The Sweet Science Of Landing Pages

by Jeremy Schoemaker on March 19, 2009 · 37 comments

I wrote a article for this months feed front magazine called “The Sweet Science Of Landing Pages”. It was the first time I was ever given constraints on how many words min and max I could have. I think its a pretty good basic overview of landing pages and things people need to think about.

If you don’t get the print magazine you can download the PDF from the official feedfront website.

BTW if you are not getting the print magazine sign up now. Its 100% free.

About the author...

Jeremy Schoemaker – who has written 2415 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock

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{ 33 comments… read them below or add one }

1 Karl Hadwen March 19, 2009 at 3:18 pm

Downloading thanks.

2 Aman@BullsBattleBears March 19, 2009 at 3:21 pm

either that page is getting really heavy traffic or is down. I keep getting a timeout error.

3 Law March 19, 2009 at 3:26 pm

Working on Landing Pages as we speak…will take a look at it this!

Here is the direct link to Download Issue 5

4 Tracy Robinson March 19, 2009 at 3:39 pm

I always find landing pages to be a chore, so thanx for the tips, I hadn’t thought to use google website optimizer to try different variations and had been doing it manually after so many clicks.

5 Rendell @ BrandlessBlog March 19, 2009 at 4:12 pm

Thanks for the Doc and the link to the magazine.

6 radin March 19, 2009 at 4:47 pm

excellent article, thank you

7 AGBourne March 19, 2009 at 5:40 pm

I really used to be skeptical of landing pages and I sort of still am.

Perhaps it is because I tend to leave when I am on one. I believe it is because I know it is a sales page.

Anyone else get that? or used to be like that?

I have been turned around for last few months and been reading all I can about salesmanship.

Thanks for the link.

8 Iconic88 March 19, 2009 at 5:58 pm

Thanks!

Optimised landing pages are a definite go if you’re serious at attracting leads and building a list.

9 Ruben Ricart March 19, 2009 at 7:31 pm

Thanks for sharing Jeremy – I signed up and looking forward to the great content…

10 Ruben Ricart March 19, 2009 at 7:47 pm

That was a great article Jeremy, just read it and provided much needed insight….do you recommend an e-mail subscriber form on the landing page as well?

11 Eric March 19, 2009 at 7:47 pm

Nice! Signed up for the magazine:)

12 ZK@Internet Marketing Blog March 19, 2009 at 9:12 pm

Hey Jeremy

I like the serious look which you have given for this. Really looking great … I am going to download this one.

13 jason March 19, 2009 at 10:58 pm

great article, but that is also a great magazine thank you for posting about it

14 Car Vehicle March 20, 2009 at 1:36 am

Nice !!!. Thanks for Share

15 Bibokz March 20, 2009 at 3:06 am

And this tips is absolutely free? hehehe Cool…

16 Nurse Ed. March 20, 2009 at 3:26 am

Kinda pimpish look shoe…..I like…just don’t bust out a phat rope chain or anything and go RUN-D.M.C on us…

17 Jonclaude March 20, 2009 at 3:53 am

Okay Shoe I will read it!
thanks

18 Best CSS Gallery March 20, 2009 at 8:18 am

I’ll sign up for it right now

19 Tom March 20, 2009 at 9:08 am

Hey! All the spelling is correct… Are you sure you wrote that?

20 Mr. School Fundraising Ideas March 20, 2009 at 9:29 am

Free! then I’m in lol, I’m such a cheapscap.

21 Make Money Online March 21, 2009 at 6:41 am: Yeah same here. And I am sure all of us are the same here, only that we don’t admit.

Reply

22 myinternetbusiness March 20, 2009 at 10:25 am

Thanks for the tips and the free magazine.

23 Cheap Cell Phones March 20, 2009 at 11:46 am

How about landing pages where you don’t need to pre-qual someone. Like if you’re just trying to get them to a product like an Blackberry or iPhone. Is it worth putting in an extra step to get to the product, or should you just send them directly to the product page?

24 Rhys Davies March 20, 2009 at 2:36 pm

You look very professional in that photo Shoemoney. Going to download the PDF now and check that out. Good work on getting inside the magazine

25 Dental Pro. March 20, 2009 at 10:39 pm

Good article shoe. I think you hit it on the mark.

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27 Cash Back March 21, 2009 at 12:01 pm

Cool article. Thanks!

28 diabetic man March 22, 2009 at 5:20 am

thanks for pdf….that’s great

29 Merrill March 22, 2009 at 4:14 pm

And here is the direct link to the PDF http://feedfront.com/feedfront-issue5.pdf

http://www.conversionR.com

30 Nate at Plasticprinters March 24, 2009 at 9:22 am: Hey thanks for the direct link. I clicked the link in the article and it didn’t work.

I’m always up for some great tips on landing pages!

Nate

Reply

31 Wii Fit Games List March 25, 2009 at 11:22 am

Really awesome, thanks for this pdf!

32 Rick Kats April 15, 2009 at 10:41 am

awesome article.

33 Paul @ HollywoodDJ April 28, 2009 at 8:02 pm

i read the book landing page optimization. that was a really good read, but many people will NOT take the time to invest that much into their work. guaranteed.