
http://www.mlmmysteries.com
I had no idea there was a way to find out stats like this.
Trying this out right now. Valuable info. You’ll wonder how you lived without it.
This is great! I have been using twitter and Facebook for sometime now for my business. It is pretty cool that you can now see where your traffic is coming from! I have a tracker on my sit which helps me know where to put ads for my business.
They became same as google.
Now should optimize websites for facebook, twitter and digg. You can get large traffic from there.
There are 2 things that I don’t like about ad.ly
1) The login fields (username and password) on the frontpage. It’s OK to have an auto-complete function for the username but even the password field??? I was with a friend when I attempted to login and it showed him my password, now I have to change my universal password again. At first I thought it must be a problem with my browser but I tried this on my other web apps and only ad.ly has the autocomplete on for the password field. This is a major security flaw.
2) When you login to analytics.ad.ly with a particular twitter account, you won’t be able to switch to another twitter account. You hit logoff and the moment you hit login, it will just automatically log you in using the last twitter account you logged in with. Maybe clearing your cookies and cache will resolve the problem but I don’t want to delete my cache at this moment.
It seems that you got a way how to monitor your twitter follower.
I am thinking it will not be long before you can send a Twitter sitemap to Googlre LOL.
Analytics for Twitter is in my opinion the most important tool for Twitter
Wow! This is something new. I really have to check this out!
Wow…Good stuff especially be able to see follower statistics gender and location.
Would be helpful in my internet marketing , Thanx ShoeMoney..
It’s all about the Connection to your market. Numbers are BS. Even if you’ve got 12 people reading your blog – 1 of them could be able to get you on Oprah!
Jay NaPier
http://www.JayNaPier.com
I have more than 1000 followers but i don’t know how to make money on twitter.There are many offer on the net to make money but which the best?Ex: revtwt,twivert etc. Thanks 4 share
I think facebook faster than twitter to promote our busines with his 350million member
That’s such an interesting concept, and I really think if they take your suggestions into account, it could really be something. There’s a lot of room to grow from this point.
Ma in questo blog c’è di tutto
bene
bohhhh, mah hello!