Make Huge Profits Online with (your own) Products

Posted by

This is a guest post written by Scott Skinger. Scott is the founder and president of, an ecommerce company that produces and sells computer training products for IT pros.

If you REALLY want to make more money online you should strongly consider producing and selling your own product. I am not talking about manufacturing a product (i.e. a computer, TV, Slap Chop) or reselling someone else’s product… those cost a lot of money to produce and/or the profit margins are too slim. I am talking about making "information products" that cost close to nothing and are sold at prices that allow you to make huge profits.

What I mean by "Information Products"

Information products teach people how to do something or solve a problem. They contain information that people are looking for and find valuable. Of course there is all sorts of free information on the Internet but people are willing to pay for GOOD information that is well organized and from a source that they deem a trusted authority. Information products can be produced in many formats, including eBooks, online videos, DVD courses, online sites and more.

Picking your Niche Product

My niche is computer training. Train Signal creates "information products"(video training on DVDs) for IT professionals who are hungry to learn. We sell a lot of products because IT pros want this information, it is valuable and we are a trusted source.

The beauty of this is that the information product model applies to just about any niche! I have been preaching this model to my family and friends for years, because you can create video training on all sorts of topics, including things like quilting, how to train a dog, building a vintage car, mountain hiking, how to use a Blackberry…anything! What are you passionate about? What do you know a little bit about that others might find useful? Start brainstorming from there.

And please don’t start whining about how you don’t know anything that would be useful to others. Bullshit. Unless you are dead, you have some knowledge that others would find useful…I guarantee it. You don’t need to be an expert. You just need to be able to put together GOOD information that people are looking for.

Want an example? I don’t know anything about Blackberry phones… how the OS works, the features, network integration, synching, etc. But, I guarantee you that I could study the Blackberry inside out, look for common problems in forums, read information on different websites and in a month be ready to create kick ass videos that people would buy. I would solve their problems and make it easy for them to learn. Money can be made from this, I guarantee it. Same thing with the quilting idea or all sorts of other ideas. Find your niche and take action.

3 Reasons Why I Love Selling Information Products

1. High Profit Margins
I mentioned this above, but let’s talk details. At Train Signal, we produce high end video courses. The image above is one of our best selling information products. If you buy this product from us you get a professionally created course consisting of a DVD case, DVD cover, DVDs and all of the digital content. This course costs us about $5 in materials and we sell it for $397. You do the math.

To be fair, we DO have substantial operating costs with 20 employees and a slew of independent contractors, so we are spending a lot of money just to keep the doors open. This isn’t a bad thing though, as we are able to leverage our time and create a lot more products at any given time. It just makes things a whole heck of a lot more complex!

Keep in mind, when I started the business it was just me. I knew nothing about business. I researched the topics, recorded the videos, edited the videos, posted them on the website, etc. I busted my ass to make things work. Starting off, your biggest investment should also be your time. I never said this was easy.

Most sites with information products have even higher profit margins than we do. Videos, ebooks, tool sets and other online products have NO material costs. You do have to pay for hosting and bandwidth but these are very scalable and cost effective…you will pay next to nothing to get started.

Examples? Take a look around, ShoeMoney’s Tools, SEOBook and Teaching Sells each do it a little bit differently but all are taking advantage of the information product model. I read a case study that Brian Clark of Teaching Sells wrote recently, talking about how Aaron Wall turned his SEOBook site into a subscription service that charges $100/month with 500+ subscribers. He is grossing $50K/month with sick profit margins. He also just switched to this model, so it is very realistic that he could get his subscriber base much higher. Nice.

Lastly, don’t forget what I said before, the product model works for all different niches. Get out of your Internet marketing mindset and potentially look for a niche that you can exploit… outside of the Internet marketing space.

2. Repeat Business
Having one product is a great start. But once sales start flowing in, wouldn’t it be nice to have another product to sell to your happy customers? This is where you start to get ridiculous growth. For example, I know nothing about quilting but I am guessing that there are a ton of different sub-topics within quilting that you can create new courses on.

Think about it. I create my first "How to get started in quilting" course and sales start to come in on a regular basis. When I create my second more specialized course, "How to sew big red buttons on your fancy quilt", I can sell this to all of my happy customers who ordered previously AND I can sell it to new customers who have an interest in just this specialty. The more courses you have, the more products you sell. Your growth is exponential.

The subscription model can be even more powerful! Instead of selling individual quilting courses you are now selling a quilting learning community. You create quilting videos on a regular basis, post patterns, pictures of quilts, start a forum, etc. Now you are charging people a monthly recurring fee. Your mission is to keep your customers happy by creating content and adding value to ensure that you are always gaining more subscribers than you are losing.

3. Build Business Value
There are lots of ways to make money on the Internet…affiliate marketing, SEO, PPC, advertisers, etc., but in a lot of cases no long term business value is created. For example, you can make a lot of money as an affiliate but when you decide to quit being an affiliate marketer your cash intake stops, and in most cases your business has little or no value to someone else.

In Train Signal’s case (and in the other examples as well) business value is built by creating products, attaining customers, garnering leads and building a recognized, quality brand. So beyond the crazy money you can make just selling your products, if/when you sell your business, you are in line for a significant payday on the backend. For me, that is the icing on the cake.

Where do you go from here?

Take action. Your first step is to identify your goal. For most of you it is going to be money related, "I want to make $100K/year" or something similar. This number is important. For some people they truly might not be happy making a $100K and their goal is $1M/year. This will help you to determine a niche. For example, I know that quilting products could be a $100K/year niche but I am not sure if it can be grown to $1M/year. You need to evaluate your niche and have realistic expectations.

Next, you need to start thinking about several possible niches and formulate a very basic business plan. I am talking basic to get started, like jotting down some ideas for product/content, prices you might charge, number of products you would sell (or subscribers needed), etc. Focus on taking small steps forward and build on your momentum.

After you have some basic ideas in your head, it is time for you to start learning how to make a good information product. I recommend that you check out by Brian Clark. Teaching Sells is a subscription site that teaches you how to build your own information product/site. It is very well done and will save you a lot of time, money and headaches.

You probably know who Brian is, but if you don’t, get familiar with him. I met Brian at Elite Retreat last year and have been a reader of CopyBlogger for a few years. Brian’s stuff is dead on; you can’t find a better person to mentor you. Read/Watch his stuff, follow his advice and work your ass off…you will reap huge rewards.


I have given you some reasons that the information product model is solid, now it is up to you to take the next step. Take action. Take small steps and get your momentum moving forward. I will answer your questions and help out with ideas, just post below in the comments.

204 thoughts on “Make Huge Profits Online with (your own) Products

      1. Kay Franklin

        When you say repeat sales I assume you are referring to repeat customers!

        If you have multiple products then you can certainly increase your revenue and grow your business bigger and bigger.

        If your subscribers know that you will find out what help they need and then create a product to solve that need then you will never be lost for product creation ideas!

  1. Pheak Tol

    Great post!..i was actually reading something like this the other night in regards to selling products and services. but this was more detailed i would say.

    1. mr.lowe

      According to a recent Harris poll, 72% of American households are thinking about starting a home-based business. check out my blog at

        1. Scott Skinger

          Money back guarantees and free trials have been proven to increase sales for ages. You are flat out leaving money on the table if you don’t use some sort of guarantee or free trial.

          Train Signal has a 90 Day Money Back Guarantee and we completely honor it. We don’t say that we are going to return your money and then don’t…and we don’t hassle you if you try to return. We will built up our reputation by creating great products and we back them up with our guarantee.

          Sure we get scammed (people buy/return our product) all of the time, but the extra sales we capture because we have a strong guarantee are well worth it.

          I think you should definitely have a guarantee or a free trial…just make sure that you have a damn good product! Having a damn good product is the key to making this whole system work.


          1. Scott Skinger

            You just have to put policies in place. We only allow you to return one full product from your order. If you have questions or are unsure about our product then you buy one product from us to start and test it out.

            We also only allow a customer to return up to two different times. If a customer tries to return a third time we will not allow it. We make this clear up front.

            Of course we make exceptions, sometimes a customer who has purchased 10 different products from us wants to return a third item (might not like the instructor or something), we will accommodate them.

            Like I said before, you will be scammed, but you have to block this from your mind. If your sales increase 20% because you have a guarantee in place and you lose 5% of your sales to scammers, are you coming out ahead still? Of course.

          2. Kenney Works From Home

            That’s an interesting policy…That if you return more than twice then you can’t return again. I like. But I hope people reading your post don’t let “returns” stop them from running a business.

  2. Vern at AimforAwesome

    I love this post. Recently I joined some list to receive some audio files about creating my own training product. Back in 1999 I created an SEO video training program. We put it in CDROM. By the time the rest of the world caught up – the info was outdated and I had moved on to other things. The entire company I worked for was built on creating training products – videos with books for MCSE, Microsoft Office Certs – and many other training programs for IT professionals. We were doing a few million per year. I spun a site off that company and did well – sold the site.

    Now, I think it’s time to create another training product as I really can’t stand Google ads on my sites anymore. Time to do something. Thanks much for this post. Shoe – you rock.

  3. ZK@Internet Marketing Blog

    Well in reading these things are really looking easy but when you will launch in the market you will have to face huge competition.

    Whole world is not going to pay for it and you will have very narrow market share.

    But however as you are mentioning that you can earn through this, so now I will have to think about the niche and topic.

    1. Scott Skinger

      You will always have competition, don’t let that stop you. Even if you have no competition in the beginning someone will copy your idea. That’s ok though, you can do it better.

      We have at least 10 companies that are direct competition and many more (training schools, etc.) that are indirect competition. The key for us is creating the best product that we possibly can and keeping our customers happy. We also bust our ass to do better things day in and day out.

      The most important thing is to pick a SPECIFIC niche. If you are too general, you will be battling a lot more people and it can be frustrating trying to keep up. If you pick a specific niche and create the best product you can on that particular topic, you will have plenty of potential business.



      1. ZK@Internet Marketing Blog

        No doubt about this that if you will be able to pick the right niche and area than you will get success in the easy terms.

        But where is the space left … its already occupied. But however I will try to get a niche in coming weekends …

        1. Scott Skinger

          Listen up, the Internet is still young. It is the wild, wild west out there. There are still LOTS of opportunities. This isn’t a get rich quick scheme…it takes a lot of thinking and hard work.

          Money can be made in affiliate marketing, blogging, ecommerce, etc. I just happen to think that building an information product is a golden opportunity, with a low barrier of entry and huge potential rewards.

          I could easily list 100 niches that could be capitalized on. It can be done. Take the time to make things happen, it will be worth it.


  4. sue

    I like your analysis.
    My current problem is focus. I am new to blogging but now addicted. I’m not stupid but I am still finding it difficult to focus on a specific niche or sub niche in the area I blog about..? I think I have the classic information overload.. constipation thing.. need some digital senna! LOL

    1. Scott Skinger

      :) Of course, focus is a problem for all of us! However, lack of focus will frustrate you quickly and lead to you doing a lot of work with very little results. Take a step back, define your goals…seriously, get very specific with your goals right now, today.

      Start working backwards (from your goals) to define a path to reach them. You don’t need to do everything, just a few focused tasks/projects will lead you to your goals.

      Carve out 2 to 4 hours everyday to work on those goals specifically. Turn off email, close your browser, shut down Twitter, get of the house/office. You need to focus.

      Read this book, for more details and to help you focus.

      Good Luck,


      1. sue

        Thank you Scott..
        I just bought the 4hourworkweek 😉
        Plus started to focus.. actually writing out goals in a mind map way helps a lot!
        Sue x

        1. Scott Skinger

          Just like any book, you will find some things that you agree with and some things that you don’t. You will find some ideas that are really useful and some that are not useful at all.

          If your goal in reading his book is to figure out how to work only 4 hours a week and make a lot of money, you are going to be disappointed. It is not a get rich quick scheme. It is all about making the best use of your precious time.

          If you take just a few of his ideas and apply them to your life it will make an immediate impact.

          I also agree with Ted, Tim is damn entertaining and influential. He is definitely a good read.

          1. Ted @

            immense amount of work up front as items finding out as I work through. however, you also build on your success and own your own work. making the best use of your time. okay stop wasting time back to work..

      2. Kenney Works From Home

        That’s a great book and my main “resolution” if you will for this year. Just being more productive and doing the activities that are most important first everyday, every week, all year… and beyond.

          1. Scott Skinger

            I agree completely. No matter what your goals are, if you are working on these first, everyday, even if you are just taking small steps…you will succeed.

            Good Luck,


          2. Kenney Works From Home

            You will succeed and get more done in less time. People (and me) think were are really getting work done sometimes, and really we are just keeping are hands busy, we aren’t doing activities that move our business forward or activities that bring in the money.

            We waste a lot of time…precious time that we can’t get back. Anyway, when I realized this is finally pissed me off and I decided that I wasn’t going to take 8 hours to get done what I could have in 2.

      3. Payday Loan Reviews

        This whole post and thread has been a great read. I’ll also second Scott in saying 4 Hour Work Week is a great book. Some solid principles you can apply to any business model!

  5. Luke

    This was definitely a good read and I’ve already got some solid ideas myself.

    I was wondering, though, if Scott could share any info on how he gets his dvds created – does he make the videos himself or does he outsource the procedure or something in between?

    1. Scott Skinger

      Our courses are created using Camtasia (screen recording software), we don’t use a video recorder or video recording equipment. You can easily edit and produce good quality videos by yourself.

      We replicate our DVDs on several DVD recording towers (10 DVDs at a time). These cost around a $1000. We do this because of the sheer number of courses/dvds that we have to produce.

      If you have one course with one or two DVDs, it is cost effective to outsource the production to a company that will master the content to the DVD and do all of the production of the DVD case (i.e. artwork, put the DVD in). This will cost you around $2/course for the DVD, DVD case, DVD case insert and labor. You will have a minimum order of around 1000 pieces though. We started with a CD tower and did it ourselves.



  6. Justin

    Totally agree Scott!

    Were making our info products now, I know both of them will be a huge success!

    Im impressed by your products, they look VERY professional. Nice job man


  7. Writer Dad

    Tis true.

    I’ve written info products from everything to potty training to blogging and if you do it in the right manner, you have a set it and forget it enterprise. You’re never gonna retire with a single ship bobbing in the ocean, but send out an armada and you’ll rule the sea.


    I have dream about having my own this kind of product for quite some time.

    The major problems that I am facing is I cant focus on a single thing.

    When one idea pop up into my mind, I will really put myself into it. I will be extremely excited. For a while, I will make thorough research on it.

    But another idea pop up again into my mind, same thing will happen. I will get extremely excited and the result, usually I will left behind my early plan.

    I do realize the problem but really hard to overcome it.

    It looks like the 80/20 rule is proven. The more input we have the less output we will get coz it will affect our focus.

    I think i really need to reset back all my buttons, program and system.

    What do you guys think?

    1. Kathryn

      to You’re an “idea man”! It’s possible you have a wealth of workable ideas, but your strength is not in implementing them. You need a partner to follow up on the details and help keep you grounded.

    2. Scott Skinger

      Your an “idea man” BUT that is not good enough to make money. You need to FOCUS and put your idea (notice singular) into action. Jot all of the other ideas down in a document but focus on your best idea…you will never get anywhere going from one idea to the another.


  9. Rick

    Great post.. some solid ideas in there. I don’t think I’d have a problem coming up with some videos but attracting the traffic seems problematic.

    1. Scott Skinger

      Have to start somewhere right? None of us have traffic to start. There all sorts of great ways to get attention, links, write-ups, etc.

      The nice thing about having an information product that costs you nothing is that you can give a lot of them away. If you create video training on quilting, wouldn’t it make sense to contact all of the quilting websites, blogs, companies and magazines out there and politely ask them if they would like a free copy of your video training product to check out?

      Get creative, there are all sorts of ways to start getting traffic to your site.


      1. Rick

        You’re absolutely right Scott. I think it can be done if you’re willing to put in the time to build it up. It can just seem a little daunting when you’re just starting out.

        Thanks for the response!

  10. Annie Binns

    I’ve been reading this blog for two years and never did I think my hobby would be mentioned. I’m dumbfounded. Mostly because I never thought about monetizing it. Duuuhhhh…. Thanks for the great article, Scott!

  11. Scott Skinger


    :) I’m assuming quilting (maybe mountain hiking?) is what you are talking about. I have been telling my mom for years, but she is content with doing nothing.

    This is an interesting market because there are so many people in the market, there are a lot of niches in the market and my hunch is that there is very little information out there.

    My hunch is that it can be monetized in a big way. BTW, (for everybody) don’t downplay any niche. I can’t think of the website right now but there is a collectibles website that has these cheapo gifts (most under $15) that most of us would laugh at. However, they are a $100MM company…who’s laughing now.

    Good Luck,


  12. Elliot

    Making your own info product is the way to go!, even if its just to get subscribers at first, then after you get those subscribers you make product number two, and have customer base to sell it too;).

  13. Pat with SPI

    I definitely agree here. I do the same thing in a really specialized niche, and the profit margins are unbelievable. If you can automate it too, you’re making money while sitting back and watching your bank account grow.

    The startup costs are low, the rewards are very high, and the hardest part is just finding time to create the product.

    STOP WATCHING TELEVISION (except for LOST) and make a product!

  14. AlexG

    Great post. Thank you.

    I am in the process of writting an e-book. Would you recommend having a front end and back end first, so having a couple of products before launching my first e-book?


    Should I go ahead and release the first e-book to pick up momentum and release the next informational products later?

    If you get a chance to respond I would appreciate it.

    1. Scott Skinger

      I hate to give general advice here without knowing the specifics, like goals and your strategy for monetizing, etc.

      I will say that I strongly believe in keeping things simple and building off of your momentum. Don’t try to perfect your system before launch. Launch, learn, improve and repeat.

      You can keep making your e-book better, your site better, add features, etc. based on customer feedback after your initial launch.

      Jason Fried at says something like look at your project scope and cut out 50% of the features, then go back through and cut out another 50%. Keep it simple and get it launched.

      Good Luck,


      1. Scott Skinger

        Just to add on here, I saw a tweet today referencing a book by Jason Fried. Jason says “build half a product, not a half-ass product”. This is the idea that I express above about keeping things simple and limiting the scope of the project.

        He explains this idea and bunch of others in his book here:

        I haven’t read this book yet but I have heard Jason speak and he has a lot of good ideas that speak directly to some of the points in this post/comments.

  15. Brad

    I got a question for you. Iam putting the finishing touches on my first information package. My main question is Pricing, I have a pfd, audio, and 3 video walkthroughs for my product. I have my pricing at $47. Iam thinking my target audience to kinda poor,but I want to charge $97 for it, because it’s great information. What do you reccommend start at 97$ and lower it when i get no sales?.


    1. Scott Skinger

      Pricing is critically important and should be well thought out. If you can, you want to test this. I don’t know the details of how you are getting traffic and selling your product but perhaps you can use Google Website Optimizer and split test two different landing pages with different prices.

      Some general advice to consider:

      A. Aim higher. I am personally turned off by products that are too cheap. A really cheap e-book or video reeks of not being professional and low quality.

      B. More important than the price is the “value” of the product. Is your sales copy (web page) really talking to your audience? If you tell me why your product is such a great value and how it is going to specifically help me, I am not worried about the $100 I spend. I will easily make up for it with the “valuable” information that your product will help me with. Build value in your product and make the price a secondary concern.

      C. Not to contradict previous points but another consideration is how much you need the cash flow. Perhaps you start with a lower price, get some sales and build momentum. You will get feedback and word of mouth sales. You can raise your price after 6 months when you add more information or update it. You can call your initial sales period an “introductory deal”, “beta” or whatever else might be appropriate.

      Remember, the advice I give above is GENERAL, to help you out with ideas. Don’t take any of it as specific to your situation.

      Good Luck,


      1. Ted @

        I woke up in the middle of the night with entrepreneurial types seizures about a couple of great information type products.. this post is so dead on perfect timing for next couple of days i will be doing some initial research to see if they are actual potential.

  16. Dog

    A year ago, I decided to put out a dog training ebook… the files are still sitting on my hard drive.

    Maybe time to get gonig on that. Thanks for the inspiration!

  17. Joshua

    Hey Scott, very helpful post!

    My main problem/difficulty in trying to determine a potential opportunity to create a niche market info product mainly comes from the fact that I have trouble determining what really offers people enough value that they’re willing to spend money for it….. vs. just going to look for it online for free somewhere else.

    Is there any method you use to determine whether or not there’s enough free resources (YouTube/video, forums, newsletters, articles, etc) to meet the demand, …or if people are willing to spend money on it?

    Thanks for getting the time to reply, if you are able!

    1. Scott Skinger

      Hi Joshua-

      You have to add value. If you are creating a product and replicating information that people can find easily on the Internet then it is not going to sell well. You need to go more in depth or you need to consolidate all of the information and present it in a concise manner.

      I am willing to shell out money to you if you can solve my problem. I don’t want to troll all over the Internet getting partial answers to my problems. I want to have it explained to me in an easy to understand fashion. I value my time and I don’t like to be frustrated. Save me time and solve my problem and I will pay you money for this.

      I will give you an example with our computer training. If you want to learn about Windows Server 2008, you can find a ton of free information all over the Internet, on Microsoft’s site…documents, videos, all sorts of stuff.

      However, you are going to spend a lot of time researching it and trying to understand it. You might not learn in as much depth as you were hoping. This can be frustrating.

      Our training products using company scenarios, diagrams, charts and complete video to break down complex subjects into easy to understand concepts. We explain it to you from beginning to end.

      Yeah, you pay $400 for a course, but you are going to know it a lot better and in a lot less time than if you try to do it yourself. As an IT pro, $400 is a bargain to advance your knowledge, career and salary.

      This is the mindset you should be thinking in. How can I give them more information, more concisely to solve their problems. That is what people are willing to pay for.

      Good Luck,


      1. Joshua

        Ah, thank you for the detailed reply, Scott! It was a perfect answer to my question.

        I’m guessing, then, that being successful in markets where an assortment of free material already exists relies on really honing in on the value that the customers are looking for — missing/incomplete information, unanswered questions, confusing solutions, etc…

        I suppose also to provide the most value possible, you’d need to research it out quite a bit, ask questions, peruse forums, ask people about their frustrations/needs, etc etc like you mentioned with your Blackberry example… which brings me to another question:

        Do you have any time-efficient, proven methods to do this kind of research – and then summarize it in a form that helps you get an idea of what your product offering should be… and how to help determine if it’s a need that can really be met by an info product (vs physical product, service, etc)?

        I find a lot of times I’ll find a niche to go research but jump into it & get discouraged because I can’t think up an info product that would really solve the market’s problems… either because the problems are too personal/case-specific, ….or because the solutions people are seeking aren’t something that could be achieved simply by being better informed/instructed through an info product.

        I definitely do know there’s plenty of niches where the info product IS the perfect solution with a little research and and asking the market what they want most.. but for me personally sometimes these niches seem harder to uncover.

        Thanks again for your time and contributions! I am definitely learning a lot.


        1. Scott Skinger

          As general advice to you and all others, don’t over think this…keep it simple. Picking a niche that you can build a successful information product around is really pretty easy.

          The hardest part is actually having the focus and motivation to create the product and build a business around it. The examples I gave before were just quick ideas that I came up. Take a look around, go to different blogs, check out the most searched things on Google, think about your hobbies or your friend’s hobbies.

          As far as a “time efficient proven method”…not really. I think you need to ask simple questions like “what I would want to see in this product” and “what seems to be the biggest complaint”.

          For example, if I were creating a Blackberry product, I would put together a series of short videos (5 minutes or so) that could be watched online or downloaded to my computer or Blackberry. They would show people how to do things and why they would want to do it.

          I would create end user training and I would create training for the IT pro who needs to deploy Blackberries.


    1. Scott Skinger

      I created my first product in 2002 on DNS in Windows 2000 Server. I created a series of 6 different courses on Windows 2000 before I started selling them in early 2003. Things were much different 6 years ago and I had no idea of what I was doing. My first sale was probably about 2 weeks after launch.

      1. AlexG

        Hey again Scott. Really quick,

        Creating a informational product such as for Windows 2000 that you did or any other copyright product, does one require any permission for selling such informational product?

        Its fine to write a tutorial on how to use Photoshop but when you put it into a e-book/dvd to sell does it require permission?

        Thank you.

        1. Scott Skinger

          Good question. You always need to think about legal issues like this. There are two different issues for you to consider (this is not legal advice, I use lawyers for this!), copyright and trademark. I have found that big companies like Microsoft, Cisco, etc. are happy to have you creating training products on their software because you are helping them market it and sell it. You are doing them a favor.

          These companies don’t want you using their trademarked names however. I would recommend that you don’t use a domain name (or website name) that uses their name and/or logos. They will send you a cease and desist letter pretty quickly.

          The other thing is that you are pretty much at their mercy. If Adobe threatens you with a lawsuit because they decide they don’t want you selling a Photoshop product on your website, you are most likely going to comply.

          Long story short…I would feel comfortable creating a Photoshop product and marketing it on your website, just don’t call your website “Adobe Photoshop Supersite” or something.


      2. Ted @

        Thanks scott, I checked out your initial site. thanks for pointing me to that in responding to my question.”Train Signal’s Mega Labs are designed to give you detailed hands-on experience working with Windows 2000.” I like how you used eBay feedback from your initial sales as customer reviews.

  18. Bomagic

    Nice article. I have developed a new product, which is now internationally patent pending. Soon we will have a website up and running.

  19. Vini

    I agree with Joshua, with all the free resources of information out there today how can you determine whether a product would potentially be successful?

  20. Aggressive Dog Training

    I definitely agree. Information products are the way to go: they are not too hard to create, extremely easy to reproduce, and the money needed to create the products (a DVD for example) are minimal. Great post. Very motivating.

  21. Trigeia Twinz

    It is awesome when you read a something that sounds like it was written just for you. Great post and info. Although some of these things we are familiar with it has pushed us to make the correct choice. Thanks

  22. pfincome

    What an inspiring post! I am going to start with an eBook and see how things go (actually got my inspiration from Pat with SPI). I actually have a lot of ideas for training and informational products. I figure all I am out is my time and the cost of hosting my site which I would have anyways.

    I also think that the market for training products will grow a lot in the coming years with the economy so bad. I think people will look to improve their skills so they can land a job. What better way than training and information products.

    Thanks for the info!

    1. Scott Skinger

      Thanks! Hey something I want to point out to everybody is DON’T FORGET VIDEO!

      Ebooks are great, but in my opinion, videos are a much better option. They are easier, more desired and will make you more money. You can charge more for a video. I personally, am not that interested in reading training in PDF/e-book format. I will watch a video though.

      My guess is that you think that creating video is difficult or requires expensive equipment. It does not. You need an above average computer, a microphone and a piece of software (i.e. Camtasia).

      You create your course by presenting on your computer. You can use websites, diagrams, pictures, slides, etc. Take a look at this video that we posted on You Tube…we are teaching you how to do something…all on the computer (no video is taken with a video camera). (be sure to watch it in hi-def)

      Let me know if you have any questions.


  23. Your Name

    Same ole re-hashed blah blah blah yadda yadda. What are you selling and how much skin does Shoe have in the game?

    1. Scott Skinger

      Same old re-hashed negative comment from an anonymous user. Why don’t you go out on a limb and try to help the community? We would love to hear from an expert such as yourself.

  24. Classifieds

    This is a great article, I agree the info product market is very hot right now. You can always sell something new and creative that has never been sold before

  25. Your Name

    Why by the cow when you can get the milk for free. That is why selling e-books is becoming to hard to do when you can find the info for free.

    Making a site with the info for free and slapping some adsense on it is the better way to go.

      1. Your Name

        Please tell us all here how “to do it right” without losing your shirt with adwords and Facebook. I am talking details, not just content bites like Shoemoney does.

        For once to hear someone who lays out a detailed plan would be refreshing for a change from the self proclaimed affiliate moguls.

      2. Kenney Works From Home

        I agree. It’s not even close. If you sell a product you can make a living from just one site getting only 100 visitors a day.

        Either with a high priced info product or a membership site especially… With Adsense (on average) you could never do that.

        I am not saying that Adsense is not great, it’s awesome but the amount of money that can be made isn’t the same.

        Actually that’s what Shoe has been teaching, that Adsense isn’t the only option…

  26. Private Niche Empire

    The bottom line is…when it comes to info-products, size doesn’t necessarily matter! Quality does! You could make just as much money with a 15-page book as you could with a 100-page one. In fact, you can make more with the former. I’ll show you how shortly.
    Profit potential aside, there are many other great reasons to create these little ebooks…
    • They are very easy to put together; it doesn’t require much work.
    • They can be completed within a few weeks, a few days, and sometimes even a few hours!
    • They are really not that difficult or time consuming to market.
    • They are especially great for new marketers (with little or no experience) and are also easy profit generators for seasoned marketers. And…
    • Most importantly, they allow you to spread your risk.

    1. Scott Skinger

      This is an EXCELLENT POINT. I agree that you are way better creating shorter, more focused ebooks and videos.

      a. much quicker to put together
      b. more products to sell
      c. you will save your sanity with a more focused book/video to produce
      d. most customers don’t want to read a 100 page ebook

      We have started to put together shorter, more focused videos for our computer training as well.

  27. Pingback: Daily Digest 02/04/2009 | Get A New Browser

  28. Ken Savage

    Scott, how would you go about using Camtasia while trying to teach something like gardening or more specifically how to grow a killer rose bush?

    I would think people would want to see video rather than a WinXP computer screen. Just wanted to get your thoughts on doing an info. product that’s non-tech related.

    1. ZK@Internet Marketing Blog

      Yeah I also want to know your views about non tech products and service.

      I know you won’t able to elaborate everything of different niche but however pattern and idea must be more or less similar.

      So please suggest some of your thoughts on that.

    2. Scott Skinger


      Great question. Some things will pose more of a challenge and I appreciate the specific example to work with. I know nothing about gardening or growing rose bushes but let me take a crack at this anyway. This is my quick, on the spot assessment…if you think about this for awhile you can probably improve upon this.

      I would use Camtasia/computer for my initial teaching. There is probably some groundwork (terms, growing conditions, etc.) that need to be spelled out ahead of time. I would also use pictures and diagrams to show as much as I possibly could ahead of time. For example, how dig to deep, how much water to use, troubleshooting, optimal conditions, when to prune, etc. There is a lot that can be covered using a whiteboard, pictures and diagrams. Just be sure to keep it interesting (not powerpoint slides with bullet points) and VERY visual.

      For this example, I do think adding some live video would be good. So I would do my initial presentation and then say something like “ok, let’s go outside now and see how to get this thing planted!”

      Everything is done in parts, the presentation above and the video that you record. Plan out exactly what you are going to show on video, make a point of reinforcing concepts from earlier and keep it real. Don’t try to make it into a professional production with fancy backgrounds, effects, etc.

      You can take video from a camcorder and easily incorporate this into the screen recording that I was talking about above. Camtasia is an easy to use piece of software that will allow you to add pictures, diagrams, sounds, video from a camcorder, etc. All of this can be easily put together on a timeline (cut, edited, etc.) and then published as one final video file. You DON’T have be a video expert to do this, it is designed for newbie video editors but does have a lot of cool features.

      Your whole live video (from the camcorder) might only be 5 minutes once you edit out the boring and redundant parts. This folded into a 30 minute instructional video that discusses all of the important concepts of planting a rose bush will give me the complete picture.

      Let me know if this makes sense or if you have any other questions. Might have gone off track here a little bit because the reply was so long. :)


      1. Ken Savage

        I haven’t used Camtasia enough to say I knew what I was doing but I can learn. Geez I wonder if there’s an info. product on how to use Camtasia? 😉

  29. Karthi

    Hello scott,
    Thank you very much for your great article..

    i would love to ask you a few things that i have in mind..

    We (myself and my friend) have been thinking to launch an information product, in the Internet Marketing niche. Sort of like teaching people how to make money online. I am not sure if this is an already exploited/saturated niche.

    What we plan to do is, target our country, India. Now, i am sure that it is yet to be started here. So, there is a good chance of success. Now, the second thing is, popularity. I mean, we people are not like you, shoemoney, copyblogger, frank kern, john reese or yaro. so, not everyone can launch an information product and make some penny..

    That said, what do you think we should do? spend some years to gain popularity?, switch to some other idea?, or what else?

    i would like to hear some advice from you guys.. any advice will be of great help to us..
    thank you

    1. Scott Skinger

      Having a brand is great but you don’t just get a brand handed to you without a lot of hard work developing it. Creating a great informational product will help you build your brand. It is pretty hard to build a brand and reputation if you have nothing (a product, past success) to build it around.

      Building a general Internet marketing product might be tough, I think you need to attack a particular niche, like building Facebook apps, iPhone apps, PPC, etc. and really specialize in these. You also have identified a great niche for yourself and that is your target country, India.

      You can create a product that really is in alignment with Indian people’s needs and speaks directly to them. You have a huge audience and much less competition.

      Good Luck,


  30. Pingback: Earn More With Adsense » Make Huge Profits Online with (your own) Products

    1. Scott Skinger

      Of course. Would you keep your subscription to something if there was nothing new or the site owners weren’t dedicated to helping you.

      Be willing to work hard…or just go buy lottery tickets, it will save you a lot of grief.

    2. Brian Clark

      Yes. The problem with making money is you have to actually work. The secret revealed! :)

      Truth is though, once a site is running and profitable, you can hire out the ongoing work. But if you don’t work your ass off up front, you’ll still be poor and complaining that you haven’t found the “secret.”

  31. purposeinc

    Great post Scott. You know I am already a fan. One of the great lessons I have learned from Shoe, you repeat here, that one can bypass a lot of layers of marketing and sell directly to the customer while being the supplier. I am sure this post will give many, including me, ideas.

  32. shoe-rules

    I love the idea of making dvds/guides/software etc and selling them. But dont you have to prove yourself as an authority before people would buy from you? Get your site to the top of google, post a picture of yourself with a 15k adwords cheque etc. I’m 100% going to try anyway! Cheers! Great post!

  33. Mitch

    I agree 100%. Products are a great way for money making. The costs are time in the initial stages, then you can leverage all that work.
    I am in a different niche, but it is the same procedure.

  34. Pingback: Posts about Affiliate Marketing as of February 4, 2009 | The Lessnau Lounge

  35. My Internet Business

    I concur that information products are one of the most lucrative methods to earn money online. Not only do you enjoy excellent profit margins, but you can build a ‘sales funnel’ by offering good quality, reasonably-priced information products, and then making a repeat customer with medium-level services or packages that pertain to your niche, and finally a high-ticket sale.

    Thanks for the great article,

    Rob Hunter

  36. Regalos

    This post was really inspiring. I was actually thinking about creating some sort of information product for a long time, and this just gave me the last push to actually do it. Thanx.

  37. contentpig

    Well… I think that’s the dream for most people; however, coming up with a product that “you” can produce and that people will buy is the challenge, and then as all of us shoemoney faithful know, even with a product and the site, it still comes down to quality traffic to get those conversions

  38. Legitimate Home Business

    Great posting. I currently am with a great opportunity but am very interested in eventuallly creating my own info products as well. For anyone interested, I recently purchased a book published by Entrepreneur Magazine: Start Your Own Information Marketing Business.
    Good stuff.

  39. Earth4Energy Review

    This is a great post and like someone already mentioned it above, it does contain some solid ideas. This is why I always pay a visit to

    There is always something new to learn.

    Keep up the good job.

    1. Scott Skinger

      As I mentioned in my post, I think subscription based content is excellent. The thing about subscription sites is that you have to give people a reason to keep their subscription active on a month to basis. Not all products will work with this model but I really like the subscription model overall with the right niche market.


  40. Ships

    Good Ideas, but not always the information product is giving large number of money. I think that by Brian Clark is really good beginning for everyone novice in this business

    1. Scott Skinger

      True. Also, just re-opened, it has been closed for a few months or so. It will only be open for a limited time before it is closed again.

      I strongly suggest that you at least check it out and give it a chance. There is LOTS of good information that will jumpstart your information product development and business plan. I just noticed today that he also offers a 30 day money back guarantee.

      Good Luck,


    1. Scott Skinger

      I never said that this was “easy” in my post or comments. It’s hard work…but it is doable AND it can have a huge payoff.

      The choice is yours…make excuses or make it happen.


  41. Wynter Jones (siteflipremix)

    Solid business plan indeed. Information marketing is the almost the basic essence of Internet Marketing. The foremost “digital product” we can produce is text.

    It didn’t take long either before this business model became very profitable, and even in 2009 I see that it is still very profitable.

  42. Payday Loan Reviews

    Scott, great post! Quick question (and I skimmed the comments, and don’t think its been asked, but if it has I apologize):

    Have you had any run-ins with people uploading your content to bittorrent or youtube? How do you deal with that if you’re a small scale business (or an individual)? Is copyright infringement a major concern for your type of business?

    1. Scott Skinger

      Copyright infringement happens and our content is illegally posted all over the Internet. There is only so much you can do. We choose to make our products usable and convenient for our paying customers (no DRM, or strict licensing).

      We do have sites brought down, Ebay listings stopped, etc. but it is a losing battle to keep chasing down the bad guys all of the time.

      The good news for us is that we include so much with our products (multiple file formats, pdfs, exam voucher, etc.) that it makes it difficult to post/download everything. You can download our stuff from the Internet but you are not getting the full product. Most people don’t want to deal with the hassle or the potential legal ramifications.



      1. Payday Loan Reviews

        Thanks for the insight Scott! I like your approach of giving so much value that you turn downloaders into potential customers.

  43. Wine

    Yeah – it is always good to work with products that have high margin and a quick turn around. If you can find such a product then you will make good money. If you have a low margin product then you need high volume which makes it a very cut throat business.

  44. Daddy Mike

    information products are really the ‘IN’ thing today, since everyone’s hungry for knowledge.. and the IT industry is still booming despite some major economic turmoils.

    1. Vern at AimforAwesome

      Uhm, OK chief – I’m going to check out my fish and see how to get good at selling it. Is this guy for real? Is he talking about selling your core products first – and mastering that before going further? I think so. Maybe? Scott?

  45. Geek Entrepreneur

    My wife and I have been discussing putting together an information package based on starting a house cleaning business. Your article only cemented things for me regarding this idea! Thanks!

    The Geek Entrepreneur

  46. mark harrison

    The opening comments in this post about not even being an expert about the information product you have produced ring true. I have just sold 2 ebooks and I haven’t written them yet but I know that I will be able to produce an informative and most importantly, a value for money book for my visitors. Preparation and good valuable content will take you a long way.

  47. Ben

    We have just completed our first product which is a php plugin for wordpress. I’m now working on my second one already, whilst promoting the first. Your own product is definitely the way to go.

    1. Ted @

      How much did it cost to have your WordPress plug-in made. I have three awesome ideas for plug-ins but want to give them away for free. I am a novice coder and do not have the ability currently to make it myself. (information product idea?)

  48. Del

    Scott, thanks for the excellent post. We should consider ‘intellectual property’ issues too, as information products like this are ‘inventions’ which are covered by IP law. I’m not sure what the legal position is in the US, but here in the UK, all inventions by an employee belong to the employer – even those made in your own time – if the invention is related in any way to the employer’s business. Yes, you read that right: your employer owns your IP (although you are still entitled to payment for it). If your information product is directly or indirectly related to “the interests of your employer’s undertaking” this might catch you out, so be careful if you’re doing this evenings & weekends… More details here, see section 39(1)(b).
    On the up side, IP laws can protect you as well, so make sure you use copyright, registered designs etc.

    1. Scott Skinger

      Hi Del-

      Great points. Let me start off by saying that I am not a lawyer. I will give you my thoughts and interpretations of this, however. First, if you are working on your own stuff during company time, this could be considered company property, a lot depends on how much the employer wants to pursue it. For example, if one of my employees is working on developing their own training course (say on a computer topic that we don’t yet have) during company time, I am going to have a big problem with this. Is it fair that I am paying this employee to work on projects for the good of the company and they are developing projects for themselves? I don’t think so, ESPECIALLY because it is a competitive product to what we sell.

      The issue is a little grayer if the employee is working on a company related project (training course example) on their own time OR if they are working on a project that is non-company related during work time. In my opinion, both of these are a little unethical and have the potential for causing you problems.

      The last example would be working on a non-company related project on your own time. This is fair and I don’t think the company has any business (legally or otherwise) giving you a hard time.

      I also agree with you on the copyrights/patents. I will extend this further and add act like you are a business. Have a name, incorporate your business, etc. The more you act like your own business the less likely it is that a judge will rule against you.



      1. Del

        … well, if you look at it from the employer’s perspective, it’s a pretty reasonable way of preventing your staff from setting up in competition. If we’re talking about something which is unrelated to work, then it’s your intellectual property – and rightly so.

  49. Tony


    Great post. Thanks

    You said <q cite=”I could easily list 100 niches that could be capitalized on”

    Can you list some?


  50. Vern at AimforAwesome

    Without buying into it, I reviewed Teaching Sells and their model is pretty comprehensive and seems to apply apply to a monthly membership recurring subscription type training program. It’s VERY good information and I wish I had the cash to pay for it next time it opens up – but for now, I’ll give it a try on my own.

    Something a lot easier would be to download camstudio screencapture (free) and do your own presentations on there. Can capture video, sound, and voiceovers as well as powerpoint or whatever else you want to use to present your material.

    I’d recommend to start out with something small that’s in demand. Throw it up on ClickBank or Commission Junction, or some other affiliate site and see what people with traffic can do with it. It’s TOUGH to get as much traffic as you need to really make any cash.

    Much easier to have others sell it for you as affiliates.

    Good luck!

  51. Denny Sugar

    Well said Scott.

    For those that haven’t created their first product yet start with a short 7-10 page ebook or phone interview. I’ve been marking online since the 90’s and my first “product” was a real estate related course in development for over 2 years and it was overwhelming for my 1st attempt (and I never finished it) in fact I eventually broke most of it apart into many small products. Glad I did.

    For me, everything took off one day when I decided to record a call and BOOM it just happened…I had my first product. Then I built a really crappy sales page, bought some ads, and never looked back.

    Keep it simple. Dont over think this shit. And pay attention to Scott he’s giving you great info and he knows what he’s talking about. Every offline niche out there is so wide open and most are yet to be exploited but you will have to work your ass off to make real money. Sorry.

    Off to do my triathlete product.

    1. Scott Skinger

      Thanks Denny. Excellent point to keep stressing…keep it simple! Good products don’t have to be long products. I am intimidated and don’t have time to read/watch a long product anyway.

      I would love to get great information on doing a triathlon and I will be fine with a short, 5 to 10 page document. Build a product with more parts…make them smaller and very focused. This adds great value to the overall product offering (i.e. you can charge more and get more sales out of it). Don’t just create on big e-book or video…chop that thing up into 5 or 10 parts…the perception of more is key.

      BTW, is there a good community or subscription site for triathletes? I think this niche could do very well. Triathletes are very passionate people that tend to have money.

      Good Luck,


      1. Denny Sugar

        Yeah, we’ve been doing well with some affiliate sales in the triathlon arena so I thought it was time to test a product. If that goes well and I can find a good community admin (I’m not actually a triathlete myself) and we’ll try a mem site. You’re right these guys are like the iphone/apple crowd…loyal and big spenders – if you treat them right. For now check our, trifind and usatriathlon as we dont have a community built (yet). And no I’m not worried about competition. If someone can beat me, the market is yours. A better move is that if you have something to offer, contact me and lets JV as I never work alone.

        Also, I think I’m going to take your advice and zero in a bit more. Reading your comments, I think I should drill deeper and fragment more of my concepts to try and penetrate some of my niches better before lighting up new ones. So thanks for that Scott!

    1. Scott Skinger

      Hey lobebe-

      Thanks for participating in the conversation and spamming this post. I will be sure to run out to your site and buy everything that you have! :)



  52. Internet Marketing Mentor

    Great information thanks, I am looking to start creating my own product(s) soon as I have good knowledge in certain niches and as you say you can always search the internet and aquire information that others will benefit from and put it together to create a great product. excellent advice, thanks.

  53. Bad Azz Network Marketer

    aw man, that is awesome. thanks for the link to

    Creating material is one of the best parts about business, and in a few months, creating and selling my own products(not just affiliate) should be a piece of cake…

    well, it SHOULD be. bookmarked thx

    1. Money Academy

      you should know your niche because your niche should be the thing you have skills on it , you can’t choose health niche and you don’t have any experience in health at all ” .

  54. Heather

    Scott, I would love to sell my own info-product, but I have no idea what I should sell. I don’t suppose that you would be willing to talk to me via email to help me brainstorm ideas?

  55. Internet Business|Make Money Online

    Internet is like a gold-mine and you can make money through affiliate marketing,ebay,
    online survey…etc.However,if you really
    spend time and efforts to learn the rope and create your very own information products,
    you’re one step closer to your success in internet marketing !

  56. ck

    creating information products is i am passionate about. any of you check out the 4 hour work week by tim ferris yet?

  57. Pingback: Make Money Online by Creating Your Own Informational Product | Affiliate By Night

  58. Pingback: How do I get money when I sell my products online?

  59. JamesZ

    Scott, I stumbled upon this site today and boy, I am glad that I did. It has inspired me to regenerate my focus on my business model. I have a dog training site. This niche has endless possibilities, but I need to target a particular part of this niche. You have also motivated me to give thought to writing an ebook. Thank you for the excellent information.

  60. Cleaning Melbourne

    This site is really interesting. You bring up some great points about your article… .. Thanks for the great information.. It is my first time here in this site… That is why it calls my attention to visit it again for more source of new information.. Great article..

  61. Enya

    Hello, I think your website might be having browser compatibility issues. When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, awesome blog!

Comments are closed.