Triggit – In Text Ads That Don’t Suck

by Jeremy Schoemaker on October 29, 2008 · 115 comments

Remember Triggit?  I wrote about it about a year and a half ago.  Back then it was a toolbar that would allow you to embed links to a select group of sources.

Now Trigged has really transformed the platform.  Now it is a in-text advertising platform but unlike Kontera it does not suck.  It uses caching technology so after it scans your page once it keeps a cache of the content and what links it wants to underline.  It also does not do any of the BS double underscore stuff.

I talked to CEO Zach recently at Blogworld about the new platform:

After I got back from Blogworld I thought I would give it a run and started sending traffic to  Its been one of the better PPC investments we have made.  I strongly recommend users and publishers get in on Triggit early.

full disclosure

About the author...

– who has written 2896 posts on

Jeremy "ShoeMoney" Schoemaker is the founder & CEO of the ShoeMoney Blog, Elite Retreat Internet Conference, & the PAR Program. In 2013 Jeremy released his #1 Amazon Best selling Autobiography titled "Nothing's Changed But My Change" - The ShoeMoney Story. Jeremy currently lives in Lincoln Nebraska with his wife and 2 daughters.

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1 Jaseem Umer

Thanks Shoe. I knew someone would build something better. Am I the one to post the first comment?

2 LeMelon

It looks like you are!

I’ll be checking this out. I hope the links open in a new tab.window..

3 Ryan McLean

Same here. Its looking great now! I love the new platform and ideas. I also really like the cache feature. That way the ads don’t slow down the page.

4 Goran Website

Yeah, Shoe should target links to a new window because I’ve also noticed how all his external links open in the current window. Shoe, use the [target= _blank] to your links on articles referring to another site.

Cool, ;-)

5 Nashville4U

I am with you on that one. I was hoping someone would build something better because I hate Kontera they have to be the worst looking advertisements. I would never put one on my websites but might have to reconsider if it doesn’t mess up the whole look and quality of the website.

6 How To Make Money

even if that’s the case, he’s usually pretty good at referring stuff
that works. that’s why we like mr. shoe…lol

…and I can’t stand that double underline mess.

7 gendut

metamorfose….like butterfly….more beautiful

8 purposeinc

Keeping us up to date with new products available.
What would one use this for?

9 Sohail

and also, does shoe get paid for promoting these new products etc

10 Zurpit

Thats an interesting question, Im not sure maybe during the next question and answer you can ask that

11 Goran Website

yeah, that’s a good question… I wonder??? Hmmm…

12 andrew

agree with you there. Kontera sucks. I had to remove Kontera ads from one of my sites only because of this, the pages were loading so slowly that I was receiving complaints regarding loading time from my visitors.

13 Dick

I’m not consistent, that the slow loading pages can be from Kontera. -))

14 4 Tips for Effective Article Writing for the Internet

Me too, I removed all of them.

15 Ben Adkins

I’m certainly not on the triggit train yet…..but Kontera has
been awful for me…. the ads are ugly and they don’t convert
that well in my experience.

16 Ben Pei

I kinda agreee. same experience as well.

17 Double

Pop-up newsletter ad is bleeping annoying. You may lose this reader.

18 Ben Pei

Maybe just make it pop up once per unique visitor..

19 mrkbsm

Interesting – another tool that might be worth looking into!

20 lazydrunk

Will look into it. Looks good.

21 Fresh Sneakers

The service look good.

But you didn’t write about this a year and a half ago Shoe. It hasn’t even been a year yet. Not a big deal but I remembered reading that post and I thought for a second time was passing by much too quickly. ;)

22 Steven-Sanders

Very cool! I never did like kontera too much, been waiting for something better to come along.

23 Amit Bhawani

It would gain popularity if -
Ads would really load Quicker
Higher Pay Per Click compared to 4cents/click of other in text ads
Quicker Paypal Payouts than Net45/60, something which is instant like Chitika
I have just set up these ads on my blog lets see if it beats other networks or is this just another network!

24 John Kane

tried the toolbar previously and did not like it all…giving them another shot here!

25 Michael Henry

Totally agree on the tool bar. Wasn’t digging that too much.

26 Dick

I started to read your blog later, the article did not see. I think this service will be interesting to try the case.

27 BloggingBanks

Well if it’s so good why aren’t you running it Shoe :-)

28 Jeremy Schoemaker

I have never and will never run any in text ads ;).

29 Mark - The Niche Store Builder

I signed up for this about two weeks ago – You must have been testing it around the same time you added the subscribe to comments feature, I recall seeing the text bubble next to a few links on a page…

30 BloggingBanks

I see – some people think they are annoying but I don’t mind them since I know how not to trigger them popping out of the text :-)

31 Ben Tremblay

That’s interesting for sure and will have a look at the website. Maybe try it…who knows!

32 Thai Girl

Awesomeness. I’ve been having kontera on my site forever now. And in a word, they SUCK. Hopefully this will do better. I hated that double underline anyway. Wonder if Chow is gonna catch onto this as well.

33 4 Tips for Effective Article Writing for the Internet

For sure he will, most of his posts are about these kinds of things lately

34 Ben Adkins

I agree… The double underline completely defeats the purpose…..
I think readers get accustomed to seeing the double line and then just skip over it……. Not to mention that it ticks a good percentage of readers off when they see these.

35 Daniel

I completely disagree! Kontera for me is nothing short of AMAZING! I earn $40/day with non intrusive ads on a blog network with only 20k hits a day. Infolinks for me was a disaster when I tried it!

36 River Girl

Did anyone win a shirt last night?

37 Find a Job!

I was just wondering, are you having the same issues that others bloggers are facing with the whole google banning websites for paid links? I was just wondering because this whole Google thing is making me scared to even deal with anything as far as text links.

38 newsman

This in text ad is not like the normal text link ads. In text ads linked using Javascript , so the linked won’t be seen by crawlers.

39 Mark - The Niche Store Builder

Without reading the TOS – I assume this is an adsense killer right? Meaning… G would not be too happy about a second contextual on the same pages?


40 Daniel

Adsense is a contextual banner/text block advertiser, Kontera/Chitika/Infolinks/Triggit is text-scanning inline ads.. Completely different!

41 Nick

Cool, I’ll be checking them out. I’ve been searching for alternatives to Kontera, so hopefully this is a good one for my site!

42 sillimanster

I will definitely try this one, thanks for the post.

43 Michael Jensen

Looks promising, I’ll have to give it a test run and see how it goes. Thanks Jeremy!

44 George

Sounds interesting. I might try out next time I look at new monetization methods for some of my sites. I have found with Kontera advertising that the ads are only relevant on product related sites. Otherwise, in text ads (Kontera in particular) can make the site hard to read. On product sites, the in-text links can actually be useful.


Not much of a fan of Kontera either…. will check this one out now. Thanks for the tip!


46 hedge

man that hurts shoe… no love for ZinText?

47 Brent

You drove more traffic than TechCrunch? Bad ass.

48 Luke Beale

It looks like a good way to get extra income and so I will give it ago ;-)

49 Lupe

Sorry but I don’t know how in text ads cant suck, i dont think its possible.

50 Jared

I have given them a run through and they are not bad

51 Steve

And, how is this service different from Kontera? I assuming the only improvement would be to send the text link clicker directly to the advertiser’s site, as opposed to Kontera’s on-site popup ads.

52 Mark Cuda

Sounds interesting, will look into it. Thanks!

53 Reid

awesome, I feel like your site is more a news site than anything. I learn about so many sites/companies that look great, and I would have otherwise not heard of them! Thanks

54 Bryn Youngblut

You should check out Tech Crunch.

55 Gary R. Hess

It sounds pretty cool. I used Kontera for about 6-months and absolutely hated it. The pay was good for the first 2 months, then it completely bit the dust after. It just wasn’t worth it.

I’ll have to give Triggit a look sooner or later, I think.

56 Bryn Youngblut

Looks pretty good, although I don’t plan on monetizing my blog any time soon.

57 Vijay

I am all set for some extra coins… that is why healthy comptetion is always good. End users win and the all those who provide better service.

58 Saad Kamal

This is the first time I’m hearing about them. Will definitely check them out. Thanks shoe!

59 teamray

i am not geting sound

60 Lisa K

Thanks so much. I must give this a try. Always great suggestions and discoveries here!
Thanks again!

Lisa K

61 Josten

i just signed up im going to give them a shot kontera is trash i must say i agree with you on that shoe.

62 mark desy

I’ve been using Kontera on my site for months and have been pleased with their performance. I tried Chitika and they were a failure. I tried TribalFusion and they didn’t last more than a month.
I’m keeping my site where the consistent money is — plus I tend to trust the opinions of users more than reviewers — no offense to Shoe.

63 Önder

Trigget is really cool…

64 Descartes

I tried Kontera and found it to be a too annoying. I have not been a fan of Kontera when I have found it on sites I visit either. I will be giving it a look and see how it works.

65 Michael

Just got back form triggit….I don’t kow if the site is having issues but I got irritated with it an left. I’ll have to check it out after a bit.

66 Zurpit

Yea same with me its pretty slow

67 BusinessX

I hear everyone speaking about functionality but what about $$$$. Has anyone success stories of Kontera or Triggit?

68 Patrick

Looks pretty good. I still don’t like text ads embedded into what I am reading though, but best of luck to Triggit.

69 River Girl

Jeremy, really smart to get so many videos at BlogWorld so you have all this good content way after the event.

70 ZK@Internet Marketing Blog

I d rather have affiliate links instead of links for kontera or any contexual program

71 Robin Majumdar

Ditto that. Way higher eCPM through direct relationships (ok, somewhat more direct) through affiliate progams than with contextual services. Note that Jeremy mentioned way above in a comment reply that he would never use in-text ads. Revealing, I would say.

72 Daniel

I think both you Shoe and John Chow might be underestimating how pissed users get when that damn ‘join this and get rich’ popup shows..

I visit less..

73 Michael

Yeah… I get pissed

74 Zurpit

This looks like a great product, thanks for sharing it

75 Niyaz

Seems to be interesting, let me check and share with you guys about triggit.


76 Zak

Sounds like an awesome product! I’ll be talking to CEO Zach about it too!

77 Craig S. Kiessling

Wow. I’ve always been a bit fearful of these types of programs; worried that I would lose control over my own contextual linking, etc., but now I think I will give this one a shot and see how it works. Thanks for the heads-up!

78 Keral Patel

One thing that really standed out for me was those T-shirts. Nice one there you both had your own branded Tshirts on :)

79 wisdom

Had not heard about this, thanks.

80 Arun

Triggit is great. But I have seen that most of the time ads are not contextual and get very low CTRs.

Our startup (that is in private beta right ) not only allows publishers to insert whatever they want (ads or content) in the hover window, but also allow full control over look & feel of hover bubble with various themes, onhover or onclick, link customization etc. It will probably change the way hyperlinks are expected to behave :)
Hold on…and you will hear about it soon enough…

81 Arun

Hey..and I forgot…you can even choose the keywords that you want the bubble to appear :)

82 Goran Website

Looks like a great tool. Will check it out.

83 Billy

We use InfoLinks. Similar to Kontera BUT much faster loading and a hell of a lot better eCPM. Might give these guys a go as well to compare.

84 Seo Creations

That’s interesting for sure and will have a look at the website. Maybe try it

85 Kootosh

I found their links and they are… SLOW. Wow, the pages take forever to load because the Triggit script was stuck… True, Kontera sucks, but there are better alternatives (Infolinks, Vibrant…)

86 IronBlogger

I have just installed this new program and am just waiting for it to implement on my blog.I recently tried Kontera but they weren’t making me enough money so I had to get rid of them.

Hopefully Triggit will be alot better.

87 Sergej

Very interesting – will check it out. But where’s your implementation of the Triggit stuff? Watched the video but do not see the same links on this blog?

88 Andreas

Hmm.. Sounds really interesting. I will check it out for sure.

89 Clear Traders

Niiice. Will have to check it out. Actually, how many people on here are actually using it ‘vs’ it’s uglier, older, step sister… kontera?

90 Dymphna Boholt

Have to Agree with Billy, Infolinks rocks.

91 Mark C

Triggit seems to be having issues. It seems to let you set up a campaign when you sign up, but doesn’t allow you to set up additional ads. When I try to drill into the site to view my existing campaign I get this message: “We’ve Failed You We apologize for the inconvenience. Please lower expectations and try again later.”

Guess I will try again later…

92 BloggingBanks

Some people are annoyed by text ads, while others know how skip them. The incremental revenues might be worth it however, as you are monetizing space that wasn’t earning you much..

93 40 Dollar Blackberry's

I installed Triggit on one of my blogs and so far I’m not all that impressed. Only one post is showing ads, and it’s for words like “True” and “Want”. If you click on them it takes about a minute for the page to load. I’ll wait and see if it fixes itself before I blow it out.

94 Ben Adkins

I installed it and I must agree with some of the comments above…. Having trouble… I’m not saying that it’s triggit’s fault…I’m just having trouble getting it rollin.

Any advice?

95 TYCP Entertainment Magazine


I already signed one of my sites up with InfoLinks after dropping Kontera.

96 Smart Enthusiast

I’ve dropped it in my code but I can’t seem to get a single page to load any of the ads.

97 Mark C

The one campaign I got live about 7 hours ago hasn’t spent a penny yet today BTW.

Will try again tomorrow…

98 Danny

Well i signed up as an advertiser and nothing seems to work. Almost 24 hours now, and there are just errors in the interface. Thus far it looks like a real joke.

99 Daniel

Not impressed. Not a single ad has shown in 3 days since implementation. Better than kontera? Yeah, sure seems like it..

100 Daniel

So far an Epic fail for Triggit. Uninstalled on 4th day with no ads implemented and errors in the admin panel. Not installing again without Seriously positive reviews!

101 Mark C

Hopefully I can get a refund on the money I deposited. Site appears to be completely non-functional at this point.

I guess it is better than Kontera in that I didn’t lose any money on my spend :)

102 gendut

ehm…I am waiting sharing experience after using it…thanks

103 OrovoDetoxExpert

I like triggit more. I just tried it and the link came out in 10 minutes. It did not slow down page loading considerably at least for now, not like ppp(pay per play) ads.

104 OrovoDetoxExpert

How do I know if my comment was submitted successfull? After submission I did not see anything?

105 Ben Pei

Thanks for the recommendation.. Will dig into it!

106 Valeria | TimelessLessons

Will definitely look into it. Looks good.

107 gendut

thanks for good recommendation…..soon I will using triggit

108 Blogging Tips

looks promising .. and yes Kontera sucks .. I’ll give them a try

109 accessorize

I know this stuff.It’s one of the best I’m sure!

110 Premium Links Directory

Based on this analogy, I am a straight up whore!

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