Authority Rules: The 10 Rock Solid Elements of Effective Online Marketing

by Jeremy Schoemaker on August 5, 2009 · 55 comments

You know what makes Shoemoney.com such an asset to me and my businesses?

It’s the authority I’ve developed with you guys, and with Google. Most people don’t get that it’s basically the same thing.

The great thing is that this approach works in any niche, for basically anybody of any skill level willing to go for it.

Look at me… I didn’t start off as some special celebrity or expert. Not too long ago, I was fat and broke, so don’t give me any excuses.

But how about some help to get started?

Brian Clark of Copyblogger just put up a free report on building authority. Brian is a good friend of mine and was has been a leader at our Elite Retreat events.

Brian knows what he’s talking about, so take him up on this. You don’t have to get on some email list to get it, it’s a straight link to download (that may change).

Check out Authority Rules here. (look mom no affiliate link)

About the author...

– who has written 2416 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


Mark recommends you read these posts also:

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{ 54 comments… read them below or add one }

1 Ryan August 5, 2009 at 9:38 am

Thx Shoe just downloaded the report will definitely check it out.

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2 Juuso August 5, 2009 at 10:13 am

Or take Frank Kern. “California’s 9th Worst Surfer” he says in his Twitter account.

That adsensephoto of yours was the thing that got me interested (so was the pool…)… and you seem to write good stuff so no problem for me to get back here over and over.

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3 Tom Harvey August 5, 2009 at 11:07 am

Great post and useful free report. Its important to build authority and position yourself to gain a foothold in your market or niche. You can then begin to build relationships and lists and work from there.

I’m just starting out and you can follow my journey over at my blog, so please pop over and see how its going.

Tom

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4 Holly Mann August 5, 2009 at 8:31 pm

I agree. But I also think that anyone can have “authority” – but to have “respect” in that authoritative field is key. To touch people on a personal level with your business is also important.

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5 Ricky Peterson August 6, 2009 at 3:56 am

Yes i agree with you saying Tom.

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6 Ricky Peterson August 5, 2009 at 11:32 am

creating authority is one of the most imp thing as on today shoe. Thanks for report.

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7 Brian Clark August 5, 2009 at 12:06 pm

Hey Jeremy, thanks for the mention. Glad you liked it!

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8 Mary Winston August 5, 2009 at 3:09 pm

Thanks to you too Brian for sharing the free stuff

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9 Holly Mann August 5, 2009 at 8:25 pm

Brian, I am really impressed with this report and I’m only on page 6 so far. It’s really drawn me in. Thank you for this awesome resource – I will RT and post this on my blog as well.

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10 Paul B August 5, 2009 at 1:41 pm

I made the time to read that report, was well worth the effort! Thanks for the heads up.

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11 Jeremy Blake August 5, 2009 at 2:36 pm

“(look mom no affiliate link)” – lol! I love it.

Thanks for the referral.

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12 ZK @ Web Marketing Blog August 6, 2009 at 10:09 am

Your comment put smile on my face … nice to get a break … :)

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13 Ricky Peterson August 7, 2009 at 12:29 pm

LOL

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14 Mary Winston August 5, 2009 at 2:44 pm

Great sharing, thank you Jeremy to share wiith us and thank you too Brian for let us read it for free

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15 @EricJohnTan August 5, 2009 at 3:32 pm

downloaded it… have to read it later. Thanks for the heads up! following @Copyblogger now

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16 Paul August 5, 2009 at 3:55 pm

A lot of changes happen to this site. Where are you going with all of the changes?

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17 Little Tikes Playhouse August 5, 2009 at 3:59 pm

wow, this is everybody needs. Download it right away. thanks Jeremy.

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18 Technology Slice August 5, 2009 at 6:06 pm

Thanks for the free report.

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19 Needmoney.com August 5, 2009 at 6:10 pm

Interested in reading this for some other blogs and stuff I work on. Thanks Shoe.

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20 Holly Mann August 5, 2009 at 8:29 pm

Just wondering why you would use a domain in your name rather than the real name? I think it’s an automatic turn-off in the online marketing world. I know you’re a real person, not an automated spammer (but usually this is done by those who spam) – I was just curious as to how much traffic you get by doing this. Is it worth it? I am just asking out of curiosity – not to offend, because to me it makes me want to NOT visit your site. Just a thought…

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21 Ricky Peterson August 7, 2009 at 12:27 pm

I agree with you Holly.

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22 Holly Mann August 5, 2009 at 8:25 pm

Thank you Jeremy for giving us this awesome resource. I am reading it now…

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23 Angelina Jolie August 5, 2009 at 10:18 pm

A lot of different sites are promoting this new report. Must be worthwhile.

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24 Dennis August 6, 2009 at 12:22 am

Thanks shoemoney for the source. Reading it now!

Thank you again

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25 Best CSS Gallery August 6, 2009 at 3:59 am

Sounds interesting, I’m going to check it out now. Thanks Shoe

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26 myremedy August 6, 2009 at 5:21 am

thank you, many things new and valuable information that I can from your blog

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27 Josh Zehtabchi August 6, 2009 at 7:49 am

Great resouce, btw is your email newsletter done? I haven’t got a new update in a minute.

Thanks man, I still need to send you over that paperwork about that call we had last week.

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28 ZK @ Web Marketing Blog August 6, 2009 at 10:06 am

Yes I am regular visitor of his blog and thanks for updating us for the new addition on Brian’s blog.

Its opening now …

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29 Ricky Peterson August 10, 2009 at 9:09 am

Yes i just checked it’s opening perfectly now. Thanks for update Zubin :)

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30 fas August 6, 2009 at 10:28 am

Brian knows alot about marketing, His blog is really famous, maybe because the thesis theme is the most famous wordpress theme of all times.

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31 whatprivacy August 6, 2009 at 11:42 am

to start acquire the expert level needed to gain the authority and people trust you – you have to know first your competition as high competition means high efforts

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32 Translation Affiliates August 6, 2009 at 7:22 pm

Some of the material in the download is quite philosophical and should be obvious but useful as reminders of things to keep in mind.

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33 Ricky Peterson August 10, 2009 at 9:09 am

philosophical are you sure dude ??

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34 OnnList August 6, 2009 at 10:37 pm

Thank you Brian, for putting these helpful rules

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35 Blogger Rise August 7, 2009 at 9:29 am

great reading it now

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36 Tyler Prete August 7, 2009 at 12:37 pm

Definitely an interesting article. Really gives me food for thought as I’m now attempting to pursue local affiliate marketing. Will be interesting to look for ways to build authority for my clients, and by doing so, gain some perceived authority for myself.

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37 keyword research August 7, 2009 at 5:04 pm

perceived authority is more important than actual authority huh? It’s something I’ve always assumed but listening to him smack me in the face with it was a real eye opener.

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38 Rancid August 7, 2009 at 5:05 pm

I liked the bit of “fat and broke” well right now i’m at the same point you where lol. Hope I can follow your path dude

Rancid
http://i7store.blogspot.com
http://www.i7store.com

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39 Jimbo August 7, 2009 at 5:46 pm

Great article, the inline links were useful too, especially that old article on losing weight…

This authority thing exists for sure – however, I tend to think the word “authority” has been misused in this context and really ought to be replaced by “popular” …

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40 Ricky Peterson August 10, 2009 at 9:08 am

I agree with you saying Jimbo :)

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41 Jacques Snyman | 3 Quotes August 9, 2009 at 10:35 am

No affiliate link indeed, but the landing page sure is geared towards converting visitors towards either downloading the pdf, click for the next page, or punt this via social media. How are you benefitting from this one, Shoe?

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42 seo essex August 9, 2009 at 12:05 pm

The difference between you n me is.. You were fat and bald… I am still fat and bald..

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43 Ricky Peterson August 10, 2009 at 9:11 am

Hahah ..LOL

That was Funny man :-P

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44 Jacques Snyman | 3 Quotes August 11, 2009 at 7:46 am

You can always go on a diet dude! It is really not that difficult, and actually quite fun once you get into it. Joining a group like weight watchers is definitely a way to have some group support, but trust me, as the kilo’s come off your whole life changes.

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45 Steve August 10, 2009 at 2:28 am

Thanks for the free report :-) Will come in handy to be used as reference in future.

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46 Great Taste NO Pain August 10, 2009 at 6:59 pm

Thanks for the post and the useful report.

BJ

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47 afzal August 13, 2009 at 12:39 am

Thanks Shoe. The “Google Loves Authority Too” really means a lot to all blogger.

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48 Cast August 19, 2009 at 10:00 pm

Yup, I agree with you

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49 Web Design | Goran August 13, 2009 at 12:57 am

Good for you on becoming successful, Jeremy. You’ve earned your authority by walking your talk, and you are an inspiration to others. From reading your story I do feel that a good woman also help inspire you to greater heights. We can never ever disregard how much of an influence a life partner can have on our ultimate success.

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50 SEO Tips August 14, 2009 at 2:31 pm

I think authority rules online. If you can be perceived as an authority site, the sky’s the limit.

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51 Denise August 19, 2009 at 12:45 am

thank’s for sharring shoe, now i know about this

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52 Cast August 19, 2009 at 10:22 pm

That is great article shoe.
Thank’s for sharing

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53 ZK @ Web Marketing Blog August 21, 2009 at 11:23 am

If you will spend that much time with sharp brain and always active to get latest updates and to implement … than certainly you will achieve this kind of position.

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54 Imran | IT Buzz September 2, 2009 at 10:54 am

Yup authority rules is awesome website specially the pdf report really helped in getting i to the things. Thanks for sharing that useful resource.

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