Comments on: Scaling Your Facebook Advertising Campaigns To $100,000/month+ http://www.shoemoney.com/2009/09/14/scaling-your-facebook-advertising-campaigns-to-100000month/ Skills to Pay the Bills Fri, 10 Feb 2012 07:12:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Abigail Williams http://www.shoemoney.com/2009/09/14/scaling-your-facebook-advertising-campaigns-to-100000month/#comment-199204 Abigail Williams Fri, 11 Feb 2011 14:34:14 +0000 http://www.shoemoney.com/?p=5308#comment-199204 Completely agreed with what you said, it's rare I find people with the same opinions as me! Completely agreed with what you said, it’s rare I find people with the same opinions as me!

]]> By: marwan http://www.shoemoney.com/2009/09/14/scaling-your-facebook-advertising-campaigns-to-100000month/#comment-167806 marwan Wed, 08 Sep 2010 16:30:23 +0000 http://www.shoemoney.com/?p=5308#comment-167806 great info! great info!

]]> By: javed md noor http://www.shoemoney.com/2009/09/14/scaling-your-facebook-advertising-campaigns-to-100000month/#comment-148784 javed md noor Fri, 26 Mar 2010 04:47:10 +0000 http://www.shoemoney.com/?p=5308#comment-148784 Thanks Boss, It's really good.Think the land where ethnic people are live. They are more interest about your blog. They read your blog regularly. What a success! Thanks Boss, It’s really good.Think the land where ethnic people are live. They are more interest about your blog. They read your blog regularly. What a success!

]]> By: Brandon http://www.shoemoney.com/2009/09/14/scaling-your-facebook-advertising-campaigns-to-100000month/#comment-147400 Brandon Fri, 12 Mar 2010 13:52:55 +0000 http://www.shoemoney.com/?p=5308#comment-147400 Hi Jon, great post. But how do you scale a profitable campaign that is only profitable in a small range demographic? you can't get more out of it then there are people converting and of course there can't be more conversions then the amount of people, obviously... Hi Jon, great post. But how do you scale a profitable campaign that is only profitable in a small range demographic? you can’t get more out of it then there are people converting and of course there can’t be more conversions then the amount of people, obviously…

]]> By: Brandon http://www.shoemoney.com/2009/09/14/scaling-your-facebook-advertising-campaigns-to-100000month/#comment-147393 Brandon Fri, 12 Mar 2010 12:13:42 +0000 http://www.shoemoney.com/?p=5308#comment-147393 It that a mobile offer? I know that they are really hard to get approved. It that a mobile offer? I know that they are really hard to get approved.

]]> By: Luke http://www.shoemoney.com/2009/09/14/scaling-your-facebook-advertising-campaigns-to-100000month/#comment-144209 Luke Wed, 06 Jan 2010 21:01:14 +0000 http://www.shoemoney.com/?p=5308#comment-144209 "CPM bidding – Seeing as I am a big pay per click guy, I was so used to the CPC model that it was very hard for me to break away from. Think about it though. Facebook is trying to maximize revenue. If they can get an advertiser to promise to pay a set amount regardless of clicks for 1000 impressions, they have just reduced a lot of risk on their part. Therefore, if you have a good ad, switching to CPM based models really can help you increase your traffic flow. Facebook favors the lower risk (to them) ads." Depending on your CTR, CPM bidding can also lead to literally penny clicks (if enough of each thousand impressions clicks through) for targets which would otherwise cost 40 or 50 cents per click. “CPM bidding – Seeing as I am a big pay per click guy, I was so used to the CPC model that it was very hard for me to break away from. Think about it though. Facebook is trying to maximize revenue. If they can get an advertiser to promise to pay a set amount regardless of clicks for 1000 impressions, they have just reduced a lot of risk on their part. Therefore, if you have a good ad, switching to CPM based models really can help you increase your traffic flow. Facebook favors the lower risk (to them) ads.”

Depending on your CTR, CPM bidding can also lead to literally penny clicks (if enough of each thousand impressions clicks through) for targets which would otherwise cost 40 or 50 cents per click.

]]> By: Per http://www.shoemoney.com/2009/09/14/scaling-your-facebook-advertising-campaigns-to-100000month/#comment-142525 Per Fri, 11 Dec 2009 07:02:06 +0000 http://www.shoemoney.com/?p=5308#comment-142525 We used to spend $10 a day on FB ads and got 100 clicks and 45 users signing up to our FB app. Then we ONLY changed the spending to $50 a day and got 500 clicks, BUT 90 users... So the ads scaled fine, impressions and clicks all improved by 5x, but users only improved by 2x... I read your post but cannot see any help for what we are facing, since it seems that with a larger budget we were not performing as well... Now we scaled down to $20 and get 60 users a day... We used to spend $10 a day on FB ads and got 100 clicks and 45 users signing up to our FB app.
Then we ONLY changed the spending to $50 a day and got 500 clicks, BUT 90 users…
So the ads scaled fine, impressions and clicks all improved by 5x, but users only improved by 2x…
I read your post but cannot see any help for what we are facing, since it seems that with a larger budget we were not performing as well… Now we scaled down to $20 and get 60 users a day…

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