July 2009

Krapps – Free Shirt Friday

July 31, 2009

Krapps is an iPhone app review site…with a twist. They find the weirdest, grossest, most pointless applications in the iStore and tell us all about them. They look at functionality, descriptions, titles, icons, sounds, user reviews and lots more. Checking out krapps.com is worth a few minutes even if you don’t have an iPhone. One [...]

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PPV Advertising 101 – Untap the Potential (Part 3 of 3)

July 31, 2009

This is the post you’ve all been waiting for, the meat and potatoes. I assume by now you’ve had your first campaign up and running for a couple days and hopefully you are seeing some positive results, if not don’t fret! It’s time to analyze your data and optimize your campaign. There is many ways [...]

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How Do I Make Money with Twitter? – Past, Present & Future

July 30, 2009

A couple weeks ago while speaking on a panel at Guy Kawasaki’s revenue Bootcamp (video coming soon), the moderator asked me, “If you were running Twitter, how would you monetize it?” I said I thought sponsored tweets was the answer and I also disclosed that I have been doing sponsored tweets for the last year. [...]

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PPV Advertising 101 – Untap the Potential (Part 2 of 3)

July 29, 2009

So you’re all signed up to Mediatraffic and Trafficvance, right? Well even if you’re only with Mediatraffic for now that will be good enough to get you started. You should know by now what the basics of PPV are, but you may not know exactly what the user sees. The most common form of PPV [...]

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No, You Are Not Qualified to Speak at Conferences

July 28, 2009

I got the idea for this post last week, and before I could sit down and write it I caught The Yes Men Fix the World on HBO. It so beautifully exemplified my point that I felt I had to make a shout out. For those of you who are unaware, the Yes Men are [...]

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Only 1 Day Left On The Affiliate Summit Charity East Auction

July 28, 2009

Last December Trainsignal.com, who does computer training in various formats, won my Affiliate Summit West charity auction for $10,000. When they saw this year’s charity auction they wanted to send me a quote to let people know about what kind of exposure they got and the value: Not only was it for such a great [...]

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PPV Advertising 101 – Untap the Potential (Part 1 of 3)

July 27, 2009

Exactly is Pay Per View Advertising? PPV (Pay Per View) is also known as contextual advertising. PPV (also called CPV) is technically Adware, not to get confused with spyware. Adware comes from an ad supported program that a user installed onto their PC, which they agreed to when installing it. PPV allows you to not [...]

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Busy Week Out Of Town

July 26, 2009

I am off to Palo Alto, California again until Wednesday then off with the wife and kids on a little vaca until next Monday. I have a few posts in the can for this week but I have also solicited for some guest posts too. So watch for those. We have had some really great [...]

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Congratulatons Chiwun Smith!! Overnight Prints Business Card Challenge Winner!

July 25, 2009

Congratualtions to Chiwun Smith (no website listed) for winning the “design my business card” challenge sponsored by Overnight Prints business cards. This design was the overwhelming crowd favorite among my top pics. I would like to thank the over 450 people who sent in designs. You guys came up with some truly amazing concepts! Congrats [...]

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Custom Poker Tables – Free Shirt Friday

July 24, 2009

Free Shirt Friday has been going for a couple years now and this is by far the best thing anyone has sent. CustomPokerTables.com sent us a ShoeMoney branded custom table. This is a really sturdy table — it took 3 guys to get it off the truck and into the office. They were not messing [...]

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Incisive Media – Countdown to Bankruptcy ?

July 24, 2009

I was just having a conversation with a large advertiser about how I am not going to SES San Jose this year (the first time in 5 years), and they told me after getting next to no ROI last year they will not be sponsoring this year’s event. I wrote a long time ago about [...]

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Robert Drysdale At This Year’s Thinktank

July 23, 2009

Last year while training at Xtreme Couture in Las Vegas I got to meet 6x Brazilian jiu Jitzu Champion Robert Drysdale: In talking to Robert he mentioned that his webmaster, Sean Rigo, was a huge ShoeMoney fan and has been reading the blog for years! Wow, small world! Now, if you remember at last year’s [...]

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How To Please Your Boss and Lose Your Social Network Friends

July 23, 2009

Did you just jump jobs to a new start-up and your boss wants you to spam all of your friends with the latest company press release ? BAD IDEA This is like the web version of Cutco knives, whose whole model was getting kids to sell knives to their friends and family. But unlike Cutco [...]

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9 Reasons Why Your Online Business Will Fail

July 22, 2009

Online businesses and moneymaking ventures pop up left and right like wet gremlins, yet only a small fraction of them will have some semblance of success. A lot of people seem to equate the Internet with “easy money” because you’re able to set up a website and try your hand at making money while sitting [...]

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$75 Myspace MyAds Coupon Code

July 21, 2009

The MySpace advertising platform – MyAds has been an advertiser on ShoeMoney.com since they launched. They recently approached me about doing a special promotion and give away a custom coupon code for $50.00 in free money for new advertisers in their ad platform (something they had only done internally before). I told them ShoeMoney readers [...]

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