Dennis Yu – Rise and Fall Of A Con Man In The Affiliate Industry

by Jeremy Schoemaker on November 16, 2009 · 244 comments

Dennis Yu

I was at ad:tech San Francisco 6 months ago when this little Asian guy came up to me and asked me how I liked the post he had been writing. I had no clue who he was or what he was talking about. He introduced himself as Dennis Yu and told me the posts that Harrison Gervitz guest posted on ShoeMoney.com here and here were actually written by him. I was surprised but in this industry as I have said before everyone is full of shit so… whatever. Ironically 2 minutes later Harrison happened to be walking by us and I called him over to get it straightened out. The actual deal was Harrison had written the posts but Dennis proofed them for him… ok big deal.

After ad:tech Dennis emailed me repeatedly saying he wanted to do something together. He said he had a company called Blitzlocal that was funded by Plenty of Fish creator Markus Frind. He said he had a lot of interns for the summer that were banging our projects with many people. He dropped every name in the book including telling me they were about to name SEOMOZ founder Gllian Muessig as their Chief Financial Officer. Dennis also told me Scott Richter was involved in some of Blitzlocal’s ventures and was getting hooked up with rent and amazing payouts from Scott’s affiliate.com.

Dennis offered to fly me and put me up for a couple days in Denver so we could talk about what we were working on and see where there was a good fit. I later found out this was taken care of by Scott Richters people.

My visit there was really awesome. I was really impressed with Dennis’s setup. He had about 5 or so interns all very very smart kids. I was very impressed with them. Dennis is not very technical so I had a lot more dialog with his interns (who all looked like right out of highschool). demonstrated his blitzlocal product to me and I was pretty blown away by it. Its an amazing product for small businesses. But when I asked about revenue thats when things go really weird. They said nobody was actually paying for the service….

I was confused. I had emailed Markus Frind and not only did he confirm that he was an angel investor in BlitzLocal but that he had already gotten a great multiple return on his investment… Markus also told me he introduced Dennis to affiliate marketing a couple years back when Dennis left Yahoo! (even though he claims to have been doing it since the late 90′s in all his speaker profiles)

So obviously my next question to these kids was how the hell are you making money if nobody is buying your product. Thats when they told me the real deal.

They went on to explain that the BlitzLocal local product was for now just a cover for the company and that they made almost all of their money from porn websites. They showed us a bunch of the porn sites they were doing, what they were doing with them and some small talk about their revenues. I was surprised but not like taken back or anything. Anyone who knows me knows I have no problem with stuff like that and am pretty open minded when it comes to making money online. If anything I gained more respect for Dennis because being a badass in the porn business is about as hard (no pun intended) and competitive as it gets.

The one thing that did stick out was the Gillian SEOMOZ owner connection. I just don’t see Gillian as CFO of a company that specializes in porn… and I am pretty sure everyone in this industry would be equally surprised. But they did have Gillians son Evan as their SEO expert and he was a big part of what they were doing so when they told me Gillian knew about the porn and stuff i was like OK well whatever, proceed…

They also showed us some of the affiliate things they were doing and told us that Affiliate.com took ZERO margin.

They made a proposal to me that they would redesign Nextpimp, we could leverage their higher payout on ringtone leads (yes even I can’t get zero margin payouts), and they would maintain the website day to day and take 50% of the additional revenue they brought into the website. Sounded like a massive win!

I talked to his interns about doing a lot o different stuff. I had many ideas for lots of different web services. Things looked promising. But again this kind of stuff happens with us a lot of the time and works out maybe 5% of the time. Everyone gets excited talking about doing things but nothing really every happens after that.

Again though Dennis really was not involved that much in discussions.

After our meeting we went to dinner with Scott Richter and a bunch of affiliate managers. Once dinner was done we went to one of Denver’s hottest night clubs Suite 202 where Richter is quit the VIP. They kicked out some Denver Nuggests players (no bullshit) from Scotts normal table and we partied on. Was a great night.

The next day I flew back to Lincoln but was pretty pumped about working with Dennis’s team on stuff. Evan Fishkin started emailnig me right away talking about SEO strategies about what we were working on. I was not quite ready to jump into the sack though with these guys and insisted we have another meeting where I could bring down David Dellanave to sketch out stuff.

It also worked out really well that Affiliate Convention was like 10 days away and we were going to be in Denver anyway. So we planned to meet all around that event. Our meetings went well. They went through everything with David that they did with me. I really enjoy having David size up people cause between us we usually can spot the bullshit. We sketched out some stuff for nextpimp on what we wanted them to do. David was impressed with Dennis’s interns. They seemed very technical and skilled. David was not very impressed with Dennis and said his initial impression was that he was all smoke and mirrors. Dave is not big on talk and wants to see results. Plus we are working on some giant projects on our own and don’t want to get side tracked with dumbshit that could amount to nothing. During our time there though we went out almost every night and were pretty wined and dined with Dennis (Scott Richter funded though).

Over the next couple months I would ping Dennis and ask him where they were at with our project. Never got a very detailed response. Just that we would do a webinar showing where they were at. Now at the same time I had done some small SEO tweaks to the site that really helped in rankings and increased revenue about 25% or so.

The funny thing was…. ya you guessed it… even though they had done absolutely nothing to the website Dennis felt like he was entitled to 50% of the extra revenue per our deal… ermm… thats not how it works =P. So I told him like dude you know what show us what you are doing or are going to do or this deal is off. I am not going to give you a revenue share from something I built over almost a decade and your doing nothing.

So the next week one of Dennis’s interns showed us wire frames of what they were thinking of doing for the site. It was done REALLY well but it was a total change of the site. Like a DRASTIC change. It was going to fundamentally transform the site a total different way. The whole reason I wanted to have Dennis’s people eventually running the site day-to-day was cause I did not want to have to do anything… I had already invested a decade of r&d for that demographic and this entire new approach was a huge thing. I told them at this point I think we should can our deal. Now I take full blame for not properly communicating exactly what I was wanting them to do. The work the intern had done was amazing and I encouraged them to launch their own website with the path they were on. So we parted ways on that project.

Over the course of the next couple months Dennis volunteered to help us with a variety of things for me everything from some basic graphics work to helping with our shoemoneyx.com course and every once in a while would ask for introductions to people in the industry for him. Even though every major thing we talked about doing had fallen through he had come through for some small stuff that was really needed and important for us.

I felt very comfortable doing intros for him… I even scored him a position to moderate the Monetizing Facebook Panel. Things seemed fine right?

At Affiliate Summit East things started to turn. As we were doing our panel and Dennis was talking I realized some of the stuff he was talking about was complete bullshit. After the panel I talked to my Facebook friends and even some of his own employees were like, “I can’t believe he said that. He is just straight up lying. We do not do what he is saying we do with Facebook”.

Shortly after Affiliate Summit I was contacted by these 2 guys who specialize in Facebook PPC. They asked who did all of our Facebook ppc and if we were looking for some people to manage it. I told them as of then it was 100% done by me. They told us they had a lot of experience and would love to be contractors for us for a revenue share of the profits. We allocated them a small budget of like 100k for a week and they did incredible. They were a great missing piece of the puzzle for us.

While we are sitting on a lot of capital and have lots of connections in the industry we did not have any dedicated PPC people so we were not doing that much stuff. This seemed to make sense. What I did not know at the time is that they also had a similar deal with Dennis Yu but he had burned so many bridges with companies doing super sketchy stuff that they were now literally making nothing doing his Facebook stuff (more on that later).

One day out of the blue I got a email from Dennis Yu talking about how awesome *our* Facebook revenue was. I was like umm wtf? I contacted our Facebook guys and they said they had some deal with Dennis and was sharing revenue stuff out of their cut. I was really surprised Dennis was involved and did not understand it. I told them I don’t like a lot of people in my business and if they wanted to do anything with us they were not going to be able to share data with people. If they had some previous deal then cool honor that deal I can appreciate it but don’t be sharing my day to day operation stuff.

We continued on and these guys were doing very very well. We were constantly testing new niches. Between our technology and relationships with companies and their management of the campaigns it was really a great fit.

During the weekend of AzoogleAds Playboy mansion party Dennis flew down to Los Angelas. He was not invited to any of the Azoogle stuff but was just kind of tagging along… only he couldn’t cause he was not invited it was awkward for him =P.

At the same time I got messages from 4 of his 5 employees I had met that said they were no longer doing anything for him. Something was up. I was also told a rumor that he had been officially banned and even gotten some other companies banned (allegedly) from Facebook who he was running their accounts for. Something was up…

Anyway he texted me and said we had a security problem and needed to talk right away. I was like ok sure, gave him my room number, and he showed up a few minutes later.

In what would be the most insanely awkward meetings I had ever had in my life Dennis acted like he was managing all of my Facebook PPC stuff and the contractors that we had hired were actually his employees thus I had a deal with Blitzlocal and he was entitled to 50% of the profits that those guys had made. I was like … wtf .. it was really really a strange situation.

He went on to tell me that we were using their intellectual property and stuff… and that he would be coming after us legally as well as the contractors we were using if we did not pay up.

I don’t respond well to threats like that. I basically said, “thanks for stopping by. I don’t know what previous agreement you had with these guys but my agreement is and always has been with them. I never even knew you were involved at all. Here is our lawyers contact information. Peace out.”

He kept trying to convince me that it was him all a long that was running my Facebook PPC account and not these guys.

I was not buying it.

Two days later I had a meeting in Palo Alto with 3 different people at Facebook. One of them emailed and asked if I was coming with Dennis Yu? I was like why would I come with Dennis Yu? They said well isnt he going to be running your facebook campaign cause if so we have concerns. I was stunned… and said uh he is not touching my facebook account. They were like, “well that is the only reason we agreed to meet with him was about your accounts”.

I said “Better find a new topic”.

When I got back to the office I heard from a bunch of people that Dennis Yu was going to sue me and because Scott Richter was an investor in his company Scotts dad was going to represent him probono. That was a little troubling. Steven Richter is a BEAST in this industry and has no equal. That is the last guy I want problems with.

But this is when all the house of lies around Dennis started coming down (for me).

I have gotten to know Scott Richter a bit and I gave him call. We had about a 2 hour conversation. He said not only was he not an investor in Dennis’s company but he was about to kick the free loader out of his office building. He also said no way in hell his dad would be representing Dennis. A lot of other things were said that opened my eyes to Dennis and all of his bullshit.

Then one day out of the blue I get a call from this dating advertiser we were working directly with for some stuff on Facebook. They said Dennis had told them he was going to sue me and get a judge to issue an injunction against them so they could not do business with me and it would be in their best interest to shut me down …. strange…

Then one day all of my Facebook accounts were paused…. When I talked to Facebook about it they said Dennis had told them I was cloaking and sent them all kinds of docs and info about what I was doing with Facebook PPC. At first I laughed it off but then realized they were not going to turn me back on until they conducted a full investigation of my account(s). I provided Facebook with all the raw server logs and even logins to all of our affiliate accounts so they could match up all the clicks and see without any possible doubt he had made the whole thing up. We were turned back within 48 hours, got a bunch of apologies and stuff from Facebook. That outage probably cost us about 10-15k in profit or so… not cool…

At the same time I get a call from Neverblue ads, AzoogleAds, Clickbooth and other networks saying Dennis had contacted them with the same crap as the others.

The funny thing about these affiliate networks is most of them have been doing business with me since they have been IN BUSINESS. I have many many years business relationship + reputation with these companies. Dennis has been doing this affiliate thing for what? 6 months? To them he is just another affiliate clown who comes and goes.

A week or so later Dennis spoke at DK’s thinktank in Del Mar. His whole talk was about “How to be deceptive on Facebook and get away with it”. The joke of the event though was…. he had been banned (allegedly) for some time! But some people didn’t know and bought into the Dennis Yu bullshit train much like I did. I remember Bryn Yungblut coming up to me telling me I should have Dennis run my Facebook stuff… I just looked at him and was like man you dunno do you… He seemed to really be on the Dennis bandwagon so I just left it… I figured eventually he would find out for himself. Hopefull it does not cost him much time or money.

Funny thing is to my face Dennis is like mr nice guy asking if I need any help with anything and how he is working hard on some guests posts for my blog… Meanwhile he is knifing me in the back.

In the course of the next couple weeks everyone who had ever said anything nice about Dennis Yu had contacted me and told me they got burned and sorry they had said nice things about him. Most saying whatever he had told them was bullshit.

Then he posts this guest post on Techcrunch with one last ditch effort to get me banned from Facebook…

Cloaking – One of the largest Facebook advertisers (I’m not going to out you, but you know who you are) employs this technique to this day, using a white-listed account. Our supposition is that it makes too much money for Facebook to stop him. Believe me, we have brought this to Facebook’s attention on several occasions.

Ya so if you have not guessed it… its me he is talking about. I like how he doesn’t want to “out” me in public. I mean then he might actually have to back up facts… nice try weasel.

I actually never even saw the TC post until 2 days after it was originally posted. I started getting all these crazy random emails from people.

Everything from what a lying weasel Dennis Yu was to companies actually saying he never made NEAR the money he claimed. Once I saw the post I saw what all the fuss was about. Incredible.

I mean the actual companies Dennis said (on techcrunch) he made millions of dollars with wrote to me and said he was COMPLETELY FULL OF CRAP.

Everyone was kind of perplexed by Dennis would make a post like that. Really nobody knew the connection to me… Or the fact Dennis was a failure at Facebook advertising, banned (allegedly) , and super bitter.

He got his 5 minutes of fame and made a name for himself… unfortunately for him his name will always be associated with weasel.

Dennis is a very very smart guy and a brilliant example of a modern day con man. A lot of people don’t know the history of the term con man. It comes from “confidence man”. Way back in the day people would use the term a lot. They would ask you if you had confidence in them to purchase something from them.

In a couple short months Dennis Yu had gained the confidence at one time or another of about everyone in the affiliate industry.

He gained my confidence. I mean he had Markus Frind as his primary investor and told us SEOMOZ owner Gillian Muessig was coming on board to be their CFO. I had no reason to question their business relationship… Gillian was spending a lot of time with Dennis and the two of them including Plenty of fish owner Markus Frind took me and my team to dinner one night in vegas. I definatly had confidence this guy was legit…. He certainly acted the part.

Not only did he gain my confidence but he also gained the confidence of Shawn Collins to speak at affiliate summit on Facebook advertising (just shortly before he allegedly got banned). This was my fault. I did the intro and vouged for him.

He also gained the confidence of Dr. David Klein (DK) who allowed him to speak at his ThinkTank conference after I introduced them.

He even gained the confidence of Michael Arrington who allowed him to make a guest post on TechCrunch because the story, even though factually completely incorrect, was a great story for his readers. Maybe Dennis dropped my name to Mike and showed the guests post he has done on shoemoney.com? I dunno…

So whats the story in the end. Well I feel embarrassed. I fell for it. AND I was leveraged to get other people to fall into Dennis’s crap. I have heard people tell me Dennis used my name and told people he did everything from run our ppc campaign, to geeze just about name it. Each time I hear that I’m like damn… I’m sorry…

The good thing is that pretty much everyone that matters knows the jig is up. Here at Pubcon Dennis was brought up to me at least 25 times… and not nice things were said.

Evidently now Dennis has lost his most of his staff, his lease where he had his offices and is now working for some company in Chicago he was able to con.

In the end I apologize to you guys, my readers, for maybe giving you some confidence in Dennis Yu. In my 8 years in this business I have never had to make a post like this about vougeing for someone that is really a bad guy and has hurt a lot of my friends. Weasels like this really hurt the industry because it makes its just one more case of someone “full of shit” in our industry damaging it.

postscript: Markus Frind has clarified his involvement in Blitzlocal here.

full disclosure

About the author...

– who has written 2896 posts on ShoeMoney.com.

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.


Jason recommends you check out these amazing posts:

  1. shutterstock_47651305 PPV Advertising 101 – Untap the Potential (Part 1 of 3)
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  3. url Don’t chase the money – Chase the passion.

{ 244 comments }

1 Dan Walker

What an asshole.

Like you say, he had his 5 minutes of fame and now he’ll never get far in this business again with the big names, I admire his intelligence, it’s too bad he couldn’t of put it to better use.

2 Paul Schlegel

Wow,

Just yesterday I wrote-up a blog post analyzing some of the comments Dennis made that I found unsettling.

He initially tried to attack me by saying that “While it might be fun to attack me, perhaps the larger issue is of more practical value and interest to your users.”

I think he was a bit surprised when I followed up, by explaining to him that I had provided extensive documention to the FTC on one of their recent Operation Shortchange cases and signed an affidivat that the attorney working on the case said would be helpful for them to move forward on it – and also advised him that one of my friends who runs Eagle Research Associates and has an assigned federal agent often helped me with helping people file appropriate complaints depending on the fraud scenario.

I also pointed him to some of the discussions on the blog where people who had been defrauded were being helped – including a GoogleMoneyTree post that currently contains 847 comments.

After that he followed up by saying:
“Wow– this is impressive! I wish there were more people like you. Send me a note at my email if you’d like chat further– got some things that I’m not going to post publicly, but which you might be interested in.”

Again, something seemed strange about the offer, but I couldn’t quite place it, but now I’m starting to understand more why he made me uneasy from the beginning, considering some of the details ShoeMoney has provided here.

His attempt to attack me is here:
http://www.workathometruth.com/blog/2009/11/15/blitzlocal-ceo-explains-how-to-trick-people/

3 Enraged Rocket House

Paul, You handled that quite valiantly. I don’t get how he could go from FU!!! to I would like to have a heart-to-heart chat with you. That just seems kind of bi-polar… Anyone have some zoloft we could send him?

4 ExBL

All the Zoloft in the world wouldn’t help that man. For him, every person is thought as either a super genius rockstar or the lowest idiot scum; the funny thing is that each person changes from one category to the other frequently.

5 Ness

Wow, what a mess! This serves as a great reminder to all of us just getting started out, to be on the look out for scams and con-men. Great thing you were smart enough to get it sorted out!

6 Frank Rui Jiang

Jesus christ, I mean Holy Crap!

I saw his guest posts everywhere, on seomoz’s Youmoz, on techcrunch…etc I’ve never ever realised he is this kind of person. I though he is really star at improving local business.

Is there anyway to ask TechCrunch to post this statement? I mean, people HAVE to see his truth phase…

And btw, this is the most interesting post for me so far, a good story about the real battle in this industry.

7 tampatechman

how did harrison gevirtz play into all this? wasn’t blitzlocal his company?

8 Jeremy Schoemaker

Ya there are rumors that Blitzlocal was half owned by Harrison.

Dennis told me he just used him for the face of the company cause he had a great story (15 year old and all).

9 MMA Blogger

Well, time to delete Dennis Yu off my feed reader.

Thanks for telling the truth about this guy Shoemoney

10 Adam Struve

Much respect for doing this post.

11 Rajuthan

Dam

12 scheng1

Good enough for a thriller, too bad it’s real experience.
I wonder whether you are going to hire all the smart young men working for him? In a way, getting to know them is a gain.

13 Bryn Youngblut

(In Del Mar) The funny thing is while you were telling me to stay away from Dennis he was telling me the same thing about you…but cmon it’s shoe and I’ve known you much longer than Dennis.

I just wish I didn’t trust people so easily. I think one of the major factors of why people like(d) and trust(ed) dennis so much is because he is smart and very transparent. He literally opened up his facebook account, aff networks, etc and didn’t hide much.

14 browie

Good point. You read and hear a lot of stuff but can’t believe all of it. But if the guy shows you then seeing is believing.

15 Jeremy Schoemaker

Thats interesting. You are a good kid.

16 Justin Dupre

Wow. This post is full of epic.

Dennis Yu is a failboat, and in his TechCrunch article you can tell he has absolutely no idea what he is talking about.

Fool.

17 Finch

I’m not a regular reader of the blog, but this is a fantastic post dude. Props.

18 Sang

A long post. I think i need have time to read it

19 Martin Muehl

The thing is: how could you have prevented that from happening? Seems like you were suspicious in the beginning anyway, but ultimately were convinced by the connections he had. Who wouldn’t have been?

Any idea of another safeguard to prevent that from happening?

20 Nick Mattern

Wonder if screwYu.com is registered. You could have some fun with that guy for years to come!

21 browie

The thing about a post like this is you have to have everything ready to prove. Just like you said that he didn’t drop your name on TC because he would have lost that battle.

So you’re saying the best part about knowing Yu in the past 6 months was the fun free nights out on the town.

22 Georgie

Legend. What a post.
Were you the ‘anonymous worker’ who gave info to ppc.bz barman?

23 Jeremy Schoemaker

Nope… That person had a lot more information then I do.

24 Enraged Rocket House

Believe me, Barman has his sources. He told me he has enough content for a 3rd, epic post again Dennis but he’s biding his time. I know who the anonymous worker was, and trust me – He didn’t give you every bit of what happened, But it’s pretty infuriating how mistreated he was.

25 Rj

I am surprised you could not tell off the bat that this guy was full of it. Year ago you spoke about how if the website of a business does not look legit then the business is probably not legit. His blitzlocal site had horrible pixelated graphics and was all over the place. I was surprised that when everyone started talking about him and letting him guest post that he was legit, because his website was a joke. So why did you not use your own advice and think twice when you saw his site. Plus if he had all of these funders do you not think that his site would of looked more professional ?

26 Martin Muehl

First as far as I read it the investors were for real, and looking at Markus Frind’s Plenty of Fish, a crappy website just fits the story… ;-)

27 Jeremy Schoemaker

It wasn’t so much him as the people who were supporting him. I think I made my case above… or tried to =P

28 Rj

You did make a good case.

I just found that something you said is the 1st thing to look for is something you overlooked.

If he had the workers,interns he had then why did his site look so bad.

I know all of Scott’s site don’t look bad. And he was working out of his building.

But good job calling this guy out.

See ya at the next event ;)

29 Learn Internet Marketing

This is crazy! Glad you posted this Shoe!

30 Melvin

wow this is epic.. i mean dennis yu was like a sensation for quite some time, seeing him on big well reputed blogs doing guest posts and really hearing a lot of buzz about him.. then comes nickycakes post and i was like what?

And this post is probably the icing on the cake detailing everything to make it clear..

31 Neal

WOW…just, wow!

32 Hyder

Wow, what an eye-opening post!

Serves as a reminder to look out for weasels once you make a name for yourself.

33 MLDina

I wish I could say it surprises me that someone could stoop to the level Dennis did, but it happens every day. You have to be careful who you show your cards to- but on the bright side, maybe you can hire some of his interns, they seemed pretty good!

34 Paul

Dina dunno if you can say but did you guys do any business with this guy?

BTW I think your hot!

35 MLDina

Hi Paul,

We don’t share the identities of affiliates we work with, good or bad. I can tell you that anyone who has malicious intentions within the industry is not someone we promote or choose to do business with. It’s unfortunate that so many people were affected, but I’m glad Shoemoney was able to share his experience.

Also, thanks- I’m blushing!

36 brian o

Fantastic post shoe.. sucks you had to make one like this, its a shame that one shady somebody can do so much damage so quickly..

i’m not in the loop or really know any of these people personally but when Yu started using words like “spam” and “scam” in his techcrunch article he made it clear that he was looking for shock value and his following post about local advertisers only further added to the fact that he was willing to sell out everything to make a few quick bucks or get his biz out there..

thanks for outing this moron giving the details..

37 John Clark

Going off your post as fact, I think con men like Dennis exploit that fact that people do business quickly in America. Perhaps if we slowed down a little bit we could all avoid these pitfalls of our culture. I myself have been a victim as well of going too quickly into a deal or starting a project without planning and losing money and time as a result.

Let’s slow down and treat business relationships like they are going to be your wife or husband. One night stands in business is only good for people like Dennis.

Also, about 2 years ago you got me into affiliate marketing. Now your blog is 10x better and I really love the honest posts and case studies. Education is truly the key to connecting with your audiences and you proved that to me as well.

Cheers,
JC

38 anonylouis

Man look at the list of people that were backing him (which he later screwed over).

Scott Richter is as big as it gets in the affiliate industry.

George Avery is as big as it gets in the email world.

Gillian from SEOMOZ is a really good person (I also was told she was involved with blitzlocal).

I got sucked in just like Shoe. All the puzzle pieces fit. You would not like to think this could happen to you but this is why con men are who they are

39 John Clark

I’m not saying someone could prevent this incident at all. I mean all those big names could fool anyone. I was trying to make more of a overall cultural point.

Hell- I got sucked in trying his failboat tactics he spread!

I hope this posts gets on Tech Crunch so it gets even more exposure.

40 Texas Joe

Shoe I don’t think you have realized how many people you have changed the life of. I was working 2 jobs before I found your site a year ago.

Your local affiliate marketing guide allowed me to setup my own company quitting my 2nd job and now I am about to do that full time.

I know its off topic but I just wanted to say thanks. I am sure there are many stories like mine out there.

I appreciate this post (like many of your others) because not only do you call him out but you also admit your own downfalls and mistakes and even give him credit a few times.

Thanks for all your hard work on this blog, transparency, and honesty.

41 Jeremy Schoemaker

Joe thanks man thats nice of you to say.

42 Ilya

I wanted to say thanks too, your X-course was like eye-opener for me, now I’m doing some AM and enjoy that. You’re da man!

43 Lead Generation Solutions

Wow Schoe, this is some serious stuff… I almost feel bad for him, Google is going to ruin his reputation forever (but, it sounds well deserved).

44 Chuck

Ya its Google that ruined his reputation. Sounds like he ruined it for himself.

45 Enraged Rocket House

Precisely – Google didn’t commit the crime, Just chugs along and indexes all of the accounts.

46 Dave Doolin

As hard as I bust my ass for as small as my returns, I can’t say I feel at all sorry for him.

47 Wickedfire Poster

I honestly never thought much of you from what I read on wickedfire but major props for this post.

Your willingness to share your personal story and interaction with him will make a difference in this industry.

48 Dino

I totally agree, opening up to something like this is quite shocking either way damn you guys make alot of money with facebook.

Mad props! :)

Dino | Dinono.com

49 concerned reader

Shoe are you worried Dennis will take legal action against you for posting this stuff?

50 Jeremy Schoemaker

I think Dennis has enough legal action of his own currently (and pending) to worry about.

But we do have a law firm on retainer if it comes to that.

51 Chris

What legal action? It’s not libel if it’s true :)

52 Enraged Rocket House

Dennis does in fact have a lot of fish to fry. There’s many people jumping at the chance to watch him burn, So a lawsuit again Jeremy would be unwise, considering there are a handful of witnesses to the wrongdoings. In fact, I’m amazed Shoe hasn’t went after Dennis for mucking up his campaigns and spreading shit around.

53 igor

When I was at the Affiliate Convention in Denver Dennis and SEOMOM (Gillian from SEOMOZ) were inseparable.

Some of you out there started rumors that Dennis and here were….

well you know who you are =8

54 Oleksiy Shevchukevych

There was something I didn’t like about Dennis when I saw him on ASE. Now it explains it!

55 Giancarlo Massaro - AnyLuckyDay.com

Nothing makes me angrier than people who lie, and lie, and lie, to get ahead. It just goes to show that you cannot trust many people in this world, and you know no one but yourself.

Great post shoe, this really has opened my eyes, and made me a lot more cautious of who I do business with.

56 Hoo Kang

Thanks for the heads up, insight, and humility Jeremy.

I might have made a major mistake.

57 Jason McKnight

Hoo Kang…RADEON! Sub Zero! FIGHT!

Seriously, I had no idea the extent of this problem. I thought most people were “hating” on him. I thought his motives were simply to get publicity (which might have been ok even) but now it seems he had already pissed everyone off even BEFORE the Tc article. I guess this guy has been demoted from guru to plain jane affiliate.

58 Patrick

Wow. quite surprised. Solid post Jeremy.

59 BizRaid

I think many have seen this coming for a long time as Yu never could back up everything he says. Somehow he was making millions but had no real idea about SEO, PPC, or just general marketing strategies.

60 John

Very good post…really makes you watch your back if someone with your experience in the business can be fooled by this guy.

61 Shane

Wow, what drama! I read a thing or two about Yu after that TC article got published, but I never saw such a thorough description of the whole thing as in this post.

Thanks for sharing this. It was an interesting read for sure.

62 Purple Martin Houses

Were there ever any contracts signed or anything? I heard of this guy, and even been to his site several times. The guy pulls it off well, but I knew there had to be some BS’ers in this industry. Thanks for letting the cat out of the bag, sometimes you have to do this to protect others!

63 SlightlyShady

Great post. I dug around his stuff and was pretty unimpressed, but glad to see someone putting it out there in a public way.

64 Gabe | freebloghelp.com

Lots of shady folks in this biz. Too bad you spent so much time doing damage control but I’m glad you called him out on the carpet!

65 SyTy

Dennis really was all talk and no game as charismatic as he is he was still all full of shit

66 Pedro Sousa

Nice article.

This post ranks 3rd in Big G for “Dennis Yu”. :O

Good job.

67 Ian Fernando

this is crazy and I was gon to work with him on a ‘project’ too. good thing I didnt, something told me not just get information first and when details weren’t being setup I was very hesistant

68 NEELMONEY

What a real drama!! What a black game Dennis played for a short time, but finally he dropped out all the cakes into mud and now difficult to collect it for him.

69 ways to make money online

This was a post I just kept reading and reading cause it was good.

How could you trust someone you met 6 months ago? Open up all your shit to them…Just cause he took you out and wined and dined your ass…I would have rather sat with the Denver Nuggets IMO.

Was it cause all these high profile people were backing him and talking? Him lying about writing entire posts for Gervitz should have been your cue.

But I just can’t understand how you trusted someone so quick.

I’m the type of guy, that if you sat there and told me everything about your businesses inside and out for a year straight. If we popped bottles together for weekends in and out…You would probably just get from me, “I make money on the internet too”..But hey that’s me…Your the millionaire.

good post…

70 NEELMONEY

Great!! shoe no outgoing link for Blitzlocal, but while reading the issue on TechCrunch ,there is…….

71 Enraged Rocket House

Believe me, the things this man has done runs even deeper, so deep that you could probably write a definitive guide on it. Way to commit business suicide, Mr. Yu.

72 Camera Harness Guy

that was probably the most entertaining post you have ever written.

Shoe are you going to play yourself in the movie when it comes out?

That whole situation is a life lesson for sure. the whole thing totally sucks but hopefully you and a lot of other people will come out of the situation with some solid lessons learned.

thanks for having the balls to post something like this on your blog

73 Brian Hawkins

Looking forward to the interns sharing there story or landing on ppc.biz site

So did Dennis Yu even pay the full $5k price to get in to thinktank?

Until this post I was on Bryan Y. original side during the TechCrunch post debate. Not any more.

74 Bryn Youngblut

Yeah it really is a shame dude…oh well you live and you learn.

75 Bryan Shearer

Wow, now that is just a great post there! Good thing to out people who think they are nailing an entire industry. Now, he just looks like a total dumbass.

76 Adam Longfellow

That explains the feelings I had about him in person at things like Think Tank. Seemed sharp but something didn’t seem right to me so I shrugged it off.

Just saw him at Pubcon hanging out with some what I believe are good people so he’s still trying.

77 Jeremy Schoemaker

Yea thats actually what pushed me over the edge to post this.

I needed to tell my story and let it be known my opinions and dealings with him before more people get taken.

78 Enraged Rocket House

Good on you for doing it, Jeremy, You’ve done many a great service by bringing it to light. I’m curious how many naive people actually benefited from this post and the accounts of what’s been going on. Like it’s been said, it’s a testament about how you should always research someone before jumping in the water with them – Who knows what foulness comes forth from their pores.

79 Tom Howell

Good thing you have caught up on him. Trying to call out internet marketers on Arrington’s TechCrunch should of been a warning sign that something was awry.

I didn’t catch up on that before I read the post on Barman/Dullspace’s ppc.bz blog.

From the facebook end of things, he seemed amicable and such, but weird in a way, a way that kinda shyed me away from taking him seriously.

It just makes the masses of affiliate marketers increase their vigilance because of con men that do exist in our industry. Con men are just about in every industry and you don’t know that you have been had until it is too late sometimes.

80 dullspace

It feels good to be on the same side as ppc.bz doesn’t it? We’re one big happy family now. I hope you’re looking forward to ASW.

81 Nathan Driver

wow, never knew there was so much drama in the ppc world. Good write-up for those “trying” to get into the game – be honest and upfront people.

82 christian

It’s stories like this that make me so happy that I’m just a small time, non-ballin, IM that makes enough money to pay the bills and do what I want. Mo money, mo problems. Take that to the bank.

83 Enraged Rocket House

Dennis ain’t ballin’ – Last i’ve heard, he’s broke as all hell. No money, Mo problems is more like it.

84 Trace Mayer

Weasels will be weasels and try to ride your coattails. Having your blog for PR self-defense is sure handy eh? It is posts like this that raise your status ShoeMoney.

Reminds me of a time when we got sued. The case was meritless and we had a motion to dismiss granted with summary judgment and prejudice.

The real funny part though is the guy who sued us had over 100 pages of deposition testimony and other evidence about an affair with a subordinate in the public record. I am sure his wife greatly appreciated that! Additionally, we counterclaimed for attorney fees and because he got fired on his birthday his cash reserves were low and the only way to pay was with his ‘pride and joy’: a bass fishing boat. LOL.

There no substitute for adding real value and acting with honesty and integrity. Truth will cleave its own way so a lesson is to be on the side where it will not hurt you as it cleaves the lies and illusions like a hot knife through butter.

85 Saku

Great post, enjoyed a lot reading it. I think most of those kind of stories never get out. It was a bit like reading a good roman :-)

86 Jonathan Volk

Winniest article ever.

87 Jonathan Volk

Meaning Win+best=winniest

88 Bryn Youngblut

lol almost looked like “whine-iest”

89 Jonathan Volk

LOL yea – that’s why I had to clarify! haha

90 LukePeerFly

Glad you cleared that up JV. Originally didn’t sound like something you would say :P

91 Cotton Rohrscheib

Wow, had to read this twice! This sounds like it would make an interesting movie plot… Nice post, thanks for sharing!

92 Brent Crouch

Thanks Shoe for proving you don’t have to know how to spell to be rich. :)

93 Cathlyn Driscoll

Shoemoney- Thank you for this post. It must have been awkward to have to write this, but sounds like Yu needed to be exposed and fast before he did any more damage. I supposed it goes to show that even the most savvy, tech minded and smart entrepreneurs can be taken in now and again. Above all, we are all human. Glad you are not beating yourself up about it too much. He’s not worth it.

94 Wigger McGavin

Wow. That guy is scum.

95 Barry

Top 5 posts of all times shoe. Laying it all out there man for the world to see takes stones bro and you got tennis balls for stones.

96 Andrew

Great post Jeremy. I have to say, I commend you for your no BS attitude. We need more people in the industry like yourself.

I know that you aren’t the type to pull the trigger quickly when it comes to legal action, and that’s a good thing, but you’ve got quite a case against Dennis for tortious interference, among other things…

97 Kiley

Well, damn.

98 Ricky

He was smart enough to understand this old saying in business… it’s not what you know but who you know that matter… he simply scaled to the limit…

The lesson here even if the person does have great endorsement, always double check everything, you can’t trust anyone until you double or even triple checks that person…..

99 Arfan

hahaha just Googled up his name and Shoemoney’s post is ranking third!

100 Jeremy Schoemaker

I doubt it will last… probably just fast indexing… also I am not much of a seo

101 Rachel

You always say you’re not an SEO, but your site has a lot of links pointing to it and does rank for quite a few terms: “how to give a lap dance,” “Disa Johnson,” and now “Dennis Yu.” Those were all great posts and deserve to rank high, but I’d have to say you know what you’re doing when it comes to ranking for some names and keywords.

102 Gillian Muessig

As I am not well acquainted with the Affiliate space, this is more than a little confusing to me all around.

I would like to clarify that I am not now and have never been employed by BlitzLocal in any capacity whatsoever. I have not been offered, nor will I accept a position as CFO or any other position. As president and co-founder of SEOmoz, I continue to focus my work as an evangelist for SEOmoz and the SEO community in general.

My sole involvement with the Affiliate marketing space is to speak at conferences and spread the word about the SEOmoz toolset which may be of value to Affiliates in their search marketing effort.

I hope this will quell any rumors now and in the future.

103 Jeremy Schoemaker

Gillian thanks for clarifying. I am sure it will help a lot of others who Dennis used your name to.

104 Scott

Gillian so you are saying Dennis is good people? You back him up and say Jeremy is lying?

I am not sure what is so confusing. Just be honest.

105 Neil

I am now confused.

Gillian – Dennis just told me at Pubcon you were involved with his company.

You guys might want to get your story straight!

106 Enraged Rocket House

Neil- DENNIS said it, not Gillian. That would be like me, myself, saying Gillian and I are in business together. I can say that all day, doesn’t make it true.

Besides, Gillian is a super lady.

107 Nameless guy

Just a heads up
http://www.blitzlocal.com/stephan-spencer-joins-blitzlocals-board-of-advisors/

“In Stephan’s words, “I am honored to have been invited to join BlitzLocal’s Board of Advisors and look forward to serving as a resource to Dennis and his team.”

Other members of the Board of Advisors include Gillian Muessig, Todd Malicoat, Chris Downie, and Dr. David Klein”

108 Jeremy Schoemaker

Wow that is surprising….

109 Enraged Rocket House
110 purposeinc

As I had said elsewhere, I have never been and am not on Blitz Local’s board of advisers. dk – purposeinc – Dr. David Klein

111 purposeinc

Gillian, you have, are, and will be my hero :)

112 laptop cases

Life is way too short to deal with people like that. Thanks for the inside scoop.

113 Matt Lerche

Well, now people will refer to being conned “Yu’d” as in “Oh man, I got Yu’d on that one”, like Munson’d..lol

114 Enraged Rocket House

Or he can be analogous with gremlins…

“It wasn’t me who borked your facebook ads! It was totally Yu!”

115 Kevin Fleming

I love how this idiot wrote a guest post for John Chow and had the first few links in it redirecting to Blitz Local – http://www.johnchow.com/going-from-zero-to-popularity-real-examples/ when they were suppose to be pointing at examples of successful blogs.

I’ve seen him around, but he tried to call something out that he was actively participating in on TechCrunch and then trying to cover it up I knew this guy was bad news.

116 Nick O'Neill

Jeremy,

I’ve interacted with Dennis on a number of instances. Ironically that Techcrunch article was supposed to go on AllFacebook until he called me and said that Markus Frind wanted the post to go on Techcrunch.

That’s what makes this all a bit confusing. I’m guessing he could have just been flat out lying but I also know of other advertisers who were doing sketchy stuff.

While I don’t know the whole cloaking process, I’ve heard about other networks running this, not just “you”. I’m not sure he was talking specifically about you as well because I know a lot more sketchy stuff that has taken place and it’s not just what Dennis has said, but all the other people I’ve spoken to.

There are some questionable things from Dennis, no doubt, but it’s hard to believe that he’s the source of all these issues.
When you deal in sketchy businesses, sketchy things happen.

Best,
Nick

117 Jack

as a former Blitz employee, thank you. just thank you :)

118 Nameless guy

There’s many former Blitz employees and to be honest everyone I know is glad that people are actually finally saying something about being fucked over hardcore by him. In the past few months he has showed his true character and I could never trust the man again. and I too am a former Blitz employee….. go get ‘em shoemoney

119 ExBlitzer

As another ex-employee for Blitzlocal, I would like to say that this post has inspired me to a level that hasn’t been felt since before I signed on to that team. The people I met while working there were amazing and completely clouded my judgment on this company as a whole. This post has completely purged any bad feelings about myself working under Dennis and I’m happy to feel free again. Thank you Shoemoney!

120 Michael Vorel

Great post! Seems Dennis Yu is now the “Bernie” Madoff of the PPC world and look where he is today….

121 Eddy Salomon

Jeremey,

I’ve been following you for for a couple of years now and I think you’re a smart guy and great marketer. But truth be told you’ve come off arrogant and like a know it all sometimes which may be justified considering what you’ve accomplished. But reading this post has made you human to me.

It takes real guts to be able to admit to the world when you’re wrong about a situation and that you were a victim of a con. I think it’s a great lesson we all can learn from in this industry. It’s very easy to discuss how well you’re doing which is great but I think this post was far more inspirational to me. Thanks for being man enough to share this story. Hopefully Dennis gets what’s coming to him and others learn from this experience. Lord knows I have.

Thanks again man. You’re now my hero for what it’s worth.

Eddy

122 jamie

I completely echo this comment.

123 Chris Guthrie

lol, I’m putting together the dots with the conversation we had at the Elite Retreat now hah hah. I didn’t know that Dennis was the guy trying to cause a lot of trouble.

124 Needmoney.com

Seriously? Wow, what a douche. Good on you making this post. Very brave.

125 Frank Rui Jiang

I just wrote a lengthy post about this battle between you and Yu.
http://seoblogmoney.com/the-battle-between-dennis-yu-and-jeremy-schoemaker-yu-you-are-done/

I’ve combined some thoughts from wickedfire, also took few takeaways.

1. Fooling people seems to be smart for a while, but finally you will find out you are fooling yourself

2. Business is dirty, as always

3. You have to investigate someone deeply before trusting him

4. Big liar is revealed, how about other small ones in affiliate industry?

5. Never burn the bridge

126 Cheaper Parcel Deliveries

Dude, can you do a word count on that post and let us know if it is the longest blog post you ever wrote? Interesting but would be better as a videoblog maybe with some music to build up the anticipation and some scenes of the girls from the nightclub, etc.

127 Jeremy Schoemaker

Its 4000 words and yes its the longest post I have ever written. Average blog post is about 600 words.

128 Barry

and its the longs post I have every read in 1 sitting. Thank you for this blog post though shoe, many others may have been conned if you had not outted this fool. Dennis yu is the “Bernie Madoff” of the affiliate world.

129 Luxury Christmas

Wow. Sounds like this guy lives in his own fantasy land and borders on believing his own lies. Very dangerous. A liar who knows they’re lying you can deal with – when you get those liars who actually convince themselves, they’re dangerous – because they are SO convincing.

130 ways to make money online

I come back to read the follow up comments on some of these interesting posts…

I find it hard to believe people of great status are like whining like little brats still in high school… People are coming in saying no this isn;t correct, never worked for them, did work with them, blah blah blah…

Who cares, something that is true, someone is lying and deceiving, that’s all you can leave it at…

And to explain your stories on the internet, geez…

Someone is getting played out like an old jheri curl…

131 U.S. Common Sense

Not sure if you are going to go after him for damages, but if you do, best of luck! Con men can be found anywhere, from politics to promotions. The good ones are the hardest ones to spot.

132 Iman Jalali

I didn’t get a good vibe off him at thinktank either… guess there was a good reason for that :)

133 fthead9

Funny, I had the same bad impression. I spoke with Jeremy right after Think Tank and said basically I thought everyone I met at Think Tank was great except Dennis. As you say, apparently with good reason.

134 (Curtis) R. Curtis

Hey Jeremy,

First thing I wanted to do upon reading this was drop you an email (since I am always reluctant to get into such things in public) however I decided given the questions it raised about a good friend, Gillian Muessig, I would post my comments here.

While you do not know me as well as some do in this space, I think you probably know that I am a very good friend & long-time supporter of Gillian & SEOmoz, helping them out when they were ramping up. Everyone who knows me, knows that for me integrity is most important to me.

So with this in mind, I can say that there are few people in our industry with as much integrity as Gillian. While I have helped a lot of people over the years, I can honestly say she is at the top of the list of the people I am so glad I have.

Oh and maybe I am wrong about her being a CFO BUT I do not think so as Gillian is like me – a Rainmaker..not an account so I cannot imagine how this even was out there. As for her son, Evan, there is not a nicer young man out there (I am proud he is both my friend and best friends with my son) and while he is no longer with Blitzlocal..Dennis gave him a start for which I am thankful to Dennis. Evan has now moved on to work with Ian Laurie of Portent Interactive and anyone who knows Ian knows that Evan must be special else Ian would not have brought him inhouse.

As for Dennis, I do not know him well enough to comment on these allegations, except to say that there are always 2 sides of every story. Also I am not able to comment on any of this as I just do not know..BUT when I comes to Gillian Muessig I do know and what I know is that she is a lady of the highest integrity whom if I had to tomorrow, I would trust her with every nickle I had to my name.

135 Jeremy Schoemaker

Hi Curtis-

I am not sure what your point is. I have not accused Gillian of anything. Gillian has my phone number and many other ways to contact me. if anything I have posted is untrue please let me know and I will correct it.

136 Curtis R. Curtis

Hi Jeremy,

I know you did not say anything negative…I just wanted to make sure that anybody reading this understands what a wonderful a person she is…with the highest level of integrity. I know you know it, just in the context of this post, I did not want anyone to come away with anything but a strong sense of the fact that no matter what, she should not be colored by what happened here.

137 Jeremy Schoemaker

totally… that was my whole point. Dennis sold me by lying about his connection with Gillian. If I did not hold her in such high regard It would not have been a issue

138 Jack the Second

As a former Blitz employee, this was refreshing to hear. Thank you, just…….thank you.

What else you’re not hearing is that Dennis has intentionally screwed over not just his acquaintances in business deals, but his employees, the people who lived with him, and pretty much anyone he ever met out and around Denver.

I was at the affiliate convention. I was shocked as Dennis introduced me to all the big wigs (Shoemoney included) and this gave credence to Blitzlocal and how big and important he said they really were.

The problem was, Blitzlocal was not a real company, because it was helmed by Dennis. With another person in charge, like Chad King (the CFO at the time, if I’m not mistaken, he’s since left the company) maybe they would have gone somewhere. But no.

Instead, Blitzlocal was essentially Dennis Yu sitting on a couch, sending off email after email while interns and a few other underlings did all the work for the company. Solid work individually, but with no direction. The leadership was the problem, and that was Dennis. It also doesn’t help that everything he says is shrouded in lies and deceit; so much so that if/when you finally confront him about it, he’ll reverse accusations and throw lie on top of lie to make himself the victim.

But that’s Dennis Yu. Blitzlocal isn’t necessarily a bullshit business, good work was done there, but Dennis Yu is like a virus in that body of work – seeking to corrupt and contaminate it any chance he gets.

This article, along with the the PPC.bz one (http://www.ppc.bz/people-that-suck/dennis-yu-hypocrite-defined) pretty much typify the man.

I’d call him a weasel, but really I just feel sorry for him. Life must be tragic when you burn every bridge in sight.

139 Robert Enriquez

You guys are impressed that this is ranking on Google? You should try to get this on the trending topics for Twitter. TWEET IT!

Good Post

140 Jack 2

As a former Blitz employee, this was refreshing to hear. Thank you, just…….thank you.

What else you’re not hearing is that Dennis has intentionally screwed over not just his acquaintances in business deals, but his employees, the people who lived with him, and pretty much anyone he ever met out and around Denver.

I was at the affiliate convention. I was shocked as Dennis introduced me to all the big wigs (Shoemoney included) and this gave credence to Blitzlocal and how big and important he said they really were.

The problem was, Blitzlocal was not a real company, because it was helmed by Dennis. With another person in charge, like Chad King (the CFO at the time, if I’m not mistaken, he’s since left the company) maybe they would have gone somewhere. But no.

Instead, Blitzlocal was essentially Dennis Yu sitting on a couch, sending off email after email while interns and a few other underlings did all the work for the company. Solid work individually, but with no direction. The leadership was the problem, and that was Dennis. It also doesn’t help that everything he says is shrouded in lies and deceit; so much so that if/when you finally confront him about it, he’ll reverse accusations and throw lie on top of lie to make himself the victim.

But that’s Dennis Yu. Blitzlocal isn’t necessarily a bullshit business, good work was done there, but Dennis Yu is like a virus in that body of work – seeking to corrupt and contaminate it any chance he gets.

This article, along with the the PPC.bz one (http://www.ppc.bz/people-that-suck/dennis-yu-hypocrite-defined) pretty much typify the man.

I’d call him a weasel, but really I just feel sorry for him. Life must be tragic when you burn every bridge in sight.

141 Simon

That was my take when reading all about him, it’s a bit sad that someone feels they have to lie and cheat to get a step up in this industry.

The funny thing is you read his blog and he’s talking about how much business the Techcrunch article will bring him and the “hits” he’s received!? He really didn’t realize the effect it would have and has had. I think he’s deluded…

142 Chris Barclay

This has got to be one of the best blog posts from Shoemoney I have read. I’m not really a huge fan of the site, but damn this was a good post ;)

143 BrianJUY

Life is short… The average person lives to be 75, subtract your age from that and what’s left over is a good approximation of how long you’ve got left if you’re average.

Long and short… You got played a little; but you got wise to it. You let people know to clear your name; and to warn them not to get taken by the same thing. Cool.

So you lost a little money, lost a little face and got embarrassed… Not Cool, but it’s life… and it builds character.

The bright side is…
You got to learn some about porn (that’s just rad)…
You got some life experience in dealing with people (that’s priceless)…
You got a trip to Denver to go party VIP and made some Nuggets get out of your booth (which is pretty cool)…
You got a great dinner in Vegas (come on dude, Vegas is wonderful)…

In a year from now… in 10 years from now… in 20 years from now; the only time you’ll think of this is when you read this old post.

I’m looking forward to your next post being positive.

144 Matt

Great post, I see he’s being exposed on plenty of blogs. I bet he’s listening to this song right now all alone in a small 1 bedroom apartment with like 5 dudes. lol.
http://www.youtube.com/watch?v=nnxEcOoUsUs&feature=player_embedded#at=156

145 Steve

That might be the longest post you have made since I started reading your blog. Really does a good job of describing the inside world of affiliate marketing.

146 LawrenceQ

I like Dennis Yu’s style. I know he a punk, but dude knows how to get things popping! To bad he flammed out so fast.

147 Indo Contest

Reading this post reminded me of NickyCakes.com post about Dennis’s article at TechCrunch….

LMAO….

148 fadly

wow..!!! fantastic.. to be on the look out for scams and con-men

149 David D Ochoa

I had no idea this kind of stuff was going on. I know that Dennis had been contacting people to “interview” them about AM (before ASE). Good thing some said no.

150 Tinh

Another master blogger and marketer that I just know here. That means not only American can do this :-)

151 ace

Wtf? I really do not get it. So this guy Dennis Yu contacts Jeremy about working together on some sort of proposed project. He runs a “legit” front end type of business that yields low returns but requires significant investor funding/backing. He monetizes his business on the backend running shady stuff to please the investors such as Scott Rictor who himself was in the limelight as a posterchild for running a shady operation until he went more “legit.” Dennis’s interns do some work for shoemoney’s business which he welcomes but feels is insufficient to warrent rev. share. Then mr.yu goes on to convince facebook and shoe’s facebook management team that he is somehow involved and that there is shady stuff going on after he got banned for similar tactics??? What is the point???

Dennis then posts some stuff outing the shady stufff in the industry and everyone is pissed because a-they were victims, b-their tactics got outed.

Everyone is a hyporcrite. I think the problem is much deeper. The fact that Dennis even managed to weasel his way to the “top people” and panels of this industry attest to how BAD it is. In no other industry do proprietery business practices & tactics get outed or sold. This includes bloggers who feel they need to get fame, traffic, authority or whatever gratification they get for posting hot niches, campaigns, tactics, etc (maybe it started when shoemoney outed ringtones a few years ago) as well as marketeers & networks who lure mostly young men to start “Making Moniez Online.” This lure of easy money attracts Lazy and desperate people who the majority of which copy or make shadier and shadier versions of working campaigns with total DISREGARD for the consequences leading to the CURRENT Major shifts in our industry. So maybe everyone should just stfu and actually think before running, copying, outing or even allowing shady offers on networks.

152 Bobby Jones

There may have been signs…it looks like he is firing an imaginary gun at you in the picture.

153 bob

THE PSYCHOPATH – The Mask of Sanity

http://bit.ly/SVP6d

154 Drupal Guy

wow….you save many souls. You know, as newbie…I found too many BS in searching information and just realized that the real challenge to be a newbie is not a learning process but start with choosing the right information.thx for share

155 J

I heavily suspected he was a do nothing blow hard from the beginning. He always seemed more interested in networking and name dropping the actually making any money. I was somewhat doubting myself and reached out to do some business through Scott when I saw him running around with Richter because Scott usually sniffs out useless people pretty quick. Glad to know my initial instincts were correct.

156 nitin

I always have the opinion that every coin has two sides. What Jeremy has written here is his personal opinion. Dennis may indeed have a different version of story all together .

157 Enraged Rocket House

….Personal opinion laced with factual occurrences – while as it’s Jeremy’s take on the situation, he speaks of things that have happened; Many people can back up what has been discussed here, nevermind a different story or not from Dennis. He’ll say anything to stop himself from sinking deeper.

158 Ray

I think we should all celebrate this post and the EPIC Failure of Dennis Yu with a T-shirt for shoe to wear. I made it at zazzle and it is called “Yu Bull Shit”

http://www.zazzle.com/yu_bull_shit_tshirt-235656791980585000

I think I may make another one called “Don’t F with the Shoe”

159 Enraged Rocket House

Think i’ll buy 3.

160 Dan Lew

LOL, it looks like he has set his employees to give negative votes on all the comments that give him negative feedback :)

161 HG

You mean the ghosts he claims he has working for him? He only has like 4 employees.

162 Billy Mac

November is a bad month for Dennis. Local marketer Tom Crandall busted him last week for not knowing the difference between SEO & PPC (end of article):

http://www.semreportcard.com/dex-landing-pages-dominating-google-local-search-ads/

Does Dennis give “guest posting” a bad name when he frequently links to other guest posts that link to him?

163 Duffman

Ouch! And they say any press is good press…

164 Gaming News

Shoe – Karma’s gonna get him one way or another. You were just being decent and trying to help out someone else. Taking that chance and getting burned will only turn up your BS radar.

As you said in your post, at this point in time, his rep is shot and his 15 minutes of fame are over.

165 bakry

good jop

http://rodolphjarastv.com/forums/

http://dir.rodolphjarastv.com

دليل مواقع برابط عربي

166 Steve

I once let Dennis Yu make sweet sweet love to me only after he told me he’d slept with you too…

Now I realize I’ve been conned!

167 Wigger McGavin
168 Enraged Rocket House

I lol’d hard at sexy vacuum Dennis

169 Scott Patterson

This is almost as good as Housewives of Orange County, win

170 Joe

Burned. Ouch. A lot of people got hurt. Listen to your friend next time =)

171 jarvis

Appreciate the fact you are willing to be straightforward with this, most would be worried about potential libel from sharing the truth, it seems that the affiliate market has a good bit of scammers that put everyone in the industry in a negative light from time to time.

172 danielle

wow. that’s all i can think. i assumed he was legit bc of his background at yahoo. sorry to hear about all the drama. i understand how hard it would be to write and publish this kind of post — i can’t stand liars. ugh. at least all the other companies can back you up.

173 Evony

Great post Shoey.

Sorry to hear what went down, but that was a very interesting read.

Shows the pitfalls of having a high ‘public’ profile online too.

For us smaller players online, it makes us value the benefits of anonymous!

174 Daniel Deyette

Jeremy,

I had similar situations happen with sales guys that promised the world when selling clients on our SEO services, and been in the same spot.

It forces you to waste money & precious time and emotions on such wastes of skin.

Thank you VERY much for clearing up things and being the bluntly honest person that you are, you’re an inspiration to all the bloggers like myself who sometimes find it difficult to come right out and say what’s on our minds. Sometimes that’s the very best content.

175 Sheena

Well what do you know- Dennis is hosting a webinar for readytalk about Facebook Advertising techniques tomorrow!

“7 Effective Facebook Advertising Techniques for Brands and Direct Marketers”

I’m registered!

http://www.readytalk.com/web-seminar-series/detail.php?id=849

176 Enraged Rocket House

Do i smell a call to arms for a little of the old ultra-trolling?

177 AffPortal

I love how it says this in his profile on that page:

“Dennis Yu is CEO of BlitzLocal.com, a 50 person agency based in Westminster, Colorado”

Didn’t sound like a 50 person agency from Jeremy’s article…

178 Enraged Rocket House

He counts the hairs on his nutsack as employees since they’re his only friends.

179 fas

This post should have been in 3 parts for effective reading “:p

180 AffPortal

That was a great read Shoe. Balls up for not letting this guy f with you and for outting him. I can’t imagine he will show his face at any other conferences…

~ Corey

181 andrew

I’ve been a long time reader of your blog. I just want to point out one thing: Dennis could be the biggest crook on the planet of earth, but why say things like “this little Asian guy”. Should others refer you as “the bald white guy”? I’m not accusing you of being a racist, and I trust your best intentions. But, this type of language is inappropriate in my opinion.

thanks.

182 Ingrid

Got to agree with Andrew, Shoe, there was no need for the “little Asian guy” part. Many will see that as a clearly racist comment.

183 V

I agree with Andrew. I don’t think you meant it in a negative way Shoe, but the underlying connotations are there. Some of your readers may take it the wrong way. You are in the spotlight and like Spiderman, with it comes some responsibility.

184 Bomar

I’ve met Dennis Yu. He’s little. He’s Asian. Saying he’s a little Asian is somehow a bad thing instead of simply factual? Stop your whining.

Shoemoney 185 James Bond Sung Hung Ho

Bullsheit. He’s a little Asian Tramp more like it. Stop the whiney shit. Fuck Tran Yu or whatever his real asian name is.

Shoemoney 186 Twat Mobile

I would say it’s not factual. He’s a little asian twat in disguise.

187 Dean Saliba

I’ve been reading your blog for a while and the one lesson I’ve learned from you is that there are a lot of people in this business who talk a lot of shit.

I’m sure this prat won’t dent your reputation too much. :)

Oh and in that picture you look evil as you have red eyes. :D

188 Dustin

DAMN… Great read… I would ask if there was a Sequel going to be written for this but that would be like bad luck, wouldn’t it?

189 shor

Epic story with an appropriate title.

Thanks. It was a very timely reminder to look a lot closer at potential biz partners…

190 Ps3 Modern Warfare 2

Jeremy Shoemaker helps the Dennis and he really some awesome decision to back the business of the dennis. He give him the opportunities to develop the business again and he achieved one of the biggest goal in life to be succeed and by the help of the Jeremy shoemaker.

191 Enraged Rocket House

English – Do you speak it?

192 Dimas

I think this comment is auto generated somehow …

193 Enraged Rocket House

I find it funny how these bots spam this blog but all of the website links are nofollow – wasted effort.

194 Rick

This is the longest post I have ever read by you Shoe. Totally insane how people can deceive others in such a way that they hurt them and sleep well at night… as someone has mentioned this guy will burn down to the ground. Just like all con men the ride is sweet but the fall is bitter. Good post Jeremy and I hope this Dennis Yu realizes how F***d he is.

195 Balrog

Interesting, now i know why a con man is called a con man. :-)

196 Joseph Alvini

Yeah this was the first time I heard the definition of con man too.

197 design

I read the original tech crunch and I was not sure wheter to believe his story, Tech crunch must be hurting right now.

You do not know what money does to people, a friend of mine ran with my money after we were making profits on his account.

Shoemoney this guy is over,

198 alex

Shoemoney are you saying Marcus is making money from porn websites?

199 Jeremy Schoemaker

I dont know or dont honestly care what all markus frind does.

200 Brown

Thank you! You often write very interesting articles. You improved my mood.

201 Joseph Alvini

Man you really find some losers in this industry. I had someone that I used to work with write a damaging post about our company. Luckily he is a loser and has no influence so I wasn’t worried about it.

Your guy seems like a real psycho though.

BTW. What does vougeing mean? I noticed that you used it a couple of times in your post. Did you mean vouching?

202 Jeremy Schoemaker

it means i have really bad proof readers

203 Joseph Alvini

It’s okay, it was a really long post and nobody’s perfect I can see how they could miss it.

204 Joseph Alvini

Hey I have one more thig to ask you. After reading your blog post I went over to Mark Frind’s blog. On his blog he has the following statement posted:

“I’ve never talked to anyone on the board of directors at blitzlocal or seen any business plan or spoken with any employees”

But you are saying:

“Gillian was spending a lot of time with Dennis and the two of them including Plenty of fish owner Markus Frind took me and my team to dinner one night in vegas. I definatly had confidence this guy was legit”

Please clarify this situation for me. Thanks

205 Jeremy Schoemaker

I stand by what I said no clarification needed. There are pictures to prove it.

206 Joseph Alvini

I like your atitude. Keep up the good work. It seems like all the snakes in this operation are trying to weasel their way out of it.

The reason I believe you over them is because you really have no reason to lie. You posted this before he posted that trash about you on techcrunch. The only thing that he did when he did that was make himself look like an @$$.

You know what though, you will be okay, you are way bigger than this idiot and you’re of good character.

Keep up the good work Jeremy but make sure not to let your guard down because these morons are capable of just about anything.

Have a good weekend.

207 Kidder

That has to be the longest blog post I have ever read! People come at you all the time from many different angles in this business. I guess when you build a profile such as the one you have shoe then you should expect the good, the bad and the ugly of this industry.

208 Nick

Fascinating reading! I can’t believe how easily Dennis managed to build up a believable business front. Just goes to show how easy it is online.

209 Club Penguin

It’ll be interesting to see if Dennis Yu will step down from the facebook panel. Seems like his ego is HUGE and he might stay on it for that reason alone. He is a guy that doesn’t seem to care about his reputation.

210 Sean

LOL, check out his profile on SMX’s site, it says “[Dennis] at one point managed 80% of Yahoo’s search engine marketing budget”.

http://www.searchmarketingexpo.com.au/agenda/speakers/dennis-yu-ceo-blitz-local/

211 Date1n1

Nice post! Interesting story! Enough long to read!

212 Richard

I know, I know…I’m a “little” late with this comment…

I think you’ve done the right thing though Shoe…I mean, you can’t live your life second guessing everyone and trusting someone is critical in forming relationships, business or otherwise. There was really no early warning signs that this guy was a con man. It’s good to know that he won’t be screwing with the Shoe ever again though!

Take care!
Richard

213 bluemontoya

Wow awesome story Shoe!

214 PattyT12

Wow, that guy had a lot of nerve to try and butt heads with you, Shoe. To think he did it after he bailed on a deal with you, too. Tsk, tsk. Some people.

215 melg

The problem with con men is that they’re usually charming, intelligent, and in many cases, well-educated (and yes, the same can be said for many serial killers, but I digress).

He must have convinced some people in power that it was all a big misunderstanding, or that it had never even happened at all. It usually works for a while, but eventually, they’re always found out. One has to wonder how long it’ll take before he’s totally ruined in the industry and none of the big players will work with him any more.

216 Tammyexperiments

There’ll always be newbies he can exploit, though. Someone should put out a warning or something.

217 ara600

Don’t worry, maybe Shoe’s post will come up every time a newbie seeking to work with this guy does some background research on him.

218 Adam

I’m surprised to see him on the Facebook panel at SMX Advanced this year. I would have thought that Danny had more sense than that.

219 smellyfish

smellyfish Says:
May 17, 2010 at 1:45 pm | Reply
“Simply put BlitzLocal is the future of local search, its genius is in its simplicity.”
- Markus Frind, CEO of PlentyOfFish.com

http://www.blitzlocal.com/client-testimonials/

smellyfish Says:
May 17, 2010 at 1:47 pm | Reply
“One of the most brilliant ideas to come along to serve Boomers – and beyond – in a long while.”
- Gillian Muessig, SEOmoz

http://www.blitzlocal.com/client-testimonials/

220 Thu Nguyen

This is some serious news which should be developed more in the industry to show who’s scamming who and what. I’m really shocked by what happened but when there’s more money, more problems. Thanks Shoe for putting yourself out there and bringing yourself to the light. I’m sure news like this will reach many like me whose naivete may be blinded by these scam artists.

221 Michael

Dayum! That’s a story if I do say so myself. Yeah, but – it’s sad for the people that get conned. One of these days, he will mess with the wrong dude and get his ass delivered to his mom in a take-out box.

One of my dad’s former friends conned him, but nothing related to the internet, or internet technology. My dad’s ex-friend, we’ll call him douche, conned my dad by asking him if he wanted to invest in the douche’s company.

My dad, a hard working blue collar man that came here from China, and wasn’t English literate, worked in Chinese restaurants as a helper and a dish washer, a local hospital as a janitor, and then finally saved enough money to own his own carpet cleaning business.

The thing was, my father knew this douche back in the days, circa ’86. Come to think of it now, all this time, the douche was working my dad to gain confidence in him.

So later, 10 years later, the douche had my dad fully trusting him to “invest” 30K to him.

30K is chump change to Shoemoney, but for a non-English blue collar worker that saved most of his money since he came here in ’83, that is a lot of money, could have went to a down payment on a house.

The thing was, it was also my dad’s fault for being so gullible. I mean, there wasn’t even any paper work! So there was no paper trail, and yes, he handed him, I remembered, 3 stacks of cash.

And yes, old Asian folks don’t believe in banks and real investments.

Everybody, just watch out for those kinds of people, I would called them parasites, or douches.

222 eBookICTdotCom

Great post. I dug around his stuff and was pretty unimpressed, but glad to see someone putting it out there in a public way.

223 lose weight

Good post however you should try and getrid of all your sites spam comments.

224 Concerned

Watch out! Dennis Yu is now at WebTrends in Portland, OR. Funny thing is that now his http://www.blitzlocal.com site has the Webtrends address listed as Blitz Local….the scam continues…these guys are idiots for hiring him!!

225 Mike Pablate

Thanks for your affiliate story, it teaches newbie like me many things.

What I would say is sticking with just one method would work for newbie then they should go for other after getting good experience and earning good from the previous one.

226 Forrest Eskuchen

Smart blog post. Almost always find smart articles right at your website. Thanks much for sharing. I plan to add this blog to my faves. By the way, I am curious about buying advertising spaces here. Appears to be a awesome site to advertise on. Good information and smart design. Send me the advertising info if your taking new advetisers. Take care….

227 Collabo

Wow, I can’t believe the extremes people go to just for a buck. Clearly he is lacking morals and I’m glad you’re ousting him so he can’t continue to take advantage of people in the industry.

228 apotek dk

Hvad jeg vil sige er at holde sig til blot én metode ville arbejde for newbie så bør de gå til andre efter at få en god oplevelse og tjene gode fra den forrige.

229 randy0

I am glad for commenting to let you be aware of of the perfect discovery my wife’s child undergone reading the blog. She mastered many things, including how it is like to have a very effective coaching mood to have other people with no trouble completely grasp certain specialized issues. You truly did more than her expectations. I appreciate you for displaying such priceless, dependable, informative and in addition easy tips about your topic to Kate.

230 Sony NEX 7

It’s kinda scary that there are people out there like this, and how easily we can get sucked into their trap. Been there, done that. Crazy thing is, if he would just change his ways and be honest, he probably could be quite successful…and sleep better at night.

231 PDXreader

It’s interesting how much his name still surfaces every so often. Ugh…

232 jason

learn to spell shoemoney, what the hell is VOUGEING? its not even a word……….and DEFINATELY?

KNOB

233 Shane

I see you’re still upset about this post Dennis…I mean Jason. BTW, what happened to that BlitzAds server of yours? Where’s the long awaited BlitzLocal platform? And do you really have customers stupid enough to pay $500 a month for your buggy BlitzMetrics bullshit!

234 Tyler

I still have a BlitzLocal t-shirt from back in the day, if anyone wants to borrow it! ;)

235 Angie Schottmuller

Whoa. Never thought I’d read something like this on your blog. Scary stuff. I think it’s time for me to audit my legal agreements! It’ll sure make me think twice about vouching for a speaker or blogger that I barely know.

BTW, …a “small” budget of 100k/week for Facebook Ad trials??? Nice. =)

236 Cynthea Hausman
Shoemoney 237 James Bond

I got sucked into working with this asshole for 6 months. Cleaned up the blitzmetrics platform. Actually works pretty well. And what is funny is he just complains about inane things or blames other people for stuff that is not their fault. He talks about other people behind their backs. He lies. He goes on 1 hour rants about nothing and then later blames people for not doing stuff that he brought up in a 200,000 novel email that he expects you to read, respond to, and build in 5 minutes. If not… well… it’s all your fault. If you run into this guy… be aware. He is a lunatic. He is crazy. He will use and abuse you. He has a little charm at first, but that quickly wears off and the rest is well… ugg…

Shoemoney 238 James Bond

This guy is a clown. Dennis Yu is the epitome of oral diarrhea.

Shoemoney 239 James Bond

Dennis Pu. Oral Diarrhea. Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.Dennis Pu. Oral Diarrhea.

Shoemoney 240 James Suckaluck

Dennis Yu came to my house. Dennis Yu sucked my cock. Dennis Yu tantalized my pee pee. Dennis Yu ate my shit. Dennis Yu went to town. Dennis Yu sold my wee wee.

Shoemoney 241 Invaded Partner

Hey is Dennis Yu a pimp[le]? He came into my life and took my jewels. And then he left. But on the way out he blamed me for everything….

Shoemoney 242 Invaded Partner

Dennis Yu came to my house.
I opened the door.
He charmed my life.
He filled me with laughter.
Then one day he kicked me out.
He locked the door.
He blamed it on me.
He yelled thru the tiny bathroom window…
“I don’t want you no more.”

Shoemoney 243 Oral Recucitation

If you deal with this clown you will suffer collateral damage one way or another. Avoid this like the plague. It is better to work at McDonald’s as the janitor cleaning the toilet in the dirtiest location in New York because then you can at least be sure you are not going to lose out on better relationships. And it can only get better from there. This sort of filthy human will drag you into the toilet bowl of life.

244 0iv.di.gd

I am extremely impressed with your writing skills and also with
the layout on your weblog. Is this a paid theme
or did you modify it yourself? Either way keep up the excellent quality writing, it is rare to see a great blog like this one today.

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