AdTech Performance Marketing Conference Packed

by Jeremy Schoemaker on April 22, 2009 · 46 comments

I am here at AdTech San Francisco, I have not seen a conference this packed since… ever. Its pretty cool to see the performance marketing industry thriving even in this economic downturn.

The amount of parties and events going on is CRAZY. It reminds me of my early days in the SEO/Search conference industry when there was like 5 parties a night and they were all open to everyone who wanted to attend. Remember those days?

There are a couple SEO/Search conference goers here and its their first adtech conference. We were talking about how its unreal the amount of money companies are spending on brand awareness at performance marketing events.

Its kind of interesting to see even search companies dropping huge coin on parties and stuff here and doing nothing at SEO conferences anymore. Why? You would think it would make more sense for them to do advertises to SEO’s

Are SEO’s just not worth as much as performance based marketers to them?

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Steven-Sanders

I think many companies have been burned by people who call themselves SEO consultants and are starting to shy away from it.

If they’re seeing better results through performance based marketing, then they’ll move that direction.

Most companies tend to follow the trend rather than set it.

2 Ryan McLean

I like what you said about most companies following trends instead of setting them.

It is extremely difficult to set a trend. But if you are ahead of the game, then you have a really good chance to make A LOT of money.

I know I am not setting a trend, but getting into twitter now is like that. If you wait a year or two before you start using twitter you would wish you got in earlier. It is going to become a money making machine in the near future

3 Rachel

Jeremy, I love reading your posts about conferences. After reading these types of posts, I put the conference on my “must-attend” list for the next year. Hope to meet you at one soon. I agree with Steven, too. The company I just left hired a PR person to now run the SEO department; they are now defining SEO as twittering and creating social media profiles.

4 Ricky Peterson

These days more and more people wishes to get in to this Industry looking at the success rate I guess that is one of the main reason this kind of conferences are fully packed with the people coming to attend across the world.

Search Engine companies are growing day by day looking at the Business which is coming there way day on day. Now a days so many SEO companies have come & offering various services. In order for them to be updated with the industry top going they are coming to attend this kind of conferences.

5 Ryan McLean

I like what Ricky said,

let me just add that maybe they aren’t going to the SEO conferences anymore because they have already made most of the money they could from these conferences. The same people might go each year.

New conference means new people and new prospects.

Just a thought

6 Ricky Peterson

Thanks Ryan for being with my Thoughts.

There are thousands of companies who still knows how exactly SEO needs to go with any website but there is MAJOR share of companies who make BIG BANNER website and attract clients from Google adwords but at the end client burn their hands as Steven mentioned in his comment. I hope this kind of companies will stop their unethical practices soon.

7 Blogger Rise

so what do you think about it shoe??? are SEO’s just not worth as much as performance based marketers to them?

8 Dominate Micro Niches

It is good to hear that the industry has not taken a hit as hard as most other industries.

9 Dean Saliba

Sounds like you are having a great time. I wish there was something like this in the UK. :(

10 rheumatoid

may be many people who are seeking a way out of economic crisis for a better business

11 almir

well what is happening is people are trying to find ways to make money online instead of having a traditional job because of the pressure and disappointments because their daily jobs can put a lot of pressure on them

12 DK

When there is cash crunch in the market it is normal for people to be looking out for performance based avenues. Genuine SEOs like what Steven said is difficult to find and would mean that you have to invest quite some money to find a genuine one after which you again have to spend some time on the growth curve to see results. But performance based marketing would show instant results and would not be a gamble at least if the vision is short term. I might be wrong here but I think this is the reason for the change in approach.

13 Dino

I would surely, like to join one of those parties! :)

Holla at your boy shoe!

Send me an invite next time!


14 Hina Khan

what a nice post…well done u done good work

15 Nick Stamoulis

Sometimes the sea of SEO people can be overwhelming. I think many are finding it easier to stand out in a crowd that is not so widespread.

16 Mike Peters

Why bother advertising to people attending an SEO conference? I never understood that.

Sure, if you’re selling something like the Shoemoney Internet Marketing tools, go for it.

But otherwise, SEO-ers are not big spenders.

You get far better returns when you advertise at a conference such as AdTech where you can really shine.

17 Brad

stop pickin on the seo’ers! lol

18 almir

i have to admit theres a lot of terrible seo companies out their one to name is a company called first web search don’t ever use their services their way to expensive and the work they do seems promising but their fail at the seo end

19 create a website

seo consultants are ten a penny now but the truth is unless you work for the big companys do they really know how to work the system!!

20 almir

yeah you can get them for cheap but its the quality that separates the good from the bad

21 pagerank

I would also like to join such a party! Seo party!

22 Jonathan Volk

Performance marketing FOR THE WIN!!!!! :D Hahaha.

23 myddnetwork

The SEO world is more and more full of people with little or no knowledge. It is the problem when common people start to talk about a topic. It is very possible that soon we will start to hear a cabdriver talking about optimizing his personal site for rankings. You’ll see. (I don’t have nothing personal against the cabdrivers)

24 Rick Kats

awesome, people are becoming more aware of the online opportunity for growth :D.

25 almir

i don’t see why not considering theres so much to do online as opposed to the outside world i which everyhting it takes to have fun is worth a hefty price which than hurts your pocket once you’ve had your fun

26 Make Money From Home

Wow!!!! a seo party? I’d love to attend one, hehe

27 almir

never heard of a seo party or conference before but if im invited i would love to attend

28 ZK@Web Marketing Blog

Yeah people from all around the planet is coming here to join this. This one is really special and big giants like you also add significant part by promoting it through your blogs.

29 bladi420

Well I would like to enroll in that partie a SEO party have to rocks, preetty amaizing blog even thought I’m very far away I live in Panama City, Central America were the Panama Canal is and belife me this contry rocks the next SEO party should be here.

30 Mr. School Fundraising Ideas

An SEO party hmmm what fun and trouble could they get into…

31 fas

Was this free? If it was, there would be everyone attending it.

P.S Why doesn’t the new theme have the save personal information tab.

32 Michael Zhao

Sheeeeet…I’ll still pay and attend if it wasn’t free…it’s all ’bout networking with other successful people!

33 dk - purposeinc

This is one of the more confusing threads I have ever read at

Ad tech fricken rocked.
Shoe by the way had blue tonail polish on and the shoemoney logo painted on his big toe.
Fact or Myth?

34 Karamveer Singh

Hey Jeremy! It was nice meeting you at AdTech San Francisco.

35 Michael Zhao

Nice…truly a dot come lifestyle…now all you have to worry about is what you’re having for dinner…Ha! And I’ll be rubbing elbows with you fellas pretty soon. See you at the TOP!

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