Making Money With Facebook Advertising – ShoeMoney Show

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On yesterday’s ShoeMoney Show we talked about making money with Facebook.  Tim Kendall, Director of Monetization, was my guest during the show.  Tim is in charge of monetizing the entire Facebook advertising system.

I started off the show by talking about the current state of affiliate marketing and some of my recent experiences.  I also addressed some of the comments made on last Monday’s post about my recent Facebook campaigns.

After the first break Tim came on the program, talked a little bit about his background and explained some general things about the Facebook advertising platform. Then we dove into users’ questions!

Right off the bat, I blindsided Tim with some questions about the Beacon Project (mostly because I thought it was a ingenious way to make money).  Although I did give Tim a list of questions before the show started, this question was not on the list.  He was great, and I was glad he still answered my questions.  I think you are somewhat seeing Beacon in a small amount through advertisements you can target by social actions. I have a feeling we have not seen the last of the Beacon Project.

During the show Tim answers many questions… I tackle a few also. We cover everything from how to get started with Facebook advertising to how to conduct split testing on your ads. Tim also addressed all the questions about their ad approval proccess (of which there were many).

Throughout the great interview, I thought one of the key points Tim made was that Facebook is still in the “start-up phase”.  The ad platform is only about 1 year old and people are already trying to compare it to Google Adwords which is about 9 years old.

I want to thank Tim for his time, great answers, and for coming on the show with very short notice.  I thought he awesome.

You can listen to the show here on WebmasterRadio.

or right here:


Be sure to tune in to the ShoeMoney Show on WebmasterRadio next week.  Same time, same place!  (2pm PST, 3pm MST, 4pm CST 5pm EST)

112 thoughts on “Making Money With Facebook Advertising – ShoeMoney Show

  1. Luke Eales

    A great show – my first listen of Webmaster Radio, and I’ll definitely come back for more. I wonder how big the influx of new ads was after the show?

    1. Taris Janitens

      That is certainly a good question!! I’m also surprised that people think the factbook ad platform is as big as google’s. Maybe it’s just because facebook itself is so big, they assume everything facebook puts out is just automatically number one

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  3. jeff

    i never made a dime with facebook my best affiliate were turned away because of bad grammeeer how ever life is still good

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  6. jtGraphic

    I’ve been experimenting with Facebook ads since ASW. I’m picking through Landing page ideas and layouts etc. right now. I’ll probably do a blog post when I’ve got more info.

  7. Patricia Kaehler

    I saw this page posted on by @DomainSmith … Very pleased to have been notified of this recording…

    Do you have a newsletter that you send out notices of shows and after-recordings (topics) etc…

    ~Patricia Kaehler


  8. ClarkeW

    Great information in this interview. I just starting using facebook ads a few weeks back and found some very useful information here that should help a lot.

  9. Dan London

    There are some major quirks with FB ads, and once you run a few campaigns, you can figure them out and get traffic cheaper.

    One big issue though… they bill daily. So expect to see a charge come through daily.

  10. Rick

    great show. Thanks! You answered a lot of questions I had about facebook ads. I agree completely that the best results are on a local level and I’ll be using facebook for that purpose, but I look forward to seeing what facebook develops in the coming months/years.

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  16. Scott Prock

    Hey Shoe … When you set up deals with local businesses do you always stick to the high dollar markets, or is there enough money with smaller markets?

    I work for a property management company and we have a lot of commercial accounts that could benefit from local PPC advertising.

    Great stuff … Scott

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  20. ZK@Internet Marketing Blog

    I saw many ads on facebook which was well targetted and according to location.

    I must say that if you are selling something in your local area than use facebook for your advertisment and target as per the location not as per the keywords. I am sure you will see that effect.

  21. Blog Value

    Thank you so much for the link to webmaster radio. Iternet marketing can be rather lonely especially when there are no fellow marketers living near you. I can envisage spending man hours listening to webmaster radio as I work on my online campaigns
    Thank you

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  25. Goran Website

    Facebook advertising started off real lazy, but has now turned into a great alternative to Google adsense for most marketers. I guess the Facebook advertising strategy was changed hence such a successful turnout.

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  27. Rick

    Do you think it’s more effective for your ad link to land on an external page or your facebook company page? Or does it really depend on the strategy and product?

    1. Money Academy

      i don’t think that you will earn that much money directly from facebook but you can use it in marketing and marketing bring the money you planning for .

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  30. PerfectMoney

    on last post discussing about facebook,is 90% failure at Facebook ads,well.I dont know how you manage your critique shoe,but I think that is smart,because at the this post you “great Him “and in another place you “fail him”well.I think more I believe at that 90% fail that Facebook fail is today that means that is also Fail for the next time to come.that just simple observations from this Ordinary people

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  34. Money Academy

    i want to listen to this show because i believe that facebook can bring a hug of income and ads , but any info about the time in GMT ? or any tool to convert from PST, MST, CST , EST to GMT ?

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  37. Toronto personal injury

    It’s not ludicrous to think that facebook would create a service that would entail members to certain features by paying a monthly or even yearly fee. But at the same time they would never want to alienate the MILLIONS of people with a current facebook.

  38. xbox 360 deals

    Looked at facebook ads after getting google slapped yet again, but the market just doesn’t seem as big, so iam looking at opening a facebook group and doing a bit of testing to see if i can get traffic that way instead for free

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  40. Facebook Applications

    No doubt you can get more and potential traffic from facebook and its really useful to market you product and service online.

  41. shuvo

    I think facebook will not take too much time to replace the adwords because facebook get tons of visitors everyday which adwords could not get. There are many people who dont know what google adwords is ???

    1. Joseph

      You are so right I dropped the adword junk, because it was too complicated.
      I joined Facebook and it was much simple lay out.
      Google, I mean all the technical jargon.I said ” To Hell” with it your right about facebook thanks

  42. Chakali

    I think advertising on facebook is a good idea. You have to try it a few times to get an idea what is value for money and what to target.

  43. Derek

    Yes, Facebook is a great tool. we can earn online by making Facebook application.

    Thanks for sharing this inspirational information.

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