Triggit – In Text Ads That Don’t Suck

Posted on: October 29th, 2008 by Jeremy Schoemaker

Remember Triggit?  I wrote about it about a year and a half ago.  Back then it was a toolbar that would allow you to embed links to a select group of sources.

Now Trigged has really transformed the platform.  Now it is a in-text advertising platform but unlike Kontera it does not suck.  It uses caching technology so after it scans your page once it keeps a cache of the content and what links it wants to underline.  It also does not do any of the BS double underscore stuff.

I talked to CEO Zach recently at Blogworld about the new platform:

After I got back from Blogworld I thought I would give it a run and started sending traffic to fighters.com.  Its been one of the better PPC investments we have made.  I strongly recommend users and publishers get in on Triggit early.

Post written by Jeremy Schoemaker

Hi I am Jeremy Schoemaker and ShoeMoney.com is my blog. 99% of the post here are done by me but you will see others occasionally make guest posts. This blog is fun to write but for my day job I run several online companies.

More about Jeremy at http://www.shoemoney.com!

Have You Read:

112 Comments. What Say You?

  1. Jaseem Umer
    October 29, 2008 at 6:09 am

    Thanks Shoe. I knew someone would build something better. Am I the one to post the first comment?

    • LeMelon
      October 29, 2008 at 8:12 am

      It looks like you are!

      I’ll be checking this out. I hope the links open in a new tab.window..

      • Ryan McLean
        October 29, 2008 at 12:22 pm

        Same here. Its looking great now! I love the new platform and ideas. I also really like the cache feature. That way the ads don’t slow down the page.

      • Goran Website
        October 30, 2008 at 3:20 am

        Yeah, Shoe should target links to a new window because I’ve also noticed how all his external links open in the current window. Shoe, use the [target= _blank] to your links on articles referring to another site.

        Cool, ;-)

    • Nashville4U
      October 29, 2008 at 4:53 pm

      I am with you on that one. I was hoping someone would build something better because I hate Kontera they have to be the worst looking advertisements. I would never put one on my websites but might have to reconsider if it doesn’t mess up the whole look and quality of the website.

      • How To Make Money
        November 3, 2008 at 7:06 pm

        even if that’s the case, he’s usually pretty good at referring stuff
        that works. that’s why we like mr. shoe…lol

        …and I can’t stand that double underline mess.

    • gendut
      November 25, 2008 at 2:08 am

      metamorfose….like butterfly….more beautiful

  2. purposeinc
    October 29, 2008 at 6:35 am

    Cool!
    Keeping us up to date with new products available.
    What would one use this for?

    • Sohail
      October 29, 2008 at 11:54 am

      and also, does shoe get paid for promoting these new products etc

      • Zurpit
        October 29, 2008 at 9:15 pm

        Thats an interesting question, Im not sure maybe during the next question and answer you can ask that

        • Goran Website
          October 30, 2008 at 3:53 am

          yeah, that’s a good question… I wonder??? Hmmm…

  3. andrew
    October 29, 2008 at 6:36 am

    agree with you there. Kontera sucks. I had to remove Kontera ads from one of my sites only because of this, the pages were loading so slowly that I was receiving complaints regarding loading time from my visitors.

    • Dick
      October 29, 2008 at 8:51 am

      I’m not consistent, that the slow loading pages can be from Kontera. -))

    • 4 Tips for Effective Article Writing for the Internet
      October 30, 2008 at 2:15 am

      Me too, I removed all of them.

      • Ben Adkins
        October 30, 2008 at 12:21 pm

        I’m certainly not on the triggit train yet…..but Kontera has
        been awful for me…. the ads are ugly and they don’t convert
        that well in my experience.

        • Ben Pei
          November 1, 2008 at 4:27 am

          I kinda agreee. same experience as well.

  4. Double
    October 29, 2008 at 6:36 am

    Pop-up newsletter ad is bleeping annoying. You may lose this reader.

    • Ben Pei
      November 1, 2008 at 4:28 am

      Maybe just make it pop up once per unique visitor..

  5. mrkbsm
    October 29, 2008 at 7:38 am

    Interesting – another tool that might be worth looking into!

  6. lazydrunk
    October 29, 2008 at 8:00 am

    Will look into it. Looks good.

  7. Fresh Sneakers
    October 29, 2008 at 8:12 am

    The service look good.

    But you didn’t write about this a year and a half ago Shoe. It hasn’t even been a year yet. Not a big deal but I remembered reading that post and I thought for a second time was passing by much too quickly. ;)

  8. Steven-Sanders
    October 29, 2008 at 8:13 am

    Very cool! I never did like kontera too much, been waiting for something better to come along.

  9. Amit Bhawani
    October 29, 2008 at 8:21 am

    It would gain popularity if -
    Ads would really load Quicker
    Higher Pay Per Click compared to 4cents/click of other in text ads
    Quicker Paypal Payouts than Net45/60, something which is instant like Chitika
    I have just set up these ads on my blog lets see if it beats other networks or is this just another network!

  10. John Kane
    October 29, 2008 at 8:37 am

    tried the toolbar previously and did not like it all…giving them another shot here!

    • Michael Henry
      November 17, 2008 at 7:20 pm

      Totally agree on the tool bar. Wasn’t digging that too much.

  11. Dick
    October 29, 2008 at 8:40 am

    I started to read your blog later, the article did not see. I think this service will be interesting to try the case.

  12. BloggingBanks
    October 29, 2008 at 9:10 am

    Well if it’s so good why aren’t you running it Shoe :-)

    • Jeremy Schoemaker
      October 29, 2008 at 9:11 am

      I have never and will never run any in text ads ;) .

      • Mark - The Niche Store Builder
        October 29, 2008 at 10:17 am

        I signed up for this about two weeks ago – You must have been testing it around the same time you added the subscribe to comments feature, I recall seeing the text bubble next to a few links on a page…

      • BloggingBanks
        October 30, 2008 at 1:04 pm

        I see – some people think they are annoying but I don’t mind them since I know how not to trigger them popping out of the text :-)

  13. Ben Tremblay
    October 29, 2008 at 9:10 am

    That’s interesting for sure and will have a look at the website. Maybe try it…who knows!

  14. Thai Girl
    October 29, 2008 at 9:21 am

    Awesomeness. I’ve been having kontera on my site forever now. And in a word, they SUCK. Hopefully this will do better. I hated that double underline anyway. Wonder if Chow is gonna catch onto this as well.

    • 4 Tips for Effective Article Writing for the Internet
      October 30, 2008 at 2:17 am

      For sure he will, most of his posts are about these kinds of things lately

    • Ben Adkins
      October 30, 2008 at 12:23 pm

      I agree… The double underline completely defeats the purpose…..
      I think readers get accustomed to seeing the double line and then just skip over it……. Not to mention that it ticks a good percentage of readers off when they see these.

    • Daniel
      October 31, 2008 at 7:48 am

      I completely disagree! Kontera for me is nothing short of AMAZING! I earn $40/day with non intrusive ads on a blog network with only 20k hits a day. Infolinks for me was a disaster when I tried it!

  15. River Girl
    October 29, 2008 at 9:41 am

    Did anyone win a shirt last night?

  16. Find a Job!
    October 29, 2008 at 10:09 am

    I was just wondering, are you having the same issues that others bloggers are facing with the whole google banning websites for paid links? I was just wondering because this whole Google thing is making me scared to even deal with anything as far as text links.

    • newsman
      October 29, 2008 at 12:52 pm

      This in text ad is not like the normal text link ads. In text ads linked using Javascript , so the linked won’t be seen by crawlers.

  17. Mark - The Niche Store Builder
    October 29, 2008 at 10:18 am

    Without reading the TOS – I assume this is an adsense killer right? Meaning… G would not be too happy about a second contextual on the same pages?

    Mark

    • Daniel
      October 31, 2008 at 7:49 am

      Adsense is a contextual banner/text block advertiser, Kontera/Chitika/Infolinks/Triggit is text-scanning inline ads.. Completely different!

  18. Nick
    October 29, 2008 at 10:33 am

    Cool, I’ll be checking them out. I’ve been searching for alternatives to Kontera, so hopefully this is a good one for my site!

  19. sillimanster
    October 29, 2008 at 10:35 am

    I will definitely try this one, thanks for the post.

  20. Michael Jensen
    October 29, 2008 at 11:31 am

    Looks promising, I’ll have to give it a test run and see how it goes. Thanks Jeremy!

  21. George
    October 29, 2008 at 11:36 am

    Sounds interesting. I might try out next time I look at new monetization methods for some of my sites. I have found with Kontera advertising that the ads are only relevant on product related sites. Otherwise, in text ads (Kontera in particular) can make the site hard to read. On product sites, the in-text links can actually be useful.

  22. HowToMakeMyBlog.com
    October 29, 2008 at 11:47 am

    Not much of a fan of Kontera either…. will check this one out now. Thanks for the tip!

    Marko
    http://www.howtomakemyblog.com

  23. hedge
    October 29, 2008 at 11:59 am

    man that hurts shoe… no love for ZinText?
    http://www.zintext.com

  24. Brent
    October 29, 2008 at 12:06 pm

    You drove more traffic than TechCrunch? Bad ass.

  25. Luke Beale
    October 29, 2008 at 12:11 pm

    It looks like a good way to get extra income and so I will give it ago ;-)

  26. Lupe
    October 29, 2008 at 12:14 pm

    Sorry but I don’t know how in text ads cant suck, i dont think its possible.

  27. Jared
    October 29, 2008 at 12:25 pm

    I have given them a run through and they are not bad

  28. Steve
    October 29, 2008 at 12:26 pm

    And, how is this service different from Kontera? I assuming the only improvement would be to send the text link clicker directly to the advertiser’s site, as opposed to Kontera’s on-site popup ads.

  29. Mark Cuda
    October 29, 2008 at 1:30 pm

    Sounds interesting, will look into it. Thanks!

  30. Reid
    October 29, 2008 at 1:46 pm

    awesome, I feel like your site is more a news site than anything. I learn about so many sites/companies that look great, and I would have otherwise not heard of them! Thanks

  31. Gary R. Hess
    October 29, 2008 at 2:09 pm

    It sounds pretty cool. I used Kontera for about 6-months and absolutely hated it. The pay was good for the first 2 months, then it completely bit the dust after. It just wasn’t worth it.

    I’ll have to give Triggit a look sooner or later, I think.

  32. Bryn Youngblut
    October 29, 2008 at 2:15 pm

    Looks pretty good, although I don’t plan on monetizing my blog any time soon.

  33. Vijay
    October 29, 2008 at 2:18 pm

    I am all set for some extra coins… that is why healthy comptetion is always good. End users win and the all those who provide better service.

  34. Saad Kamal
    October 29, 2008 at 2:29 pm

    This is the first time I’m hearing about them. Will definitely check them out. Thanks shoe!

  35. teamray
    October 29, 2008 at 2:32 pm

    i am not geting sound

  36. Lisa K
    October 29, 2008 at 2:50 pm

    Thanks so much. I must give this a try. Always great suggestions and discoveries here!
    Thanks again!

    Lisa K
    http://www.coolmediaplacement.com

  37. Josten
    October 29, 2008 at 2:54 pm

    i just signed up im going to give them a shot kontera is trash i must say i agree with you on that shoe.

  38. mark desy
    October 29, 2008 at 3:59 pm

    I’ve been using Kontera on my site for months and have been pleased with their performance. I tried Chitika and they were a failure. I tried TribalFusion and they didn’t last more than a month.
    I’m keeping my site where the consistent money is — plus I tend to trust the opinions of users more than reviewers — no offense to Shoe.
    http://www.officialspainguide.com

  39. Önder
    October 29, 2008 at 4:49 pm

    Trigget is really cool…

  40. Descartes
    October 29, 2008 at 5:26 pm

    I tried Kontera and found it to be a too annoying. I have not been a fan of Kontera when I have found it on sites I visit either. I will be giving it a look and see how it works.

  41. Michael
    October 29, 2008 at 6:44 pm

    Just got back form triggit….I don’t kow if the site is having issues but I got irritated with it an left. I’ll have to check it out after a bit.

    • Zurpit
      October 29, 2008 at 9:17 pm

      Yea same with me its pretty slow

  42. BusinessX
    October 29, 2008 at 6:51 pm

    I hear everyone speaking about functionality but what about $$$$. Has anyone success stories of Kontera or Triggit?

  43. Patrick
    October 29, 2008 at 7:51 pm

    Looks pretty good. I still don’t like text ads embedded into what I am reading though, but best of luck to Triggit.

  44. River Girl
    October 29, 2008 at 8:20 pm

    Jeremy, really smart to get so many videos at BlogWorld so you have all this good content way after the event.

  45. ZK@Internet Marketing Blog
    October 29, 2008 at 8:39 pm

    I d rather have affiliate links instead of links for kontera or any contexual program

    • Robin Majumdar
      October 29, 2008 at 10:46 pm

      Ditto that. Way higher eCPM through direct relationships (ok, somewhat more direct) through affiliate progams than with contextual services. Note that Jeremy mentioned way above in a comment reply that he would never use in-text ads. Revealing, I would say.

  46. Daniel
    October 29, 2008 at 8:59 pm

    I think both you Shoe and John Chow might be underestimating how pissed users get when that damn ‘join this and get rich’ popup shows..

    I visit less..

  47. Zurpit
    October 29, 2008 at 9:15 pm

    This looks like a great product, thanks for sharing it

  48. Niyaz
    October 29, 2008 at 10:47 pm

    Seems to be interesting, let me check and share with you guys about triggit.

    Niyaz
    http://www.linkedin.com/in/niyaz

  49. Zak
    October 29, 2008 at 10:51 pm

    Sounds like an awesome product! I’ll be talking to CEO Zach about it too!

  50. Craig S. Kiessling
    October 29, 2008 at 10:55 pm

    Wow. I’ve always been a bit fearful of these types of programs; worried that I would lose control over my own contextual linking, etc., but now I think I will give this one a shot and see how it works. Thanks for the heads-up!

  51. Keral Patel
    October 29, 2008 at 11:31 pm

    One thing that really standed out for me was those T-shirts. Nice one there you both had your own branded Tshirts on :)

  52. wisdom
    October 29, 2008 at 11:40 pm

    Had not heard about this, thanks.

  53. Arun
    October 30, 2008 at 12:09 am

    Triggit is great. But I have seen that most of the time ads are not contextual and get very low CTRs.

    Our startup (that is in private beta right ) not only allows publishers to insert whatever they want (ads or content) in the hover window, but also allow full control over look & feel of hover bubble with various themes, onhover or onclick, link customization etc. It will probably change the way hyperlinks are expected to behave :)
    Hold on…and you will hear about it soon enough…

    • Arun
      October 30, 2008 at 12:10 am

      Hey..and I forgot…you can even choose the keywords that you want the bubble to appear :)

  54. Goran Website
    October 30, 2008 at 3:29 am

    Looks like a great tool. Will check it out.

  55. Billy
    October 30, 2008 at 4:22 am

    We use InfoLinks. Similar to Kontera BUT much faster loading and a hell of a lot better eCPM. Might give these guys a go as well to compare.

  56. Seo Creations
    October 30, 2008 at 5:03 am

    That’s interesting for sure and will have a look at the website. Maybe try it

  57. Kootosh
    October 30, 2008 at 5:12 am

    I found their links and they are… SLOW. Wow, the pages take forever to load because the Triggit script was stuck… True, Kontera sucks, but there are better alternatives (Infolinks, Vibrant…)

  58. IronBlogger
    October 30, 2008 at 5:21 am

    I have just installed this new program and am just waiting for it to implement on my blog.I recently tried Kontera but they weren’t making me enough money so I had to get rid of them.

    Hopefully Triggit will be alot better.

  59. Sergej
    October 30, 2008 at 7:07 am

    Very interesting – will check it out. But where’s your implementation of the Triggit stuff? Watched the video but do not see the same links on this blog?

  60. Andreas
    October 30, 2008 at 7:09 am

    Hmm.. Sounds really interesting. I will check it out for sure.

  61. Clear Traders
    October 30, 2008 at 7:37 am

    Niiice. Will have to check it out. Actually, how many people on here are actually using it ‘vs’ it’s uglier, older, step sister… kontera?

  62. Dymphna Boholt
    October 30, 2008 at 9:48 am

    Have to Agree with Billy, Infolinks rocks.

  63. Mark C
    October 30, 2008 at 9:53 am

    Triggit seems to be having issues. It seems to let you set up a campaign when you sign up, but doesn’t allow you to set up additional ads. When I try to drill into the site to view my existing campaign I get this message: “We’ve Failed You We apologize for the inconvenience. Please lower expectations and try again later.”

    Guess I will try again later…

  64. BloggingBanks
    October 30, 2008 at 10:00 am

    Some people are annoyed by text ads, while others know how skip them. The incremental revenues might be worth it however, as you are monetizing space that wasn’t earning you much..

  65. 40 Dollar Blackberry's
    October 30, 2008 at 10:58 am

    I installed Triggit on one of my blogs and so far I’m not all that impressed. Only one post is showing ads, and it’s for words like “True” and “Want”. If you click on them it takes about a minute for the page to load. I’ll wait and see if it fixes itself before I blow it out.

  66. Ben Adkins
    October 30, 2008 at 12:20 pm

    I installed it and I must agree with some of the comments above…. Having trouble… I’m not saying that it’s triggit’s fault…I’m just having trouble getting it rollin.

    Any advice?

  67. TYCP Entertainment Magazine
    October 30, 2008 at 12:46 pm

    Interesting.

    I already signed one of my sites up with InfoLinks after dropping Kontera.

  68. Smart Enthusiast
    October 30, 2008 at 3:50 pm

    I’ve dropped it in my code but I can’t seem to get a single page to load any of the ads.

  69. Mark C
    October 30, 2008 at 4:17 pm

    The one campaign I got live about 7 hours ago hasn’t spent a penny yet today BTW.

    Will try again tomorrow…

  70. Danny
    October 30, 2008 at 7:31 pm

    Well i signed up as an advertiser and nothing seems to work. Almost 24 hours now, and there are just errors in the interface. Thus far it looks like a real joke.

  71. Daniel
    October 31, 2008 at 2:20 am

    Not impressed. Not a single ad has shown in 3 days since implementation. Better than kontera? Yeah, sure seems like it..

  72. Daniel
    October 31, 2008 at 7:46 am

    So far an Epic fail for Triggit. Uninstalled on 4th day with no ads implemented and errors in the admin panel. Not installing again without Seriously positive reviews!

  73. Mark C
    October 31, 2008 at 8:42 am

    Hopefully I can get a refund on the money I deposited. Site appears to be completely non-functional at this point.

    I guess it is better than Kontera in that I didn’t lose any money on my spend :)

    • gendut
      November 19, 2008 at 6:21 am

      ehm…I am waiting sharing experience after using it…thanks

  74. OrovoDetoxExpert
    October 31, 2008 at 1:20 pm

    I like triggit more. I just tried it and the link came out in 10 minutes. It did not slow down page loading considerably at least for now, not like ppp(pay per play) ads.

  75. OrovoDetoxExpert
    October 31, 2008 at 1:22 pm

    How do I know if my comment was submitted successfull? After submission I did not see anything?

  76. Ben Pei
    November 1, 2008 at 4:29 am

    Thanks for the recommendation.. Will dig into it!

  77. Valeria | TimelessLessons
    November 7, 2008 at 3:40 pm

    Will definitely look into it. Looks good.

  78. gendut
    November 19, 2008 at 6:19 am

    thanks for good recommendation…..soon I will using triggit

  79. Blogging Tips
    December 18, 2008 at 10:23 pm

    looks promising .. and yes Kontera sucks .. I’ll give them a try

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