Joost on WordPress SEO

by Jeremy Schoemaker on January 29, 2009 · 48 comments

Joost de Valk, one of Europe’s top SEO’s, gave a talk recently about WordPress SEO at a conference in London:

Nice job Joost!

full disclosure

About the author...

– who has written 2895 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Tushar

I’ve heard a lot of Joost de Valk.

Will be interested to finally hear him speak.


2 Taris Janitens

Thats one hell of a name!! I think when I have a kid, I’m going to call him Joost de Valk!!

He will be the badass of the playground I’m telling you!!

3 Joost de Valk

It is a proud name Taris :) “Valk” is actually Dutch for “falcon” :)

4 Ben Pei

Wow I thought it was valkryie.. Nonetheless, its damn cool Joost!

5 Joost de Valk

Hope you were happy with what you saw Tushar :)

6 Rich

Silly me I was trying figure out what online video site Joost had to do with SEO…doh

7 Entertainment News

have just subscribed to his blog, thanks.

8 Writers Needed- Make $200 a Day

Another short post :)

9 Jane

This is great. Ive been waiting to see this. I recommend it to everyone.

10 Aman@BullsBattleBears

insane video with tonnes of juice! thanks, just got through the first 25mins and getting the plugins as he speaks…again, this is amazing info thus far! anyone that reads this comment, dont skim the video!

11 jtGraphic

I love this guy. He’s very real. I did a review of sociable on my blog and he left some really great comments.

12 Joost de Valk

Thanks jtGraphic, I appreciate that comment!

13 reflux

About 2 months ago….I am focusing on wp web…..from basic front page, very easy abd more seo friendly……great info wp, thanks

14 Manuel

He is a great resource. His backlink plugin saved me a lot of time.

15 Ari Lestariono

You still need hard products to sell….

16 Kenney Works From Home

Thanks…Interesting guy. I am going to try that RSS footer plugin. Some of our niche blogs have been getting scraped a bit.

17 Replica Sunglasses

W P . that’s a great thing for SEO’s….

18 Busby Tester

i have just known about Joost.
maybe because i am newbie :D

19 Ali Hussain

This was a long video. It took more than 2 hours to download the video

20 chris

Interesting video. SEO is definitely very important for any blog.

21 joe gelb

This guy seems real serious. SEO is where its at.

22 Classifieds

Interesting video, its great to hear his comments on SEO

23 Anthony Shapley

I was at this talk and I can honestly say it was a first class presentation. One of the most benificial for me, throughout the whole a4u expo.

24 Rhea Drysdale

Great to hear Joost discuss his and other’s fantastic plugins. Virtually everything he makes becomes standard for each client’s site I optimize… on that note, I owe him some donations given how much he freely gives back to the community. :)

25 Rick

Great video. Very comprehensive… and some great plugin suggestions for new bloggers like myself.

I like what he says about pagerank and leaking. I think people give this topic way too much thought. Just provide quality content and use do-follow on links to other quality blogs with good content.

26 Danelle Ice (Homemaker Barbi)

This was my first exposure to Joost, and I love his library of plugins; it is very comprehensive.

A couple of points really stuck with me, especially about everything you put on your blog being for your readers. I think many people forget about that when posting and filling up the sidebars with widgets (like he mentioned).

I also loved the point about WP’s structure changing after 2.5.1 with the “older” and “newer” links, and the impact that change had on search ranking for certain keywords. Good info.

Jeremy, thanks for putting up this great video. Joost – thanks for the awesome info. I’ll be tweeting about your site.

Danelle Ice / Homemaker Barbi

27 Darin Carter

Great Video, Great Information!

28 contentpig

Joost the man

29 Make Money Online Tips

Woooooooow 52 mins long. Have been to his blog long time back and has very valuable content. He makes some awesome plugisn too, like the comment redirect one.

30 John

Great vid. BUT if content is KING why am I getting close ups of a the guys face and MISSING 1/2 the content…duh….


31 ZK@Internet Marketing Blog

So at last we finally saw Joost. He have got great sense of humour as well and I am really impressed with his talking style.

Thanks Shoe for showing us this video.

32 Bill

Thanks for the post of the video.

33 Thomas Howell

Very cool video on Joost. I just downloaded a few of his plugins and putting them to work on my blog network.

34 PopularWealth

Sorry Joost, I have to bust your chops a little bit. I agree with most every technique you talk about, of course I have my own preferences including hardcoding some things instead of using plugins… BUT

You didn’t cover the basics of proper link structure and if you don’t have your “juice flow” plan down cold everythin else you do will have a marginal effect.

An example of a money making blog for example might be 5 heavy hitting money making pages and then a daily post to keep people coming back, ideally in this scenario your index page has 6 links. One to each heavy hitting page and one to an archive which holds “everything else”.

On the other hand if you want EVERYTHING ranking highly you need a much flatter link structure that passes juice deeper + interlinked articles etc.

A+ presentation but I was bothered by the lack of talk about proper link structure which is the FIRST thing someone needs to plan before doing anything else.

35 Goran Website

Wordpress and Google are taking over the world wide web. From blogging to everything else.

36 Richard Mann

Blogging seems to be gaining in popularity..its another tool in the internet marketers library

37 passive income builder

Alright, gone through the video and gathered a list of plugins and some promotion tips he talked about:

must have SEO plugins:
headspace2 ( – instead of linking text “read more..” it changes the link text to something relevant to post.

redirection (

yet another related post (

SEO Friendly Images ( – automagically inserts alt tags for images

rss-footer (Joost de Valk)

meta robot (add no follow/no index to archive pages, privacy, tos, login/register pages)

- get in the conversation of your reader
- you only have one chance at first impression
- do guest posts
- add after “X comments ” “What Do you think?” or something to ask reader to make a comment

38 Wine

Great video – had one point confirmed that I did not action but now will and also learnt one or two new things – thanks for the info – knowledge is power!

39 Stop Dog Barking

Thanks a lot for this video!

40 Jonclaude


I was thinking nobody know this guy

Joost finally you can heard about it
Great !

41 Midowo

This video is very hopeful!!!

42 Ask Hybel

You need to update your video – it’s is online again on

43 Portland window cleaning

Great video.

This will help me out alot.

44 Commercial Cleaning Guy

Great post, will come back for more again

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