Think Your Friends Might Have Extra Benefits? Check Moonit

Posted: September 17th, 2009 by Jeremy Schoemaker

At Techcrunch50 one of my favorite new startups demoing was Moonit. Moonit grabs your friends from twitter and Facebook information and lets you know your compatibility rating. It shows compatibility for friendship, business, and romantic compatibility.

Moonit calls itself “A Relationship resource for Gen Y users”. I guess you could say that.

I asked Moonit’s CEO, Dana Kanze at the TechCrunch50 show to give us a demo of the product. In the video she does a live demo and shows her and my compatibility in all areas. She also answers some of my jackass questions like “If an affiliate wanted to know if they could score with their affiliate manager would this tell them?”.

Check out the video here:

In the video Dana reveals some of the interesting ways that Moonit can be used-

  • Ever wonder if that friend of yours could turn into a friend with benefits?
  • Affiliates – Ever wondered if you had a chance to score with your cute affiliate manager?
  • I also talked to Dana about how they figure out the compatibility. She said they have a pretty complex algorithm but essentially it uses astrological data, twitter data, and TONS of Facebook profile data to come up with its scoring. She said they also very actively monitor the success rate and feedback of users to tweak the algorithm for maximum accuracy.

    I was curious who out of all of my facebook friends I should start a new business with. Interestingly enough it said Andy (ACE) Liu:

    From the site:

    You can stop searching for the next Bill Gates, Steve Jobs, or “ShamWow” guy to team up with because you’ve already found your ideal business partner! (you just don’t know it yet). Trust your gut on this one: he’s desperate for you to impart some of your infinite wisdom and experience and, at the same time, you’re ready to leverage his entrepreneurial spirit and ability to network up a storm. he’s known that you were a solid person from the start; not only do you have a great amount of respect for each other, but you even have some common values and philosophies (there’s also a good chance that you share a passion for a thought-provoking pastime. Super Yahtzee, anyone?). You’re particularly skilled at gathering and sharing information, so hopefully that’s something you two are tasked with doing. Since the two of you focus on problem-solving and work on serious issues when you’re together, you don’t waste too much time on pleasantries, so there’s no gratuitous “how about this weather we’re having?” type of nonsense to deal with. You’re both pretty shrewd and generally ease your way into a partnership, taking the time to get to know each other before signing on the dotted line. Once the formalities are over, remember us when you make your first billion.

    Classic!!

    And my most compatible friend turned out to be none other then Lazy Jay Yukes!

    When you two first met, you gravitated to each other like a moth to a flame, a fish to bait, or Britney to a photo op. And while those pairings were nothing but bad news, great things happened when you two joined forces. You guys have an uncanny way of injecting some much-needed fun into an otherwise boring afternoon, and you have that special knack for bringing out the best in each other. Since you love hanging out together so much and you both approach the world in the same way, let’s just go ahead and call this friend your sibling from another mother. If you two share some mutual interests, it might be a good idea to spark up a short-term project or venture because all signs point towards success with this much simpatico kicking around. And don’t take a little competitive teasing too seriously—it’s just his way of giving you a friendly nudge and helping you work harder.

    Funny stuff.

    So is it accurate? Well honestly out of my 2000+ Facebook friends to have it pick Andy Liu as my most compatible business person and Jay Yukes as my most compatible friend is pretty damn accurate.

    Check out Moonit and tell me what you think!

    Post written by Jeremy Schoemaker

    Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

    More about Jeremy at http://www.shoemoney.com!

    Have You Read:

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    Seven Deadly Sins For People Trying to Make Money Online

    52 Comments. What Say You?

    1. Bo Bandy
      September 17, 2009 at 9:36 am

      I love the novelty of this but is there a long term benefit. How do they engage people to come back and do it again? What’s the business model behind it?

    2. Casey
      September 17, 2009 at 9:38 am

      astrological data??? seriously?

      • Tamar Weinberg
        September 17, 2009 at 1:54 pm

        Yeah, I just tried it too. I could get the same data out of a YM magazine.

        Cute idea for teenage girls, I guess, but not so much for anyone else.

        • Ed
          September 17, 2009 at 2:40 pm

          The way i can see it working for us adults is for business partnerships.

          LinkedIn is a directory of people you know mostly virtually. By unraveling potential people with matching business interests within your social circle( something which is closely replicated online on FB), you can find business partners within your friends or friend of friends.

    3. Bill
      September 17, 2009 at 10:16 am

      Becoming business partners with anyone is dangerous. IMO
      They could die
      They may think they do more than you and want a bigger piece.
      They may screw you.
      If you have been in business for any amount of time you’ve heard “It’s Business”
      Greedy people use this term all the time. So when you hear it from a partner don’t be surprise when you do hear it.
      Thats Business Dude

    4. Blake @ Props Blog
      September 17, 2009 at 10:37 am

      This site looks like a ton of fun. I’ve lost track of a lot of my friends from High School and also hunted down a bunch of friends from elementary school.

      Might be fun to see who I would be friends with. Headed there now.

    5. ricky
      September 17, 2009 at 10:46 am

      funny tool .. perfect for online dating :-) mmmm great

    6. Joe
      September 17, 2009 at 11:25 am

      So….are you and Lazy Jay going to become friends with benefits or what? It looked like it after that night in Vegas….

    7. chris
      September 17, 2009 at 12:16 pm

      that is the most baller shit ever!

    8. Dana Kanze
      September 17, 2009 at 12:46 pm

      We hear ya on the long-term benefit question. That’s why we’re working to make Moonit smarter over time, scraping data on interests from more open source platforms and overlaying behavioral and psychological data collected on our site so we help you make relevant connections. This is just the beginning!!

    9. Sahil Kotak
      September 17, 2009 at 12:48 pm

      The site is fantastic and very funny, I used it and also liked it, also told many friends to check it out.

      Thanks For Sharing.

    10. Colleges In
      September 17, 2009 at 1:02 pm

      So basically it told you what you already know. Lame.

    11. My Brute Game
      September 17, 2009 at 1:13 pm

      That is pretty cool. I am going to give it a run on my girlfriend and I and see how it goes :P

      • My Brute Game
        September 17, 2009 at 1:15 pm

        My girlfriend of over 7 years has only 33%
        compatibility with me. Time to break up?

        • Dana Kanze
          September 17, 2009 at 4:01 pm

          What does it say for your friendship with her? Because that’s really a gauge of long-term relationship potential!

        • theworldwinner
          September 17, 2009 at 4:42 pm

          lol,why dunt you try some other facebook friend maybe someone new 1 whom you are knowing for few days

    12. fas
      September 17, 2009 at 3:18 pm

      Well I wonder how they do it, but even if they go wrong you cant like catch their neck, hehe.

    13. newjersey
      September 17, 2009 at 4:31 pm

      I don’t get it.. how do you get it to run through every FB friend and twitter follower? I have to pick every contact one by one? You said it went through your 2000 FB friends?

      This does not seem possible unless i am missing something obvious.

    14. Dave Doolin
      September 17, 2009 at 5:48 pm

      I think I need to try this out!

      Now I’m curious about the algorithms too.

    15. hackcorp
      September 17, 2009 at 6:06 pm

      Haha, it shows pretty good love compatibility with them too… j/k

    16. Steve
      September 17, 2009 at 6:42 pm

      Looks like a nice service for people that are very active on the social networks.

    17. Volksphone
      September 17, 2009 at 6:55 pm

      I think it is a great idea. Never heard of it before. I think this is only for people who are using social media every day and a long time. I have watched the conference live and there were many nice startups but some were directly for the bin ;)

      best regards
      Volksphone!

    18. EarningStep
      September 17, 2009 at 8:25 pm

      rock… even i don’t know how you did it.. lol

    19. Jonas
      September 17, 2009 at 8:26 pm

      Just ran a bunch of tests at moonit.com. I have to say it was scary accurate and I really love the interface. I will definitely be using this tool to help me in the dating world. Hopefully this will tell me which one of the girls I am dating is totally insane. That might be the most valuable information of all!

    20. Learn Internet Marketing
      September 17, 2009 at 9:46 pm

      meh.. not a fan!

    21. Eat My Shorts
      September 17, 2009 at 10:12 pm

      What an interesting, yet curious, service. Thanks for the post.

    22. Andi Putra
      September 17, 2009 at 10:37 pm

      Wow, another interesting web 2.0 apps (tools, sites, whatever…). Time to use it to find Friend with benefits.

    23. Chris Peterson
      September 17, 2009 at 11:15 pm

      It is very exciting & awesome stuff for you to get some idea for new people you wanna gauge & make some decisions, however, I would not want to change about the kinda relationship I personally share with friends, no matter how incompatible we might look in those checks.

      • ZhuZhuPets
        September 18, 2009 at 1:19 am

        Hey Clown dude, You write terrible English. You need to learn English to be successful at Blogging at Americans!

        Also the clown avatar makes you look like a buffoon (ass clown). Very unprofessional looking!

        JMHO

    24. Jerry
      September 18, 2009 at 12:33 am

      thats awesome

    25. ZhuZhuPets
      September 18, 2009 at 1:11 am

      Just more useless Twitter /Facebook tick on the dog crap that 99.9% of people in the real world will never waste too much of their time with for the long haul. I give it a premature RIP now because I will have forgotten about it when it goes DOA.

    26. solid wood furniture
      September 18, 2009 at 1:30 am

      What if the result would turn out negative with the persons whom I consider as a friend or as a business partner? But I found it interesting since I might discover people I might end up being friends with.

    27. CoolestGeek
      September 18, 2009 at 2:30 am

      The site is funny and interesting. I simply loved it.

    28. Internet Marketing News
      September 18, 2009 at 4:02 am

      I was never expecting such ideas like that.. grabbing friends from Facebook and from our twitter account.. Well, that is amazing.

    29. Mailing List Building Blog
      September 18, 2009 at 4:11 am

      Wow, looks pretty cool. I wanna try that too. I think its interesting and fun!

    30. streaming-video
      September 18, 2009 at 4:24 am

      Thanks for this information. The Site is very funny.

    31. Latest Technology News
      September 18, 2009 at 5:09 am

      Its something really impressive and helpful in find right match for your business relationships.

    32. Surfer Sam
      September 18, 2009 at 2:08 pm

      Hi Jeremy !!

      FYI, your blog does not render well on Firefox 3.5.3. The videos extend out of the content column and overlap the right hand column of ads. They still play fine, however. I enjoy your work.

      Have a very happy day.
      Surfer Sam

    33. Jeremy Blake
      September 18, 2009 at 3:58 pm

      I have a crush on my affiliate manager, and I don’t even know what she looks like. I hope we’re compatible.

    34. Joseph
      September 19, 2009 at 11:57 am

      I’m seeing the same as Surfer Sam but in Firefox 3.0.14.

      Also in IE8 the video stays within the content column but the right side of the video is cut off.

    35. Bryan
      September 19, 2009 at 5:54 pm

      That sounds too cool really but I am not sure how much good it would do. But I am sure it could be a huge program since most people love useless info that is not really based on anything.

    36. Jay Lazy Yukes
      September 19, 2009 at 11:37 pm

      Fuck you and your pretentious ass piece of shit Movado ;)

    37. Bill
      September 19, 2009 at 11:56 pm

      the video too large on this template shoe

    38. Koxp
      September 20, 2009 at 11:25 am

      2000+ good

      thank you..

    39. Best CSS Gallery
      September 23, 2009 at 5:57 am

      people say it works good and also has a nice interface. I shall try it!

    40. PCNews
      September 23, 2009 at 10:33 am

      Interesting tool at all. I did not know it has such websites in the net. It is good to compare yourself with your friends, but actually it is just a script

    41. work at home
      September 27, 2009 at 8:54 am

      First I want to say Jeremy for share this great tool with us. I have spent sometime on moonit website. Really interesting. I checked my relationship with my GF and this tool give detail about our relation, Below is what I get

      “74%
      compatibility
      Pitcher, Meet Catcher

      You guys are really close, and you generally enjoy being together. So why is it that you two are so into each other? Well, to the outsider, you might look like you’re on different sides of the field, but you really do complement each other perfectly. Consider yourself the Roger Clemens to their Jorge Posada; while you’re in the center of the show, barking orders and pitching a no-hitter, they’re guiding you, catching what you’re throwing out and backing you up with strong, quiet support. You might be contributing different things to the relationship, but you’re more than on the same team; being able to understand each other’s stances makes you pretty keyed in to the other one’s opinions and moods. There’s no doubt that you’re the heavy hitter in this relationship, but your complementary approaches make you a rock-solid team that strikes just the right balance. And together, you’re capable of tackling whatever curveballs life throws at you. Just remember, this is one of those low-maintenance friendships, but it’s not going to challenge you in any way, so if you’re looking for that, you better go to bat outside of your comfort zone.”

    42. Jackson Matthews
      September 27, 2009 at 7:30 pm

      MOONIT! It is awesome. I love it and use it all the time now

    43. Melanie Maddison
      September 27, 2009 at 9:22 pm

      I agree with Bo – how will you get people to keep coming back?

    44. work at home
      September 28, 2009 at 7:49 am

      Really this tool is very funny, I love this tool. Thanks lot ShoeMoney

    45. Embry
      July 26, 2010 at 3:58 pm

      amazing tool! I’ve never heard of Moonit until you mentioned it here on your site, I’m definitely giving this a try, will report back on results!

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