Playboy Mansion Ticket Giveaways, SEO’s Getting Sex Change Operations and More – ShoeMoney Show

by Jeremy Schoemaker on February 13, 2009 · 68 comments

The format for last Thursday’s show was pretty open.

First on the agenda was SEO Detlev Johnson having a sex change and showing up at SMX west as a woman. This has to be the WTF moment of the search engine industry.  Followed by his ex-wife Heather Lloyd Martin feeling the awkward moment of the year.

UPDATE: Heather and Detlev were never married.

Detlev Johnson has also changed his name to Disa Johnson.

Congrats to Detlev for having the balls courage to make the switch.

Detlev/Disa speaks and moderates more panels then about anyone I have ever seen so all you ladies pissed off that search engine women don’t get enough credit you just got about 50% more market share!

Also in the show I paid respects to Martin who passed away I a plane crash a couple weeks ago.  Martin was well respected in the industry and he will be missed.

Then we talked about the Elite Retreat a bit… and also how you can win one of 2 tickets to the AzoogleAds Playboy event!

You can listen to the show here or click the play button below:

[podcast]http://audio.webmasterradio.fm/NonMembers/02-12-09-Elite-Retreat-2009.mp3[/podcast]

About the author...

– who has written 2414 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

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{ 57 comments… read them below or add one }

1 Labrador Retriever February 13, 2009 at 11:50 am

does Detlev still have his Johnson?
all joking aside, that is a real ballsy move on his, I mean her part.

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2 Taris Janitens February 13, 2009 at 12:47 pm

Wow – thats crazy stuff I must say!!!

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3 Make Money Online Tips February 14, 2009 at 12:10 am

Surely it is and trust me he looks better as a man.

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4 Mr. School Fundraising Ideas February 13, 2009 at 11:58 am

I bet that was a real awkward time for you as well. Going from something really weird to honoring a persons passing.

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5 Jeremy Schoemaker February 13, 2009 at 12:05 pm

hey in this industry you gotta be prepared for everything

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6 loans February 13, 2009 at 1:00 pm

best link bait. ever.

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7 Ruben Ricart February 17, 2009 at 9:37 am
8 Raja Kamil February 13, 2009 at 12:01 pm

Was he go to Thailand for sex change? He had a gutt

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9 loans February 13, 2009 at 12:13 pm

wow, that’s pretty shocking. but that’s what he wanted to do, so good for her!

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10 Make Money on the Internet | Abdulrehman February 13, 2009 at 12:32 pm

uggghhh…that is the most shocking and ugliest thing I might have seen today. Dang, where is the world going?

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11 Mr. School Fundraising Ideas February 16, 2009 at 10:35 am

The plastic surgeon.

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12 ZK@Internet Marketing Blog February 13, 2009 at 12:44 pm

Looking great more as female version that male version. So his … sorry latest version is out now … lollz

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13 sean February 13, 2009 at 1:00 pm

he must be good b/c it looks like he required a shit ton of surgery

I am just being an ass, if that’s what he wants kudos

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14 Jake Stone February 13, 2009 at 1:09 pm

Doesn’t really move me to one way or another, but had I knew him, I bet it would now be totally different thing to talk with her.

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15 IamJustinM February 13, 2009 at 1:22 pm

*scratches head* wait, wtf?

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16 Robb Sutton February 13, 2009 at 1:25 pm

Wow…that takes some serious balls…

Different strokes for different folks I guess…

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17 ways to make money online February 13, 2009 at 2:07 pm

Serious balls to do that?…Yea if you like that kind of thing…

Balls…He doesn’t have anymore…

Ha Ha Ha

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18 Mr. School Fundraising Ideas February 13, 2009 at 2:29 pm

Yeah it seriously took balls…

No, the surgeon took the balls.

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19 Skip February 13, 2009 at 2:32 pm

Championship

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20 Dave February 13, 2009 at 3:07 pm

Is that for real?

I didn’t see you mention it so I’m just hoping it’s not true. I’m not sure that girl you’ve had on in past weeks is a value-add. She kind of likes to divert marketing talk to focus more on herself and how a) she parties b) she gets asked out c) just is generally awesome. I vote for a resurfacing of john reese, dave dellanave, joel comm, or anybody else that is actually a marketer.

Can I get an amen?

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21 Mr. School Fundraising Ideas February 16, 2009 at 10:38 am

Yeah but a female persona in a radio booth is what the guys in the booth want. Take Howard Stern for example.

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22 Celebrity Gossip February 13, 2009 at 3:30 pm

Wow I think i dated him (or her) for a few months… wooops

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23 Nicholas Chase February 13, 2009 at 3:36 pm

Jeremy, Great Show! Glad you are “on-the-air” again!

Interesting topics, and fun stuff too.

Respectfully,

Nicholas Chase
http://www.twitter.com/nachase

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24 Pheak Tol February 13, 2009 at 5:18 pm

i thought you were kidding when you sent this tweet out..whatever floats his (or her now) boat right.

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25 Germz February 13, 2009 at 5:31 pm

Roflmao having the balls.
I’d go as a woman too… if it meant getting tons of a traffic from a big blog like yours.

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26 Aman@BullsBattleBears February 13, 2009 at 6:57 pm

lol…this is starting to turn out like a Howard Stern Show lol…

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27 Patrick February 13, 2009 at 9:16 pm

The sex change is plain out disgusting….get him off the screen.

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28 Ari Lestariono February 13, 2009 at 9:18 pm

Takes time to know yourself……

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29 BestReviewsOnline February 13, 2009 at 9:21 pm

WOW!!!! Anyways this is a free world last time I check. If that’s what he wants…be it

the question is: Guys, would you married him or her?

Money, money, money.

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30 Mr. School Fundraising Ideas February 16, 2009 at 10:43 am

hmmm… depends on how much money he makes and how good the surgeon was… but more than likely NO. Even if I didn’t know about the… surgery she doesn’t look my type.

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31 Dev February 14, 2009 at 12:00 am

what to say.. its shocking its funny and its crazy..

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32 Manuel February 14, 2009 at 2:06 am

Weird! Are you sure this is not just a link bait?
Well, if not – hope (s)he is happy now :)

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33 China Travel Blog February 14, 2009 at 11:17 am

I always respect other person’s right or making choice but this is too much for me to say ” great, you made it”.

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34 Luke February 14, 2009 at 3:41 pm

I somewhat agree with that.

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35 Midowo February 14, 2009 at 3:44 pm

This guy of girls (now) I think made the wrong choice!

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36 Hollywood Gossip February 14, 2009 at 6:04 pm

WOW, cool article where do i get one of those….:)

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37 Lanie Grace February 14, 2009 at 6:58 pm

Being from the Philippines, this doesn’t even ping a “2″ on the shock meter!

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38 Lanie Grace February 14, 2009 at 7:00 pm

OK, Ok, I tried to go away without a sarcastic comment, bit I think it is fair to say “Detlev did a 301 redirect to Disa”

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39 sean February 15, 2009 at 1:52 am

I love that tech ref

“Detlav did a 301 redirect to Disa”

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40 Kenney Works From Home February 15, 2009 at 11:59 pm

LOL….that’s sooooo funny. LMAO

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41 Rick February 14, 2009 at 8:32 pm

More power to her… if she’s happier as a woman I say good for her.

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42 Atniz February 14, 2009 at 9:58 pm

It must be very painful phase to do gender change. You don’t have to joke about the balls here..

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43 Ben Pei February 14, 2009 at 11:03 pm

Thats kinda sick.. wonder what was he thinking

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44 Mr. School Fundraising Ideas February 16, 2009 at 10:48 am

He looked down one day in the shower and probably thought “man I really hate having my genitals on the outside I wish I could cut you off.” Then looks up and realizes he can. lol

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45 Cheap mp3 Players February 15, 2009 at 1:05 pm

Wow, I think he looks better as a woman.

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46 Kenney Works From Home February 15, 2009 at 11:58 pm

Daaang. That’s a trip. Yeah I guess that would be an awkward moment. lol. Market share gain…LOL

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47 Military Aircraft February 16, 2009 at 11:16 pm

Wow…. that means you can be a pregnant too…. than you feel what you do…. it’s not a jock buddy…. that was really shame for you….

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48 L2 Lumpy February 17, 2009 at 3:22 pm

I wish he would make up his mind, he’s acting like a chick

L2

lol

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49 Classifieds February 19, 2009 at 7:03 pm

I guess he did not feel right as a man so he became a woman. you should try to get some more pictures because of the ones that got taken down

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50 Rahul Jadhav March 4, 2009 at 11:23 am

Wow this is some amazing giveaway

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51 Premium Wordpress Themes March 14, 2009 at 6:41 am

I don’t know man… I think you should go easy…

Take the high ground – do the right thing – and dont look for thanks. Just do what you know is right, and go easy on her.

You know it must have been lifelong and difficult decision…

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52 kampanye damai pemilu April 29, 2009 at 10:54 pm

what is playboy mansion?
I am 21 but I don’t have much knowledge about sex

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53 rober7 July 5, 2009 at 4:26 am

Wow this is amazing !!

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54 Insurance July 16, 2009 at 5:02 am

Jesus!!!

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55 Kristina January 1, 2010 at 11:54 am

Why on earth would he do that? LOL

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56 nehaluck11 January 31, 2010 at 11:10 pm

Is it so tough to be a man in todays world??? But any way all the best, hope now you can enjoy your life as a lady. But although you are changed physically as a woman ,it is going to be really tough to feel like a lady.

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57 Android Battery December 3, 2010 at 9:49 am

im super sick of the battery on my droid going down so fast, it annoys the poo outta me, see what happens, find a good site and BAM my battery is dead, so yeah, i luckily had enough battery to read this and post the comment haha, i have no life. yay me!

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