Withdrawing From The Affiliate Summit Facebook Panel

 

by Jeremy Schoemaker on December 3, 2009 · 110 comments

POSTSCRIPT:

12/05/2009 – A well informed birdy just told me Dennis Yu has been asked to step down from the panel. No official word yet.

12/4/2009 – I had been told before that the Affiliate Summit board of advisors had voted that Dennis be allowed to speak at Affiliate Summit. This source was incorrect. I was told today from the Affiliate Summit people that the board is still reviewing whether or not to let Dennis speak. Sorry for the confusion.

Yesterday I wrote about how Facebook panel I was going to be doing at Affiliate Summit was going to be interesting because it contained the founder of Blitzlocal, Dennis Yu, and his chief investor, Markus Frind (Plentyoffish founder).

Yes Markus has repeatedly publicy denied ever being an investor in blitzlocal… but he is listed many places around the internet including the official affiliate summit website as being the funder for the porn/scam empire BlitzLocal

Dennis was no doubt going to give a epic presentation about all the amazing Facebook things he is doing for all these huge name clients…… Even if it was all bullshit (like the last panel I was on with him).

Instead of giving a presentation on Facebook I have been working on a PowerPoint presentation where I was going to be showing and reading out loud all the emails from former employees and clients of Blitzlocal about what really was going on there and some horror stories from people about what happen to them in their dealings with Dennis.

Well… From my post the powers that be at Affiliate Summit made it very clear this was not going to be allowed. The only thing to be discussed was Facebook on this panel. Everything needed to be civil and people would be muted if we did not stay on topic of Facebook advertising.

I can’t do that and if Jimmy Kukral muted me then we would have a massive beef…..

You can read the comments and my responses here from the thread from Affiliate Summit founder Shawn Collins as well as Moderator for the panel Jim Kukral.

See postscript at top for correctionI was also told the board of directors for Affiliate Summit recently took a vote on whether or not to let Dennis Yu speak and they overwhelming approved him to do so. (unlike Affiliate Convention who threw him off his panels).

While I do not feel giving this self proclaimed scam artist a stage is a good thing…. I do not hold it against Shawn Collins or the Affiliate Summit. I never want to put my friends in a position of choosing me or them… I hate that crap.

There is just no way in hell I could be on the same stage with this scumbag and be extremely clear with the audience on what a scumbag he is.

The bottom line for me was earlier today when I got a call from a nice young lady who told me about how Dennis took over her PPC campaign and now was basically extorting money from them to keep it going. She said she met him at SMX and was sure he was legit because he was speaking on the panel and stuff. She asked me how such a crook wormed his way into these speaking gigs to leverage them into conning clients. I told her to call Danny Sullivan and ask him.

So I apologize to anyone who was wanting to learn Facebook stuff from me. I will be around for the entire conference and happy to tell you anything you want to know from my experiences.

I just can’t be on the same stage as that weasel and listen to his BS. I hope you understand.

Trackbacks:

Convert2media – Affiliate Summit put shoemoney back on the facebook panel

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– who has written 2473 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

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{ 110 comments… read them below or add one }

1 Stuart December 3, 2009 at 4:32 pm

You need to hold a little meet and greet somewhere away from the panel, during Dennis’ speaking. Just to see how many people actually understand the filth that comes from his mouth.

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2 RyanBuke December 3, 2009 at 4:34 pm

Good move man. Although that may have been a bit entertaining. Woulda been a really good reason for the platinum pass this year :)

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3 Nicole December 3, 2009 at 4:39 pm

Jeremy I totally understand. I am astounded that the Affiliate Summit still lets him speak as an authority.

From the comments I was amazed Jim Kukral had no prior knowledge of what was going on with Dennis.

How can this be?

This is exactly how Dennis operates. He leverages other peoples credibility to worm his way to get clients.

Sure Affiliate Summit might use this one to draw people in cause of the drama but mark my words people will blame them for putting him in a place of authority when they get scamed!!!!!!

They can’t say they did not know!

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4 Jon December 3, 2009 at 4:40 pm

Shoe have you ever seen the affiliate summit board of directors list?

…………….

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5 Shawn Collins December 3, 2009 at 4:45 pm

The Affiliate Summit Advisory Board is listed at http://www.affiliatesummit.com/affiliate-summit-advisory-board/

We had a discussion about this, not a vote.

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6 Clint Lenard December 4, 2009 at 9:38 pm

Shawn, sounds to me that you may want to have a vote to have another discussion, maybe?

It is called “Affiliate Summit,” and since he’s not a real Affiliate, I find it very odd that he’d be speaking at it, especially with all of the drama going on.

Sounds like you’re all shooting yourself in the foot, in my opinion.

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7 SEOSEM December 3, 2009 at 4:42 pm

I am starting to think Markus Frind is really in on the whole scam stuff Dennis admitted he was doing. Markus keeps getting caught in lies.

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8 Roger December 3, 2009 at 4:43 pm

Jeremy you are a gutless weasel.

You should have punched him in the face and done what you wanted.

Get some balls.

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9 Jeff Adamson December 3, 2009 at 5:44 pm

Says the dude who posts anonymously…

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10 Enraged Rocket House December 3, 2009 at 7:20 pm

Indeed, Anonymously.

O shi- I’m doing it too! FFFFFHHH

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11 Regina December 3, 2009 at 4:45 pm

Shoe I was at ASW last year and ASE this year and you totally stole the show with the Facebook panel.

You also helped me after the panel and gave me some great tips that really got my ad spend down.

Its to bad something like this helps you to give value to people.

Looking forward to seeing you again!

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12 Nathan Driver December 3, 2009 at 4:48 pm

stage a coup! as soon as he starts up – get those in the crowd who repp the shoe leave @ the same time…a little mean…a little vindictive but eh, why not.

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13 sioux falls cars December 3, 2009 at 4:53 pm

Holy crap. I can’t believe they’re going to still let him speak! Good for you for standing up for your principles.

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14 Chris Barclay December 3, 2009 at 5:04 pm

It’s too bad, this seems like a story where Evil prevails over good :(

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15 Learn Internet Marketing December 3, 2009 at 5:04 pm

I feel really bad for Shoe and for Shawn, both are put in a very weird awkward situation.

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16 james December 3, 2009 at 7:50 pm

Shoe glad you will be there!

Out of all these speakers you are one of the few guys who I feel like actually like to hang out with people.

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17 Purposeinc December 3, 2009 at 10:35 pm

Hey! Easy there tiger, I am getting a little teary eyed. I like people too ;)

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18 Danny Sullivan December 3, 2009 at 5:05 pm

First I’ve heard of these allegations. How Dennis spoke is pretty straight-forward. He pitched. his content sounded good, and we followed up more by phone. His content still sounded good. I moderated the panel he was on. I heard nothing that raise alarm bells. I’m not sure if he’s spoken on different tactics at other events, but I felt he delivered a solid helpful presentation for us.

Obviously, hearing such charges about scamming is a concern, so I’ll have to follow up on these more.

I think it’s worth reminding everyone that just because someone speaks, that’s not an endorsement that you should hire them. Certainly that’s true for SMX, and I think it’s good advice for any show.

We can vet material to some degree, but conference organizers are not the Better Business Bureau in terms of investigating business operations. Someone speaking at our show means the pitched material that sounded interesting to share with others. If you want to hire someone, life remains the same as hiring a plumber or dentist. Get references.

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19 newjersey December 3, 2009 at 5:23 pm

Not an endorsement? Of course it is even if you don’t mean for it to be. Having him speak on a panel adds legitimacy to his scam. Cmon.

How about REAL affiliates and shoemoney host a competing facebook panel at ASW at the same time at a bar or restaurant?

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20 Jerry December 3, 2009 at 6:08 pm

But the plumber that speaks at the national plumbers convention does tend to be looked up to as a leader in the industry.

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21 Geordie December 3, 2009 at 6:49 pm

“I think it’s worth reminding everyone that just because someone speaks, that’s not an endorsement that you should hire them. Certainly that’s true for SMX, and I think it’s good advice for any show.”

I disagree. I think that people spend $2000 to get into these shows (myself included) because you can have a reasonable expectation that the speakers are not extortionists.

Speaking at an esteemed event is an implicit endorsement, regardless of fine print. Due diligence and reference checks are a good idea as well obviously, but if the speakers aren’t safe to hire, or worth hiring, why are they there?

Obviously, there’s nothing you could have done with Dennis at SMX, as a reference check at that time would have likely come back fine, but going forward, I would think that SMX would use this as a case study to scrutinize speakers closely.

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22 Bill Hartzer December 3, 2009 at 5:13 pm

Glad to see that you actually have the morals and guts to do such a thing. I wouldn’t be on the stage with someone like that, either.

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23 Purposeinc December 3, 2009 at 10:38 pm

uh oh bill! I am still on the panel! :)

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24 Trisha Lyn Fawver December 3, 2009 at 5:18 pm

It’s a shame that the drama has lead to this, as it’s good to see super affiliates like yourself sharing ideas and tips with beginner affiliates at conferences. Perhaps you can collaborate with the other speakers like Alex to continue to share some of your ideas (with permission).

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25 Cash37 December 3, 2009 at 5:25 pm

Drama.

Hope. Change.

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26 Nick Mattern December 3, 2009 at 5:45 pm

At least folks will know where Yu is in January. Should make serving papers a lot easier!

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27 Sean December 3, 2009 at 5:54 pm

good decision.

Although ASW should have asked you to stay on the panel a few more weeks to drive up those sales :)

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28 Jason December 3, 2009 at 6:04 pm

Shawn Collins is in bed with Dennis Yu, literally.

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29 retard December 3, 2009 at 7:51 pm

now thats not necessary…

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30 AS SUPPORTER December 3, 2009 at 7:52 pm

Hey Jason:

Thats a stupid thing to say.

If Shawn Collins wants to stand behind Dennis Yu and own what comes with that then that is his call.

I am sure Shawn knows him pretty well.

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31 S Ahsan December 3, 2009 at 6:18 pm

you are smart enough to understand the reality, i can still see lots of people in the dark; you are one of those I know who wouldn’t take BS from such scam artists! Although I was expecting too see you on the stage, I guess you know whats right! Good luck shoe!

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32 R December 3, 2009 at 6:21 pm

So are you backing out of going to ASW ?

If so I need to get a refund.

I find it funny that they allow someone like Dennis to speak.

I find it even more funny that security at RIO knows about this and is waiting to see if Shawn breaks any terms so they can kick the summit out.

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33 Jeremy Schoemaker December 3, 2009 at 6:22 pm

I will be at ASW

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34 Dean Saliba December 3, 2009 at 6:36 pm

I don’t blame you one bit for not wanting to be on the same stage as him. You’re a bigger man than I am, I would have cracked him one right on that stage!

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35 james December 3, 2009 at 7:48 pm

everyones a keyboard warrior

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36 Joe Richey December 3, 2009 at 6:46 pm

I am sure any smart affiliate will skip this panel as Dennis seems to have some serious business issues and yet they are letting him speal. I say people bolt and show support for Shoe! Hands down Shoe does more for people and is the credible source!

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37 MaasterSplinter December 3, 2009 at 7:53 pm

Dennis Yu is a retard….

The fact that he’s gonna be talking at AS just knocks that conference down a notch in my book. It’s too bad we won’t get to see you rip him a new @$$ on stage.

I say finish that Powerpoint and post it up. I’m interested in reading it.

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38 Eddie December 3, 2009 at 8:46 pm

Love that Warren icon

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39 JimmyC December 3, 2009 at 8:02 pm

Lets look at this panel for a second without Jeremy:

The facebook advertising panel is now made up of-

Alex Schultz from Facebook – A good guy but a guy that has very little to do with the advertising team. More of a PR guy.

Dennis Yu – Self proclaimed scam artist, porn webmaster, been outed many times for being full of shit. Guy also goes on NPR last week and says Facebook ONLY caters to spammers and scammers.

David Klein – Board of adviser who advised Dennis at BlitzLocal. Dennis spoke at DK’s thinktank event on “How to deceptively advertise on facebook and get away with it”

Markus Frind – The guy funding Blitzlocal’s porn & Facebook spamming empire… Has ZERO experience advertising on Facebook and is only there to promote his own ad network on plentyoffish he just launched.

Jim Kukral – Moderator

Jim has ZERO experience with facebook advertising.

So Affiliate Summit you formed a panel of 3 blitzlocal owners/advisors who are openly admitting they scamed people and took advantage of them. and 1 facebook guy?

What in the hell is going on with the guys planning these panels? Collins?

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40 Jeremy Schoemaker December 3, 2009 at 8:19 pm

I still think the panel will have an educational value.

Alex Schultz is very knowledgeable and always has a lot to speak about.

Dr Klein I have personal worked with on his local Facebook advertising and he has a LOT to share.

Also by me not making the panel about me and Dennis these guys can still do their things

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41 PurposeInc December 3, 2009 at 10:44 pm

Hang on there a sec. Make sure to read all the fine print. I (dk) (David Klein), was never on the board of advisers for Blitz.

Jeremy is a fricken madman with any ad platform, especially Facebook this past few years.

Alex is an executive at Facebook, a brilliant guy, a wonderful human being, and a fine marketer.

I work with it on a daily basis.

I also only know Dennis through Jeremy, other than a breif meeting a few years back during Elite Retreat ;)

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42 Jim Kukral December 4, 2009 at 10:24 am

I’m unsure how you have come to the conclusion I have zero experience in Facebook advertising? I don’t write about it publicly like Shoe does, perhaps that why you make an incorrect assumption?

I was asked to moderate this panel by Shawn because I’m good at moderating panels. If you’ve ever seen me do so you wouldn’t question it. Make sure you come and find out.

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43 Ron December 4, 2009 at 1:24 pm

Jim, shush, I like you and your work but you are starting to bug the shit out of me with your comments on this thread.

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44 Jim Kukral December 4, 2009 at 2:45 pm

I will not be “shushed”. lol

Allow me to defend myself when someone makes a false claim about me, will you? I think that’s fair.

Since your anon here, find me at the show and I’ll buy you a drink and you can tell me how I annoy you in person. Or call me now, my line is open.

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45 Enjoying This December 4, 2009 at 2:54 pm

Burn….. Burn…. and BURN!

Sorry I had to…. You guys should hook up with Randy Cotoure since it seems shoe knows him fairly well and settle this for good. I’d buy a ticket… and this is most likely all about money anyway…. so I think it’s a good option ;)

46 Costa December 3, 2009 at 8:11 pm

Good for you. Would have lost all my respect for you should you have done anything less.

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47 Enraged Rocket House December 7, 2009 at 7:47 pm

Good boy, wear your heart on your sleeve.

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48 Andrew Johnson December 3, 2009 at 8:14 pm

You have my support!

If all of the allegations are true he should be in prison or out on bail before Affiliate Summit.

All of these trade shows need to do better job at clearing out the phonies and crackpots if they want people to shell out $1,000+ for full conference pass tickets.

I would like to hear Shawn or someone else clarify what it would take for a speaker to be banned from their show.

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49 Rob December 3, 2009 at 9:13 pm

C’mon guys,

is this Dennis Yu guy really as bad as you say? It seems like a personal war here.

I still haven’t seen any proof yet?

The Internet can hurt ones reputation really bad.

Oh well…

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50 Roger December 3, 2009 at 9:32 pm

Evidently your just joining us.

Lets look at the actual facts.

Yes Jeremy said a lot of things.

What he said about Marcus above is undeniable true. Dennis said he is an investor and Marcus said he is not. Someone is lying there.

SEOMOZ founder gillian dennis told many people was to be the CFO of blitzlocal which she says is a complete lie from dennis

All EVERY SINGLE ONE of the BlitzLocal board of advisors are now claiming they never ever ever knew of any board of advisor and saying Dennis is a dirtbag.

And this list goes on and on…. and has nothing to do with jeremy

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51 Jeremy Schoemaker December 3, 2009 at 9:35 pm

Rob I do not blame you. I encourage you to do your own research. I have presented my side of the story as best I can.

Go into business with Dennis then tell your story =P

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52 Enraged Rocket House December 7, 2009 at 7:46 pm

Simple Answer: Yes.
Long Answer: Hell Yes.

He IS that bad.

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53 Santhosh December 3, 2009 at 9:30 pm

“So I apologize to anyone who was wanting to learn Facebook stuff from me.”

Hope you will publish some stuff at shoemoney.com.

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54 Jeremy Schoemaker December 3, 2009 at 9:34 pm

Yup already working on publishing here what I was planning on going over there.

My top tips for facebook publishers to get the best rates.

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55 Chase Brumfield December 3, 2009 at 10:52 pm

Very thankful you’re planning on doing this. Perhaps a video post responding to some of the questions raised at the actual conferance… I think this could be pretty helpful…would pretty much be like you were there….

Thanks

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56 Lance December 4, 2009 at 3:02 pm

Thank you for moving forward with publishing what you were going to provide us at the conference. I have really enjoyed the video Q&A also that you have published in the past weeks.

Barman says it best to Shawn Collins..”..grab your balls…” or at least grow a pair.

See in you Vegas Shoe!

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57 Suzie@easyads December 3, 2009 at 9:40 pm

Strange I was searching for Affiliate Summit Facebook Panel and found this post. Is it still worth going?

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58 Markus December 3, 2009 at 10:22 pm

How can i fund blitzlocal in 2006 if it didn’t exist until last May? Just stating the obvious.

http://www.sos.state.co.us/biz/BusinessEntityCriteriaExt.do?resetTransTyp=Y

Markus.

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59 Jeremy Schoemaker December 4, 2009 at 8:02 am

That sounds like a good question for Dennis? – The guy who actually lists you as funding his company (located on the affiliate summit website)

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60 Purposeinc December 3, 2009 at 10:49 pm

I am on the panel, and I think not having Jeremy speak will be a huge loss. He is the one I go to when I have questions about facebook advertising. He is just a monster on the subject! I think we should start a twitter campaign to convince Jeremy to speak.

Every panel I have ever been on strays a little bit from time to time from the topic at hand. I personally am o.k. with whatever is covered on it. I am sure we will all stay around as long as is needed to answer all questions from the attendees.

Listening to Jeremy speak on any internet business stuff is always very, very enlightening.

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61 Chase Brumfield December 3, 2009 at 10:55 pm

Is this conferance going to be broadcasted online anywhere or at least posted eventually?

Thanks…

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62 Martin December 3, 2009 at 10:57 pm

I say, send somebody over there with a huge stack of the email messages. Have them pass them out outside.

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63 JPG December 4, 2009 at 2:36 am

or you can also distribute I Am Weasel (the cartoon) mask for the audience

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64 Enraged Propulsion Mailbox December 7, 2009 at 7:44 pm

Epic Idea.

“I Am Weasel!”

Or we could bring live weasels and chuck them at the panel. Nothing says fun like a room of pissed off weasels, although we may be at a disadvantage since Mr. Yu speaks their language.

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65 ways to make money online December 4, 2009 at 12:02 am

Way to go, This is how you do things especially if you don’t want any escalations like a physical or verbal attack! haha

Heres the plan, put together your presentation that you would have covered there, sell it for a buck or two…Throw all proceeds in a toys for tots kind of deal…Give it away…you know the deal Shoemeister..

Merry Christmas

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66 darknight December 4, 2009 at 12:18 am

Hey Shawn nice ethics. My ticket just went from $1000 down to a freebie. Why? I dont pay for information from crooks. Thats free on the internet and in jail. Where Dennis Yu should be. In fact now that I know they kicked Yu out of Aff Con. Im flying down there tonight to feel clean. :P

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67 Isildurrrr December 4, 2009 at 3:03 am

Jeremy, you need to read a book called Mr.China: A Memoir by Tim Clissold, especially the chapter 9 (The Battle of Ningshan: The Mightiest Dragon Cannot Crush the Local Snake). When I read your posts about Dennis Yu, they immediately reminded me of this book. Such a similar tactics were used in an epic fight between Chinese JV partner Mr. Shi and American Clissold. Good Luck!

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