Have You Read The Dip?

by Jeremy Schoemaker on November 16, 2008 · 87 comments

The Dip by Seth Godin

The Dip by Seth Godin

I was listening to the book “The Dip” – by Seth Godin, on the way back from Vegas when it hit me how much this book has played an influence on my my life. It hit me so hard that I felt compelled to write Seth a note and thank him. In the email I gave very specific examples to Seth about how many times his book “The Dip” greatly influenced a decisions I had. And many times these decisions turned out to some of the biggest turning points in my business(s).

I was not expecting any response from Seth. I kind of wrote the email more for me then him. I think you guys know what I mean by that.

When he did respond I was very nervous to look what he had said:

From: Seth Godin
Date: November 12, 2008 7:25:35 PM CST
To: Jeremy Schoemaker
Subject: Re: Your Impact On My Life

holy smokes

what a fantastic note Jeremy

that means a lot. You get all the credit for your success, but it’s great to know you!

I thought maybe this week I would kind of do the same on my blog. I know many people who have read the book “The Dip” but I don’t think they really comprehend it well. Also a lot of people think “The Dip” is just about powering through tough times. Its MUCH more then that.

I listen to the book at least once a month to keep it fresh in my head.

Anyway this week I will probably making a few posts about how the dip has effected my life. If you have not purchased it yet… its only 9$ on Amazon and it will change the way you look at things.

full disclosure

About the author...

– who has written 2895 posts on ShoeMoney.com.

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 seth godin

Thanks Jeremy. That’s quite a testimonial. I’m humbled.


2 teraom

I have not heard the book, but a friend of mine suggested me this one. I saw a remarkable change in the energy, once he “dipped”.
Looking forward for a nice read/hearing..

3 Sohail

I think hearing is something i enjoy more than reading if book is long

4 ways to make money online

I’m glad I’ve found this blog.

5 Goran Website

It is great huh!

6 Shanker Bakshi

Jeremy has a lot to learn from you Mr. SETH

Once i sent Jeremy a mail requesting a small favor from him. I waited for sometime when he didn’t replied i resent it again. but it was all in vain. Out of frustration i sent him one last mail asking him “IS HE A LIVING PERSON OR A DEAD MAN -COZ HE WAS IGNORING ME LIKE HELL”

fortunately this time i was lucky to get answer from him; look what Jeremy replied in that mail :-

from : Jeremy Schoemaker
to : Shanker Bakshi
date : Tue, May 13, 2008 at 11:02 AM
subject: Re: Shoemoney – Skills To Pay The Bills

I am living

President – Fighters LLC

Its very easy to preach about certain things but hard to follow
-Shanker Bakshi

7 ways to make money online

I guess you have to have a little asshole in you to get where you want…

8 Shanker Bakshi

I’m very sorry for you. I wish you know whom you are talking to. Love your life a little more. It’s precious.


More than just writing a note and getting a response shoe…..you just gave us an example about networking. I don’t think i read it from anyone else. sorry if i missed. Shoe, you wrote to seth and gave specific examples as to how his work has affected you.

Everyone wants to know that what they put their hard work into means something. So you focused on seth first and then didn’t even ask for anything back.

Then Seth comes over and makes a comment. SHWEEET! Great job shoe on showing that even when you are up like yourself that you still need to abide by the first law of networking. GIVE VALUE FIRST aka…FOCUS ON THE NEEDS OF OTHERS!!!!!!!

10 Walt

You got his okay to print that, right?

His emails usually end in “this is off the record unless we agree otherwise”

Just sayin…


11 Ryan McLean

I am sure Seth wouldn’t mind because Shoe is promoting his book and it is not a very personal email either.

12 Static

Yeah. ;) I’m sure Amazon and Seth profited a TAD bit from this post. :P

13 Goran Website

Yup, this is advertising for them too. So I doubt they’ll mind

14 Shanker Bakshi

Click at the BOOK above it will take you to AMAZON BOOK STORE, Jeremy has included his affiliate code in the link.

15 ways to make money online

Yea, you wonder is this is just a stunt…

16 Vincent Sparreboom

No this is one a newby for me. thank you for the recommendation.

I am subscribed to his blog and he is amazing. I just went to Portugal on vacation with my girlfriend and I read his book Purple Cow and it is such an eye-opener.

I believe I’ve read 3, 4 maybe 5 books of him and all of them are simply amazing. He is real example to alot of marketers.

17 Michael Henry

Purple Cow is a great one, too. He has some good videos floating around out there. A recent one is him condeming the phony networking of sites like Twitter and what not.

18 Study Babes

hey shoe, maybe 1 example of something you really liked from the book?

19 Ryan McLean

One example would be good so we can get to know a little more about the book

20 Michael Henry

You can check out a nice excerpt of the book by following the Amazon link.

21 Greg Ellison

I have never read any of his books but thanks for sharing it. Greg Ellison

22 seogis

Great book – that should be required reading for entrepreneurial training – in addition to a go-getter attitude, and business ‘sense’ (the 7th sense), having good ‘dip’ judgment is critical. I’ve pushed many dead horses thinking that I was the problem, but turns out the idea was lame.
I must have 20 start up experiences (not failures, experiences :)).

23 Joshua

I was thinking about reading The Dip again today…it’s one of those books with a messages that sticks with you and pushes you towards smartening the fuck up!

Highly recommended!

24 Bryn Youngblut

Sounds really good. Where can I buy an audio version?

25 Anthony Shapley

You can buy the Audio Version on iTunes, or I did that.

26 Michael Henry

LearningOutloud.com is where I get audio books on CD. I heard about them from a blind friend.

27 seogis

..and your blind friend hears things from StumbleUpon? (sorry…couldn’t resist)

28 Mark - The Niche Store Builder

I stumbled onto several of his presentations just last night and have to say… I was mesmerized by his presentation methods!!

I think I watched 2-3, 40 minute vid clips… until about 1am this morning!

You must be a mind reader Jeremy… My intent was to look deeper into what he offers on Monday AM, then I see this!


29 Dick

Perhaps he has a hypnotist. _))

30 Michael Henry

Seth Godin has his very own shelf in my book case. His is definately required reading.

31 Önder

I know Seth Godin and some of his books. And i got one but last 3 months didnt have a concentration to read it(not just it any book). 5 minutes ago i read this post and it makes me to search about the book and i find out its just 4$ in Turkey and i learned that dip=dip in turkish. And after all i aim going to buy it to read asap.

Thanks Jeremy for this advice.

32 Ryan McLean

You said you “listened” to the book. I would love to get an audio copy for my car so I don’t have to read the whole thing. Where can I get this?

33 andrew

check iTunes. You’ll find it over there!

34 juliemarg

Seth has wonderful manners! I wrote a complimentary email to him about a blog post and he sent back a very nice thank you note. We should all emulate.


35 andrew

he’s very fast to reply back. I was also astonished that he replied to my email.

36 ways to make money online

Shoe, shouldn’t you of been listening to the latest tupac album that just came out yesterday?

37 andrew

Seth Godin’s books are a goldmine, one that anyone can afford

38 teraom

No more hard copies. a long flight asks for a audio version and $9 is cheap

39 Sean Golliher


I was reading this book while traveling the last two weeks. Amazing book about when to quit. I read all of Seth’s books. The new one is called tribes. I want to read it too. Nice to see you at PubCon Shoe. Did you get my emails? Not sure they might go to your spam box :)

40 SparkD

I read it, and it’s so much more than digging three feet from gold. There are some businesses and ventures, where it’s best to NOT waste your time.

41 Robin Majumdar

Thanks for the heads-up on the new book by Seth; this article here is my first news about the book, so consider it revenue-generating link-love for Seth ;)

Off to check out his feed now… (as soon as I’m done watching 60 minutes, petting my hotties on FB, dinner, laundry and wondering if I should order Shoemoney Tools.) Busy Sunday night.

42 Dick

Russian citizens are aware of this writer is very little. I will be one of the connoisseurs.

43 meethere

yes I have read it, and its truely an amazing book.. gr8 work seth.

44 ZK@Internet Marketing Blog

this just goes to show that as a successful blogger and internet marketer one needs to respond to every email and comment..anyone listening ?

45 Shanker Bakshi

Yes I agree ZK – mail to any big shot he will definitely listen to your word ( may be that’s why he/she is a big shots)

46 Seo Creations

I never reads books. Whats in this book?

47 Steven-Sanders

Very cool! I like the idea of audio books geared towards bloggers.

48 Static

Thanks for the heads up Shoe. Just placed my order on Amazon. I’m sure the guys over at Amazon will be like “Why is this selling even more all of a sudden? ;)

49 MJ Robinson

Just got mines for $7.95 from audible.com. So much easier to multitask when listening to the mp3 instead.

50 hanji

Thanks Shoe. Just got the audio version tonight. It is a really good listen. I definitely can see how to apply this with important decisions.


51 BusinessX

I agree with shoe. I know we all have our favorite Seth books, and Tribes is getting the buzz now. But The Dip gets personal, we have all been there and know we will be back there, that is the way things. But for something so obvious, few write about it. Everyone wants to write and read about the mountaintop, few want to write and read about the valley.

52 ATX

Agreed, it’s mandatory reading.

53 River Girl

I have not read this book, but love Seth Godin. Just downloaded from Audible and it is syncing to ipod now.

54 Dick

I also intend to read this book. The recommendation in this blog convinced me to take this step.

55 Start a blog war

I ordered this through your link, hope its as good as you say!

56 Torley

Seth is very responsive! Very to-the-point.

57 Dave

It’s funny that you posted this today. I’ve been in a dip for a few weeks now and am still struggling to see if it indeed is a dip or, otherwise it’ll turn out to be a cul-de-sac. May be Godin’s book will help me find out so I’m ordering it right now.

Take care


58 Matt Gio

I’m def. picking that up, thanks J

59 Layupdrill

Very good post Jeremy. I am going to pick up this book today and read it this week.

60 Brad

it’s always makes you feel good when you get thanks from someone.

61 E-Mini Player

Just ordered it, thanks!

62 Jack

I am an avid reader of Godin and have most of his books. While sometimes I don’t ALWAYS agree with what he thinks/writes/says, I find his take on marketing a breath of fresh air and completely out of the box.

I have emailed Seth several times about everything from his books, to garage sales to airport security and always received a response. Seth is a swell guy!

63 John Hoff - eVentureBiz

My favorite marketing book is, Purple Cow by Seth. It inspired me to really think about how my business can stand out. Anyone else read it?

64 Shravan

I love to read books rather than to listen to them! So I’m off to the nearest bookstore!


65 Barry

I have been checking seth godin out on youtube for the past few hours and I already feel Like I have gained so much, Thanks for this post shoe.

66 sean

You should also get his new one called “Tribes”. I think it’s something crazy – like .95 on iTunes. I’ve read/listened to almost all of his books and it’s my favorite so far.

And don’t think Seth was just responding because of Shoe. I emailed him a few years ago and got a response within a day. Seth is the real deal.

67 Justin Goff

I sent Seth an email as well about 2 weeks ago thranking him for everything he has ever written, and how much its helped my life and business.

He responded the next morning, saying I made his day!

Quite accessible for the big guy that he is….


68 Zurpit

This looks like a great book,If it inspired you, Im sure it can inspire anyone.

69 Ganesh

I’ve heard about The Dip but haven’t read it. I suppose its time to read this one. ;)

70 David Neale

I think Godin is the best business writer I’ve read in a long time. I’ve read most of his books as well as listened to several (like The Dip). I loved the book but to me it was primarily about just working through the “low” times.

Obviously Jeremy sees something I didn’t (big surprise), I’ll listen to it again….

71 Epic Wealth Systems

Made a believer outta me! I’m buying it :)

72 Kenney @ Work From Home Blog

I haven’t read The Dip, but if you like then I will have to give it a look. I already like Seth. He puts out some really great books.

73 Will

I read The Dip after I was fired from a job in 2007. The book really helped me get through the early stages of shock.

74 Jonclaude

The Dip book help me a lot to focus in my business…

75 Matt Helphrey

Thanks for the recommendation. Not a bad buy for only $9. Ill have to check it out.

76 gendut

not yet……sound very great and useful book, I will check

77 Georjina

I purchased the book when it first came out and took a ‘long view’ of exactly what I was doing with my business…Cul de Sac City!

You’re right Jeremy, there’s more to learn from this one little book than any ‘How To Make Money’ tome currently available online.

Good to know someone else ‘got it’ too:)

78 Hekim

I have never read any of his books but thanks for sharing it. Greg Ellison

79 Tatil Yerleri

Very cool! I like the idea of audio books geared towards bloggers.

80 Jason

Just finished listening to this from Audible. It’s an excellent book. Basically telling that the hard times are there to make the act of getting through them that much more valuable. It’s about quitting the right things and persisting to become great at the right things. Definitely worth picking up.

81 BeyazTavsan

Godin was really ‘purple’ at times. Now, I think that he’s becoming more and more green (yup! $$$ green). But the book is worth the time&money.

82 Massive Traffic

Yes sure I have :) All of Seth’s ebooks kinda look funny and interesting… not sure why I have that feeling.

83 myrtle beach

it was a great book, I bought it a while back off of ebay for $4! I looked at it the same way you did as the dip being the hurdle to cross to be successful. The bigger the hurdle you build the harder it will be for your competition to compete with you

84 james ML.

Hope you will keep updating your post . Thank for sharing.

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