5 Ways To Find & Acquire Customers On Twitter

This is a guest post written by Brian Norgard. He’s a super smart entrepreneur/surfer that sold his last company Newroo to FOX Interactive Media. If you’re looking to understand how to build a business then follow him on Twitter Brian also spoke at the Elite Retreat conference and killed it!

Introduction

Emerging platforms create new opportunities to find and acquire the lifeblood of your business—customers. Twitter is the breakthrough product of 2009 because of its unique ability to create lightweight and fluid conversation—in near real time—around just about any topic.

Let’s look at 5 ways you can leverage the platform to build your business:

1. Twitter Search (The Big One)

Twitter is fast becoming a lead generation nirvana marked by anxious customers looking for real time answers and active feedback about every product and service imaginable. How do you utilize this trend to grow your business? Two words: Twitter search.

Search is not yet fully integrated (http://search.twitter.com) into the Twitter experience (though it’s coming soon) however the potential as an acquisition engine is tremendous. Twitter search represents a near synchronous half loop of customer intent that not even Google captures today. How do you complete the loop to fully realize the value? Whatever product or service you market there is likely someone talking about it right now on Twitter.

Find these customers by searching the most relevant keywords associated within your market. Thereafter, join the conversation by sending a useful message that contains relevant information.

There is a fine line between being attentive to the needs of the customer and acting like a stalker. Be helpful. Be courteous. Don’t be too pushy. For example, when responding to a customer question, offer this, “I noticed you had a question about X. Check out this link, it might help.” Simple and direct.

The rate at which you receive a reply is proportional to how much value you create for the customer. Take time to craft a thoughtful response—it pays.

Client side tools like TweetDeck also can help you stay on top of the massive streams of information on Twitter. The standardized tools Twitter offers are not going take you and your business to the next level. Upgrade.

2. Find the Influencers in Your Vertical

One of the better ways to find and acquire customers on Twitter is to route through influencers. They are the gatekeepers that own the attention pool you covet. Co-opt their streams by inserting useful bits of information into the conversation (i.e. a link to an item, a fact about the topic, or a short anecdote).

It might seem futile to offer random suggestions against the wind. It’s not. Your opportunity cost is always time yet when a Guy Kawasaki or a Jeremy Schoemaker messages you back it’s more than just a message. It’s a signaling mechanism to an entire micro community that you are legit.

Standing on your soapbox and blindly tweeting ultimately won’t cover much surface area for your business. How does one identify the influencers? Generally, though not always, the number of followers an individual has on Twitter is proxy for their sphere of influence.

Another way to identify influencers is to search on Google Blog Search or Technorati for the highest trafficked blogs in your vertical. See if those folks have an account on Twitter. If they do, follow them and track what makes them tick.

3. Profile Bio

This one is easy: create a contextually relevant profile bio. Do you sell baby cribs? Then make it evident by stating what makes you the world’s expert in the baby crib trade.

It’s important to understand potential customers on Twitter will take the time to read your bio if you offer them something timely, interesting and helpful. It’s their way of pre-qualifying you.

4. Grab a Relevant Twitter Domain

A contextually relevant Twitter URL is an a powerful way to build
trust with potential customers. For example, if a user tweets, “I am looking for a new baby crib any ideas?” Who is she going to respond to? Twitter user Tcvtex99000 or BabyCribExpert? You decide.

5. Twitter URL On Business Card/Email Signature

Make sure you attach your Twitter URL to both your business card and email signature. It’s amazing how many customers you interact with on any given day via email. Take advantage of this immense pool of liquidity by making your Twitter URL as easy to find as your phone number.


About The Author

Comments 95

  1. AdvertiseSpace
    • Jeremy Schoemaker
      • Rahul Jadhav
    • Meji - 365HUSTLE.com
    • Iain Collins
    • jim
    • Missy
  2. Meji - 365HUSTLE.com
  3. Brian
  4. Twitter Banking
  5. Tim Cohn
    • thehillers everywhere
  6. Bill
  7. Mike
  8. Tim Cohn
  9. Brian
  10. loans
  11. browie
  12. adrian
  13. ZK@Internet Marketing Blog
  14. Chris
  15. Harrison Watson
  16. Amie
  17. Domain Superstar
  18. purposeinc
  19. matt
    • webmogul
    • Iain Collins
  20. Brian
  21. David Turnbull
  22. webmogul
  23. Jim Banks
    • Blog Income Report
      • Yves Marie Danie
    • Yves Marie Danie
  24. José
  25. Investing Smart
  26. jason
  27. China Travel Blog
  28. Make Money Online Tips
  29. Ryan Conlon
  30. Best Wordpress Themes
  31. colin
  32. Mike
  33. WillBlogForFood
  34. Scott Skinger
    • Kenney Works From Home
  35. Michael Eisenberg
  36. Kenney Works From Home
  37. Brian
  38. Anurag
  39. Marco
    • Bad Azz Network Marketer
  40. contentpig
  41. game-girl
  42. Jeff Klemin
  43. Best Deals Online
  44. midowo
  45. Gerald Weber
    • jacky sltan
  46. Internet Marketing Mentor
  47. Tuesday
  48. Chris C
  49. Chris Monty
  50. Nick Stamoulis
    • Diana
  51. Mr. School Fundraising Ideas
    • Scott Skinger
  52. lisa wood
  53. Diana
  54. Erica
  55. clickktdotcom
  56. MyInternetBusiness
  57. Tyrone
  58. Keg of Wisdom
  59. Make Money Online Tips
  60. Liz Buenrostro
  61. Sarah Lam
  62. Dental Pro.
    • jacky sltan
  63. jacky sltan
  64. VlogHog
  65. Nate at Plasticprinters
  66. RozyD
  67. Smart Boy Designs
  68. Portland window cleaning
  69. Nitesh
  70. Sokrati
  71. Guy
  72. Freebie Trading
  73. Loma Craigmiles
Weapons Of Marketing
My Legal Issues & Downloadable Resources
ACT Affiliate Marketing Method & Download
FaceBook Ninja Marketing Presentation
Interviewing Darren Rowse Of Problogger
Sarah East From PopCrunch – *NSFW* – Most Awkward Interview Ever
I Spill it All To Andrew Warner
Interviewing Penn Jillette @ TC 50
How To Be Successful Making Money Online (keynote)
NamesCon Keynote Talk (Domain Name Focused)
Affiliate Summit 2012 Closing Keynote With Slides
FaceBook Ninja Marketing Presentation