Run A Profitable Facebook Campaign 101

It seems like everyone is talking about Facebook and MySpace Advertising these days.  There are tons of people making lots of money on conversions from these sites, because of the ability to target such a select audience.  But just because a lot of people are having a lot of success, doesn’t mean that it is easy.  I get emails every day asking me why people’s ads aren’t converting better, or what they are doing wrong.

So I decided to give you guys some tips and a case study for better conversions, aka make more money.  Justin Dupre has written a great case study on Facebook conversions using offers from Tatto Media.  The gist of the post is that one of the hottest niches on Facebook RIGHT NOW is dating.  As we all know if a niche is hot today, that means tons of people will be jumping on board tomorrow.  So even though it was very profitable today, it may not be tomorrow.  But regardless, I’m going to use Justin’s example and expand upon his case study.

And I know there are all levels that read my blog, so I’m going to give a step by step, so feel free to skip ahead.

Step 1:  You need an affiliate network to get the offers to promote

Justin is using two offers in his example, Fling and Mate1, which are both through Tatto Media.  I’m recommending you sign up with Tatto Media because we know these offers are converting, and they have high payouts.  I’m sure other networks have offers that may or may not work, but I’m recommending you stick with what we know works.

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Tatto Media, which by the way is a relatively new network, but they have been around for a long while.  Before, they were doing campaigns in house, and have expanded into an affiliate network.  Its a great network to work with, because they have very knowledgeable affiliate managers, and obviously have offers that convert. 😉  I’ve been running some of their offers and they have their own proprietary tracking system that was built from the ground up. So, no DT, no linktrust, etc. I’ve had zero problems with their system and they track very quickly/accurately. The interface is geared for affiliates, and is self serve. You can track their stats by: Impression, click, ctr, leads, erpc, hour, sub, etc.  Enough about them, lets get some ads up and running on FB.

Step 2:  Sign up with Facebook Advertising

If you want to run ads on Facebook, you will of course need an account.  So head here and sign up: http://www.facebook.com/advertising

Step 3:  Ad design/Approval

Facebook is notorious for being very difficult to get ads approved and in a timely manner.  So be patient and persistent.  Justin states that FB doesn’t really like the Fling landing page, so he recommends cloaking it, which you can use AffiliatePlex if you don’t have your own cloaking already.  You will want to say in your ad some other dating site (like match.com), redirect to that site for all internal FB reviews, but for users direct them to the Fling landing page.  Justin uses his example for Ad creation:  Headline should say “Want a Date?”.  Recommending you always use a question mark because it draws attention.  Ad Body should says “Want a date tonight? Meet GIRLS like her on Mate1 and taker her out on a date.  Join today for FREE!”.

Pictures are key!  The size allowed in FB is 110px x 80px.  He recommends you use all of the space you can, and obviously the better looking subject, more skin result in a better CTR (click through rate).  The higher your CTR the lower your CPC (cost per click).  The more clicks you have on an ad will result in a lower cost per click.  We will be running our ads based on CPM (cost per thousand impressions).  So for example, if 1,000 people see your ad, we are paying a set amount to FB for those views, whether they click on our ad or not.  So simple math, the more people that click on the ad, results in hopefully more conversions and a cheaper CPC for us.  You can grab pictures from a lot of different sources online, including flickr, photobucket, etc.

Again this is what worked for Justin and you should create multiple versions with different headlines, different body content, different pictures and track which ones convert the best and run with it.

Step 4: Quality

If you finally get an ad approved for Facebook Advertising, you will quickly find out that just because its on Facebook doesn’t mean you will instantly make a million dollars.  You need quality leads, which means narrowing down who your ad is shown to.  With the case study we are using, he states that you want to make sure to target people that are of course single, and preferably 25 years old and up.  The younger the lead, the less likely he/she is to convert.  That doesn’t mean you can’t play around with the 18-25 year old range, but for this example, 25 and up is it.

Step 4: Trial and Error

You have your account with Tatto Media, and signed up for an advertising account with Facebook.  You even have your ads ready and approved.  Now its time for trial and error.  I recommend studying your results hourly if not more often so you can identify what is working and what isn’t.  This may take days, to hone in on something that will work for you.  But with a little patience, you will be earning some cash in no time.

Recap

So for a recap, you need an account with Tatto Media, so you can have access to the the dating offers Fling and Mate1.  After you have been approved with Tatto, sign up for an account with FB Advertising.  Create your ads, and start making money.  Hopefully this helps people, and I want to thank Justin for a great case study, and check out his personal blog when you get a chance for some great tips.  Thanks again to Tatto Media and Justin for giving us this case study to show you guys how to do a profitable facebook campaign.

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