I Am a Failure


I am always amazed at how scared people are to fail. I fail all the time…. or at least what other people would consider to be failures. I would rather call them experiences.

Learning from your failures and trying until you find success is an amazing experience.

People always ask me if I can show them how I learned to make money, program, market, build websites, etc. Here is the secret. I FAILED! And failed a lot.

Whenever I come up with an idea, I start working on it… not planning…not strategizing. Just doing!!

  • Look at this blog. I wrote it for years before anyone read it. Many people would call those years a failure.
  • With NextPimp, I built a site from the ground up with zero previous programming experience and it never made a dime until years later. Many people would call those years a failure.
  • As for the Elite Retreat conference, it took 3 years for me to sell out the event and really become profitable. Many people would call those years a failure.
  • With AuctionAds, we failed a lot before we got it right.
  • Many people look at Fighters.com and see a site that has not been updated for months and appears to be a failure.

Even look at my life in general. Until I was 30, most people would consider me a failure. I was massively overweight, had tons of credit card debt, and had zero work ethic.

I could go on and on with my “failures”.

I don’t consider these things “failures”. I call them educational experiences – every single one of them.

Some of you know what I am talking about… some of you will find out… and some of you will always be to scared to fail.

What are you doing? Are you “failing” or are you “succeeding” in a “safe” 9-5 job for the rest of your life?

438 thoughts on “I Am a Failure

    1. Kenney Works From Home

      It comes when you finally realize that I don’t have anything to fear…If I do nothing I’ll get nothing anyway, but if I do something it’s better than where I was…

      Then you have to stop caring about what other people think. They will fight you when it’s not going good and love you when it is.

      They are wishy washy…and you can NEVER be all things to all people. Just be you.

      If people like it…great if they don’t that’s ok…

    2. Taris Janitens

      I completely agree with you Jeremy

      You will never succeed until you try, and if you’re afraid to fail, then there is no hope to succeed

      The only way to get a good reward is to take a good risk, and sometimes that means the possibility of failure

      1. Compaq 610

        Any successful person had to fail before they succeeded and they still fail at certain things pretty often. You need to take it as a learning experience.

        1. airbrush makeup

          I would actually say that if you are almost broke then you have nothing to LOSE. So go for it, take a gamble and if you are in that kind of situation then you really might as well give it a shot.

      1. Seo Services

        You might add a related video or a related pic or two to grab readers excited about everything’ve written. Just my opinion, it might bring your blog a little livelier. Othervise good blog.

      1. Iron Man 2

        The great thing about success is that you can fail a million times but it only takes once to succeed. Also, you can be absolutely terrible at everything except one thing that makes you a ton of money.

    3. Zak

      Without failure there is no success! I fail all the time, I created over than 100 sites no one works and I sold most of them, am I a failure?

  1. Bolaji


    Thanks for sharing this. This is one of your more impactful posts, I think. Many folks don’t understand what it takes to be successful. They look at characteristics of successful ppl, and try to emulate.

    But it’s the intangible perseverance. Belief. Drive. Purpose. That gets those successful people through the toughest dips, and onto the highest peaks.

    Forget all the tactics Shoe has taught you. Take this one to heart.

    All other “tactics” are secondary.

    Thanks, Shoe.

  2. Dave

    Good post Shoemoney. What is the deal with fighters.com though? Did you guys decided resources are better spent elsewhere a la shoemoney tools?

  3. China Travel Blog

    Glad to hear that you have failed too:).
    Sometimes it is really frustrating to fail, especially when there are many people bragging about “magic formula” for quick success, I also believe continues effort is the most important factor.

  4. Shane

    Great post, man. I think fear of failure may be the number one thing holding many people back. It was a long time before I realized that and that so many people wanted to go through life without failing at all. Prepare to fail is one of the most important things that I think we could tell anyone trying to be successful.

    1. Jen M.

      Fear of success just as often holds people back. When you don’t know what succeeding feels like, it feels scary and overwhelming. 😉

      Jen M.

  5. Shane Hudson

    Jeremy, this is THE reason why I created Success Circuit! To many people are afraid to fail. Yet how could you possibly succeed if you do not know the reasons why people fail? My biggest failure so far (lonely designs) was what gave me the idea for Success Circuit, and I am so glad I failed that time!

  6. netmeg

    Because you learn from your experiences, you’re failing “up”.

    I was fortunate that some years ago in a company far far away, I had a manager who pulled me aside and told me I wasn’t failing enough. By which he meant that I wasn’t taking enough risks – with risks come possible failure, but also huge success. That “permission” to fail most definitely changed my performance at that company, and probably my entire outlook ever after. I started enjoying that job for the first time in over ten years, and within a year I was making almost twice as much in bonuses.

    Now that I run my own companies, I hope I can not only keep to that ideal, but also instill it in others I work with. Being an impatient type, I am kinda “failing” at that last part.

  7. Jen M.

    Great post, Joey.

    I think we have failed only when we give up. By some people’s standards I might be considered a loser, if not a failure, but by my own, I’m kicking butt. (You’d have to know my personally and know all I’ve been through.)

    I’m working a dead-end job (working on fixing that,) I did not get a degree (hope to fix that one day, when there’s money for it,) and am almost 40 years old while doing these things.

    On the other hand, I have started a business, and my products get a lot of positive attention, even though they don’t fly off the shelves (yet.) I feel my day will come.

    You are absolutely right: It is the experiences and what we learn from them.

    Great blog!

  8. Mike

    Not just a good post, but a great post that got me thinking. I’m doing a lot of failing right now. A lot of things that were working for me, aren’t anymore. But looking at the bright side of things, I’m learning now more than I ever did.

  9. Mark - WebHVAC

    Damn… I have failed at more than 80% of the sites I manage! The 20% that are stellar though, more than accomodate the time I lost! :-)

    If you DONT FAIL, you aren’t trying hard enough to push the limits!

  10. James

    I’m also a failure. I have a lead gen business right now with some clients that aren’t making me money until I optimize them. Once I do optimize them I guess I won’t be a failure but until them I am one. But one with clients so I ‘m going to keep failing away.

  11. Stephanie DeLuca

    I like this post a lot. In order to succeed you need to fail at some time or another. It’s the only way to learn a valuable lesson. Like Aaliyah sang, “If at first you dont suceed, dust yourself off and try again.”

  12. Kenney Works From Home

    Awesome stuff Shoe. I think this will really hit home for a lot of people. And more and more as people are waking up and realizing that their can be more to just a 9-5.

    I started a blog recently called Because I Have a Dream… it’s about overcoming fears and quickly going from start to finish with their dreams.

    Fear cripples a lot of people.

  13. brian ostrowiak

    great insight…

    Making money and getting where you want to be is for those who “Do”.

    Would like to quit “succeeding” at my 9-5 and start “failing” as soon as possible…

  14. Helmi Asyraf

    I do agree that sometimes failures are not from us but it is what people think about us.

    If we accept blindly what people say about us, we will be what they think who we are aka a failures.

    But, if we do know that those people are simply telling something when they do not have any clue who we are and we know that we can be better, that’s mean it is definitely a sign of achievement.

    We can be better in something which have no clue at all. Is that great?

  15. Andrea

    Awesome point. I meet a lot of people running my brand new little business (this is my second try, mind you) and this is the kind of story I tell them. At the ripe young age of 24 I’ve “succeeded” at the 9-5 and it ruined my life. Now I’m barely making ends meet and loving life more than I ever dreamed. I hope more people run head first into their fears to find something that gives them joy in times such as these :)

    PS-thanks for the add on Twitter.

  16. Matt

    You only fail is you don’t learn in the process… So Jeremy, you did not fail you just learned. You have to learn everything in life… how to hit a baseball, how to drive a car, etc… Life is not a failing experience, it is a learning experience

  17. Deano

    As Einstein says.
    Anyone who has never made a mistake has never tried anything new :)

    keep on making them mistakes/failures, thta’s the only way to true success.

  18. Bruce Brownlee

    Failing faster can work well too. Like a PPC campaign idea, it’s better to try out some ideas and throw away the losers and pick the winners after a short time instead of waiting a lifetime to try one idea.

  19. Joe

    Without failures we wouldn’t hit homeruns. To make a baseball analogy the best hitters in baseball “fail” 65% of the time but during those failures they are learning. They learn what the pitcher looks like, they learn what kind of pitches he likes to throw, they learn to time the pticher so next time up at bat they can get a hit or even a home run.

    Same with business. Yeah, we might lose money and time on some projects but if we are smart we learn how to succeed the next time.

    1. loans

      nice analogy joe. A batting average of .300 is considered really good.

      Although that means that “failure” is 70%. I think what is true measurement of success is consistency. Sure you may strike out, but what do you take back to the next at-bat?

      again, nice analogy!

  20. Joe Chavez

    Great post and very true. After spending many months “thinking” about starting a new blog, I went out and just did it. Since early January, there has been one post per day. Only 3 feed readers but that’s okay. Everything has a beginning and you just need to keep going.

  21. Ness

    I love this post. I *totally* get it. What people don’t understand, is why we’re having so much fun failing. They think that lack of immediate results = failure. It’s been 9 months since I decided to start taking blogging seriously. In those 9 months, I’ve made collectively about $1000. The money is now going from ‘dribs and drabs’ to a ‘steady trickle’. I know that if I keep going, keep trying, keep plugging away and trying new things, soon that steady trickle will be come a constant flow, and maybe I’ll get a full on flood. Either way, I’m happy to be learning, earning, and having a blast doing it.

    1. loans

      “utilize” is the keyword there. I know dozens of people who have spent tens of thousands on seminars and training, but they just don’t execute. As long as put the things you learn there into action, you should do well. Good luck!

  22. Jonathan Aluzas

    Excellent post. This is the kind of thing about which we need to be constantly reminded. A few thoughts:

    1. Courage isn’t about living with the absence of fear, it’s about pursuing things IN SPITE of fear.

    2. We learn nothing from the things we do right. So, fail FORWARD.

    3. I think it was Wayne Gretsky who said: “You miss 100% of the shots you don’t take.”

    Jonathan Aluzas

  23. DesiNet

    You can’t define failure while you’re failing, it can only be defined properly after you have succeeded.

  24. Mike

    I have to say, what you said is so simple it sounds dumb but is one of the most profound things you’ve written. I needed to hear that because I’ve doubted myself a lot in the past, but I know that all my work will pay off and is slowly starting to already. (Also, great comments!)

    Be cool!

  25. Vinh Nguyen

    For sure your post will not fail to have tons of comments. Why? Because honestly most of us are in the “fail, learn, fail, learn, fail, learn” state. Success shall come my friends!

  26. Adamxcl

    You have to fail to succeed. If you succeed first, you were probably lucky and didn’t really learn much.

    I went to a local group that was mostly people looking for an easy way to make money rather than work for it. I offered to tell everyone about my failures and what I learned and to help them.

    I don’t think they got it. Better for my time anyway.

  27. Index Pro

    If you have the money to Fail then BRING IT ON IN SPADES because you learn through trying even if you fail.

    Unfortunately if you don’t have the money to recover from a failure sometimes kids go hungry, you can’t fail when you have a family.

    This post is great for the single person!

  28. Article Writer

    Great post. I too have failed many more times than I have succeeded, but with each supposed failure comes more knowledge and experience. One of my favourite quotes comes from Thomas Edison “I have not failed. I’ve just found 10,000 ways that won’t work.”

  29. NJ

    I think shoemoney was ahead of its time.. like anything else, it got a good start and has now been around for a while. Most all businesses go through ups and downs.. trial and error.. but once you make it.. you make it! good luck to all you guys..

  30. Atniz

    I would like to add:

    “An arrow can be shot only by pulling it back. So when you feel like life is dragging you back, relax… It only means that GOD is going to launch you into something BIG!”

    I think the real secret of your success is never give up.

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  32. Aman@BullsBattleBears

    failure is nothing but part of a learning curve…so many business ideas develop to a certain stage before falling apart at which point we head back to the drawing board…if you can take some lesson from those “failures” and implement them into a more successful venture, then its not really a failure.

  33. Pollniac

    I use a shotgun affect. Being that urls and web hosting is so cheap to start a website I throw a ton of crap at the wall with the hope one may stick. It’s the one that sticks that will pay you back 10 fold.

    I am so use to the failures I just look back at them and laugh. Some failures I wonder why they did not succeed and sometimes am amazed at why my successes worked.

    That’s the zany internet world for you.

  34. Bob

    I fear failure because right now I’m a hair away from being broke and getting pretty damn worried about how I will pay my bills. I wish I could control my fears better but I’m feeling pretty down and the dumps and depressed lately. I know… boo hoo hoo and everyone hopes I die.

    1. Pete Thomas


      Cheer up Bro. I am there as well. KEEP pushing forward. No matter what.
      I am learning about Internet Marketing and I am late to the game, under capitalize due to closing down a prior business and starting over from scratch on the brink of bankruptcy. I am trying to finish up some awesome world changing products, surround myself with a dependable team, learn AND launch everything the RIGHT way and get things out the door before everything collapses around me.

      I am staking everything on this and if it fails…I will file bankruptcy, move into a friends basement with a bed, laptop, broadband and…do it again.

      If I lose everything, as long as I have breath and a brain I can get up. YOU can get up.

      Learn from failures and false starts. Find and follow mentors (like shoemoney) and forge ahead. In the midst of the dumps and depression don’t succumb to the death of defeat.

      Heed the words of Churchill when looking into the eye of the storm of war –
      “this is the lesson: never give in, never give in, never, never, never, never…in nothing, great or small, large or petty – never give in…”

      See you on the other side Bob.


      oh – good post shoe

    2. Angela

      I think you hit the nail on the head, Bob. Jeremy is right that failures CAN be learning experiences, but when you’re one step away from being broke, you can’t AFFORD to fail. And that’s why many people fear failing.

      Angela from Aberdeen


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  35. James Johnson

    I don’t believe in failures. If you make an effort towards something its always a learning experience. I’m a big “Learning Experience Junkie” if you learn something from you’re ventures you never truly fail. Although I do think “learning from you’re experiences mistakes and misfortunes” is a great way to better yourself and understand how to improve whatever you’re doing.

  36. Sean

    As a matter of fact, I look at you today and think about the example you’re leaving for your kids – about how you are hanging out at conferences with half dressed women hanging all over you and totally disrespecting your wife and the only thing I think is – what a failure. So to me – I agree on that point – you’re a complete failure. So, you make some money – who gives a shit. Everyone else is looking and going “How does this woman live with such a loser?” I know – you’ll respond just like Howard Stern – “It’s all part of my schtick”. Whatever. You’re a loser.

  37. PerfectMoney

    I believe I am also has experienced many failure in my life,I am sure what you saying about “learn from the pain ” is what make people learnt faster and better for there life chance a head,However thank for the share shoe,what you tell me here,make me ,energize more to do what I do ,in which today I am sure is inside that “Failure phase”with a signal of my yahoo and google link popularity that I dont know somehow it is decreasing and decreasing

  38. LOLGeek

    I have been “experiencing” life for a long time now. lol But I will never give up. I will keep doing what I am doing and in a couple of years be good to go. 😀 Keep it up Shoe your doing great!

  39. samn

    I dont agree with this post — a failure is when somthing dosnt work! You cannot say somthing is a failure because it takes time for an idea to develop.

    If you buy a lotto ticket, and win — you dont count the time before you won a failure!! It’s only if you had lost at the end, and lost your $1 with no benefits.

    You didnt start Elite Retreat expect it to start making money stright away — you KNEW it would take time to get going. Its all predicted times without benefits. Like how youtube isnt/wasnt making money.

    If “Many people would call those years a failure.” — they are just idiots.

    I would like to know how many of those ideas you just left for dead for months before picking them back up again? Get atleast somthing going on fighters 😉

    1. Ruben Ricart

      Ultimately, they are not failures but they were failures for a long period of his life – if you would’ve met Jeremy back then during the times he was trying to pick these projects off the floor – what would you have said? This guy is wasting his time right? – but it was his persistence to overcome those failures that led him to where he is today – it all depends how you look at it but those were failures (at one point) that turned to success…..failures are just stones that we trip on but when we truly fail is when we give up….i’m rambling but you guys get my point, right? lol

  40. Ruddy

    Hey Jeremy, cool post. You’re right, we should never digg our own grave by keep remembering our failures. Instead, we remember them as a lesson so in the future we will get success. Michael Dell also went bankrupt several times before he became like what he is today.

  41. Bob

    Why does everyone on the Internet have to agree with every single post on popular blogs like this.

    I’m could be wrong, but I don’t think Shoemoney minds if you disagree with him once in awhile! C’mon people! Get your balls on the table LOL :)

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  43. Bob @ Service Related

    As always, thanks for sharing Shoe.

    Everyone has to realize, it isn’t the idea, it is the execution of the idea. Some will fail to take hold, but if you can stick with it and find a way to execute in segment, you can have your success.

    I have a favorite saying with regard to the stock market that can also apply to startups from serial entrepreneurs like Shoe.
    I am never wrong, I am just late or early!
    I think Shoe’s paintball gas station idea is right for another time. Perhaps it might have to be a time when Mad Max is around, but a great idea. Jeremy, how about marshmallow guns?

    You are never wrong, you are just late or early. Keep that saying in your head and stick to your plan. Revise as necessary.

    Good luck all!

  44. loans

    I have to agree with most of the comments here. This was a great post Jeremy. Puts a lot of things into perspective for people just starting out. I’ve heard many entrepreneurs say they fail a lot, but they don’t give up and keep trying new things.

  45. jim

    I agree, you have to stay with it. Persistence is one key. I almost gave up many times, stayed focused, then low and behold-success!

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  47. Chelsea

    This is a good reminder for all of us. I think entrepreneurs, especially need to remember to execute regularly bypassing that fear ‘stop sign.’

  48. Tyler DeWitt


    Great Post!

    Failure = Success :).

    I know there is 1000’s of things I do that don’t work out for me, but sooner or later I just boom run into the needle in the haystack that generates some good revenue for a long time :).

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  50. Paul G

    Is playing it safe failing? I have played it safe for 11years with my career and it has gotten me nowhere. Now I’m trying something new and have a huge chance of failing, but who cares. The excitement I am getting form trying something new is priceless. I feel like I am living not failing.

  51. Stanley Amazan

    That post rang so true with me. It’s like you was writing about how I feel or felt sometimes. One thing I can say to those who are reading this post. If you don’t start doing what you really want to do, you will never know if you will fail or not.

    Stanley Amazan

  52. Rick

    I’ve still trying to struggle through “failures” but I’m learning all the time. I consider it time well spent and stay hopeful that I will make it work in time.

    Thanks for the words of wisdom Shoe!

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  53. Ari Lestariono

    Failing, failure, and falling all are same, it pumps your adrenalin to fix mistakes and do more study and research, how to suceed and put into practical manner is an attitude we have to do sincerely on daily basis.I am not afraid of failing….i failed too many times in my life./….lol

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  58. Joseph

    I can definitely relate. People always want to throw labels like success and failure. No cares about the behind the scenes struggles and determination it takes to truly reach your goals. They measure you based on where you are today. If you appear to be successful, then they think you’re King Midas(ie. Shoemoney). If you’re barely scraping by and working towards your goals but are not there yet, they come down on you and don’t believe in your potential. Being an entrepreneur is a lonely road. You have to believe in yourself because no one else will. They will all think you’re crazy and should fall in line like everyone else (ie 9-5).

  59. David Carlson

    Actually…what I should be saying is:

    Where do I start if I want to build a website? I know very little html, have dreamweaver but I don’t know a thing about it. Any ideas anyone?

    Thanks for all your input.

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  61. LayupDrill

    Great Post Shoe. When I was growing up,my first high school coach told me something about life, and it rings true in everything I do:
    “Its funny when you coming in first,but you hope that it last, you just hope that you last”.

  62. gumbosan


    As you will when your employees (assuming you have any) start failing. Your post needs context. Global failures (or learning experiences I’ll call greed) have put a lot of people on the downside of success.

    Sweeping statements don’t cut it Shoe. Not in the real world of business.

  63. Vani Aul



    It remembered me of this saying:

    If you try, you risk failure,
    If you don’t, you ensure it…

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  65. dotCowboy

    wow – very inspirational! I float on the same boat – i come up with with ideas, start trailblazing without a plan nor strategy, and so far all are great experiences. Failures is life’s reality check, it hurts but it has to happen.

    ’til next time, gonefarming!

  66. Sawan

    It’s really a wonderful experience which Jeremy has shared & this is the truth as well. We always fear to fail, actually failures are our best teachers but we are ready to teach lessons from it. …

  67. Joel Mueller

    It would be cool to hear about “failure” experiences that actually didn’t end up successes later on. Those are more interesting to your regular readers because we all know about the ones that ended up doing well for you.

  68. Kellie

    I like your thinking. It’s only a failure if you don’t learn anything from it. If you learn, then as Jack Canfield would say, you are failing forward and forward motion in business is always a good thing.

  69. Bad Azz Network Marketer

    This kinda reminds me of that jordan commercial where he names off his numerous failures before you saw the success.

    It’s intresting to look at the perspective of someone we percieve to have always seen success, but the truth is that people are really only tuned to see success.

    This post reminds me alot about my own life experiences. Although I’m 20, people seem to think I just KNEW that I was going to make money online and just DID it.

    They don’t know the whole story, and very few people want to hear the truth…

    ah well, good one.

    — Josef Benjamin —

  70. Jay

    When I was in Iraq in 2004, I told my soldiers who were on combat missions with me that “If we fail, we will fail forward”.

    Thanks for reminding me which direction I need to be facing at all times.

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  72. Gareth Plummer

    Do you have a points system to review the effectiveness of someone’s blog brand?

    For example the blog brand scores:

    54 out of 100 which is: “average/poor”

    78 out of 100 which is “excellent but still scope for improvement”

    I have been looking for something like this where I can clearly evaluate the brand effectiveness of my blog.

  73. Make Money Online

    I agree with you 110% – failure is a major part of success. Really. And anyone who disagree hasn’t reached success… or else they were just one of the lucky ones that managed to hit to lottery. A big problem a lot of people face is that they are afraid to try anything because they MIGHT fail. This post is great because it really enforces that a failure really can be considered a step towards success…

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  75. Mimi Joey

    I think you hit the nail on the head, Bob. Jeremy is right that failures CAN be learning experiences, but when you’re one step away from being broke, you can’t AFFORD to fail. And that’s why many people fear failing.

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  77. Adam Pieniazek

    Failing big time right now to match my full-time salary from a year ago but I’m not bankrupt (yet) and each month is better than the last. More importantly, I’m learning a ton through my experience that I simply wouldn’t have picked up repeating mundane tasks in some cubicle. On top of that, I enjoy what I’m doing. If I can continue down this month and make just enough to live a decent life, that’ll be enough for me.

    It’s easily one of the biggest risks I’ve ever taken and I may end up flat broke but it’s much better than being stuck in a box all day.

  78. Hip Hop Music

    In all honesty Shoe, I welcome failures as tough as it may be.

    Right now, I think that I can neither classify myself as a failure. I’m in this transitional phase that to be frank, sucks!

    I’m 1 year away from getting my master’s degree. I do have a job, though it’s not something I ever wanted to do, and I HATE it… but it pays the bills, which I need.

    I will say, I do have a beautiful and amazing wife, so I am a success on that end, and we do have a child on the way, which I consider to be a success.

    I guess my start up business a few years ago can be considered a failure, as although it generated some money, it never was worth the amount of time invested.

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  84. iceman9

    it’s very great to have accomplish from those failures, i believe no one will ever succeed if you don’t fail first, failure is the mother of success! keep up Jeremy Shoemaker, you’re an inspiration!

  85. Dee

    I some feel like giving up.

    At age 22 I had a new boss who told me she saw nothing that I was doing for four years. She also told me that we would be the two people in the department with a degree. Memo was the order of the day and I had to leave the job.

    Leaving was good as I did another degree and was able to fight on my own. The journey was never easy as my friends at work would help me and then use it against me.
    My biggest problem is after years I am facing the same problem as I seem to be either very out spoken or very quiet.

    My group is merging and I asked some very strong and respectful question and now it is used against me.

    I don’t know what to do.

  86. Jen M.


    I can totally relate to what you are feeling. I go through the same thing at my day job: i work hard, I do my best, I get negative reviews, I try to improve, I get the same negative feedback. It’s hard to know how to please people who are so negative.

    Every day, I do something to advance my own, tiny little business, so that one day I can give the corporate world a big, red “F” and move on with my own Work.

    Jen M.

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  89. SaleHoo

    I always am willing to fail because when you do, it makes you that much stronger. The more I fail, the more I learn, and that is what makes people successful!!

    Great Post!!

  90. Patricia

    Someone said failure is a stepping stone to success and now this had been aprooved by money.

    This will work as a energy booster ! Thanks

  91. Las Vegas For Kids

    Hell yeah that’s my real name, can’t you appreciate that? So anyways I keep trying to dunk, but it just isn’t happening. Why can’t women dunk? Should I just give up or should I buy better shoes, or should I lower the basket, oh my. I guess one doesn’t learn from every failure or as Yogi Bear would say… Smarter than the Average Bear (Eats too much picnic food). Oops now you have my email address whatcha gonna sell me big boy?

  92. fluffyman19

    great insight…

    Making money and getting where you want to be is for those who “Do”.

    Would like to quit “succeeding” at my 9-5 and start “failing” as soon as possible…

  93. James

    Notice the difference between what happens when a man says to himself, “I have failed three times,” and what happens when he says, “I am a failure.” – this is what you have to remember!

  94. Vic

    Failing is good but really. How much failing can you afford? How long can you last before you make any money? If you have a job keep it until you start making money. Yeah you’ll have less time to work on your IM business but you’ll have a means to pay for your start up.Long Island Basements

  95. Orphan

    You failed and you climb up again, thats good.

    There are people who failed, and will be glad to fail again and again. Like my parents, no wait, i dont even acknowledge them as parents!

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  97. Andrew Brinkworth

    There is a great story called 30feet from gold where 2 guys gave up their gold mine for a song to a guy who found millions of dollars in gold just 30 feet away.

    If you want to make it as anything in this life you are going to screw up and make mistakes.
    Can you learn from them and make your next attempt even better?

    Its not how hard you hit its getting back up after life has knocked you down that matters.

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  98. buy and sell philippines

    I don’t believe that we should take failure as a way to bring down ourselves. Failures should help us learn and improve. If I am a failure now, it doesn’t mean that I won’t be able to succeed.

  99. s stanley

    I don’t agree. Life just gets worse and worse until you die.
    Sure you’ll fail and fail lots. My WHOLE life is a failure. I’m 40 and SO tired of picking myself up again only to fail once again.

    The dream is a lie and death is the only salvation.

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  101. Conversion Vans

    Success is not only measured in dollars. And it takes time to build your reputation. There is always going to be a market for people who over deliver value to customers which takes time to develop. And the short sighted can only see dollars signs… the real money comes from the backend clients who return over and over. So who cares if you throw some money out the window as long as you can see “Big Picture”. Failure is a building block to success.

  102. Underwater Digital Cameras

    Hmmm….I’d rather go with, “I’ve failed many times, yet still a success”…than call myself a “failure”….Uhm, a ‘failure’ is simply one who succeeds at ‘failing’….are u really one?!

  103. Joan

    Like the rest of us, everyone fails some time. I think fear of failure may be the number one thing holding many people back. It was a long time before I realized that and that so many people wanted to go through life without failing at all.

  104. M.Bruso

    This is just so right. Even though I don’t make much money just yet, but at least I’m now going towards my goals and success.
    You words “not planning…not strategizing. Just doing!!” reminded me a great inspiring book by Richard Branson (his autobiography): “Just do it” the book cover says.
    That’s What I do – don’t know how I’m going to exactly get to my destination but I’m just going there.


  105. Brian

    Every failure needs to be a learning experience, If you do not learn from each failure, you will keep doing the same thing.

  106. Mary shaer

    Failure, more than anything else, is a state of mind.

    You are only defeated if you think that you are.

    Your attitude towards a certain situation determines whether or not you have failed yourself.

  107. Sally

    Great post. Expect some attempts at various endeavors to fail. Even famous inventors such as Edison failed hundreds and sometimes thousands of times before achieving success.

    I never fail. I just find out what doesn’t work.

  108. Kindle 2

    I ‘failed’ a few times – for a couple years actually, before I became successful on the internet. I don’t really look at it as failing thoug – I look at it as “Keep trying till you find something that actually works.”

  109. Rockstar

    This is just so right. Even though I don’t make much money just yet, but at least I’m now going towards my goals and success.
    You words “not planning…not strategizing. Just doing!!” reminded me a great inspiring book by Richard Branson (his autobiography): “Just do it” the book cover says.
    That’s What I do – don’t know how I’m going to exactly get to my destination but I’m just going there

    1. Patricia Ryans

      Keep going friend. You are right, when you know NOTHING about marketing how can you plan and strategize? You first need to “DO”, then fail, then learn your lessons, then plan to make better from next time.

      Failure is inevitable, unless you have deep pockets to hire a mentor. However I did not quite like the tone of the article. It could have been written in a more generous manner!

  110. steriliser

    I personally think that fear of failure is the best thing. I am a successful business women and fear of failure has always been the driving force behind my success. If it wasn’t for fear of failure I wouldn’t be half the lady that I am today.


  111. Peter

    Absolutely, absolutely, absolutely. If you can’t fail you can’t succeed. As I recall Edison took some 10000 goes to design the light bulb. If he couldn’t fail it would never have happened

  112. Shed

    I’ve been trying to find success in an internet business of my own for a few years now. From all those failures, I’ve finally learned enough to make some incredible progress. You must fail to succeed.

  113. Patricia Ryans

    Hi Jeremy,

    Excellent post, however I am afraid its tone is not very realistic. I think someone else wrote a similar article a while ago “Fail faster for Success”. I think it was Joel Comm. While both the articles are spot-on, I feel that they are written with a distant viewpoint.

    For example, you say that failures are steps to success. You know you are right, I know you are right, but how could the average newbie know? Turn back the clock and visit your past, when you were a “failure” as you say-could you have said the same thing to yourself as you are saying now? Now that you ARE successful you have finally realized that one needs to fail to succeed; however, when you have tons of credit card debt and bills to pay off, when collection agencies hound you like wolves, then you are too afraid to fail for you feel that if you fail again you will sink deeper in the murk and your situation would get worse. Yes, you could succeed, but what if…

    This “what if” is what keeps newbies from failing. Personally, I used to be scared of failure too but now of course I have learned my lessons. I have been conservative with my expenditure anyway (I still am) so debt has never been a worry for me.

    No offense meant. I read everything you write and respect you for the excellent free advice you give; however I feel that this article could have been written better if you could put yourself in the shoes of an average debt-ridden marketer. I am fortunate that I don’t have debts to pay off, but many of my friends do have piles of credit card debts and mortgages, and I know what they go through!

    Thanks anyway!


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  114. Wall panels

    Good on you ShoeMoney! I’m of the same opinion – nobodies perfect therefore, you are bound to make mistakes. A smart persons knows that and learns from it.

    To answer your questions:

    are you “succeeding” in a “safe” 9-5 job = afraid so but it’s only for cashflow purposes.

    What are you doing? = building my online empire from the ground up, even though people think its a waste of time!

    I would rather die wise than regretful!

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    Hey Jeremy, I agree and I disagree.

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    There are great risks and consequences of serious failure. So as long as you can avoid serious failure and going broke, you are OK!

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  118. Matthew

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  119. Eric

    Fear is the central force that either makes it or breaks it for everyone. Ya, there are other psychological factors, but none play such a huge role as fear does on people. What’s really interesting is that once you actually attempt what you’re so affraid of, it often makes you chuckle, because you realize that there was nothing to fear in the first place!

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  120. Katie

    Just because you “fail” over and over again it doesn’t mean you *are* a failure. It simply means that you successfully proved what will not work. When you have eliminated everything that does not work you will eventually be left with the solution to your problem.


    Dreaming making money drag one to do many thing in life which is never expected. I think everyone fears failure at some point but that doesn’t mean stop dreaming and doing what you got to do.

  122. Tampa dentist

    This is such a great post Jeremy, it has inspired me to believe in myself more. I think it all has to do with the right mindset, I don’t believe in failures either, I’ve only been trying for 5 months but I’m not giving up. Thanks for the post.

  123. Kenneth Chadwick

    Eddison failed over 10,000 times before he had a working lightbulb. I think the trick is knowing when to quit, not continuing on a project that you can and will never succeed at.

  124. Jason

    This is an eye opener. Really, we get can so stuck on the fear of failing that we fail to understand that persistence can take us far. Thanks for helping us realize that its ok to fail, just hold on, you will get there.

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  125. Rich Russell

    I saw a video recently including a 3 step plan to becoming an internet guru.

    Step 1 – Fail and fail and fail

    Step 2 – Stumble across something that works.

    Step 3 – Charge people money to tell them about it. (But don’t mention step 1).

    It would be nice to hear more gurus saying that it’s not about having the right ‘system’.

    It’s about staying in the game until you win.


  126. Brushesstock

    It might sound “cliche,” but what doesn’t kill you makes you stronger, and also if you don’t fail you’ll never learn. Life and work are lifetime learning experiences, you HAVE to fail to learn how to succeed.

  127. tinnitus treatment

    You’re right. People should not be afraid to fail.

    But the problem comes when you keep failing again and again.

    People need to learn from their mistakes. But sometimes, the mistakes are almost impossible to spot.

    What you say is absolutely true but I think you will be the first to admit: a little simplistic a description of the situation.


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  129. Popcorn Machine Cart

    Seems like any comment I can come up with is cliche, so oh well. In my opinion, there is no such thing as failure, unless you don’t keep trying. That is the only way you can fail!

  130. chrisjalender01

    I think you hit the nail squarely on the head Bob without a doubt. Jeremy is right that failures can be used as experiences to learn from. BUT you cannot afford to make mistakes if you’re so close to broke. And that’s why many people most likely fear failing and just won’t step out and take action.

  131. Anna Brown

    I agree, mistakes is the best teacher… I made a lot of mistakes in my life but I learn from it and make up for that mistake. Some people would also call me failure but then now, they become proud of me after making up for all my mistakes. It feels great though…

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  133. 2 day diet

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  134. watch himym

    I hear ya.. successful people work at it everyday and they don’t let NO or Rejections take them down. They come back fighting even harder and stronger.

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    Standing up and fighting again after failures is the only way to succeed in life. And Jeremy you are a great example of success, so we all get inspired from your achievements.

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  136. Rob

    really appreciate your writing this article. So much good information considering I have failed many times. Its much of an experience along with the failure you learn from your mistakes.

  137. Anthony

    I guess feqring failure is actually one of the most important reasons for failure!
    One should always try to remain optimistic and dedicated.

  138. jamie

    These posts you write, where you talk about failure, I like them because I can relate….but unlike you, I’m failing a bit more than winning….ahh well, I’ll get there.

  139. karen

    “If you have made mistakes, there is always another chance for you. You may have a fresh start any moment you choose, for this thing we call “failure” is not the falling down, but the staying down.”

    From someone which I really believe.

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  142. sys exe

    This is an eye opener. Really, we get can so stuck on the fear of failing that we fail to understand that persistence can take us far.

  143. Andre

    Failure is ok if you learn from it and do better next time. However, failure can be nasty if people around you start to ridicule you because of it.

  144. Voeding

    Failure is on of the secret point to get a success, this is my opinion from two years ago until today. and this will burn my spirit when i fall to a failure.

  145. Tired of Failing

    I’ve been failing for years. I’m tired of failing, yet, I know if I give up, I’ll be a dead fish swimming with the current.

  146. ORSupply

    This is a pretty interesting outlook. We all have failed at some point or another but the ones who succeed are the ones who learn from their mistakes.

  147. Alabi

    Great post. I know exactly what you are talking about. Fear of failure is the reason why most people are not living up to their potentials.

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  151. Diamond Tools

    Failure is just part of trial and error. It’s a costly way to learn but anything you learn through error will be a lesson well learned. People shouldn’t take failures as absolute, rather just a small obstacle for a bigger objective.

  152. Rodney R

    Not only does it make you stronger it allows you to appreciate your triumphs even more. Being consistent and doing something you are passionate about are key to success.

  153. Nail technician

    Failure… hmmm… I think this is well known word in this modern world. It is more importent how you react on failure, if this is something that gets you stronger, than no biggy, but it can have oposit efect and drive you down to the bottom.

  154. Matthew

    I use the quote from Ford.

    It goes something like this.
    “Failure is simply an opportunity to begin again. This time more intelligently.”

    And even though it’s the most frustrating thing in the world, working your ass off and getting nothing, in the end it’s all worth it.

    Everything in this world has a price that you have to pay if you want to have it.

  155. Dré

    Fear of failure mostly makes it difficult for me to speak in public…I really hate it. Fear to say something the wrong way…and afraid of what people may think of me when speaking.

    So fear of failure also depends on the context and the situation you are in. In some situations I don’t mind to fail and on others I do mind(like in an important job interview, etc.)

    The best mindset would be to relax and to let it go. Almost be like a buddhist.

  156. Dog Illness

    Dude you are so on point with this.

    Life is all about failing quickly so you can learn from your failures.

    I fly helicopters and let me tell you what, you fail a lot when you learn to fly! Though luckily there is an instructor there to help you out.

    The motto should be, fail quickly so you can get it right!

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  157. coachhandbagsonsale

    well not all who fell down can get up straight right at first, but that’s how it goes. life is basically just about surviving the game. if you fell and gave up that easy, you’ll lose in no time…

  158. PC TV Software

    I was just like one – afraid to fail. However, after I started to accept failure as part of life and think positively, I managed to overcome gradually. Just take failures as an experience and learn from it.

  159. Pond Pump

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  160. PC TV Software

    I am a failure too. At least in my (ex) girlfriend’s parents’ eyes.
    They didn’t like me because I had no degree and was about to give up my 9-5 job for an IM career.
    Eventually I broke up with her because I couldn’t stand that mentality anymore..

    That’s probably just the way it is.

  161. The Iconoclast

    I have to agree with ‘real estate agents’ above.

    Sure, to win big – you need to take risks in life. But what if you keep taking them and you keep failing. Ten times? A Hundred?

    Theres only so much each of us can take. At some point, you take so many risks and fail at so many more, that you lose the will to take them on.

    I agree one may need to break out of the 9-5 routine – if thats what bringing one down. But what if your 40 and have adult responsibilities? What if you’re a single mom barely making ends meet? Or what if youre like me – under 30, no responsibilities but cant get anywhere in any career you’ve tried? How do you face the risk, how to think of introducing anyone into your life, if you cant even take care of yourself?
    If anything, being risk-averse is what has kept me able to just look after myself, rather than multiply my problems.

    When do you stop and say ‘Okay, Reality Check time’?
    Life isnt like the movies – theres not necessarily a happy ending when you take enough risks. You can get sad endings, and perhaps even more crudely, no ending at all. It just is what it is.

    While I may not agree entirely – it was an inspiring post to read. Thanks for writing – I wish it will inspire hope in someone out there.

  162. Jay Ajay

    After all of 49 years, I have had my ups and downs in life, some call a success good luck and failures bad luck. But in my opinion there is no such thing as absolute success and absolute failure. We all start with small steps, small successes which finally add up to a complete “grand Succcess”.
    My opinion is – thing of small successes, small steps, enjoy each and every such achievement, and finally we see ourselves on the top.

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  165. Caleb

    A person has to treat failure as just one more step in the road, then keep pushing on. If not, then he will stop and fail permanently – if one keep moving he hasn’t ‘officially’ failed yet.

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  168. Robert

    People often overlook the fact that the most successful people in the world fail more often than they succeed. Baseball is probably the perfect example of a career where, in order to be a superstar, you will fail more than you succeed. A 350 batting average means a failure rate of 65%. And it would put you solidly into the ten best ALL TIME batters.

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  170. How to Hack the stock market

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  171. Harwood

    When I first saw the title of this post I was kind of turned off by it, but I totally agree with the concept. I have also failed many times and actually had loved ones working against me and still succeeded!

  172. Jerrick

    failure is a must before success. That the experience that you have to go through. Hard work to success would 70 %. Only use luck to be success that maybe just one in the billion.
    Stand up again when fall will bring you nearer to success.

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    Wasn’t that success to you .

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  174. Credilife

    Failure only means you need to do more. It’s the way learning process are, sometimes we failed. No one didn’t experience failure.

  175. Infrared Home Diagnosis

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  177. SurveyDibayar

    I like the points where you said failure is an educational experience. Perhaps one day I can look back to all the list I’ve done and think the same way as you think now…Well, I’m trying my luck at building local sites :)

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    Most people are so afraid of failing (learning in my book) that they won’t even try (when that is really the only true example of failure). I have a strong desire to learn and know that success takes failure. I’ll die trying to succeed rather than do nothing…

  179. Jay

    During my life, I’ve had a lot of near-misses at some wonderful opportunities…but each one fell through. Not because my work wasn’t good (hence the interest in the first place), but because of circumstances, some of them pretty idiotic. So I walked away from my heart’s desire for some years to work a 9-to-5 job…and I hate it. Now, later in life, I’m trying again. I face discouragement a little bit better now, I think. Reading articles like yours really help inspire me, Jeremy, and I thank you. Reading about your experiences has really picked me up. I’m not walking away this time. I’ll keep trying until I succeed.

  180. Online Math Tutor

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  181. Anthony

    I think we have all been there at some stage in our lives. Its how you sub-consciously view the world that creates the real success in your life. Many people walk around believing success is something that just happens

  182. Martin Cohn-Ideal earner and Success Online

    What a breath of fresh air! I wish more people would tell it like it is- regarding the ‘benefit’ of failure.

    I worked for a traditional employer for twenty years and rose through the ranks to manager, and then decided to start my own marketing and internet affiliate business. Have I failed? My goodness- it is a book in itself and then some. Failure is how I learned and continue to learn. It is what makes me strong and determined to kick butt next time! I have picked myself up and gotten back on the horse, so to speak, and that is how I progress.

    I know of other people that have been planning for thirty years and are still looking into it! What about you?

    Act and learn from mistakes. If you never fail, you will probably not be doing anything either.

  183. Pear

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  185. ahmed

    thats completly right jeremy. it took me a year to make my first dollar online ( i was actually losing money on paid traffic ) and i ended up finally making like 20 – 30 bucks / day and i was a complete idiot because i didnt take advantage of the success and scale to the next levep. it took me another 4 – 5 months to find the next campaign and it was making like 100 / day but i learned my lesson i scalled the shit out of it every where and it was profitable every where netting almost 2 k / day pure profits.

    take ur time believe in what ever you’re doing and good things gonna happen.

  186. ahmed

    thats completly right jeremy. it took me a year to make my first dollar online ( i was actually losing money on paid traffic ) and i ended up finally making like 20 – 30 bucks / day and i was a complete idiot because i didnt take advantage of the success and scale to the next levep. it took me another 4 – 5 months to find the next campaign and it was making like 100 / day but i learned my lesson i scalled the shit out of it every where and it was profitable every where netting almost 2 k / day pure profits.
    take ur time believe in what ever you’re doing and good things gonna happen.

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    think about it more

  188. sadek

    I am also a failure.
    In IM failure is the pillar of Success.
    When you need to get success in any project, you must fail twice in that to make your success even better, and bigger.
    As it’s human nature that we donot remember those where we haven’t put our effort.
    through failure, we used to spend more and more time on a particular project.

  189. Ephedrine Online

    Aw, this was a very good post. Taking the time and actual effort to generate a superb article… but what can I say… I hesitate a lot and never seem to get anything done.

  190. Ryan Johnson

    I don’t consider it failing unless you give up and you don”t learn anything from it. If you learn something from it, it was a successful learning experience that will help you in your next go. If someone just gives up, and doesn’t learn anything out of the experience, then yeah, that sounds like a pure failure.

    “Failing” is part of the learning process.

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