Twitter recently made a post promoting a new service from Microsoft and Federated Media called Exec Tweets.
Twitter is contacted regularly by brands interested in sponsoring innovative experiences based on topics of interest.
However, our focused commitment to Twitter itself means we don’t have much time or resources to build these interesting topical experiences. It turns out the folks over at Federated Media have both the resources and the expertise.
Its actually a partnership between Microsoft & Federated Media.
If there is one thing Microsoft knows how to do its waste money. Remember the new search engine they launched where they used that porn star to narrate?
Sorry I got distracted…
So I am gonna be honest. I think exec tweets is retarded. Let me see if I understand this…
Its a website… where executives pay to have their tweets syndicated… and I can vote on which ones I think are the most interesting. I can also follow them on Twitter.
I have no doubt it will be jam packed with CEO’s wanting their recognition for how smart there tweets are. I just do not think it will be a good ROI for their company.
Now everyone is going around saying that this is how twitter is going to monetize their platform.
I am not so quick. I actually would be surprised if twitter was getting a cut of this at all. I do think this is a dangerous road for them to be on. I have some thoughts on why and alternatives I will write about tomorrow.
About the author...
Jeremy Schoemaker – who has written 2416 posts on ShoeMoney.com.
Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.
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{ 29 comments… read them below or add one }
Its interesting that publicly traded companies like the ones you mentioned have the ability to waste money on ventures that really don’t offer any return.
Congrats for the new design!
Didnt find the amount the Execs have to pay but found the nomination system.
wow, your new site design is well horrible shoe!! It’s more like a wordpress “$30″ template.
Your last one was shiit hot!
Interesting. Haven’t heard anything about this. I will be interested to read your comments tomorrow.
“However, our focused commitment to Twitter itself means we don’t have much time or resources to build these interesting topical experiences.”
Well they’re never going to make any money this way.
Its been a terrible idea from the start. I first heard of it a few nights ago and was like, wtfkaboooooom!?
I think you make a good point. I’m not even entirely sure CEO’s know how to properly utilize Twitter in the first place!
I think there will be other ways than this for Twitter to monetize as well. Thanks for the link to the boobies btw ; )
I have a suggestion for you, why not hold a Shoemoney WET T-Shirt contest!
I’m telling you, why don’t you let us take a poll on it… and VOTE? Do it! Do it! Do it!
Theres no way that his would be the ONLY way they would monetize their platform – that’d just be silly
WTF happened to your blog design man?
As much as I hate to say it… I like the old one better and this looks like a step backwards.
Wheres the “Blue”? It looks like you have abandoned your BRAND!
M
Thanks for the feedback… actually the site displays more shoemoney logos (our brand) then every before.
Blue is not our brand
.
This new design accomplishes many goals. The old one was very limiting and I had greatly outgrown it.
I hear ya on the blue color not being the brand… but it has always been the choice of color in all your brand marketing, no?
Even if you were to just turn that main menu blue again… or the left border of your blockquote from gray to “Shoemoney-Blue”… I would feel like I was at the right place!
I DO see your reasons for structurally making the changes – I’m overdue as well!
Should probably put a big shoemoney logo in the background of this new layout. Give it some color. It’d be sweet.
On topic, I think it’s a dumb idea.
Back to the layout…reminds me of techcrunch for some reason.
Just wondering. Is anyone NOT a CEO in America?
CEO, CEO, CEO it’s all I hear.
lol perfect point
My question to them is…How does this benefit me as Tweet follower?
So if I followed the CEO’s of companies like Behr Sterns or AIG I would benefit from their biased knowledge?
This is bound to turn out like all those Twitter spammers and celebrities who never contribute anything interactive, except for links back to their own stuff and musings of their likes and dislikes. Plus most of the tweets will end up being written by their personal admins anyhow which in turn will get watered down by the corporate lawyers, on and on ad nauseum…
Why do they need to pay Federated Media to do this for them? Couldn’t they do this right now for free?
If I wanted to follow several CEO’s conversations wouldn’t I do a tweet search and step up an RSS feed based on that search for anything by @CEOX, @CEOY and @CEOZ? Isn’t there a tool out there that already does this?
Why would I want to rate their tweets?
The new design looks a lot cleaner than the last one. The last one looked great but seemed a little too close together with the Ads.
I’m not sure where this is going anymore. After exec tweets, you have now blellow which goes for “What Are You Working On” (still thinking if I’ll use it). I didn’t even know that this service was not free. Anyway, apologize accepted, I too got distracted, lol
I can’t figure out your tweet remote. It is probably user error
I still love twitter and I took advantage of what it had to offer.
Right there with you, sir.
exec tweets is pointless and of no real value.
Now “porn tweets”? You might have something there!
Or a “visual” version of twitter where the posts are secondary to the posted pics…. we can call it T_t Tweets (fill in the missing “i”)
just can’t figure out, how come you able to meet all such pretty girls everyday ? Really need you guidance so that we can follow ! BTW, how to start ?
Wow, great theme and article. Looking forward to Shoemoney!
Interesting post
They should spend the money on maybe hiring more people instead of pissing it away in pointless projects.
Yeah I agree with you Shoe, this does seem like a bad idea.
Time to subscribe to the tweet tornado
-Mike
This may be off the main topic but does follow the story a bit…
I had a completely odd dream the other night out of nowhere. I don’t even use twitter but in my dream they started charging companies to have profiles.
The price wasn’t cheap either from what I remember. Pretty random dream, thought I would share with you all.
Anyone else think they will start charging in the future?
Nice picture
I wish I was him!