Monthly Archives: February 2009

SEOintelligence.com – Free Shirt Friday

Posted by Jeremy Schoemaker.

img_6046

SEOintelligence.com provides marketers and site managers with a suite of tools perfect for managing their SEO efforts. From analytics tools & reporting to SEO task management, just about anyone can use the site to find out more about their sites’ performance on search engines like Google and Yahoo. They even have a sweet SEOiQ test for your site. Great stuff!

Thanks for the shirt, Jeremy! :)

If you would like to see your website or company featured on Free Shirt Friday, click here.

Current ShoeMoney Weight: 219 lb

img_6046

img_6047

The Planet Webhosting Still Sucks

Posted by Jeremy Schoemaker.

We have had many servers with The Planet over the years. I think at one time we had over 15 boxes there and when we were starting AuctionAds we were going to use them which would have been several more servers/load balencers all that. That was a total fiasco and they dropped the ball but to us it turned out awesome because we purchased all our own servers and got hosting with iphouse which turned out to be about 1/10th the cost per month.

Now of course we have to do our own support/reboots but honestly we did all that at the planet anyway. The monkey ass admins they have working there are the biggest pricks….. and they must get paid by how fast they can close tickets.

So ive held on to 1 machine there thats costed me $99 a month. Ive had that box for almost 5 years. I IRC from it and also use it as a proxy for other things which is nice when I go on the road.

Today I canceled this box. After about 2 weeks of playing ticket tag with there support system its just not worth it.

Ive been meaning to do it for a long time but just it was more of a hassle to cancel it then keep it running.

Elite Retreat 2009 – Full Recap

Posted by Jeremy Schoemaker.

I just got back to Nebraska after a great week in San Francisco for the Elite Retreat 2009. First of all, I want to thank all of our Elite Retreat attendees for coming out! From small business owners to affiliate managers, it was an amazing group this year. I think everyone can agree that not only did they walk away with tons of new knowledge, tips and ideas, but there is a good chance everyone made some great networking contacts.

Read more on “Elite Retreat 2009 – Full Recap” »

Switching To Google Apps For Your Company’s Email (My Experience)

Posted by Jeremy Schoemaker.

For over 10 years now, I have either ran or had control of my own mail server. Well, at least it was that way until 2 weeks ago.

Google’s apps includes hosting premium applications (of which the biggest thing is Mail) for $50 per user per year.

I have been curious about switching for quite some time but thought the flexibility of having my own server outweighed the benefits. Well, 2 weeks ago I finally decided to make the switch.  And now I have to say that although things have been great for the most part… there are still a few quirks that frustrate me.

Like most things on my blog, I will take you through my experience in switching over. Hopefully it can help you if you decide to convert one day, too.

Step 1) The setup.

Setup is SUPER easy.

I started out by purchasing 5 accounts. At first, you have to specify 1 of the accounts as the administrator. I made the mistake of making an admin@ and using that for an administrator instead of just using my own email. (Later I figured out that I could just use my own email as the administrator.)

With Google’s really simple walk-through on what to change for your DNS, I was able to quickly make the right changes. (But if you have already run your own mail server, this should not be a big deal anyways.)

During the setup process, you can also make a catchall account. (A catchall account means that you can specify 1 user as the catch-all for anything you forgot.) I started off using Brienna’s email for that but it got so much junk that I used info@ for this instead.  Also for the Auto-Responder (out-of-office) purposes, it’s much better to have a seperate account for catch-all email rather than just using filters (which I will cover in a bit).

Step 1.5) Special NOTE

If you are an IMAP email user and do not store mail locally right now, you’ll have to remove all accounts from your desktop client. Your mail will be on your old server and you’ll have to migrate it. (But if you leave desktop clients setup, it’s going to be a clusterfuck - trust me.)

Step 2) The Migration

The administrator can setup the old mail server and then start to migrate all your folders.

*IMPORTANT* Gmail does not let you make new “folders” as you know them. They have an all mail folder which ALL MAIL goes into then things can be labeled (which will appear like folders and ACT like folders on your desktop client). All of your newly imported mail when you first import it will look like INBOX/Travel or INBOX/Sample.

Once your import is complete (it took over 24 hours for mine to fully complete), the only things you still need to do is move/delete your old sent mail and trash. (DO ALL MOVING ON GMAIL!)

Then rename your labels … instead of INBOX/Travel just rename it to Travel. Repeat this for each label.

With Gmail, the email is not stored in these “labels” - it’s just organized there. Essentially, all your mail is set in the All Mail folder. These labels will appear like folders in your desktop client later, but just know that if you delete a label, the emails with that label will not be deleted. They will still be in the all mail folder. You are just deleting the label. Also, you can have more than 1 label per email (which really makes this cool). I know, I know… some of this may seem redundant to you if you’ve used this for a while – but it took me some time to fully understand how this works. I had never used Gmail before.

Step 3) Contact Migration

Even if you are going to use a desktop client 99% of the time, it’s very handy to have all of your old contacts available. There are guides on Gmail for everything under the sun except for Apple Mail.app users. Don’t worry – there is an easy converter (like stupid easy). The application I used is called A TO G and it’s free (although donations are appreciated). I still think that dude should charge $50 for it though, because without it the process sucks…

Step 4) Client Setup

Now you have all your mail setup how you want it INSIDE Gmail and your migration is finished. (You can now delete the migrated mail label if you want -  it has just labeled all the mail that’s migrated.)

On each of your desktop computers, set up a new IMAP account with:

incoming server: imap.gmail.com (secure port)

Username: username@yourdomain.com

Outgoing (SMTP) server: smtp.gmail.com

Username: username@yourdomain.com

Password: the password for the user you’re setting up (DUH).

Step 4.5) Don’t set up all your desktops at once.

I currently have 6 different computers I could possibly check mail from.  2 laptops,  my office mac, home mac, home/office mac, and Windows PC.  I made the mistake of trying to set them all up the same day and started getting errors… it turned out I was exceeding my daily bandwidth limit (who knew?).  So instead, I setup 1 per day and since then they have all been fine.

Step 5) Don’t forget to check in on your old stuff.

Inside Gmail, go to your accounts and pop mail from old accounts or other accounts.  I setup a .forward on my old mail server for each of our users just incase something goes there.

Step 6) Setting up the cool shit.

Be sure to check out the Google Labs. I would suggest enabling the following “must have” labs:

Canned Responses – I try to answer every email I get and 95% of the time I am just repeating myself.  Canned responses have dramatically sped up my email response time.  You can also use canned responses in your filtering.  It’s kind of like an Auto-Responder/out-of-office message but only for certain people.  For instance, let’s say someone emails me through the Contact Us form and somewhere in that message the terms ”paid links” or “paid review” are found.  I can then make a filter that will allow me to reply with a canned response stating that we do not sell paid links but we do occasional do paid reviews with no follow links for a particular price. And bam! Just like that I’ve answered the email. That’s nice.

Send and Archive – This is probably one of my favorite features.  It gives me a extra button inside my mail window next to the Send button. This feature allows me to both send a response and then remove the mail from my Inbox.  How many times do I really want to save something I have already responded to??  Yea, never.  Also, archiving is NOT deleting.  It’s simply putting it into the All Mail folder.

Offline – This app let’s you access your Gmail (the last sync of it) without an Internet connection.  This is pretty hot.

Reply To All Default – Setting this up makes it so the default button to reply/forward is actually “Reply To All”.  For about 99.9% of all my emails, I WANT to reply to all.  With email, I often forgot to do this so I’m loving this feature.

So … pretty big step for me.  I migrated myself and 4 other users (dillsmack is still not convinced yet). Am I glad I did it?  Well, in the beginning I was not so sure.  At first, I didn’t really get the labels idea and man… when I first saw that crap saying my bandwidth had been exceeded, I started thinking, “Oh, great!” (Thank god it hasn’t happened again.)  Other things that still bug me include:

1) Flakey connections. While checking or sending mail, occasionally I am asked for my password. (But hey, maybe it’s because I leave myself logged in on multiple boxes? Not quite sure.)

2) Return path header.  After racking my head trying to use the filter/canned response and out of office/vacation feature, I noticed it was replying NOT to the reply-to or reply email, but rather the return path header.  Dillsmack made a thread in Google groups and while this is against the RFC, it looks like Google is keeping it (as retarded as it is!).

3) IMAP Downtime. Occasionally the IMAP servers are just unavailable.  It doesn’t seem to last long and has not happened much.  Maybe it’s just been a fluke.  I can always tell I am not alone just by asking on Twitter or using Twitter search.

4) It’s also $50 a person.

Let’s look at the positives.

1) 1 less server to maintain.  This is huge IMO.  It’s one less machine we need t0

  • Maintain Hardware
  • Update spam rules
  • Update software for security
  • Administrate

2) Spam filtering – AMAZINGLY AWESOME.  I now get 1-2 spams a day.  I used to get between 20-40 a day.

3) Simple things.  Before, doing a out-of-office meant writing a special rule….  Nothing too hard but the more our business grows the simple things start to have a big expense in time and what it’s taking time away from.

4) Mobile application.  The Gmail Blackberry application is SO NICE.  In fact, I’ve given up on the default Blackberry and now this is the only one I use. Searching through folders/labels and looking up contacts is so slick. It also integrates nicely with the other applications.

5) Branding – no need to say more:

If you are thinking about switching to Google for your domain…. I say go!

Your Chair and Your Bed

Posted by Jeremy Schoemaker.

I was talking to a friend the other day who was tearing himself up trying to decide to spend 3k on a super awesome office chair. The funny thing is this same person has 3 cars, each newer then 1 year old, and each were at least $75,000+ new.

Now he did not bat a eye at spending that much money on something he MAYBE spends 10 hours in a month using but something he spends 8 hours in a day 3k was just to much?

The same thing could be said about your bed. You spend more time in your bed then any other place. Why go cheap ass on those items that truly matter?

5 Ways To Find & Acquire Customers On Twitter

Posted by Brian Norgard.

This is a guest post written by Brian Norgard. He’s a super smart entrepreneur/surfer that sold his last company Newroo to FOX Interactive Media. If you’re looking to understand how to build a business then follow him on Twitter Brian also spoke at the Elite Retreat conference and killed it!

Introduction

Emerging platforms create new opportunities to find and acquire the lifeblood of your business—customers. Twitter is the breakthrough product of 2009 because of its unique ability to create lightweight and fluid conversation—in near real time—around just about any topic.

Let’s look at 5 ways you can leverage the platform to build your business:

1. Twitter Search (The Big One)

Twitter is fast becoming a lead generation nirvana marked by anxious customers looking for real time answers and active feedback about every product and service imaginable. How do you utilize this trend to grow your business? Two words: Twitter search.

Search is not yet fully integrated (http://search.twitter.com) into the Twitter experience (though it’s coming soon) however the potential as an acquisition engine is tremendous. Twitter search represents a near synchronous half loop of customer intent that not even Google captures today. How do you complete the loop to fully realize the value? Whatever product or service you market there is likely someone talking about it right now on Twitter.

Find these customers by searching the most relevant keywords associated within your market. Thereafter, join the conversation by sending a useful message that contains relevant information.

There is a fine line between being attentive to the needs of the customer and acting like a stalker. Be helpful. Be courteous. Don’t be too pushy. For example, when responding to a customer question, offer this, “I noticed you had a question about X. Check out this link, it might help.” Simple and direct.

The rate at which you receive a reply is proportional to how much value you create for the customer. Take time to craft a thoughtful response—it pays.

Client side tools like TweetDeck also can help you stay on top of the massive streams of information on Twitter. The standardized tools Twitter offers are not going take you and your business to the next level. Upgrade.

2. Find the Influencers in Your Vertical

One of the better ways to find and acquire customers on Twitter is to route through influencers. They are the gatekeepers that own the attention pool you covet. Co-opt their streams by inserting useful bits of information into the conversation (i.e. a link to an item, a fact about the topic, or a short anecdote).

It might seem futile to offer random suggestions against the wind. It’s not. Your opportunity cost is always time yet when a Guy Kawasaki or a Jeremy Schoemaker messages you back it’s more than just a message. It’s a signaling mechanism to an entire micro community that you are legit.

Standing on your soapbox and blindly tweeting ultimately won’t cover much surface area for your business. How does one identify the influencers? Generally, though not always, the number of followers an individual has on Twitter is proxy for their sphere of influence.

Another way to identify influencers is to search on Google Blog Search or Technorati for the highest trafficked blogs in your vertical. See if those folks have an account on Twitter. If they do, follow them and track what makes them tick.

3. Profile Bio

This one is easy: create a contextually relevant profile bio. Do you sell baby cribs? Then make it evident by stating what makes you the world’s expert in the baby crib trade.

It’s important to understand potential customers on Twitter will take the time to read your bio if you offer them something timely, interesting and helpful. It’s their way of pre-qualifying you.

4. Grab a Relevant Twitter Domain

A contextually relevant Twitter URL is an a powerful way to build
trust with potential customers. For example, if a user tweets, “I am looking for a new baby crib any ideas?” Who is she going to respond to? Twitter user Tcvtex99000 or BabyCribExpert? You decide.

5. Twitter URL On Business Card/Email Signature

Make sure you attach your Twitter URL to both your business card and email signature. It’s amazing how many customers you interact with on any given day via email. Take advantage of this immense pool of liquidity by making your Twitter URL as easy to find as your phone number.


How much do you tip your cab driver?

Posted by Jeremy Schoemaker.

As you know, I just got back from San Francisco. And while I was there, I took a couple of cab rides. But I have always been curious as to how much you should tip a cab driver. What’s the standard?  I can only think of one circumstance where I refuse to tip a cab driver and that is if they talk on their cell phone from the moment they pick me up until we reach our destination… especially if I am trying to keep a conversation going with a friend.

On the other hand, if a cabbie has been helpful like letting me know where the good strip clubs are or which great restaurants I should check out, I will take care of them – sometimes as much as 100 percent tip.

So how do you tip your cab driver?

Be the first winner of the AzoogleAds/Playboy Challenge!

Posted by Jeremy Schoemaker.

20090126-fcjia9x6miuch6dpkax88sw5m4

If your affiliate marketing revenue alone won’t get you a ticket to the AzoogleAds Party at the Playboy Mansion, you’ve still got a chance. AzoogleAds is having a contest within a contest today, and they will give away one ticket to their party.

Today only, all Azoogle publishers can participate in a trivia quiz that includes questions about Azoogle and Playboy, and the person who answers the most questions correctly will be headed to the Mansion in August. This includes an all-expenses paid trip to LA with two nights accomodation and a party at the one and only Playboy Mansion.

The link to the quiz is live at www.CUatTheMansion.com only until 4pm today.  All you need is an active affiliate ID to participate.  Take advantage of this opportunity while there’s still time– the winner will be announced tomorrow at noon.

This Years Elite Retreat Best Ever

Posted by Jeremy Schoemaker.

So we mixed up the format a bit this year and everything is going awesome. Garyv is such a fricking pimp. His talk today was epic.

Ive seen many speakers in my life and Gary seriously is one of the most amazing motivating speakers. And I dont mean that in the Tony Robbins type of motivational speaker… I cant explain it but I am sure some Elite Retreat attendees will post some recaps in the next few days.

Tomorrow I give my presentation and talk about “the art of conversion”. During this preso I will be showing 4 different affiliate sites I am currently running and show everything about them and why they work. I have never revealed these sites before and I think some people will be surprised at the crazy shit I come up with that makes money. And before you ask no… there is no video of this and I will not be revealing them in public.