Social Engineering 4tw

by Jeremy Schoemaker on November 10, 2008 · 113 comments

So as I wrote about yesterday I took my wife on a much needed weekend get-a-way to see Madonna on Saturday night. We flew in early Saturday morning, checked in, got into our room and napped a bit before getting ready for the big show.

I planned this trip as kind of a present to my wife. She kicks ass and works super hard. I bought the best suite I could find and for the Madonna Tickets we had floor seats about 7 rows back from the stage on the left side. I paid $1300.00 for the 2 tickets on eBay over 2 months ago. So ya I have been planning this for a while.

So we go through the turnstile and we go through, they scan our tickets and a buzzer goes off. The lady looks down at them and is like “Umm these tickets are for TOMORROW night not tonight”. I looked down in horror and saw the Sunday the 9th on the bottom of the tickets. GREAT NOW WHAT. So I just looked at the lady and said what do you suggest we do. She said to goto the box office and see if they can do anything for you.

Now we were already through the turnstile and there were mobs of people coming so she said we would have to walk around past the concessions. But we were inside the arena. I told my wife lets just chill a little bit and grab a drink and think about things.

Now I dunno how many know about my background in security but I have about 5 years in the field. I was the lead Unix Server Security admin and lead a team for 3 years with Wells Fargo at there head quarters in Des Moines, IA. They sent me to tons of training but 50% of the training involved social engineering as much as IT. Psychology and how to get people to do what you want them to do was fascinating to me. 90% of it is just acting “as if”.

Ok so back to our situation. My wife and I are waiting in line getting drinks and I am studying the tickets. I notice that the tickets have a perforated side which does not contain the date but just has the seats, section, and price you paid. NICE. I ripped them off and put the larger pieces in my pocket. Now my wife and I made a B-line for those seats. Every time someone looked like they were about to stop us I turned around and pretended to talk to my wife about something while keeping forward momentum acting as if we were going where we belonged. We were only stopped 1 time and I showed the stubs to the person for the section. She was like Umm where is the rest of the ticket. I said they tore it off “she asked who tore it off?” and I totally ignored her and said “HEY LOOK THERE IS JON LETS GO SAY HI” and dashed off to where our tickets were for (even though the wrong night).

Now keep in mind its early… like 7:30PM. Madonna does not take stage until 9pm. So it was very dangerous to stay in this section where we really did not have tickets for. If someone came and had those tickets we would for sure be escorted out of the arena.

So I explained to my wife we were going to go back outside where the soiveniers and drinks were BUT we were going to make sure all the ushers on the way up noticed us so they would not question if we came back down.

I kept asking them where the closest places to get drinks were, where the bathrooms were etc. and when I would ask I would also ask them by name and tried to keep there name in my mind incase I needed to yell down to them to let me in. Afterall I belonged down there.

So long story short my wife and I had a great time just walking around talking and drinking. By this point I was not really that pissed at myself for making this massive mistake and was pretty excited to see how this was going to play out.

Madonna took the stage and I figured it was now or never. We each grabbed 2 drinks and headed down to where we were before. I had already told my wife we just need to eye a open area and go there like we belong. We had 2 drinks so it would be difficult for us to reach for a ticket =P.

We walked right down to the floor and our row we were in before was full but 4 rows up had quite a bit of room. We went in there liked we belonged and started high 5′ing the other people in the area who were dancing it up.

We stayed there all night and had a blast.

Not only were we attending a concert we did not have tickets for we were about 4-5 people back from the stage. All because we did some basic social engineering.

I put together a small compilation of videos from the concert… feel free to make fun of me.

About the author...

– who has written 2415 posts on ShoeMoney.com.

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

Images provided by ShutterStock


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{ 105 comments… read them below or add one }

1 Real Lottery Winner November 10, 2008 at 1:23 am

You looked like you were having a blast, thats what its all about!

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2 ZK@Internet Marketing Blog November 10, 2008 at 3:26 pm

You seem to have had a blast, btw which is your favourite Madonna song

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3 Steven-Sanders November 11, 2008 at 10:40 pm

Wasn’t it you who told us all how to cheat the system with Flights? And now this?

It seems you should become a part of John’s Evil crew. :)

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4 zintext November 10, 2008 at 1:26 am

lol great story, nice work.. props to the power of positive thinking!

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5 Andrew Richardson November 10, 2008 at 1:29 am

Great story! Social engineering can really be useful. I’ve had some similar situations that I was able to get out of. Looks like you two had a blast!

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6 Patel November 10, 2008 at 1:34 am

sounds like you had a rockstar time!!!

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7 Ryan McLean November 10, 2008 at 9:30 am

That it does. I always new Shoe was a rockstar and a genius, and now he def. proves my assumption right. ;) Good job shoe and I’m glad you and your wife had a good time.

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8 Real Lottery Winner November 10, 2008 at 1:37 am

lol I messed up my website.

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9 Kathleen McDade November 10, 2008 at 1:39 am

I realize you did pay money for tickets, even if it was for the wrong night…but…nope, I don’t think I would feel right about doing that.

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10 Jeremy November 11, 2008 at 6:57 pm

Oh, big deal!

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11 Zurpit November 11, 2008 at 7:10 pm

Doesn’t matter its like he still payed for it, even if it was a day early

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12 coderbari November 10, 2008 at 1:40 am

Nice trick you applied, that was risky :D What would you do if there were a house full?

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13 Jeremy Schoemaker November 10, 2008 at 1:49 am

There was a full house and it made zero difference. Everyone was standing

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14 Sohail November 10, 2008 at 5:35 am

yeah looks like that

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15 Ganesh November 10, 2008 at 9:30 am

Very cool. Social engineering really works. I once read about it in a book called “The Art of Deception”. LOL.

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16 jim November 10, 2008 at 9:29 am

No one sits at a concert anyway :)

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17 Zurpit November 11, 2008 at 7:10 pm

Yea thats true as long as you are in, it doesn’t matter

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18 Alex Landefeld November 10, 2008 at 1:41 am

Jeremy, cool website and excellent description of your social engineering evening. thanks for following me on twitter.

..alex.

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19 WannaT November 10, 2008 at 1:45 am

Cool post. So did you sell the ticket for Sunday’s concert?

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20 Jeremy Schoemaker November 10, 2008 at 1:49 am

No I gave them to a SEO person I ran into who had nose bleed seats but was going to stick around for pubcon.

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21 WannaT November 10, 2008 at 1:50 am

Your video is basically a bootleg video. Looks like other people were also doing the same thing.

Does security confiscate camcorders anymore? Cos I want to flip video my next concert, do you think one can video a concert blatantly or do you still need to do it discreetly?

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22 SEO Tips South Africa November 10, 2008 at 2:36 am

Camcorders are usually a strict no-no! Bootleg material for sure!

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23 Goran Website November 10, 2008 at 1:57 am

Lights, camera, action… I’m a rockstar…. see the crowd’s reaction.

Nice vid, looks like you had an awesome time Shoe.

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24 Pat with SPI November 10, 2008 at 2:03 am

Hey Jeremy,

Dude, you’re such an awesome guy/husband/everything. You’re wife was cool to play along too. Rock stars for sure! Glad you both had a good time =)

Maybe I could pull the same stunt at elite retreat ;-)

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25 BusinessX November 10, 2008 at 7:04 am

I agree your wife has to be the coolest to go along with the flow like that. Yet another reason to envy shoemoney..

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26 Internet Age November 10, 2008 at 8:02 am

Hahahaha!! Definitely, my girlfriend would freak at me if I tried to pull a stunt like that!

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27 Wess Stewart November 10, 2008 at 2:10 am

Sweet. Maybe you could do an ebook similar to ‘The Art of Deception’, only based on your particular views.

Of course, I preferred to just walk to the stage at the Steve Vai show. Hooray for $30 general admission tickets!

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28 SEO Tips South Africa November 10, 2008 at 2:35 am

Heheheheheh! I am a retired doorman / usher / venue security person, and have worked at 100′s of venues and events over the years. Your tactics were spot on, good for you to be able to work socially outside of the interweb. Cheers to you for having a blast and sharing your story!

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29 BusinessX November 10, 2008 at 7:12 am

Having done concert ushering also, I know that ushers really aren’t that concerned with everyone being their right seats. Like anyone else, in any other Joe Job situations, we were paid hourly and wanted the least amount of hassles. Just don’t cause a scene or attention, heck we want to see the show too, when we can. Act as if is right. There is no “are you in your right seat goblin” looking for you, most people tell on themselves by not acting as if.

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30 Dick November 10, 2008 at 7:21 am

Yes, the story is very instructive. Thank’s, Shoe!

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31 Zurpit November 10, 2008 at 5:14 pm

yea its great to see that you pulled it off.

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32 Hyder November 10, 2008 at 2:56 am

You sir, are the man. Nicely played.

You should have gone all the way and just gone backstage for a one on one with Madonna. That would have set the internet on fire.

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33 Toma Bonciu November 10, 2008 at 2:57 am

Hi,

Interesting story : sounds like a James Bond mission. I’ve enjoyed it.

Thank you

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34 Miha November 10, 2008 at 3:19 am

Even Kevin Mitnick would be very proud on your achievement. ;)

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35 Seo Creations November 10, 2008 at 3:42 am

Nice trick :)

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36 Slash November 10, 2008 at 4:09 am

Madonna is a cool artist!

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37 Bling Ice November 10, 2008 at 4:22 am

Like Judge Matthis says ” Don’t believe you sir..” :) how could shoemoney mess up a date like that, but it was a good story though..
Show the ticket stubs or it didn’t happen …

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38 david November 10, 2008 at 10:21 am

Apparently you don’t know Jeremy at all.

I’d be surprised if he DIDN’T get the wrong tickets.

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39 Mega Champ November 10, 2008 at 4:46 am

Nice story and tips :-)

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40 Önder November 10, 2008 at 6:18 am

yes. you are right.

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41 Valeria | TimelessLessons November 10, 2008 at 7:23 am

agreed on that…

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42 Tinx Money November 10, 2008 at 5:04 am

I don’t think he’ll able to pull this off if he doesn’t have his invalid tickets with him at that time :)

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43 Internet Age November 10, 2008 at 8:04 am

You’d be surprised what you can pull off just by looking like you’re doing exactly what you’re supposed to! People are generally nervous about confronting a confident looking-person about what they’re doing

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44 afroman November 10, 2008 at 5:48 am

Jeremy Schoemaker is a rockstar :)

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45 Valeria | TimelessLessons November 10, 2008 at 7:23 am

Typical Jeremy! :)

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46 Greg Ellison November 10, 2008 at 5:57 am

Very cool present for your wife.

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47 River Girl November 10, 2008 at 6:13 am

Typical Jeremy, that’s all I can say. :-)

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48 Diana Rupert November 10, 2008 at 6:36 am

cool!!! hope someone will give me such gift!

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49 Justin Hitt November 10, 2008 at 6:48 am

So technically you trespassed, boot legged a concert, then gave away the tickets to be used on the correct night. You knowingly used means to circumvent security to obtain access to something worth more than $500 dollars, which in some states is grand larceny.

Usually courts give prison time for grand larceny, and fines for the copyright violations on the bootleg start at $10,000. At what point did you think this was a good idea to blog about this?

Best,

Justin

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50 ways to make money online November 10, 2008 at 10:07 am

In which shoe confesses to it all…

Lighten up bro, the venue let him in…It’s their fault.

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51 L II Lumpy November 10, 2008 at 9:55 pm

Freak

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52 Jeremy November 11, 2008 at 7:00 pm

Oh, pull your head out, Jusin. I hate people that are so full of the law that it starts coming out of their ass.

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53 L II Lumpy November 11, 2008 at 7:56 pm

My thoughts exactly….

L2

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54 Ant Onaf November 10, 2008 at 7:02 am

I am way too familiar with social engineering — I’ve been in the IT industry for over 10 years. I know the stories of Captain Crunch (John Draper – the phone phreak – master social engineer). I like to refer to social engineering as someone else incompetence, because for social engineering to work someone has to be incompetent, such in this case the failure to check and verify your tickets was incompetent on the staff part (more specifically the second lady who asked who tore it off). Incompetence is pretty common and most folks don’t over do there job — such as the lady, she probably had more important things to do than verify you had proper tickets, since you already had stubs it looked legit! Since this is the case, finding this loophole is all it takes. If you didn’t make it pass one staff member, then you go to the next and eventually someone would have let you in. One thing you can always count on is incompetence on the job! I’ve done social engineering over the phone plenty of times (not for anything illegal) and when I don’t get what I want from one person I’ll call back until I speak with someone who gives me what I need. Anyway, looks like you had a great time.

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55 BusinessX November 10, 2008 at 7:41 am

I recall Kevin Mitnick saying that 80% of his hacking was actually social engineering. Call admin assistant staff when the boss was gone, asking for the kernel code to be emailed, and needing it ASAP. He would get it.

Another study is Frank Abagnale who they made the Tom Hanks movie Catch Me If You Can about. People’s minds are on other things, and as Ant points out, that it is not on their jobs.

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56 Dick November 10, 2008 at 7:18 am

I think a good video. The sound is not very clear, but you can see normally.

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57 ways to make money online November 10, 2008 at 10:09 am

You can just tell in shoes face (while lightly singing) that he’s having a blast. Actually it looks like he would have rather been at the Calzaghe/Jones fight.

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58 BusinessX November 10, 2008 at 7:19 am

That is the spice of life- the journey,not the destination.

How many people at the concert executed what you planned? Bought tickets, a room in Vegas, someone to enjoy it with. Everyone there.

How many have your kind of story to tell about the concert? One.

The road less taken, that is all the difference!

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59 MoneyBlog November 10, 2008 at 7:59 am

I like Madonna

Nice trick you applied, that was risky

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60 Sensei November 10, 2008 at 8:09 am

great story. I really like the way you handled the situation

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61 Nick Stamoulis November 10, 2008 at 9:24 am

ha! That sounds like a night out with James Bond. At least it all worked out for you in the end.

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62 BloggingBanks November 10, 2008 at 9:45 am

Wow sounds like a lot of work.. What if you had simply remembered the correct date of the concert..you would have saved all that time looking for a seat..

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63 jesse grant November 10, 2008 at 10:07 am

lol , well you simply didnt give up and head back to the hotel , your very stubborn

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64 Bryn Youngblut November 10, 2008 at 10:10 am

Niiice. Did you go back the next night?

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65 ways to make money online November 10, 2008 at 10:11 am

My question is, how do you slam $1300 down for this special night with the old lady…AND YOU DON’T EVEN LOOK AT THE DATE!!!

“As I look down in horror” haha

What if they didn’t let you in? Would you of stayed another night? Or are you too busy to do that.

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66 sillimanster November 10, 2008 at 10:54 am

Interesting post, I can’t believe you missed the date though!

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67 David G November 10, 2008 at 12:04 pm

Shoe,
That’s awesome, just took my son to a concert for his eighteenth birthday social engineered my way and his way not only backstage but to the party afterwards.

I am not what one would call a cool dad at 50 years old but my son never had a better time. Sitting around and partying with the musicians after the concert was over the top for him and he still keeps talking about it.

What I do find funny is your guts to post this information on a public forum. I’m glad you and your wife had a good time.

Regards,
David G.

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68 Corporate T-Shirts November 10, 2008 at 12:05 pm

Living it up indeed. This post shows you as an opportunist of note, something which reflects in your business acumen too. Ta for sharing!

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69 Mark - The Niche Store Builder November 10, 2008 at 12:14 pm

Ha!!

Confidence will get you more out of life, than anything else!!

This is proof…

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70 hidayah@Usa People Search November 10, 2008 at 8:16 pm

I wiish can come up like this dude….

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71 Bloggerking November 10, 2008 at 12:42 pm

just finished reading the whole post. thanks for sharing the video.

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72 browie November 10, 2008 at 12:57 pm

Wow what a screw up that is awesome. I can’t believe you had the dates wrong and had a plane, expensive rooms and everything and then your date is wrong. Funny story.

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73 Marita November 10, 2008 at 12:57 pm

That was great!
– pulling a stunt like this makes you feel like you’re 16 again – doesn’t it?

We saw The Who last night in Los Angeles. Was a great show too, but compared to the Madonna concert the dancing on that stage was really, really bad :)

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74 Jonclaude November 10, 2008 at 2:16 pm

Very funny story Shoe next time I take you with me to a big concert with…
Have fun!

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75 hidayah@Usa People Search November 10, 2008 at 8:15 pm

I wish you also take me………i want to see Madonna.heheh

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76 UniqueBlogger November 10, 2008 at 3:16 pm

Don’t know what to say more than great tips and story!
I’d like to go to her concert but it’s a looong way.

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77 BlogAngry November 10, 2008 at 3:17 pm

It looks like it was a fun show, but how old is Madonna now? 87…?

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78 jon November 10, 2008 at 4:14 pm

I think you messed up. Why even tear the tickets. The ushers are looking for the section and seat number not the date. ( or just fold that part over ) Then you could have sold the tickets on the street for at least face value for tomorrow’s show.

And I agree with an earlier poster…”how do you pay $1300 for something that you don’t know the date for?”

WOW

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79 theconcertaholic November 10, 2008 at 4:15 pm

I have used this technique myself a few times too.
Here is another one.
The VIP front section sometimes has wristbands needed for entry. My buddy made it in there and I didn’t for Springsteen… so he tore his wristband off tucked in the battery area of his cell phone and then THREW hi phone over the crowd to where I was. I grabbed it and headed for the washroom for mini crazy-glue trick and then back inside to join him 4 feet from the stage.

theconcertaholic

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80 Zurpit November 10, 2008 at 5:11 pm

Wow looks like a great concert and looks like you had a great time

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81 Ken Nickless November 10, 2008 at 7:58 pm

I guess you wouldn’t have had enough time to glue your tickets back together and resell them on eBay!

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82 Jeremy Schoemaker November 10, 2008 at 11:17 pm

as stated above I gave them to some friends

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83 hidayah@Usa People Search November 10, 2008 at 8:09 pm

Nice experience…are you big fan of madonna…….???

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84 ajaz November 10, 2008 at 9:22 pm

Wow, good example of turning a mistake into a great experience. I wonder how many could apply this lesson to their everyday life?

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85 L II Lumpy November 10, 2008 at 9:50 pm

Great story, happy ending – no harm, no foul.

Anybody worth a damn has to think quickly on their feet (or Shoe LOL) – you did just that.

Congrats for pulling it off and turning a sure disapointment for whatever reason into a success (isn’t that what you do?).

Only one thing wrong, I still would’ve kept the ticket and went again the next night! LOL

Then again, maybe that’s why I’m always in trouble….

L II

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86 Lee November 11, 2008 at 1:34 am

You did it all wrong. You should have exited the venue, gone back to the hotel room, and boned like banshees all night. Then extend your stay another day and go to the concert next night.

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87 uwak November 11, 2008 at 2:13 am

great story…..face hard situation with smile…good handling…

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88 Önder November 11, 2008 at 7:09 am

Great video Jeremy.

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89 Pink Ink November 11, 2008 at 8:56 am

Well, at least you had tickets for another night, so it was all a wash. I probably would have done the same thing, to be honest. ;-)

I’m usually paranoid about having the wrong date on tickets (concert, airline). But what is worst is when I forget them at home (but there’s a solution to this, too, I discovered).

Love ’80s music and crank up the radio for some of Madonna’s songs still.

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90 BloggingBanks November 11, 2008 at 1:08 pm

it would be interesting to see if he went there next night as well :-)

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91 w3ak.com laugh it off November 11, 2008 at 3:29 pm

Shoemoney singing!! That looked very fun.

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92 Sporting event crasher extraordinaire November 11, 2008 at 8:46 pm

Sweetness. Nice work. Now come join me in crashing the Super Bowl, Final 4 and World Series!

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93 Stephen G November 12, 2008 at 12:43 am

Shoe …, still waiting. You said the newsletter would have a $50 coupon towards facebook advertising but the code was invalid. You then said must have had too many people use it and that you were checking with them. Haven’t heard anything since.

Would really like to think this wasn’t just a stunt to get subscribers. But seeing you have no problem doing social engineering to gain something you aren’t entitled to, and have given no response that would make me think the code was ever legitimate, I’m not so sure it wasn’t just a stunt.

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94 zerohero November 12, 2008 at 2:53 am

Free Kevin!

(sorry, had to say it, been a while since I got to use a Kevin Mitnick reference!)

Good moves though man! I have always loved the assumptions that are made by others and using them to your advantage. Definitely enjoyed the post. (looks like it was a good concert too.)

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95 Shanker Bakshi November 15, 2008 at 9:56 pm

Hi, I appreciate the love, affection and care which you shown towards your family and your wife. Love the video.

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96 Mark Smith November 16, 2008 at 3:07 am

Well, if the tickets were given to someone else to use the next night, technically you got 2 entries for the price of one. Well I guess the argument could be made you traded tickets basically- as the other guy had tickets to get in, just not the good ones. But if he sells or gives away his other tickets…..

I just don’t know man. I think if I did it I might look at it as “hey I paid to get in once and I went once” but then I don’t think I could give away the tickets. I would consider them used.

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97 Jack November 17, 2008 at 11:50 am

This same thing happened to me a Cars concert in 1980. Basically, someone swiped my tickets before the show. I had to pick up replacement tickets but someone was in my seat when we got to the show. Security showed up and hilarity ensued. Good fun. I wish I had bought Microsoft stock instead of those tickets.

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98 Kate November 19, 2008 at 8:37 am

I really enjoyed this story and I think it was very gentlemanly of you to use your skills to enjoy the concert with your wife! Now you should do a series on social engineering. :)

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99 Matt Helphrey November 28, 2008 at 3:08 am

Very nice work! Glad things worked out for you. Sometimes if you just believe strongly enough that they will…they will

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100 Hekim November 29, 2008 at 5:05 am

cool!!! hope someone will give me such gift!

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101 dizi izle November 29, 2008 at 3:01 pm

Looks like other people were also doing the same thing.

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102 Tatil Yerleri December 2, 2008 at 8:41 am

Lights, camera, action… I’m a rockstar…. see the crowd’s reaction.

Nice vid, looks like you had an awesome time Shoe.

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103 Massive Traffic December 6, 2008 at 12:06 pm

Great to see it worked for you :) Thanks!

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104 Frmsu January 25, 2009 at 10:03 am

I like Madonna
nice story…

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105 dave December 17, 2009 at 10:16 am

great story.

in high school I was obsessed with seeing MJ play his last game in Cleveland so I dressed up as a Wizards ball boy and got in.

I than really pushed my luck and sneaked into the locker room… got kwayme browns and bryon russels shoes… than met MJ.

It was all about acting like you belong.

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